visual merchandising & trade marketing manager

The successful candidate will be responsible for driving exceptional in-store execution, ensuring brand consistency, enhancing customer experience, and leading a team focused on visual merchandising standards and trade marketing activations.

Working closely with Commercial, Marketing, Category Management and Retail Operations teams, the role will translate business priorities into impactful in-store experiences that increase customer engagement and support sales growth.

Key Responsibilities

Team Leadership

• Lead, coach and develop the Visual Merchandising team.

• Set priorities, monitor performance and ensure high standards of execution across the store network.

• Foster a culture of collaboration, accountability and continuous improvement.

Visual Merchandising Excellence

• Define and ensure implementation of Visual Merchandising standards across all stores.

• Drive seasonal visual merchandising execution aligned with commercial priorities and brand guidelines.

• Develop store visit plans and conduct regular field visits to ensure execution excellence.

• Identify opportunities to improve store presentation and commercial performance.

• Lead and support store openings, relocations, renovations and refit projects.

Trade Marketing Execution

• Manage the execution of trade marketing campaigns and in-store activations.

• Ensure timely implementation of promotional campaigns, seasonal launches and commercial initiatives.

• Oversee the production, ordering and distribution of POS materials, signage and promotional assets.

• Ensure consistency of campaign execution throughout the retail network.

• Adapt initiatives and materials to local market requirements where needed.

Cross-Functional Collaboration

• Act as the key liaison between Headquarters and stores for all VM and Trade Marketing activities.

• Collaborate with Marketing, Commercial, Category Management and Retail Operations teams to ensure alignment and flawless execution.

• Provide insights and recommendations based on field observations and customer behavior.

   

What We Offer

• Hybrid working model based in Greece.

• Career growth and continuous learning opportunities.

• Health insurance and bonus scheme.

• Employee discounts across Fourlis Group brands (INTERSPORT, IKEA, Foot Locker and more).