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A Sales &amp; Digital Marketer is responsible for the company’s online presence and the overall planning of the marketing strategy in all channels. Accountable for leading and measuring the effectiveness of marketing campaigns, identifying trends and&nbsp;determining improvements. Oversees social media platforms and runs online advertisements utilizing the latest marketing tools. Deals with stakeholders requirements and needs in professional sales-oriented manner following the company standards and procedures.Applicant’s main accountabilities:<ul><li>Plans, designs and optimizes Google Ads, online campaigns and e-mail marketing.</li><li>Manages and monitors SEO/SEM as well as web traffic metrics.</li><li>Oversees social media pages of the Group and identifies trends in customer interactions.</li><li>Collaborates with photographers, graphic designers, video producers, copywriters and product managers to create new content.</li><li>Manages and allocates efficiently the given budget to several channels in order to maximize the ROI.</li><li>Measures and reports the performance of all digital marketing campaigns, through monthly statistical comparative analyses and reports.</li><li>Creates competitive proposals and reports in collaboration with the sales department.</li></ul>Applicant’s main qualifications:<ul><li>Bachelor’s degree or equivalent Marketing, Digital Marketing or relevant field.</li><li>Minimum 2 years’ related experience in similar role.</li><li>Master’s degree or equivalent in Digital marketing, Hospitality, Business/Tourism Administration or relevant field would be considered as extra asset.</li><li>Excellent knowledge of Google Ads, Facebook Ads Manager, and Google Analytics; certifications are considered as an asset.</li><li>Advanced knowledge and understanding of all social media platforms (Instagram, Facebook, YouTube, TikTok, LinkedIn).</li></ul>Applicant’s main capabilities &amp; values:<ul><li>Integrity and confidentiality.</li><li>Excellent organizational skills (to prioritize important tasks) and time management skills with great attention to detail.</li><li>Ability to generate ideas and effective problem-solving skills.</li><li>Excellent communication and collaboration skills and influence ability.</li></ul>Company information and benefits:The company offers a competitive remuneration package in a dynamic and highly professional working environment. Accommodation, meals and recreational facilities are also provided. Furthermore, educational lectures and personalized training plans are conducted in order to meet employee needs. Finally, a merit-based performance appraisal system is implemented, and a cash bonus is provided per month based on employee performance.

Marketing Manager

We are looking for a Promotions Manager to join our Greek Marketing team to deliver against our growth objectives.The primary purpose of the Promotions Manager is to lead, drive and define the promotional and rewards offering and loyalty proposition for all player segments within Greece.&nbsp;Taking ownership of the promotional strategy and the commercial performance of our activity.Focusing on creating engaging promotions that drives player retention and overall satisfaction whilst maintaining business KPIs.Job requirements·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Support with the creation and implementation of the promotional strategy to deliver OKR and KPI targets for the business·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Create the monthly promotion plans for headline activity across your ventures·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Manage high performing team of executives, with a focus on training and development·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Track the performance of incentives and campaigns against objectives·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Identify opportunities for growth within the customer base·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Implement test and learn processes to feed into planning and campaign development·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Understand the customer base to create targeted plans for all cohorts which optimise retention to ventures·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Enable your team to deliver promotional plans for our customers in a timely manner·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Create best practices for team to reduce errors and minimise customer contacts to CS·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Leverage the portfolio of promotional templates of top performing mechanics for rapid implementation with minimal effort·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ensuring plans are budgeted for and track spend on daily basis, making tweaks as needed·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Leverage Design and CRM teams to land best in class campaigns with high engagement·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Influence others to develop the rewards tooling for your teams·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Support the implementation of loyalty and rewards propositions across your ventures·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Collaborate with other marketing functions to maximise exposure for headline activity·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ensure content recommendations are prioritised accordingly and maximise effectivenessSkills &amp; Behaviours·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Amazing people leader, driving high performing teams·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Commercial marketer with a good understanding of P&amp;L performance and leavers·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Promotion expert with experience delivery and optimising through test and learn agendas·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strategic mindset with experience in developing strategies for commercial and customer growth·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Knows our customers and how to engage them with tactical campaigns·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Analytical and data driven·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Excellent collaboration, with drive to getting things done·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Focused on organising and planning·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strong attention to detail·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Fluent Greek speakerExperience Required·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Experience of implementing promotional strategy·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Relevant B2C Gaming experience within a multi venture operation·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Familiar with promotions tooling·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Commercial experience·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Line management experience·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Fluent in Greek&nbsp;Why Join Us:💸 A competitive compensation package combined with additional benefits.🏥 Private Insurance for you and your family.🏢 Modern facilities, parking inside, enticing restaurant and corporate bus.📚 An extensive training program upon induction and throughout employment.🚀 Exceptional opportunities to learn and develop in a multinational environment.🌎 Prospects for professional growth both locally and globally.

