As the Regional CRM Lead, you will be instrumental in defining, developing, and executing our CRM strategy within our North region, including countries in the Nordics and the Baltics. You will lead the creation of innovative programs and propositions, driving customer lifetime value and retention through advanced CRM practices. 

This role demands a highly strategic individual with a deep understanding of customer behaviour, data-driven decision-making, and a proven ability to lead cross-functional initiatives across diverse regions. The skill to connect CRM initiatives to real business impact is fundamental for succeeding in this role. The role will report directly to the Director of CRM

What you’ll be doing

Day-to-day in this role, you’ll:

• Own the strategic development and execution of customer-centric initiatives, translating business objectives into actionable, data-led campaigns and customer journeys

• Collaborate closely with local marketing teams and align on a combined roadmap and shared priorities

• Develop and lead the execution of sophisticated, multi-channel CRM communication strategies across email, push notifications, in-app messaging, and emerging channels, optimizing for engagement, retention, and subscription growth.

• Drive the strategic integration of CRM initiatives with broader marketing, product, and design roadmaps to create seamless and impactful customer experiences across all touchpoints

• Drive campaign reporting and performance analytics, producing actionable insights and presenting strategic recommendations to senior leadership to inform roadmap prioritisation

• Establish governance and quality assurance standards for all outbound communications to ensure compliance with industry regulations and adherence to brand tone and guidelines

• Lead and orchestrate complex loyalty and CRM initiatives by effectively collaborating with and influencing diverse stakeholders across central and regional marketing, product, design, and the consumer business team

• Identify and implement opportunities for automation, reducing manual tasks and increasing efficiency through advanced customer journey mapping and triggered workflows

• Mentor and guide junior team members, providing strategic oversight, feedback, and development support

Our humble expectations

• At least 7 years of progressive experience in loyalty program management, CRM strategy, or customer engagement roles, with a demonstrable track record of success in a senior capacity

• Preferably working within B2C from a tech, e-commerce, or similar industry with at least 3 years of managerial experience

• Strong leadership and influencing skills, with the ability to effectively collaborate with and inspire cross-functional teams in a global organization.

• Proven experience in designing, launching, and optimizing complex, multi-channel subscription programs

• Excellent communication and presentation skills, with the ability to articulate complex strategies to diverse audiences, including senior leadership

• Demonstrated ability to drive innovation and adapt to a rapidly evolving technology landscape

• Previous experience with Iterable/Braze/CleverTap/Leanplum is preferred

• Previous experience in food delivery, on-demand delivery, or e-commerce is a strong plus

What we offer

This is a rare opportunity to step into a high-impact regional role at one of Europe’s most loved tech companies. As Regional CRM Lead, you'll shape the future of how we connect with our customers across diverse markets in Northern Europe. You’ll get to drive CRM innovation at scale, turning data into meaningful, personalised customer experiences.

You’ll work alongside talented marketing, product, and analytics teams across the region and globally—learning fast, building smart, and making a real business impact. If you're someone who thrives on autonomy, enjoys building from the ground up, and wants to help define CRM excellence at a regional level, this is the role for you

Here’s what you can expect:

• A key strategic role with regional scope and visibility

• Lots of room to experiment, innovate, and own your roadmap

• A strong learning environment with sharp and kind teammates

• The chance to build scalable, data-led CRM programs with real impact

• The opportunity to work across 10+ diverse markets and customer segments

• Competitive salary and benefits, plus stock options

• A friendly, inclusive culture where people (and data!) come first