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As an In-Store Communications Sr. Specialist, you'll revolutionize in-store experiences with cutting-edge digital tools and interactive solutions to captivate customers and elevate store performance. You’ll Create impactful customer journeys with In Store Touchpoints that drive engagement, elevate store performance, and unlock new monetization opportunities through Retail Media Networks.&nbsp;Your day to day will include:<ul><li>Assisting with in-store marketing initiatives and campaigns to boost market impact and customer appeal.</li><li>Executing immersive experiences to enhance customer engagement.</li><li>Creating content for in Store touchpoints (Digital screens etc) and adapting Brand Campaigns into in store commercial communication messages.</li><li>Adapting key visuals into valuable content for screens, audio, and interactive formats. Treating in-store screens as performance channels, optimizing loops by mission and moment (entrance acquisition, dwell engagement, point-of-sale impulse).</li><li>Establishing content taxonomy and mission-based frameworks for Digital touchpoints (Screens).</li><li>Working closely with Marketing, Product, Brand, and external partners (agencies, vendors, tech providers) to deliver creative and execution excellence.</li><li>Developing multimedia content (video) per the commercial plan.</li><li>Supporting brief development and communication with advertising agencies.</li><li>Creating reports on marketing impact on retail KPIs.</li><li>Define and implement operating standards for in-store communication touchpoints, ensuring alignment with brand guidelines and commercial objectives.</li></ul>What you need to succeed:<ul><li>5+ years of professional experience in Communications/Marketing/Retail Marketing</li><li>BSc in Marketing, Communications, or related field</li><li>Sound knowledge of marketing operations and standards</li><li>Experience in creative &amp; high-quality digital material development</li><li>Strong problem-solving skills</li><li>Experience in highly-matrixed or complex organizations is a plus</li><li>Proficient in Microsoft Office (Word, PowerPoint, Excel)</li><li>Excellent English &amp; Greek (written and oral)</li></ul>&nbsp;What’s in it for you?<ul><li>An award-winning working environment&nbsp;🚀</li><li>State of the art facilities including gym &amp; restaurant&nbsp;🏢</li><li>Hybrid working model&nbsp;💻</li><li>Competitive salary package and bonus scheme&nbsp;💸</li><li>Health insurance coverage &amp; Pension Plan&nbsp;🙏</li><li>Monthly food allowance&nbsp;🍴</li><li>Continuous learning with classroom/digital trainings by OpapAcademy&nbsp;🎓</li><li>Internal Career Opportunities&nbsp;💼</li><li>Well-Being Activities&nbsp;💪</li></ul>&nbsp;OPAP Group is an equal opportunity employer

In-Store Communications Sr. Specialist (3832)

Responsibilities:<ul><li>Manage and organize Binance’s online and offline communities across the DACH region (Germany, Austria, Switzerland), with a primary focus on local engagement.</li><li>Lead Telegram group moderation, implement Telegram bots, and execute engaging mini-games and community campaigns.</li><li>Organize and execute both offline and online events—including meetups, webinars, workshops, and educational sessions—to boost user engagement and education.</li><li>Establish and maintain partnerships with local crypto communities, student groups, and universities to expand Binance Academy initiatives and regional reach.</li><li>Support with recruitment, training, and managing Binance Angels (Volunteer Program) across the region, while maintaining a high level of communication and performance tracking.</li><li>Create, translate, and proofread community content in German and English to ensure clarity, accuracy, and local relevance.</li><li>Moderate regional social media platforms and chat groups while driving positive and safe engagement.</li><li>Promote Binance’s brand, products, and campaigns while offering high-quality community support.</li><li>Explore and introduce new platforms to reach wider user bases and grow brand awareness.</li><li>Collect and relay user insights, market trends, and community feedback to internal teams to help optimize regional strategies.</li></ul>Requirements:<ul><li>Minimum 3-5 years of experience in community management, events, or related roles.</li><li>Strong hands-on experience with Telegram moderation, bots, mini-games, and campaign execution.</li><li>Demonstrated success in organizing both offline and online events across various city tiers.</li><li>Proven ability to build partnerships with local communities, student clubs, and universities.</li><li>Proficiency in German and English.</li><li>Excellent knowledge of Binance products and core features (Spot, P2P, Futures, NFT, etc.).</li><li>Strong communication, copywriting, and content creation skills for multilingual markets.</li><li>Familiarity with AI tools for community engagement, content generation, user segmentation, or campaign automation (e.g., ChatGPT, Midjourney, Notion AI, Discord/Telegram AI bots).</li><li>Capable of setting KPIs, tracking performance, and mentoring community members or volunteers.</li><li>Results-oriented, self-driven, and comfortable working in a fast-paced, evolving environment. Willingness to travel and work flexible hours to align with community and business needs.</li></ul>

