social media manager

This role will involve strategy, planning, management and execution to maintain and build Binance’s social media and community presence globally. You will work closely with the leadership team.

Responsibilities:

Contribute to the strategy and execution of integrated marketing campaigns and product launches from a social media perspective

Design, execute and lead large community activation campaigns

Create and manage always on content strategies for our priority global partnerships such as CR7

Be a key POC for business issue and crisis management, including fast, measured and informed response, sentiment monitoring and reporting, and consulting on further action in partnership with the communications and product teams

Work closely with the CS team on community management, response and sentiment maintenance 

Help with managing end-to-end across Binance social accounts

Working with the wider global social team and with external departments, including product and partnerships, to promote and build the brand of Binance

Focus on bringing our socials closer to our community, with a crypto native understanding, and a great understanding of crypto culture

Assisting the team across platforms to think of creative ideas, both for general posts and campaigns

Work closely cross-functionally with design, content, performance marketing, product and other teams

Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance 

Analyze the social media landscape to supply actionable insights

Requirements:

Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage

5+ years of digital marketing experience in social media, community, content or brand marketing related roles

Proven experience with crisis management and working directly with executive leadership teams

Experience working on large integrated marketing campaigns, and working with external agencies, partners and talent 

Demonstrable success with growing social media accounts and executing campaigns

Deep understanding of the crypto market. Up to date with trends and sentiment. Expert on Binance’s product suite

Strong knowledge of content creation and social media channels, with Twitter and TikTok as a top priority 

Proven good judgment in high pressure situations; an ability to remain calm and logical

Excellent communication, writing and copywriting skills

Strong sense of ownership and responsibility.

Resistant to stress. Self motivated and results oriented

Remote and start-up experience is a plus

Why Binance

• Shape the future with the world’s leading blockchain ecosystem

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle unique, fast-paced projects with autonomy in an innovative environment

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.