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#eimaste_mesa in a team of leaders who work as a team with respect and trust.#eisai_mesa to be part of a team where you will constantly develop your knowledge? Do you want to work for a company where you can take initiatives, risk and act in an autonomous way?LEROY MERLIN is a member of the French Adeo Group (900 stores and 150,000 Leaders in 13 countries worldwide), which ranks 1st in Europe and 3rd worldwide in the DIY market.Our Mission is to build a better &amp; a more sustainable life at home for everyone!We are looking for a:Trade Marketing &amp; Brand Activation SpecialistThe life of a Trade Marketing &amp; Brand Activation Specialist @LEROY MERLIN:Trade Marketing &amp; Opecom Management<ul><li>Annual Planning: Develops the annual commercial activation plan (Opecom Plan) based on customer insights &amp; business needs and shares/aligns it with key company stakeholders.</li><li>Operational Leadership: Defines the details of the communication brief per operation (Opecom) according to seasonal themes and prepares product requirements for all parties involved.</li><li>Commercial Steering: Pilots the company’s national discounts (balancing promo depth vs. EDLP) and ensures that the final selection builds a strong Value for Money (V4M) price perception in the consumer's mind.</li><li>Promo Execution: Designs, coordinates, and monitors the execution of trade marketing &amp; promotional activities, ensuring 360° alignment (In-store, Radio, TV, Leaflets, Digital).</li><li>Process Optimization: Manages the opecom process retroplanning and ensures the constant improvement of internal workflows (creation, optimization, and running).</li><li>Data-Driven Insights: Analyzes consumer and market data and monitors competition to provide actionable insights and benchmarks regarding annual planning, offer types &amp; on-going optimizations.</li><li>Performance Evaluation: Tracks and evaluates promotional performance (ROI, Traffic, Turnover, Elasticity), ensuring alignment with targets and budget.</li><li>Price Accuracy &amp; Quality Control: Supports the production of monthly leaflets and catalogs, focusing on content checking, price accuracy, and final proofreading to ensure zero errors.</li><li>Reporting: Creates comprehensive reports on campaign results, promoting a culture of results-linked communication (budget vs. turnover and traffic achieved).</li></ul> We will have the perfect match if you have:<ul><li>Education: Bachelor’s degree in Marketing, Business Administration, or a related field.</li><li>Experience: Minimum 3 years in Trade Marketing, Category Management support, or Commercial roles, ideally within Retail.</li><li>Technical Skills: * Advanced MS Office and/or Google Suite (Excel for tracking/pricing, PowerPoint for presentations).</li><li>Experience with Market Data tools and Data Visualization (e.g., Power BI).</li><li>Languages: Fluent in English and Greek (written and oral). French will be an asset.</li><li>Strong Collaborative Mindset with the ability to influence cross-functional teams.</li><li>Highly Organized and Disciplined.</li><li>Results-oriented with extreme attention to detail.</li><li>Resilient under pressure and tight deadlines.</li></ul>We offer you:<ul><li>Competitive Salary</li><li>Excellent working environment</li><li>Career opportunities</li><li>Continuing education on the role</li><li>Private Medical Insurance</li><li>Company discounts</li></ul>#eisai_mesa for the LEROY MERLIN experience?#eisai_mesa for an exciting new career?Make your next step and join the LEROY MERLIN family!

