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A Sales &amp; Digital Marketer is responsible for the company’s online presence and the overall planning of the marketing strategy in all channels. Accountable for leading and measuring the effectiveness of marketing campaigns, identifying trends and&nbsp;determining improvements. Oversees social media platforms and runs online advertisements utilizing the latest marketing tools. Deals with stakeholders requirements and needs in professional sales-oriented manner following the company standards and procedures.Applicant’s main accountabilities:<ul><li>Plans, designs and optimizes Google Ads, online campaigns and e-mail marketing.</li><li>Manages and monitors SEO/SEM as well as web traffic metrics.</li><li>Oversees social media pages of the Group and identifies trends in customer interactions.</li><li>Collaborates with photographers, graphic designers, video producers, copywriters and product managers to create new content.</li><li>Manages and allocates efficiently the given budget to several channels in order to maximize the ROI.</li><li>Measures and reports the performance of all digital marketing campaigns, through monthly statistical comparative analyses and reports.</li><li>Creates competitive proposals and reports in collaboration with the sales department.</li></ul>Applicant’s main qualifications:<ul><li>Bachelor’s degree or equivalent Marketing, Digital Marketing or relevant field.</li><li>Minimum 2 years’ related experience in similar role.</li><li>Master’s degree or equivalent in Digital marketing, Hospitality, Business/Tourism Administration or relevant field would be considered as extra asset.</li><li>Excellent knowledge of Google Ads, Facebook Ads Manager, and Google Analytics; certifications are considered as an asset.</li><li>Advanced knowledge and understanding of all social media platforms (Instagram, Facebook, YouTube, TikTok, LinkedIn).</li></ul>Applicant’s main capabilities &amp; values:<ul><li>Integrity and confidentiality.</li><li>Excellent organizational skills (to prioritize important tasks) and time management skills with great attention to detail.</li><li>Ability to generate ideas and effective problem-solving skills.</li><li>Excellent communication and collaboration skills and influence ability.</li></ul>Company information and benefits:The company offers a competitive remuneration package in a dynamic and highly professional working environment. Accommodation, meals and recreational facilities are also provided. Furthermore, educational lectures and personalized training plans are conducted in order to meet employee needs. Finally, a merit-based performance appraisal system is implemented, and a cash bonus is provided per month based on employee performance.

Marketing Manager

We are looking for a Promotions Manager to join our Greek Marketing team to deliver against our growth objectives.The primary purpose of the Promotions Manager is to lead, drive and define the promotional and rewards offering and loyalty proposition for all player segments within Greece.&nbsp;Taking ownership of the promotional strategy and the commercial performance of our activity.Focusing on creating engaging promotions that drives player retention and overall satisfaction whilst maintaining business KPIs.Job requirements·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Support with the creation and implementation of the promotional strategy to deliver OKR and KPI targets for the business·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Create the monthly promotion plans for headline activity across your ventures·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Manage high performing team of executives, with a focus on training and development·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Track the performance of incentives and campaigns against objectives·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Identify opportunities for growth within the customer base·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Implement test and learn processes to feed into planning and campaign development·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Understand the customer base to create targeted plans for all cohorts which optimise retention to ventures·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Enable your team to deliver promotional plans for our customers in a timely manner·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Create best practices for team to reduce errors and minimise customer contacts to CS·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Leverage the portfolio of promotional templates of top performing mechanics for rapid implementation with minimal effort·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ensuring plans are budgeted for and track spend on daily basis, making tweaks as needed·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Leverage Design and CRM teams to land best in class campaigns with high engagement·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Influence others to develop the rewards tooling for your teams·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Support the implementation of loyalty and rewards propositions across your ventures·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Collaborate with other marketing functions to maximise exposure for headline activity·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ensure content recommendations are prioritised accordingly and maximise effectivenessSkills &amp; Behaviours·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Amazing people leader, driving high performing teams·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Commercial marketer with a good understanding of P&amp;L performance and leavers·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Promotion expert with experience delivery and optimising through test and learn agendas·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strategic mindset with experience in developing strategies for commercial and customer growth·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Knows our customers and how to engage them with tactical campaigns·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Analytical and data driven·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Excellent collaboration, with drive to getting things done·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Focused on organising and planning·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strong attention to detail·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Fluent Greek speakerExperience Required·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Experience of implementing promotional strategy·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Relevant B2C Gaming experience within a multi venture operation·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Familiar with promotions tooling·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Commercial experience·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Line management experience·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Fluent in Greek&nbsp;Why Join Us:💸 A competitive compensation package combined with additional benefits.🏥 Private Insurance for you and your family.🏢 Modern facilities, parking inside, enticing restaurant and corporate bus.📚 An extensive training program upon induction and throughout employment.🚀 Exceptional opportunities to learn and develop in a multinational environment.🌎 Prospects for professional growth both locally and globally.

