crm specialist (3949)

As a CRM Specialist, your role is to turn CRM from a set of campaigns into a powerful, player-centric experience engine. You will design and execute smart, engaging CRM initiatives that truly resonate with different customer segments—balancing creativity with data, and ambition with regulatory precision. You’ll translate strategy into action, using platform capabilities to their fullest, optimizing every touchpoint to enhance the player journey and drive measurable impact against key KPIs.

What your day to day will include:

• Contributing to defining CRM strategies, including target audiences, timing, and messaging

• Consolidating stakeholder requirements and developing monthly CRM campaign calendar

• Building business cases outlining budgets and expected performance impact

• Analyzing customer segments to identify and select target groups

• Designing, executing, and optimizing campaigns and customer journeys

• Designing and manage end-to-end automated customer journeys, including data flow, segmentation logic, trigger and campaign set up and channel orchestration.

• Conducting A/B testing to improve campaign effectiveness

• Monitoring campaign execution and ensuring smooth delivery across channels

• Tracking performance against KPIs and delivering insights and recommendations

• Ensuring compliance with regulatory standards and supporting CRM tool enhancements

What you’ll bring:

• BSc in Business, Digital Marketing, Statistics, Engineering, or a related field, Master’s degree will be considered as a plus

• 3+ years of experience in CRM or a similar role, ideally in a fast-paced gaming or ecommerce environment

• Experience with CRM platforms (e.g., Salesforce Microsoft Dynamics, Adobe, Unica, Responsys, Optimove) is a plus

• Strong data-driven mindset, using AI and analytics insights to support decision-making, with strong familiarity in data visualization tools.

• Strong understanding of customer segmentation and targeted campaign design

• Excellent organizational and project management skills

• High attention to detail with strong problem-solving abilities

• Effective communication and presentation skills

• Ability to work under pressure and meet tight deadlines

• Proficiency in English (written and spoken) and MS Office (Excel, PowerPoint, Word, Copilot)

What’s in it for you? 

🚀 An award-winning working environment  

💸 Competitive salary package and bonus scheme  

🩺 Health insurance coverage, Pension Plan and Annual Health Checkup  

💻 Hybrid working model  

🏢 State of the art facilities including gym & restaurant 

🎓 Continuous learning powered by Allwyn Academy  

💼 Internal career opportunities  

👪 Family Support incl. daycare voucher and assisted reproduction voucher 

🌱 Volunteering program, including 2 extra days off to give back 

💪 Well-Being Program incl. sports teams, nutritionist & psychologist services, Employee Assistance line and more 

🗓️ Allwyn Day - one extra day off  

🍴 Monthly food allowance  

🚌 Shuttle service for easy commute to our offices 

🛍️ Exclusive employee discounts across a range of partners ️