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Currently, we are searching to hire a Digital Content &amp; Performance Specialist responsible for the e-commerce new business and revenue maximization through digital content creation &amp; curation.<h2>During your day you will:</h2><ul><li>Monitor shopping behavior across websites and apps, proposes and implement&nbsp;enhancements that ease the user journey and improve conversions, in collaboration with agencies, development and IT teams</li><li>Engage and coordinate&nbsp;marketing and design partners to deliver high-quality content that follows channel best practices and brand voice</li><li>Manage and optimize&nbsp;content per page type (homepage, landing pages, PLP, PDP, checkout etc.) and digital channels (email, SEM, SoMe)</li><li>Analyse, report and update&nbsp;traffic pages (i.e. homepage, category page)</li><li>Coordinate&nbsp;the rollout of campaign landing pages calendar</li><li>Actively participate&nbsp;in the QA/UATs processes for platform implementations</li><li>Perform&nbsp;CMS tasks and initiatives, collaborating closely with other internal teams such as product, operations and IT</li><li>Monitor competition activities and stay&nbsp;up to date with digital marketing content, SEO and UX trends and best practices to continually improve strategies and tactics</li><li>Propose content initiatives and content strategy in digital marketing campaigns, new digital content tools, and community-related actions</li></ul><h2>What you need to stand out:</h2><ul><li>Bachelor’s degree in Marketing, Business Administration or other related field</li><li>Master’s degree on Digital Marketing or other related field</li><li>At least 3 years’ experience on digital content and/or digital marketing roles for E-commerce retail</li><li>Hands-on experience of an e-Commerce platform (i.e. Shopify Plus, PrestaShop, Netvolution or any other CMS)</li><li>Knowledge of analytical tools for performance measurement (i.e. Google Analytics) mandatory requirement</li><li>IT literacy and excellent knowledge of MS Office</li><li>Fluency in English and Greek, both oral and written</li><li>Digital marketing and performance marketing experience will be considered as an asset</li></ul><h2>Key Skills/Attributes</h2><ul><li>Strong written and verbal communication skills</li><li>Self-motivated and creative</li><li>Teamwork spirit and collaboration</li><li>Strong analytical skills, and problem-solving ability</li><li>Project management skills, operating under tight deadlines</li><li></li></ul>

Digital Content & Performance Specialist

As an In-Store Communications Sr. Specialist, you'll revolutionize in-store experiences with cutting-edge digital tools and interactive solutions to captivate customers and elevate store performance. You’ll Create impactful customer journeys with In Store Touchpoints that drive engagement, elevate store performance, and unlock new monetization opportunities through Retail Media Networks.&nbsp;Your day to day will include:<ul><li>Assisting with in-store marketing initiatives and campaigns to boost market impact and customer appeal.</li><li>Executing immersive experiences to enhance customer engagement.</li><li>Creating content for in Store touchpoints (Digital screens etc) and adapting Brand Campaigns into in store commercial communication messages.</li><li>Adapting key visuals into valuable content for screens, audio, and interactive formats. Treating in-store screens as performance channels, optimizing loops by mission and moment (entrance acquisition, dwell engagement, point-of-sale impulse).</li><li>Establishing content taxonomy and mission-based frameworks for Digital touchpoints (Screens).</li><li>Working closely with Marketing, Product, Brand, and external partners (agencies, vendors, tech providers) to deliver creative and execution excellence.</li><li>Developing multimedia content (video) per the commercial plan.</li><li>Supporting brief development and communication with advertising agencies.</li><li>Creating reports on marketing impact on retail KPIs.</li><li>Define and implement operating standards for in-store communication touchpoints, ensuring alignment with brand guidelines and commercial objectives.</li></ul>What you need to succeed:<ul><li>5+ years of professional experience in Communications/Marketing/Retail Marketing</li><li>BSc in Marketing, Communications, or related field</li><li>Sound knowledge of marketing operations and standards</li><li>Experience in creative &amp; high-quality digital material development</li><li>Strong problem-solving skills</li><li>Experience in highly-matrixed or complex organizations is a plus</li><li>Proficient in Microsoft Office (Word, PowerPoint, Excel)</li><li>Excellent English &amp; Greek (written and oral)</li></ul>&nbsp;What’s in it for you?<ul><li>An award-winning working environment&nbsp;🚀</li><li>State of the art facilities including gym &amp; restaurant&nbsp;🏢</li><li>Hybrid working model&nbsp;💻</li><li>Competitive salary package and bonus scheme&nbsp;💸</li><li>Health insurance coverage &amp; Pension Plan&nbsp;🙏</li><li>Monthly food allowance&nbsp;🍴</li><li>Continuous learning with classroom/digital trainings by OpapAcademy&nbsp;🎓</li><li>Internal Career Opportunities&nbsp;💼</li><li>Well-Being Activities&nbsp;💪</li></ul>&nbsp;OPAP Group is an equal opportunity employer

In-Store Communications Sr. Specialist (3832)

