commercial activation lead

The Commercial Activation Lead is responsible for bringing the Nespresso brand experience to life across all customer touchpoints outside the Boutique network. Reporting to the B2C Marketing Manager, this role leads the execution of commercial activations across Trade Partners, the On-the-Go channel, the Mall ecosystem and regional Agent markets, ensuring premium execution, operational excellence and consistency of the Nespresso brand experience.

Position Snapshot
Nespresso Athens, Greece
Reporting to: B2C Marketing Manager
Type of Contract: Permanent

A Day in the Life...

• Own the execution of the Trade activation calendar, marketing campaigns and permanent visibility across our trade partners, ensuring premium execution and close collaboration with the Trade Manager.

• Manage the development, production and deployment of POSM, campaign materials and permanent assets across all trade touchpoints.

• Lead the planning and implementation of On-the-Go activations, ensuring a consistent premium customer experience across the channel.

• Own the planning and execution of mall activations and visibility opportunities, leveraging the mall ecosystem to enhance the Nespresso brand experience and drive customer engagement beyond the boutique.

• Coordinate Trade Marketing activities with Nespresso Agents across Cyprus and the SF1 markets (Bulgaria, Croatia, Serbia and Slovenia), ensuring alignment with brand guidelines and consistent execution across markets.

• Manage external agencies and suppliers, ensuring projects are delivered on time, within budget and to the highest quality standards.

• Manage budgets, purchase orders and project timelines within your area of responsibility.

• Collaborate closely with the Retail Experience Lead and cross-functional teams to deliver a seamless omnichannel Nespresso brand experience

What Makes You Successful?

• Bachelor's Degree in Business Administration, Marketing or another relevant field.

• 1–2 years of experience in Marketing, Trade Marketing, Shopper Marketing or Commercial Activation would be considered an asset.

• Strong project management and coordination skills, with the ability to manage multiple initiatives simultaneously.

• Excellent stakeholder management and communication skills.

• Strong organizational skills and attention to detail.

• Passion for delivering premium execution and exceptional customer experiences.

• Social media savviness will be considered a plus.

• Proficiency in Microsoft Office tools, especially PowerPoint and Excel.

• Fluency in Greek and English.

Why you should apply 
Enjoy the wide range of Nestlé benefits such as:

• competitive salary & performance bonus,

• meal vouchers

• comprehensive Pension, Health Care & Life Insurance programs

• increased Parental leaves for both caregivers and Baby Support plan

• Flexible Work policy

• Wellbeing and Recognition days off

• “Bring Your Pet At Work” & Pet Support plan

• free car parking

• In-house restaurant and mini market

• participation to health and wellness activities and much more