Trade Marketing & Brand Activation Specialist

As the Brand Business Leader for Hair, you will play a pivotal role in driving category transformation, architecting disruptive innovation, and owning the end-to-end growth of our most dynamic business unit. Reporting directly to the CPD Marketing Director, you will lead a team of five and act as the visionary catalyst between Consumer Insights, &nbsp;Dynamic Consumer Marketing, Dynamic Advocacy, and Commercial Excellence to ensure L’Oréal Paris and Garnier remain the heartbeat of the Greek market.Your key responsibilities will include:•&nbsp; &nbsp;&nbsp;Own the 360° Consumer Journey: Lead the strategic roadmap for Haircare, Coloration, and Styling, translating deep insights into strategies that win Greek consumer hearts.•&nbsp; &nbsp;&nbsp;Lead through Brand Building &amp; Disruptive Innovation: Lead market-changing launches by blending unmissable media, "phygital" consumer journey, and data-driven advocacy.•&nbsp; &nbsp;&nbsp;Act as a Talent Architect: Move beyond management to true leadership—creating a psychologically safe culture where your team of 5 feels empowered to take risks and own their business.•&nbsp; &nbsp;&nbsp;Master the Art of Coaching: Act as a mentor, helping your team transition from tactical executors to visionary strategic thinkers.•&nbsp; &nbsp;&nbsp;Cultivate Radical Empowerment: Drive a high-performance environment based on trust, accountability, and continuous feedback to help every team member reach their full potential.•&nbsp; &nbsp;&nbsp;Influence the Ecosystem: Lead cross-functional growth by collaborating with Sales, Business Development, Finance, and Supply Chain to deliver a sustainable commercial "3ple win."&nbsp;Who We Are Looking ForWe are looking for an entrepreneurial and senior Marketer with strong consumer, digital, and retail expertise to lead our dynamic Hair Category. Reporting directly to the CPD Marketing Director, you will lead and inspire a team of 5 brilliant minds to drive beauty innovation across L’Oréal Paris and Garnier.To succeed in this role, you have:•&nbsp; &nbsp;&nbsp;Senior Marketing Experience: 8+ years of experience in Marketing and Brand Management; additional Sales and/or Business Development experience will be considered a plus.•&nbsp; &nbsp;&nbsp;Talent Development: A proven ability to develop talent from the ground up and a hunger to build a high-performing team culture.•&nbsp; &nbsp;&nbsp;Leadership Capabilities: A demonstrated ability to lead through others, using empathy and agility to manage diverse personalities and work styles.•&nbsp; &nbsp;&nbsp;Beauty &amp; Marketing Passion: A deep, authentic passion for the mass market, beauty industry, and the marketing craft.•&nbsp; &nbsp;&nbsp;Academic Foundation: Bachelor or Master’s Degree in Marketing and/or Business Management.•&nbsp; &nbsp;&nbsp;Communication &amp; Influence: Fluency in English and Greek with the ability to navigate and influence at all levels of the organization. What’s In It For You•&nbsp; &nbsp;&nbsp;A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)•&nbsp; &nbsp;&nbsp;Upskilling Never Sleeps. Every project, training, and challenge pushes you to upskill and adapt, where you’re surrounded by people with a growth mindset and agility.•&nbsp; &nbsp;&nbsp;Fast Paced Innovation. Bold innovation is at the core of our business, for consumers and across all métiers.•&nbsp; &nbsp;&nbsp;A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference.

Brand Business Leader Hair Category Consumer Products Division 241902

We are currently looking for a Brand Manager based in Greece to join our Vitam team. Vitam is the leading brand of YF category in Greece and the biggest brand of Flora Food Group SEE portfolio.&nbsp;This role is a maternity cover position offered under a fixed‑term contract (12-18 months)&nbsp;As a Brand Manager, working together cross-functionally with Sales, Trade Marketing, supply chain and finance teams, you will leverage and translate the full capability of the Global Flora Food Group organization into a localized marketing plan to drive sustainable growth. Working in a local brand you will have the opportunity to build the strategy and communication from scratch. The position will report to the Marketing Manager of Greece.&nbsp;Your strong motivation and your knowledge within the FMCG or retail landscape will enable you to shape how consumers experience and engage with our products every day. You should have excellent analytics skills and you love looking at the data and coming up with insights and recommendations on how to grow and push the business into the right direction. You are a great communicator in English, able to build relationships with both the internal teams but also our external partners. You are determined to deliver on the commitments you make.&nbsp;We’re looking for someone who thrives in a fast-paced environment, enjoys end‑to‑end ownership, and has the determination to make an impact. A self-starter, able to work autonomously and integrate into the wider team with ease to really start supporting the function from Day 1. &nbsp;&nbsp;More details?&nbsp;&nbsp;Main Responsibilities:<ul><li>Responsible for the development, coordination, and implementation of the brand strategy</li><li>Develop consumer-first growth plans across the 7Ps, rooted in insights and market trends</li><li>Lead and support new product launches and relaunches</li><li>Oversee portfolio performance and RGM initiatives to drive profitability and reduce complexity</li><li>Responsible for budget monitoring and control</li><li>Analyze P&amp;L results and own your brands' performance</li><li>Contribute to the S&amp;OP process and gap-filling initiatives</li><li>Analyze brand performance (category trends, market share, competition, consumer behavior) and initiate corrective actions when needed</li><li>Develop seasonal and thematic activations (e.g., holiday recipes and activations)</li><li>Present brand plans to internal stakeholders</li><li>Plan and execute ATL (TV, OOH, print) and BTL (in-store, sampling, events) campaigns</li><li>Collaborating with digital teams on social media and influencer marketing</li><li>Track campaign KPIs, including reach, engagement, and ROI</li></ul>&nbsp;So, what does it take to be successful in this role?<ul><li>You have a proven track record of 3–5 years in Marketing/Brand Management within FMCG</li><li>You have a strong understanding of business financials and solid analytical skills</li><li>You have excellent communication and presentation skills</li><li>You have a hands-on, entrepreneurial mindset with a strong consumer focus</li><li>You are able to work both independently and as part of a team</li><li>You have excellent proficiency in Microsoft Office (Excel, PowerPoint)</li><li>You are fluent in English</li></ul>Your strong personality and entrepreneurial spirit will enable you to identify and develop collaboration opportunities to drive growth. Your drive to get things done and your willingness to challenge the status quo will be highly valued. If you naturally spot growth opportunities and are motivated to make a real impact, Flora Food Group is the right place for you.Additionally, your flexibility and proactive mindset will enable you to thrive at Flora Food Group.

