crm & loyalty manager, malls (1786)
Oct 9, 2026 · LAMDA Development S.A.
What you'll do
- Develop and execute CRM strategy aligned with marketing and business objectives
- Manage customer lifecycle communications including acquisition, engagement, retention, and reactivation
- Design and implement personalized customer journeys across digital and physical touchpoints
- Lead development and optimization of loyalty program including mechanics, rewards, and partnerships
- Monitor loyalty program performance and improve customer participation and retention
- Analyze customer data and shopping behaviors to generate actionable insights
- Monitor KPIs such as acquisition, retention, engagement, frequency, spending, and campaign performance
- Create dashboards and reports to evaluate CRM and loyalty effectiveness
- Manage CRM and loyalty platforms, mobile apps, and customer databases
- Support digital transformation initiatives related to customer engagement and personalization
- Collaborate with IT and digital teams to improve automation and customer experience tools
Key requirements
- 5+ years' experience
- CRM Strategy and Customer Engagement
- Loyalty Program Management and Customer Lifecycle Management
- Customer Data Analytics and Reporting Tools Proficiency
- Marketing Automation and CRM Systems
- Microsoft Office and Project Management
- Communication Skills and Collaboration
- Strategic Thinking and Analytical Skills
- Digital Platforms Management
- Marketing / Business Administration / Communications
Benefits
- A passionate working environment.
- A competitive compensation package according to professional experience, combined with additional benefits.
- An exceptional opportunity to work in and develop one of the most challenging Companies in Greece.
About the job
The CRM & Loyalty Manager, Malls is responsible for developing and implementing CRM & Loyalty strategy across LAMDA Malls to enhance customer engagement, increase footfall, drive sales, and strengthen brand affinity across the mall portfolio. The role focuses on creating data-driven customer…
About the company
LAMDA Development S.A., listed on the main market of the Athens Exchange, is a holding company specializing in the development, investment and management of real estate in Greece and South-Eastern Europe
The company is the leader in the Retail Real Estate sector in Greece with successful diversification in the office and residential sectors in Greece as well as in countries of the South – Eastern Europe.
The company’s development portfolio includes: three commercial and leisure centers, The Mall Athens and Golden Hall in Athens and Mediterranean Cosmos in Thessaloniki (total GLA 147.000 m2), innovative residential complexes, office buildings and Flisvos Marina in Faliro.
Following the completion of the relevant competition process, the contract of the sale and purchase of 100% of the share capital of "HELLINIKON SA" has been signed between «HELLINIKON GLOBAL I SA», a subsidiary of the Company, and the Hellenic Republic Asset Development Fund. The Company has signed the said contract as a guarantor. The transfer of the aforementioned shares will take place subsequently and under the condition of fulfilment of the conditions precedent provided in the contract.
The company has a top reputation as member of the Latsis Group.
About the company
LAMDA Development S.A., listed on the main market of the Athens Exchange, is a holding company specializing in the development, investment and management of real estate in Greece and South-Eastern Europe
The company is the leader in the Retail Real Estate sector in Greece with successful diversification in the office and residential sectors in Greece as well as in countries of the South – Eastern Europe.
The company’s development portfolio includes: three commercial and leisure centers, The Mall Athens and Golden Hall in Athens and Mediterranean Cosmos in Thessaloniki (total GLA 147.000 m2), innovative residential complexes, office buildings and Flisvos Marina in Faliro.
Following the completion of the relevant competition process, the contract of the sale and purchase of 100% of the share capital of "HELLINIKON SA" has been signed between «HELLINIKON GLOBAL I SA», a subsidiary of the Company, and the Hellenic Republic Asset Development Fund. The Company has signed the said contract as a guarantor. The transfer of the aforementioned shares will take place subsequently and under the condition of fulfilment of the conditions precedent provided in the contract.
The company has a top reputation as member of the Latsis Group.