loyalty, crm & omni cx senior manager
Oct 27, 2026 · Public Group
What you'll do
- Define and lead the loyalty strategy and roadmap across physical and digital channels
- Develop and optimize loyalty programs, benefits, partnerships and member propositions
- Drive engagement, frequency, retention and customer lifetime value through loyalty initiatives
- Set and monitor loyalty KPIs, customer economics and program performance
- Define subscription strategy, benefits, pricing, customer journeys and lifecycle management
- Monitor subscription acquisition, engagement, retention, churn and customer value
- Define and execute CRM strategy to maximize customer lifetime value across segments
- Lead omnichannel automation across email, SMS, Viber, push notifications and emerging channels
- Develop marketing automation capabilities and integrate them across the customer ecosystem
- Build customer segmentation and lifecycle strategies using behavioral, transactional, RFM and value analytics
- Develop automated customer journeys and next-best-action approaches
- Strengthen customer data integration, personalization and real-time activation capabilities
- Develop Voice of Customer programs, including NPS and customer satisfaction metrics
- Turn customer feedback, behavioral data and analytics into actionable priorities
- Identify customer pain points and lead initiatives to improve journeys, products and services
- Lead, coach and develop the team across loyalty, subscriptions, CRM and customer experience
- Set team priorities, responsibilities, KPIs and ways of working
- Integrate loyalty, CRM and customer experience strategies with the marketing and commercial agenda
- Collaborate with Commercial, Retail, E-commerce, Technology, Data, Finance and Customer Service teams
- Manage strategic technology and service partners
Key requirements
- 5+ years' experience
- CRM strategy, customer lifecycle management and marketing automation
- Loyalty strategy and subscription strategy
- Customer segmentation, personalization and customer data platforms
- Omnichannel customer engagement and customer experience management
- Voice of Customer programs, NPS and customer satisfaction metrics
- Cross-functional leadership, customer analytics and commercial analysis
Benefits
- Competitive compensation and benefits, performance-based bonus, life and health insurance, flexible hybrid working, psychological support, career growth, continuous learning and upskilling, wellness programs, company shuttle buses and an employee app with tools, news and perks.
About the job
As part of the Marketing Team, the Loyalty, CRM & Omni CX Senior Manager, leads the Loyalty, Subscription Services, CRM and Omnichannel Customer Experience agenda across Public Group, shaping an integrated customer strategy that drives engagement, retention, Customer Lifetime Value and sustainable…
About the company
Public Group strategically invests to create an ecosystem of innovative scaleups around its Omnichannel Retail business, with the objective to provide exciting customer experiences and foster Entrepreneurship in Greece.
We bring together technology, talent & entrepreneurship to create value in the Greek market. We are advocates of Strategic Synergies, Bold Entrepreneurship & the Power of Human Will.
Our role is to help our subsidiaries or investee companies grow and their founders to succeed through capital and creative synergies.
We also aspire to play a positive role in promoting Greek-based entrepreneurship, as well as provide an environment for talent development
About the company
Public Group strategically invests to create an ecosystem of innovative scaleups around its Omnichannel Retail business, with the objective to provide exciting customer experiences and foster Entrepreneurship in Greece.
We bring together technology, talent & entrepreneurship to create value in the Greek market. We are advocates of Strategic Synergies, Bold Entrepreneurship & the Power of Human Will.
Our role is to help our subsidiaries or investee companies grow and their founders to succeed through capital and creative synergies.
We also aspire to play a positive role in promoting Greek-based entrepreneurship, as well as provide an environment for talent development