Promotions Manager

We are looking for an Acquisition Campaign Manager to join our Greek Marketing team to deliver against our growth objectives. The primary purpose of the Acquisition Campaign Manager is to drive customer acquisition by leading and executing operational strategies to activate audiences across direct marketing channels. This involves meticulous planning, effective audience segmentation, and strategic content development to convert database leads into depositing customers. The role also requires documenting and optimizing omni channel marketing processes, analyzing campaign performance, and continuously improving operational efficiency.Job requirements<ul><li>Strategy Development: Develop and implement overall performance marketing strategies, across Biddable media (PPC, paid social, display, etc.) and Affiliates, aligned with the company's goals in iCasino and Sports Betting.</li></ul><ul><li>Budget Management: Oversee and optimize the budget allocation across various media channels to maximize ROI and achieve performance targets.</li></ul><ul><li>Team Leadership: Provide strong leadership and guidance to the performance marketing team, setting clear objectives, conducting performance reviews, and ensuring professional development opportunities.</li></ul><ul><li>Campaign Planning and Execution: Plan and execute campaigns, ensuring they are well-structured, targeted, and monitored closely to achieve desired outcomes.</li></ul><ul><li>Performance Analysis: Analyze performance metrics and KPIs for different biddable media channels to identify areas of improvement, growth opportunities, and challenges.</li></ul><ul><li>A/B Testing and Optimization: Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to continuously optimize campaign performance.</li></ul><ul><li>Collaboration with Creative and Brand Teams: Work closely with the creative and brand teams to align messaging and visuals with performance marketing efforts, ensuring a joined up customer experience.</li></ul><ul><li>Data-driven Decision Making: Utilize data insights and market research to make informed decisions, drive marketing initiatives, and adjust strategies as needed.</li></ul><ul><li>Vendor and Agency Management: Manage relationships with external vendors and agencies, ensuring they deliver quality services and contribute to the overall performance goals.</li></ul><ul><li>Affiliate Program Strategy and Management: Develop, execute, and manage the affiliate marketing program, monitoring performance to drive revenue growth.</li></ul><ul><li>Sports Acquisition Focus: Develop and drive Sports-specific acquisition strategies, focusing on capturing prospects during peak sports periods.</li></ul><ul><li>Media Alignment with Sports Calendar: allocate media spend and launch campaigns in direct alignment with the global and local sports calendar (e.g., major European football leagues, major tournaments, Champions League)</li></ul><ul><li>Stay Updated on Industry Trends: Keep abreast of industry trends, new technologies, and best practices in performance marketing and biddable media, and apply relevant insights to enhance the marketing efforts.</li></ul>Skills &amp; Behaviours<ul><li>Performance Marketing Expertise: In-depth knowledge of performance marketing channels, such as PPC, paid social, display, and app marketing.&nbsp;</li><li>Bid Management Experience: Proficiency in bid optimization strategies and tools to maximize ROI.</li><li>Data Analysis Understanding: Familiarity with data analysis tools and platforms to interpret campaign metrics effectively.</li><li>Budgeting and Financial Management Experience: Ability to manage marketing budgets and allocate resources efficiently.</li><li>Leadership: Ability to lead and motivate a team, provide direction, and inspire them to achieve targets.</li><li>Communication: Excellent communication skills to effectively convey strategies, ideas, and results to team members and stakeholders.</li><li>Analytical Thinking: Strong analytical skills to interpret data, draw insights, and make data-driven decisions.</li><li>Problem Solving: Capacity to identify challenges and devise innovative solutions to improve campaign performance.</li><li>Time Management: Effective time management skills to prioritize tasks, meet deadlines, and handle multiple projects simultaneously.</li><li>&nbsp;Adaptability: Flexibility to adapt to changing market conditions, algorithms, and industry trends.</li></ul>&nbsp;Why Join Us:💸 A competitive compensation package combined with additional benefits.🏥 Private Insurance for you and your family.🏢 Modern facilities, parking inside, enticing restaurant and corporate bus.📚 An extensive training program upon induction and throughout employment.🚀 Exceptional opportunities to learn and develop in a multinational environment.🌎 Prospects for professional growth both locally and globally.

