brand activation executive mass market channel

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we are the house of iconic brands. Science is our passion; care is our talent.

Who we are

Our global team is passionate about insights, innovation and delivering the best products to our customers. We put people first, care fiercely, earn trust with science and solve with courage.

What you will do

The Brand Activation Executive for the Mass Market Channel is responsible for supporting the implementation and execution of the regional strategy across SEE markets. This role contributes to business objectives by ensuring effective execution of brand plans.

Key Responsibilities

• Support the development and execution of the annual brand activation plan

• Analyze market trends, consumer insights, and sales performance

• Support business cases and evaluation of new opportunities

• Assist budget tracking and financial alignment

• Prepare performance reviews and KPI tracking

• Ensure consistent execution across markets

• Support retail media and activation initiatives

• Assist in developing agency briefs and coordination

• Collaborate with Sales, Trade Marketing and Supply Chain teams

What we are looking for

Required Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field

• At least years of experience in FMCG brand activation, marketing, or trade marketing

• Strong organizational skills

• Strong analytical mindset

• Good communication and presentation skills

• Fluency in English and proficiency in MS Office

Desired Qualifications

• Experience in shopper marketing

• Hands-on execution mindset

• Strong interpersonal and collaboration skills

• Interest in retail media and activation

What’s in it for you

• Competitive Benefit Package

• Learning & Development Opportunities

• Medical plan

• Pension Scheme

• Canteen on site

• Hybrid working approach