marketing & communications executive – football category

INTERSPORT Athletics S.A., a member of the FOURLIS Group and the exclusive franchisee of INTERSPORT in Greece, Cyprus, Bulgaria, and Romania, is seeking a highly motivated and organized Marketing & Communications Executive - Football Category to join its dynamic team.

Job Responsibilities

The ideal candidate will manage the planning, execution, and optimization of marketing and communication initiatives focused on the football category. We are seeking a creative and commercially driven professional with strong knowledge of football culture, sports retail trends, and consumer behavior to support business growth, brand visibility, and customer engagement within a fast-paced retail environment.

Key Accountabilities

• Strategic Planning: Contribute to the development of 360° marketing and communication strategies focused on the football  category, including football apparel, footwear, accessories, equipment, club merchandise, and seasonal collections.

• Marketing Implementation: Develop, implement, and monitor annual football category marketing plans aligned with commercial objectives, product launches, retail campaigns, and sales targets.

• Retail Campaign Management: Execute campaigns to drive football category sales, increase customer traffic, improve market penetration, and strengthen brand positioning across retail and e-commerce channels.

• Product & Brand Promotions: Coordinate football-related promotional activities, product launches, in-store branding, seasonal campaigns, and key football event activations (major tournaments, club launches, derby campaigns, etc.).

• Social Media Management: Create and maintain football-focused content calendars across social media platforms including Instagram, Facebook, TikTok, and YouTube to engage football audiences and drive retail performance.

• Content Development: Collaborate with internal creative teams, photographers, athletes, influencers, and external agencies to produce engaging football retail content, including product campaigns, styling shoots, videos, reels, and promotional assets.

• E-commerce Support: Coordinate football category campaigns across online platforms, ensuring accurate product visibility, campaign banners, promotional messaging, and customer engagement.

• Influencer & Athlete Partnerships: Identify and collaborate with football influencers, athletes, creators, and local football communities to increase brand awareness and category engagement.

• Campaign Coordination: Work closely with suppliers, global sports brands, vendors, and retail partners to ensure timely execution of football marketing initiatives.

• Performance Reporting: Generate weekly and monthly reports analyzing football category sales performance, campaign effectiveness, social media analytics, customer engagement, and promotional ROI.

• Cross-Department Collaboration: Partner with Commercial, Retail Operations, E-commerce, CRM, Visual Merchandising, Buying, and Store Teams to align football category initiatives with business objectives.

• Trend & Competitor Monitoring: Monitor football retail trends, competitor activities, product launches, pricing strategies, fan culture trends, and digital innovations within the sports retail industry.

• Event & Activation Support: Support football-related retail events, in-store activations, brand appearances, grassroots tournaments, product launches, and customer engagement activities.

• Vendor & Agency Relations: Coordinate with external agencies, media partners, production houses, and suppliers to deliver high-quality football marketing campaigns.

Education

Bachelor’s degree in Marketing, Communications, Business Administration, Sports Marketing, Retail Management, or a related field.

Experience

2–4 years of experience in marketing, communications, retail marketing, sports retail, or campaign management, preferably within football, sportswear, or fashion retail industries.

Skills

• Strong passion and understanding of football culture, sports retail, and consumer trends.

• Experience in social media management, digital marketing, retail campaigns, and analytics platforms.

• Strong organizational and administrative abilities with excellent attention to detail.

• Ability to manage multiple campaigns, launches, and retail activations simultaneously.

• Excellent communication and interpersonal skills.

• Knowledge of football brands, product categories, and retail operations is highly desirable.

• Experience working with influencers, athletes, agencies, and external partners.

• Strong project management and time management skills.

• Creative mindset with the ability to deliver innovative football retail marketing ideas.

• Familiarity with design tools, e-commerce platforms, and content creation processes is considered an advantage.

What We Offer

• Hybrid working model based in Greece

• Career growth and continuous learning opportunities

• Health insurance and bonus scheme

• Employee discounts across Fourlis Group brands (INTERSPORT, IKEA, Foot Locker, etc.)