Promotions Manager

The primary purpose of the Acquisition Campaign Manager is to drive customer acquisition by leading and executing operational strategies to activate audiences across direct marketing channels. This involves meticulous planning, effective audience segmentation, and strategic content development to convert database leads into depositing customers. The role also requires documenting and optimizing omni channel marketing processes, analyzing campaign performance, and continuously improving operational efficiency.<ul><li>Strategy Development: Develop and implement overall performance marketing strategies, across Biddable media (PPC, paid social, display, etc.) and Affiliates, aligned with the company's goals in iCasino and Sports Betting.</li></ul><ul><li>Budget Management: Oversee and optimize the budget allocation across various media channels to maximize ROI and achieve performance targets.</li></ul><ul><li>Campaign Planning and Execution: Plan and execute campaigns, ensuring they are well-structured, targeted, and monitored closely to achieve desired outcomes.</li></ul><ul><li>Performance Analysis: Analyze performance metrics and KPIs for different biddable media channels to identify areas of improvement, growth opportunities, and challenges.</li></ul><ul><li>A/B Testing and Optimization: Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to continuously optimize campaign performance.</li></ul><ul><li>Collaboration with Creative and Brand Teams: Work closely with the creative and brand teams to align messaging and visuals with performance marketing efforts, ensuring a joined up customer experience.</li></ul><ul><li>Data-driven Decision Making: Utilize data insights and market research to make informed decisions, drive marketing initiatives, and adjust strategies as needed.</li></ul><ul><li>Vendor and Agency Management: Manage relationships with external vendors and agencies, ensuring they deliver quality services and contribute to the overall performance goals.</li></ul><ul><li>Affiliate Program Strategy and Management: Develop, execute, and manage the affiliate marketing program, monitoring performance to drive revenue growth.</li></ul><ul><li>Sports Acquisition Focus: Develop and drive Sports-specific acquisition strategies, focusing on capturing prospects during peak sports periods.</li></ul><ul><li>Media Alignment with Sports Calendar: allocate media spend and launch campaigns in direct alignment with the global and local sports calendar (e.g., major European football leagues, major tournaments, Champions League)</li><li>Team Leadership: Provide strong leadership and guidance to the performance marketing team, setting clear objectives, conducting performance reviews, and ensuring professional development opportunities.</li></ul><ul><li>Stay Updated on Industry Trends: Keep abreast of industry trends, new technologies, and best practices in performance marketing and biddable media, and apply relevant insights to enhance the marketing efforts.</li></ul>Job requirementsSkills &amp; Behaviours<ul><li>Performance Marketing Expertise: In-depth knowledge of performance marketing channels, such as PPC, paid social, display, and app marketing.&nbsp;</li><li>Data Analysis Understanding: Familiarity with data analysis tools and platforms to interpret campaign metrics effectively.</li><li>Budgeting and Financial Management Experience: Ability to manage marketing budgets and allocate resources efficiently.</li><li>Leadership: Ability to lead and motivate a team, provide direction, and inspire them to achieve targets.</li><li>Communication: Excellent communication skills to effectively convey strategies, ideas, and results to team members and stakeholders.</li><li>Analytical Thinking: Strong analytical skills to interpret data, draw insights, and make data-driven decisions.</li><li>Problem Solving: Capacity to identify challenges and devise innovative solutions to improve campaign performance.</li><li>Time Management: Effective time management skills to prioritize tasks, meet deadlines, and handle multiple projects simultaneously.</li><li>Bid Management Experience: Proficiency in bid optimization strategies and tools to maximize ROI.</li><li>&nbsp;Adaptability: Flexibility to adapt to changing market conditions, algorithms, and industry trends.</li></ul>&nbsp;Why Join Us:💸 A competitive compensation package combined with additional benefits.🏥 Private Insurance for you and your family.🏢 Modern facilities, parking inside, enticing restaurant and corporate bus.📚 An extensive training program upon induction and throughout employment.🚀 Exceptional opportunities to learn and develop in a multinational environment.🌎 Prospects for professional growth both locally and globally.