Ready to help create impactful marketing experiences? As a Marketing Specialist, you’ll support the design and execution of marketing plans, ensuring daily activities resonate with audiences and deliver exceptional customer experiences.&nbsp;Your day to day will include:<ul><li>Reviewing market research reports and data insights to propose marketing initiatives.</li><li>Participating in the design and implementation of the Community Marketing Unit strategy and plan.</li><li>Designing and supporting the execution of go-to-market plans in collaboration with other teams.</li><li>Proposing clear, insightful &amp; analytical briefs to advertising agencies and reviewing agency deliverables in compliance with business and Marketing guidelines.</li><li>Aligning with other supportive Centers of Excellence (e.g. Communication, Media, Retail Engagement, etc.) securing the deliverables to be on time.</li><li>Designing and implementing in-store activations (e.g., promotions, events, etc.).</li><li>Monitoring campaign performance, budget, and marketing KPIs.</li><li>Performing market visits to evaluate commercial actions and proposing new retail formats.</li><li>Supporting regulatory submissions for HGC in collaboration with the regulatory team.</li></ul>&nbsp;What you need to succeed:&nbsp;<ul><li>BSc in Communication, Marketing, Business Administration or any other relevant field; MSc in relevant topic is desirable</li><li>3+ years of hands-on experience in marketing/advertising within a consumer-oriented organization or advertising agency&nbsp;</li><li>Very good knowledge of marketing operations and standards</li><li>Experience in managing 360 marketing activities</li><li>Excellent communication and interpersonal skills</li><li>Strong achievement and results oriented mentality</li><li>Problem solving skills with attention to detail</li><li>Excellent communication skills in English and Greek&nbsp;</li><li>Proficient user of MS Office (Word, Excel, PowerPoint)</li></ul>&nbsp;&nbsp;What’s in it for you?<ul><li>An award-winning working environment&nbsp;🚀</li><li>State of the art facilities including gym &amp; restaurant&nbsp;🏢</li><li>Hybrid working model&nbsp;💻</li><li>Competitive salary package and bonus scheme&nbsp;💸</li><li>Health insurance coverage &amp; Pension Plan&nbsp;🙏</li><li>Monthly food allowance&nbsp;🍴</li><li>Continuous learning with classroom/digital trainings by OpapAcademy&nbsp;🎓</li><li>Internal Career Opportunities&nbsp;💼</li><li>Well-Being Activities&nbsp;💪</li></ul>

Marketing Specialist (3763)

As a Customer Experience Specialist, you'll design and enhance interactions that meet customer needs, boost satisfaction, and drive loyalty. Ready to elevate customer experiences and make a real impact?&nbsp;Your day to day will include:<ul><li>Supporting the execution of customer experience strategy in line with the Retail team goals</li><li>Participating in the development of&nbsp;yearly plans for new initiatives, features and journeys based on facts analysis, business goals and compliance framework&nbsp;</li><li>Assisting in the proposal of performance targets, KPIs, and supporting&nbsp;daily operations to enhance customer satisfaction and experience</li><li>Assessing market and customer insights to drive actionable improvements and supporting the development of product content, mechanics and payouts</li><li>Developing and monitoring analytical reports on performance, identifying areas for improvement and proposing solutions</li><li>Collaborating with marketing teams to shape campaigns and GTM plans that elevate customer experience</li><li>Performing market visits to review how commercial actions are translated to customer experience</li><li>Providing input for new features, participating in User Acceptance Testing (UAT), and monitoring product performance</li><li>Suggesting CRM tactics and loyalty programs to increase customer engagement and enhance brand experience</li></ul>&nbsp;What you need to succeed:&nbsp;<ul><li>BSc in Marketing, Economics, Business Administration, Economics or relevant field. MSc in relevant topic is desirable</li><li>3+ years of relevant experience in a similar product marketing within Gaming, FMCG, Telecoms, Banking</li><li>Familiarity with Sportsbook will be considered as a plus</li><li>Business acumen with customer centric mentality and creativity&nbsp;</li><li>Solid understanding of marketing and product promotion techniques&nbsp;</li><li>Very good communication and presentation skills</li><li>Good analytical and problem-solving skills</li><li>Solid sales analysis skills (reporting, deep dives, correlations, etc.)</li><li>Teamwork attitude with excellent interpersonal skills</li></ul>&nbsp;What’s in it for you?<ul><li>An award-winning working environment&nbsp;🚀</li><li>State of the art facilities including gym &amp; restaurant&nbsp;🏢</li><li>Hybrid working model&nbsp;💻</li><li>Competitive salary package and bonus scheme&nbsp;💸</li><li>Health insurance coverage &amp; Pension Plan&nbsp;🙏</li><li>Monthly food allowance&nbsp;🍴</li><li>Continuous learning with classroom/digital trainings by OpapAcademy&nbsp;🎓</li><li>Internal Career Opportunities&nbsp;💼</li><li>Well-Being Activities&nbsp;💪</li></ul>&nbsp;OPAP Group is an equal opportunity employer

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digital content & performance specialist

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