DACH Community Manager (Events)

At Kotsovolos, we believe in your uniqueness and everything you have to offer! Here, you create your own current! &nbsp;📈 Our achievements in numbers 3,000+ People | 100+ Stores | 2 Logistics Centers – 77.000 sqm | 2 Call Centers | 2 Modern Training Centers | Kapaskill – our live, personalized learning ecosystem | 75,000+ hours of training per year | 400+ different roles &amp; 49 Business Units &nbsp;🎯 Our purpose Better Living. Everywhere. for Everyone!&nbsp;💼 Your everyday work-life&nbsp;<ul><li>Define and evolve the marketing measurement framework across all channels, leveraging attribution models (e.g. MTA, MMM) to assess performance and contribution</li><li>Establish and maintain a single source of truth for marketing performance data, ensuring accuracy, consistency, and alignment across platforms</li><li>Design and oversee incrementality testing and holdout experiments, as well as CRO testing initiatives to validate and optimize channel effectiveness</li><li>Own KPI frameworks and performance governance cadence, aligning Performance Marketing, Marketing Technology, SEO/GEO, and E-commerce stakeholders</li><li>Develop dashboards, reporting frameworks, and standardized performance reports with clear insights and actionable recommendations</li><li>Translate complex data into strategic insights, supporting decision-making and budget allocation through scenario modeling and data-driven analysis</li><li>Ensure data integrity and reconciliation processes across tools and systems, resolving discrepancies in performance metrics</li><li>Lead and develop the team, setting clear goals, priorities, and performance expectations while supporting growth and capability building</li></ul>&nbsp;🚀 As an ideal fit, you should have&nbsp;<ul><li>BA in Marketing, Business Statistics, Computer Science, or related field</li><li>5+ years in marketing analytics, performance marketing, or related role</li><li>Familiarity with BI tools (Power BI or equivalent); working knowledge of SQL</li><li>Experience with digital media platforms and MarTech stack</li><li>Demonstrated success building and leading high-performing analytical teams</li><li>Track record of improving maturity measurement and attribution modeling</li><li>Retail/e-commerce experience preferred</li></ul>&nbsp;💎 What we offer&nbsp;<ul><li>Continuous training in new technologies and tools</li><li>Career development and growth opportunities</li><li>Competitive bonus scheme, performance-based</li><li>Group health/medical insurance package</li><li>Hybrid working model</li><li>Internal wellbeing actions &nbsp;</li></ul>&nbsp;⭐ Join&nbsp;#teamKotsovolos&nbsp;and be part of a team that promotes new technologies, loves to evolve, embraces diversity and is next to society.

