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Understand and analyze consumer behavior, preferences, and market trends to provide actionable, data-driven recommendations that guide business decisions, drive product innovation, and improve consumer/customer experience. Position summary&nbsp; Nestlé Head Office, Athens, Greece&nbsp; Reporting to: Consumer Marketplace Insights &amp; Analytics Manager Hybrid way of working &nbsp; &nbsp;&nbsp; Permanent position&nbsp;A day in the life…&nbsp; Daily support of key business processes by :<ul><li>Driving market growth across categories using syndicated studies to support immediate, ad-hoc business requests.</li><li>Implementing and conducting ad hoc research projects (from brief to final presentation). All methodologies included.</li><li>Regular reporting with market context on shopper, retail and sales to enable market categories/brands in data-driven decision making.</li><li>Applying trends, competition, performance metrics, consumer behaviour and sales efficiency.</li><li>Optimizing contracts and budget working closely with Nestrade and suppliers .</li><li>Giving full support to&nbsp;Consumer Marketplace Insights &amp; Analytics Manager and Cross Category Consumer Marketplace Insights &amp; Analytics Lead. &nbsp;</li></ul>What makes you successful&nbsp;<ul><li>Bachelor’s degree in Business, Statistics, Marketing, Exact sciences or equivalent field.</li><li>Master’s degree in equivalent fields will be considered as an asset.</li><li>At least 3 years of relevant working experience.</li><li>Fluency in Greek and English.</li><li>Commercially aware, accurate in translating data, and focused on delivering business value through implementation of insights.</li><li>Skilled in facilitating and coordinating cross-functional work within a demanding environment.</li><li>Excellent communication skills and presentation skills, strategic thinking.</li><li>Effectively handles demands from multiple sources and competing priorities. </li></ul>Why you should apply&nbsp; Enjoy the wide range of Nestlé benefits such as:&nbsp;<ul><li>competitive salary &amp; performance bonus&nbsp;</li><li>meal vouchers&nbsp;</li><li>comprehensive Pension, Health Care &amp; Life Insurance programs&nbsp;</li><li>increased Parental leaves for both caregivers and Baby Support plan&nbsp;</li><li>Flexible Work policy</li><li>Wellbeing and Recognition days off&nbsp;</li><li>“Bring Your Pet At Work” &amp; Pet Support plan&nbsp;</li><li>free car parking&nbsp;</li><li>in-house restaurant and mini market&nbsp;</li><li>participation to health and wellness activities and much more</li></ul>

Category Insights & Performance Specialist

We are seeking a dynamic and results-driven Shopper Excellence Specialist&nbsp;to lead the development and execution of Trade Marketing plan across customers. The successful candidate will work closely with Sales, Category and Marketing teams to drive shopper engagement and enhance brand presence across retail. You will play a pivotal role in understanding shopper behavior, optimizing the path to purchase, and delivering tailored made solutions that align with both customer and business objectives.Key Accountabilities<ul><li>Develop and implement shopper marketing strategies in collaboration with key stakeholders (sales, marketing, and category teams).</li><li>Monitor and evaluate the effectiveness of shopper marketing campaigns, providing insights and recommendations for continuous improvement.</li><li>Design and execute in-store activations, POS materials, and digital touchpoints to enhance shopper experience.</li><li>Full budget ownership (CPPs / A&amp;Ps) per customer, per brand ensuring the most effective execution of plan to support brand and shopper objectives.</li><li>Analyze shopper insights and trends to create data-driven marketing campaigns that drive conversion.</li><li>Consolidate and provide accurate promo volume uplift per customer for S&amp;OP meetings.</li><li>Collaborate with retail partners to tailor and optimize marketing initiatives, ensuring alignment with customer priorities.</li><li>Track and report on the ROI of all shopper marketing initiatives, identifying key opportunities for growth.</li><li>Support categories and sales with daily &amp; ad hoc requests.</li></ul>Candidate Profile<ul><li>Bachelor’s Degree in Business Administration / Economics or any related field</li><li>Minimum 2 years of relevant experience in Trade Marketing, Sales or Marketing department preferably within FMCG sector</li><li>Strong project &amp; time management capabilities, multitasking mindset and analytical thinking approach</li><li>Structured approach to problem-solving and flexibility to change plans when necessary.</li><li>Ability to work independently and in team environment, ability to influence and inspire others</li><li>Excellent communication skills and fluency both in English and Greek.</li><li>Very good knowledge of MS-Office</li><li>Hands-on, entrepreneurial mindset</li></ul>&nbsp;

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category insights & performance specialist

Nestlé

shopper excellence specialist

Flora Food Group

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