Acquisition Manager

Ready to help create impactful marketing experiences? As a Marketing Specialist, you’ll support the design and execution of marketing plans, ensuring daily activities resonate with audiences and deliver exceptional customer experiences.&nbsp;Your day to day will include:<ul><li>Reviewing market research reports and data insights to propose marketing initiatives.</li><li>Participating in the design and implementation of the Community Marketing Unit strategy and plan.</li><li>Designing and supporting the execution of go-to-market plans in collaboration with other teams.</li><li>Proposing clear, insightful &amp; analytical briefs to advertising agencies and reviewing agency deliverables in compliance with business and Marketing guidelines.</li><li>Aligning with other supportive Centers of Excellence (e.g. Communication, Media, Retail Engagement, etc.) securing the deliverables to be on time.</li><li>Designing and implementing in-store activations (e.g., promotions, events, etc.).</li><li>Monitoring campaign performance, budget, and marketing KPIs.</li><li>Performing market visits to evaluate commercial actions and proposing new retail formats.</li><li>Supporting regulatory submissions for HGC in collaboration with the regulatory team.</li></ul>&nbsp;What you need to succeed:&nbsp;<ul><li>BSc in Communication, Marketing, Business Administration or any other relevant field; MSc in relevant topic is desirable</li><li>3+ years of hands-on experience in marketing/advertising within a consumer-oriented organization or advertising agency&nbsp;</li><li>Very good knowledge of marketing operations and standards</li><li>Experience in managing 360 marketing activities</li><li>Excellent communication and interpersonal skills</li><li>Strong achievement and results oriented mentality</li><li>Problem solving skills with attention to detail</li><li>Excellent communication skills in English and Greek&nbsp;</li><li>Proficient user of MS Office (Word, Excel, PowerPoint)</li></ul>&nbsp;&nbsp;What’s in it for you?<ul><li>An award-winning working environment&nbsp;🚀</li><li>State of the art facilities including gym &amp; restaurant&nbsp;🏢</li><li>Hybrid working model&nbsp;💻</li><li>Competitive salary package and bonus scheme&nbsp;💸</li><li>Health insurance coverage &amp; Pension Plan&nbsp;🙏</li><li>Monthly food allowance&nbsp;🍴</li><li>Continuous learning with classroom/digital trainings by OpapAcademy&nbsp;🎓</li><li>Internal Career Opportunities&nbsp;💼</li><li>Well-Being Activities&nbsp;💪</li></ul>

Marketing Specialist (3763)

Join the Online Acquisition team as an Online Acquisition Specialist for Exclusive Products and play a key role in supporting our 360° marketing strategy. You'll help analyze the performance of acquisition and marketing activities across all channels, contributing to the growth of our online product portfolio and ensuring we stay on track with our KPIs.&nbsp;Your day to day will include:<ul><li>Helping plan and run marketing campaigns with input from various internal teams, using market and customer data</li><li>Building marketing plans based on online priorities and key goals like brand awareness, new customers, and ROI</li><li>Coordinating with internal teams to align on campaign goals, content, and activities</li><li>Analyzing campaign data with the analytics team to report on performance across all channels</li><li>Supporting the creation and promotion of offers in line with the online marketing strategy</li><li>Acting as the link between external agencies and internal teams to ensure smooth campaign execution</li><li>Checking marketing activities for legal compliance and working with legal to keep processes updated</li><li>Supporting the content plan and working closely with relevant internal team</li></ul>&nbsp;What you need to succeed:&nbsp;<ul><li>BSc in Business Administration, Marketing, or any other relevant field</li><li>3+ year of hands-on experience in a similar marketing and campaign management role within a fast-paced organization</li><li>Strong understanding of all main communication strategies and marketing channels (Affiliation, PPC, Display, SEO &amp; Paid Social, App Marketing)</li><li>Solid analytical and problem-solving skills with attention to detail</li><li>Excellent organizational skills, ability to prioritize work activities and adapt in changing conditions</li><li>A team player attitude with excellent interpersonal skills and ability to collaborate effectively with multiple teams and stakeholders</li></ul>&nbsp;&nbsp;What’s in it for you?<ul><li>An award-winning working environment&nbsp;🚀</li><li>State of the art facilities including gym &amp; restaurant&nbsp;🏢</li><li>Hybrid working model&nbsp;💻</li><li>Competitive salary package and bonus scheme&nbsp;💸</li><li>Health insurance coverage &amp; Pension Plan&nbsp;🙏</li><li>Monthly food allowance&nbsp;🍴</li><li>Continuous learning with classroom/digital trainings by OpapAcademy&nbsp;🎓</li><li>Internal Career Opportunities&nbsp;💼</li><li>Well-Being Activities&nbsp;💪</li></ul>&nbsp;OPAP Group is an equal opportunity employer&nbsp;Does this sound like you? If yes, we would love to meet you!