Brand Manager Vitam

Barilla Hellas is looking for a Marketing Specialist to join the Pasta Meal &amp; Bakery Marketing team in Greece. The individual will be based in Athens and will report to the Marketing Director Greece.The Marketing Specialist will support the performance of the brand portfolio by contributing to business strategies and marketing plans. The role will be responsible for assisting in the implementation of marketing activities, monitoring brand results, and supporting the achievement of short- and long-term sales, market share, and profitability objectives. Additionally, the individual will collaborate cross‑functionally with teams such as Trade Marketing and Finance to help prioritize initiatives, support P&amp;L management, and ensure alignment with overall business goals.&nbsp;&nbsp;Key Accountabilities&nbsp;<ul><li>Support the Marketing Team in developing and implementing&nbsp;marketing plans to deliver brand goals</li><li>Build and implement communication plans and brand activations (involvement communication, briefing E2E)</li><li>Take active role in product, category development and portfolio design activities</li><li>Evolve and execute Digital Marketing strategies</li><li>Track of brand performance and communication activities</li><li>Manage external business partner relations (i.e. media, creative, PR agencies), as needed in development and execution of marketing plans</li><li>Manage internal and global stakeholders</li><li>Define consumer research needs, analysis of results, transform the outcomes into strategies &amp; actions</li><li>Adapt global materials to local requirements with consideration to legal aspects</li><li>Support delivery of innovation projects</li></ul>&nbsp;Qualifications &nbsp;<ul><li>Bachelor and/or Master Degree in Marketing, Communications or relevant field (considered a plus)</li><li>1-2 yeas of relevant experience</li><li>Creative, innovative, result oriented, dynamic and self-motivated personality (with ownership, team player &amp; ability to work by own)</li><li>Strong communication, interpersonal, planning and organizing skills</li><li>Strong ability to work as part of a team, to prioritize and multi-task</li><li>IT literate (MS Office), NielsenIQ Discover considered a plus</li><li>Fluency in Greek and English</li></ul>&nbsp;

Marketing Specialist

A Marketing Specialist is responsible for developing, implementing, and executing marketing campaigns, to increase brand awareness, drive product sales, and strengthen market share across various channels.This role requires a blend of creative content creation, detailed market analysis, and cross-functional collaboration, often focusing on both consumer and professional target groups.&nbsp; This role will contribute to building stronger, more purposeful brands, driving sustainable, competitive, and profitable growth, and inspiring the next generation of marketeers to embrace the Future of Marketing.Key Responsibilities &amp; Accountabilities<ul><li>Campaign Development &amp; Execution: Develop and implement marketing plans (digital and traditional) aimed at launching new paint products, increasing brand recognition, and driving customer engagement.</li><li>Market Research &amp; Analysis: Perform in-depth research on consumer trends, competitor activities, and industry developments (e.g., color trends, eco-friendly demand) to inform strategic decisions.</li><li>Brand Management &amp; Content: Ensure consistent brand messaging across all platforms, including social media, websites, email, and printed promotional materials (e.g., color palettes, technical data sheets).</li><li>Customer Marketing: Translating&nbsp;the&nbsp;EMEA&nbsp;category&amp;&nbsp;channel&nbsp;vision&nbsp;into&nbsp;local&nbsp;customer&nbsp;marketing&nbsp;plans. Deliver&nbsp;local customer&nbsp;marketing&nbsp;strategy. Responsible&nbsp;for&nbsp;delivering&nbsp;the&nbsp;shopper&nbsp;strategy, shelf optimization, account specific promotions/activations, displays, trade events and evaluation of these initiatives. Building partnerships with existing customers and channels. Be the linking pin between marketing &amp; sales and ensure all plans are aligned; maximizing physical availability and activating campaigns instore. Co-create POS/Print/Color collateral catalogues</li><li>Performance Tracking: Utilize data analytics tools to monitor key performance indicators (KPIs) like ROI, lead generation, and web traffic, providing reports on campaign effectiveness.</li><li>Vendor Management: Liaise with external agencies for creative production and media planning.&nbsp;</li></ul>&nbsp;&nbsp;What our Company offers:Competitive SalaryAnnual Bonus&nbsp;Additional BenefitsPossibility for Hybrid WorkingDevelopment in a dynamic multinational environment

