regional tech product manager – consumer data ecosystem & digital marketing products

We are seeking a strategic and business-savvy Regional Tech Product Manager to lead the Consumer Data Platform (CDP) roadmap and act as the regional engagement lead for a suite of global digital marketing products, including web platforms, media tools, and generative AI solutions. This role is critical to scaling our digital marketing transformation and unlocking personalized, data-driven consumer experiences across the MEU Region.

On top of that, the person in this role will play the role of Global CRM Product Manager, overseeing global implementation of CRM capability partnering with businesses leveraging CRM capability as an activation tool.

As a member of our IT Marketing Technology team, you will drive product adoption, shape implementation strategies, and partner closely with regional marketing, privacy, consumer care teams and global product teams to bring digital products to life in-market.

Key Responsibilities as MEU Data Platform & CRM Product Owner

• Own and evolve the regional product roadmap for the CDP, aligning with global vision and market needs

• Own Global roadmap of the CRM Capability, partner with Business CRM Global Owner to define offering, adoption plans for CRM capability.

• Partner with local marketing, media, and analytics teams to drive adoption and activation of CDP and global digital products

• Define and manage operating models, implementation plans, and budget alignment across markets

• Serve as the regional point of contact for global marketing tech products — including websites, media activation platforms, and GenAI solutions

• Collaborate with global product and engineering teams to influence roadmaps based on regional insights

• Ensure adherence to legal, data privacy, and Responsible AI standards in deployment and operation

• Collect requirements from regional and local teams translating business requirements to technical scope

• Collaborates with Architecture team, Application/Platform, Technical Product teams to make right technology choices

• Be very creative and curious and make regular contributions to new product ideas based on market need, usage conclusions and industry trends.

• Understand the technology stack, dependencies between applications, key integrations and data flows

• Hands on guidance & troubleshooting of implementations within multi-agency digital projects

• Provide technical expertise and best practice guidance

We are looking for candidate with:

• 8+ years of experience in IT, digital marketing technology, or product management

• Demonstrated experience leading digital product implementation across multiple markets

• Ability to set strategic direction and drive execution through collaboration with a cross-functional team.

• Strong understanding of CDPs, CRM activation capabilities, orchestration capabilities, MarTech ecosystems, and digital marketing workflows

• Excellent stakeholder engagement and communication skills

• Ability to understand, explain and present technical ideas to both technical and non-technical audiences

• Experience working in global matrixed organizations preferred

• Familiarity with Responsible AI, data governance, and privacy frameworks is a plus

• Experience with Agile development methodologies

• Proactively identify improvements areas, problem solving skills, attention to details, can-do attitude

• Curiosity and energy to continually learn new marketing technologies

• Fluent in English

Nice to have:

• Certifications in ITIL, SAFe Agile

• Familiar with basics of cloud environments (GCP)