Online Acquisition Specialist (3684)

UNIC Athens, the University of Nicosia's academic and research base in Greece, combining internationally ranked teaching with state-of-the-art facilities, is seeking a Marketing &amp; Communications Officer to join its team.The successful candidate will contribute to existing marketing, branding, and advertising campaigns while assisting with the development of fresh initiatives in line with the organization's Key Performance Indicators (KPIs). This individual will play a weighty role in communicating the university’s marketing messages.We are seeking a self-starter, a creative individual with experience and passion to communicate the university’s brand positively and authentically. The ideal candidate must possess excellent communication skills in both Greek and English languages, as well as a keen understanding of offline and online media environments. This role requires the ability to operate on both a strategic and tactical level, as well as to always be learning, as marketing best practices and trends shift constantly.This role reports to the Director of Marketing and, by extension, to the Vice President of Marketing. The position is offered on a one-year contract basis, with the possibility of renewal.Key Responsibilities:Responsibilities will include ongoing day-to-day tasks, as well as specific projects. A successful candidate will be responsible for:<ul><li>Becoming a "product expert" in the education industry, understanding the relevant issues, and, working with various people in the organization and its affiliated entities to develop relevant content for marketing campaigns and other purposes.</li><li>Working closely with all Marketing Department sub-unit Heads to set targets, objectives, budgets, and tactical plans to execute the necessary marketing strategies.</li><li>Coordinating Marketing/Advertising campaigns and marketing collaterals, and working with the organisation's external Advertising/PR Agencies or in-house Design team, where applicable</li><li>Preparing, planning and project managing the creation of marketing material within deadlines to maximise brand value.</li><li>Creating and developing new innovative ways to communicate the university’s messages and values to the UNIC and broader community.</li><li>Contributing to the annual Marketing and Recruitment Plan and Yearly Budget.</li><li>Assisting in the development of Online Marketing, Social Media Marketing, Direct Marketing and Public Relations campaigns.</li><li>Planning and project managing marketing-related events and evaluating their success.</li><li>Evaluating the effectiveness of marketing activities.</li><li>Copywriting and proofreading in Greek and English according to the needs of publication and other projects.</li><li>Translating content to and from Greek and English as necessary.</li><li>Identifying and reporting on Key Performance Indicators (KPIs) and opportunities for optimization regularly.</li><li>Staying current with new developments in marketing, social media, online marketing, SEO, competitive landscape, and other relevant fields.</li><li>Working closely with other colleagues to ensure all venues are welcoming spaces and branding is consistent.</li><li>Accomplishing organization goals by accepting ownership for fulfilling new and different requests while exploring opportunities to add value to job accomplishments.</li><li>Working closely with Recruitment and Admissions teams, and other Senior Executives at the organization and its affiliated entities to create demand and recognition for the group and each unit's products and services.</li><li>Supporting the Director of Marketing in day-to-day marketing activities.</li></ul>&nbsp;Academic Qualifications:<ul><li>Bachelor's Degree in Marketing or a related field.</li><li>Master’s Degree will be considered an advantage.</li></ul>Job-specific skills:<ul><li>An organised individual with great attention to detail and focus on the quality of results.</li><li>Strong copywriting and effective brief writing skills.</li><li>Demonstrated creativity.</li><li>Excellent written and verbal communication skills in English and Greek.</li><li>Experience user of Microsoft Office and Office 365 applications (Word, PowerPoint, Excel, OneDrive, SharePoint, TeamSite), plus MailChimp.</li><li>Strong interpersonal skills with the ability to establish and maintain effective working relationships with faculty, staff, students, media associates and other stakeholders.</li><li>High level of accuracy and attention to detail with the ability to work well under pressure.</li><li>Strong analytical skills and data-driven thinking.</li><li>Strong customer service and relationship management skills.</li></ul>&nbsp;Personal Qualifications:<ul><li>Professionalism, dependability, integrity and trustworthiness combined with a cooperative attitude.</li><li>Results-focused with the ability to multi-task and prioritize in a fast-paced and dynamic work environment while completing assignments within time constraints and deadlines.</li><li>Comfort to adapt to changing situations and priorities.</li><li>Highly motivated self-starter with great sense of initiative.</li><li>Ability to thrive in a team environment.</li></ul>&nbsp;Additional Qualifications:<ul><li>Basic knowledge of social media platforms.</li></ul>

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marketing & communications officer - unic athens

University of Nicosia

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