Customer Marketing Specialist

The Strategy &amp; Growth Senior Manager will act as the coordinator of the annual strategy process, from formulation to execution, and serve as a key liaison with the Management Team. The role focuses on providing relevant insights by integrating competitive intelligence, market dynamics, and business evolution, while coordinating and monitoring the annual multi‑functional plan and continuously updating the strategic outlook for the Greece, Cyprus, and Malta cluster.As a member of the Strategy &amp; Program Delivery (S&amp;PD) team, the role will also lead or actively participate in strategic projects that support the company’s growth agenda.&nbsp;Your ‘day to day’:<ul><li>Coordinate and actively contribute to the annual strategy cycle by defining key business questions and supporting the development of the strategy, long‑range plan, and annual multi‑functional plan.</li><li>Collect, analyze, and synthesize data and intelligence from multiple internal and external sources, including market trends, competitive landscape, and business performance.</li><li>Develop actionable insights and collaborate closely with the market management team to adjust and evolve market strategies.</li><li>Monitor the execution of top strategic priorities and ensure progress against agreed objectives.</li><li>Lead or participate in strategic projects aligned with defined focus areas.</li><li>Conduct regular reviews of resource allocation across the market’s project portfolio.</li><li>Challenge existing resource allocation and enable reallocation when required, based on evolving market conditions and strategic priorities.</li><li>Provide analytical support and strategic recommendations to the Management Team to enable informed decision‑making.</li><li>Ensure annual objectives, goals, KPIs, and success measures are effectively cascaded to the market level.</li><li>Monitor performance to ensure delivery of market strategic priorities in line with regional expectations.</li><li>Report on strategy execution progress, key risks, and opportunities to relevant stakeholders in collaboration with Business Planning and multi‑functional teams.</li><li>Identify growth opportunities, white spaces, and potential risks within the multi‑category landscape.</li><li>Develop high‑level business cases for potential new initiatives or launches with a 1–3 year horizon as part of long‑range planning.</li></ul>&nbsp;Who we’re looking for:<ul><li>Bachelor’s or Master’s degree in Business, Management, Marketing, Engineering, Finance, or a related field.</li><li>Minimum 8 years of professional experience in Consulting, Consumer Goods, Consumer Electronics, Pharmaceuticals / Life Sciences, Retail, or Telecommunications.</li><li>Proven experience in strategy development and project management across a large and complex project portfolio, delivering enterprise‑wide impact.</li><li>Previous leadership experience in a heavily matrixed organization.</li></ul>&nbsp;Required Skills &amp; Competencies:<ul><li>Strong business and financial acumen, with a data‑driven approach to performance evaluation.</li><li>Outstanding strategic thinking, analytical, problem‑solving, and storytelling capabilities.</li><li>Ability to analyze and synthesize information from diverse sources in an integrative manner.</li><li>Curious mindset with the ability to learn quickly and adapt to new business contexts.</li><li>Excellent influencing and stakeholder management skills; ability to partner with and constructively challenge senior executives.</li><li>Strong organizational, planning, and prioritization skills.</li><li>Pragmatic, positive, “can‑do” attitude with a hands‑on approach and focus on execution.</li><li>Highly effective communication and collaboration skills across functions and levels.</li><li>Full professional fluency in English.</li></ul>&nbsp;What We Offer:Our success depends on our talented employees who come to work every day with a sense of purpose and an appetite for progress. Join PMI and you too can:<ul><li>Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment, and explore.</li><li>Be part of an inclusive, diverse culture where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.</li><li>Pursue your ambitions and develop your skills with a truly global business—our scale and reach provide endless opportunities to grow and progress.</li><li>Take pride in delivering our promise to society: to deliver a smoke‑free future.</li></ul>

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trade marketing & brand activation specialist

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