Acquisition Campaign Manager

Ready to help create impactful marketing experiences? As a Marketing Specialist, you’ll support the design and execution of marketing plans, ensuring daily activities resonate with audiences and deliver exceptional customer experiences.&nbsp;What your day to day will include:<ul><li>Reviewing market research reports and data insights to propose marketing initiatives.</li><li>Participating in the design and implementation of the Gaming Marketing Unit strategy and plan.</li><li>Designing and supporting the execution of go-to-market plans in collaboration with other teams.</li><li>Proposing clear, insightful &amp; analytical briefs to advertising agencies or internal teams and reviewing deliverables in compliance with business and Marketing guidelines.</li><li>Aligning with other supportive Centers of Excellence (e.g. Communication, Media, Retail Engagement, etc.) securing the deliverables to be on time.</li><li>Designing and implementing in-store activations (e.g., promotions, events, etc.).</li><li>Monitoring campaign performance, budget, and marketing KPIs.</li><li>Supporting the execution of integrated omnichannel campaigns.</li><li>Performing market visits to evaluate commercial actions and proposing new retail formats.</li><li>Supporting regulatory submissions for Hellenic Gaming Commission in collaboration with the regulatory team.</li></ul>&nbsp;What you need to succeed:&nbsp;<ul><li>BSc in Communication, Marketing, Business Administration or any other relevant field; MSc in relevant topic is desirable</li><li>3+ years of hands-on experience in marketing/advertising within a consumer-oriented organization or advertising agency&nbsp;</li><li>Very good knowledge of marketing operations and standards</li><li>Experience in managing 360 marketing activities</li><li>Strong achievement and results oriented mentality</li><li>Problem solving skills with attention to detail</li><li>Excellent communication skills in English &amp; Greek</li></ul>&nbsp;What’s in it for you?&nbsp;🚀 An award-winning working environment &nbsp;💸 Competitive salary package and bonus scheme &nbsp;🩺&nbsp;Health insurance coverage, Pension Plan and Annual Health Checkup &nbsp;💻&nbsp;Hybrid working model &nbsp;🏢 State of the art facilities including gym&nbsp;&amp;&nbsp;restaurant&nbsp;🎓 Continuous learning powered by Allwyn Academy &nbsp;💼 Internal career opportunities &nbsp;👪&nbsp;Family Support incl. daycare&nbsp;voucher&nbsp;and assisted reproduction&nbsp;voucher&nbsp;🌱 Volunteering program, including 2 extra days off to give back&nbsp;💪 Well-Being Program incl. sports teams, nutritionist &amp; psychologist services, Employee Assistance line and more&nbsp;🗓️ Allwyn Day - one extra day off&nbsp;&nbsp;🍴 Monthly food allowance&nbsp;&nbsp;🚌&nbsp;Shuttle service for easy commute to our offices&nbsp;🛍️ Exclusive employee discounts across a range of partners ️&nbsp;

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acquisition campaign manager

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marketing specialist (3920)

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