crm campaign manager

We are looking for a CRM Campaign Manager to join the Group’s Mobile, Households & Channel Management Tribe.

The role focuses on designing and executing data-driven CRM campaigns that enhance customer engagement and business performance. Working closely with Commercial, Analytics, IT, Digital, and other cross-functional teams, the CRM Campaign Manager transforms customer insights into targeted communication strategies, optimized journeys, and impactful customer experiences.

Key Responsibilities

• Design and execute contextual and event-based CRM campaigns across multiple channels.

• Translate business objectives into targeted, data-driven campaign plans.

• Define customer segments, triggers, and next-best-action logic.

• Monitor campaign performance, run A/B tests, and drive continuous optimization.

• Analyze customer insights and campaign results to identify improvement opportunities.

• Collaborate with Commercial, Analytics, IT, Digital, and CRM teams to ensure successful campaign delivery.

• Contribute to customer journey design and communication strategies.

• Manage multiple campaign activities, ensuring prioritization and consistency across initiatives.

Required Skills

• Bachelor’s degree in Marketing, Business Administration, Mathematics, Computer Science, Engineering, or related field.

• 2+ years of experience in CRM Campaigns, Customer Analytics, Marketing Automation, or related areas.

• Experience using analytics/data mining tools and methodologies.

• Strong analytical, problem-solving, and communication skills.

• Ability to manage multiple priorities in a dynamic environment.

• Fluency in English (Proficiency).

Preferred Qualifications

• Master’s degree in Analytics, Statistics, Data Science, or related fields will be considered an advantage.

• Experience with enterprise applications, data management, and CRM campaign management projects.

• Knowledge of Agile methodologies and project management fundamentals.

• Experience in telecommunications or digital services is considered an asset.

Personal & Professional Competencies

• Customer-centric mindset with a passion for data-driven solutions.

• Strong analytical thinking and problem-solving skills.

• Proactive attitude with ownership and a “can-do” mindset.

• Excellent collaboration and stakeholder management skills.

• Strong organizational and prioritization abilities.

• Adaptability, attention to detail, and results orientation.

What we offer

At OTE Group, we recognize and reward every effort without discrimination, through a wide range of benefits and programs for our people

           Your benefits

• Competitive remuneration package

• Cafeteria benefits

• Company Mobile & Device Subsidies

• Fixed telephony, Internet & COSMOTE TV Packages

• Modern working environment, working laptop only

  Your balance

• Flexible working arrangements

• Private insurance for employees and their family members

• Family Care: Maternity, childbirth and parental leave to care for children, above the minimum required by law. Provided equally to working mothers & fathers

  Your wellness

• Health, safety & wellness programs: Exercise & Wellness Platform “The Coach”

• Wellness and sports activities, dietician appointments, medical check-ups, etc.

• OTE Group psychological support service

  Your development

• We foster an empowering culture, encouraging our people to seize every opportunity to learn with the goal to achieve personal development, through:

• Unlimited access to digital learning platforms Percipio & Coursera

• Various f2f custom made learning academies

• Talent & rotation programs

  Your On-boarding

• Virtual new hire pre-boarding & onboarding program

• A buddy to support you in the first months working with us