digital marketing executive

Currently, we are searching to hire a Digital Marketing Executive who will support the growth of the e-commerce business and revenue maximization through digital content creation and social media community management.

During your day you will:

• Propose to senior management and implements content strategy for the company across digital channels.

• Create and optimize e-commerce content and support digital campaigns, promotional landing pages and commercial activations that drive traffic, engagement and conversion.

• Support the creation of digital marketing concepts and effective campaigns to enhance the customer experience, maximize activity, increase customer lifetime value and enhance brand awareness and loyalty, and lead to the highest possible ROI of the digital marketing budget.

• Establish the company’s web and social media presence to boost brand awareness and engagement.

• Create and curate website and social media content, email newsletters, attractive scripts and other relevant presentation material for all products and services.

• Implement SEO E-Commerce strategy and analyzes website

• Implement branding guidelines on the company’s digital channels and liaise with the company’s Marketing team to ensure brand consistency.

• Implement changes to the site's layout and content based on website analytics and usability testing (in cooperation with MOH Group IT).

• Identify new digital content tools (e.g. website blogs, videos etc.) that help optimize conversion rate, leading to an increase in sales and awareness.

• Organize the optimization of Product Detail Pages (PDPs), Product Listing Pages (PLPs), product categorization, attributes and filters to improve product discoverability and customer experience.

What you need to stand out:

• Bachelor’s degree in Business Administration, Marketing, Digital Marketing, or a related field.

• MBA or master’s degree with relevant specialization would be considered a plus.

• At least 3 years of experience on digital content and/or digital marketing roles for E-commerce

• Familiarity with various platforms including SEO, YouTube, Facebook, Instagram, etc.

• Strong knowledge of media editing software such as Photoshop, InDesign, Illustrator, or similar tools.

• Understanding of marketing concepts and editorial planning.

• Excellent communications skills both verbal and written, in Greek and English languages.

• Proficiency in using Microsoft Office Suite (Word, Excel, PowerPoint, etc).

• Demonstrated capability to collaborate effectively within a team environment.

• Strong team player.

• Adaptability to new technological developments.

• Excellent analytical skills.

• Creative skills (find interesting ways to present information and to generate new ideas).