Performance & Measurement Manager

We are looking for a passionate Sales &amp; Trade Coordinator to join our Sales Operations &amp; Planning Team providing input to trade marketing plans and activities in order to achieve the objectives of Trade Marketing plans.This is a coordinating role with responsibility for allocating and reviewing straight-forward (task-oriented) activities performed by a support, sales, technical, production or operations team. The Sales &amp; Trade Coordinator will join an inclusive, innovative global FMCG business supported by 25,000 employees.&nbsp;Imperial Brands PLC 𝗛𝗲𝗹𝗹𝗮𝘀 is a 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗚𝗿𝗲𝗮𝘁 𝗣𝗹𝗮𝗰𝗲 𝗧𝗼 𝗪𝗼𝗿𝗸® for the second time in a row. This prestigious recognition highlights I𝗺𝗽𝗲𝗿𝗶𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝘀 𝗛𝗲𝗹𝗹𝗮𝘀 commitment to creating a work environment that fosters employee well-being, trust, and innovation.&nbsp;&nbsp;Principal Accountabilities<ul><li>Coordinating and organizing the execution of Trade Activity Plans in the Greek market, ensuring all tasks and materials are delivered on time.</li><li>Partner with Sales and Marketing teams to develop promotional materials, POS (point-of-sale) and displays that support product launches and seasonal campaigns, ensuring timely and high-quality delivery.</li><li>Train and guide the sales team on new initiatives, execution requirements, and allocation of merchandising materials.</li><li>Monitoring closely the implementation of commercial activities by collecting feedback, tracking materials, and following up with the sales teams.</li><li>Manage budgets for all POS and merchandising materials, optimizing investment and handling purchase orders/invoices (PO–SRM)</li><li>Collaborating closely with internal functions/stakeholders and external suppliers to ensure smooth coordination and communication.</li></ul>Skills and Experience Required<ul><li>Bachelor’s Degree with focus on Marketing, Business Administration or relevant</li><li>Professional experience in Trade Marketing or Marketing, preferably in the FMCG sector with good understanding of trade environment and market dynamics</li><li>Proficiency in English (written and oral) and in MS Office Skills</li><li>A flexible, dynamic, and collaborative mindset</li><li>Excellent analytical and communication skills</li><li>Exceptional organizational skills and the ability to thrive in a fast-paced environment</li></ul>What We OfferIn return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including private Life Insurance and Health Care program, free light lunch and fuel allowance, hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Sales & Trade Coordinator

Θεωρείται θέση στρατηγικής σημασίας για την Εταιρεία και αναφέρεται οργανωτικά στη Διοίκηση της Εταιρείας. Κύρια καθήκοντα:<ul><li>Η Διοργάνωση εταιρικών εκδηλώσεων.</li><li>Σχεδιασμός και υλοποίηση ενεργειών εταιρικής κοινωνικής ευθύνης στο πλαίσιο της στρατηγικής Βιώσιμης Ανάπτυξης.</li><li>Σχεδιασμός και ανάπτυξη συνεργειών B2B &amp; M.M.E. (Δελτία Τύπου, Advertorials, Εταιρικές Παρουσιάσεις, Συνεργασίες, Βραβεία).</li><li>Παρακολούθηση και σχεδιασμός υλικών προβολής και προώθησης σε εκθέσεις, εταιρικές εκδηλώσεις.&nbsp;</li><li>Σχεδιασμός δημιουργία και υλοποίηση όλων των Digital Campaigns σε Facebook, Instagram, Tik Tok, LinkedIn &amp; Google Ads συμπεριλαμβανομένων SEO/SEM, Newsletter, Email marketing, και Display σε συνεργασία με Graphic Designers και Διαφημιστικές εταιρείες.</li><li>Συντονισμός και καθοδήγηση μιας λειτουργικής ομάδας (internal/external) με δυναμικούς ρόλους στους άξονες Content Marketing, Sο.Μe., Creative, Digital Marketing/Performance, Web Development και Corporate Communications/PR.</li><li>Εισηγείται την στρατηγική Marketing της Εταιρείας.</li><li>Συμμετοχή στον σχεδιασμό και υλοποίηση 360° πλάνων Marketing και Επικοινωνίας σε τοπικό και πανελλαδικό επίπεδο για την αποτελεσματική προώθηση των δραστηριοτήτων της Εταιρείας.</li></ul>Βασικές αρμοδιότητες της θέσης:<ul><li>Κατάρτιση και έλεγχος του marketing budget και reporting προς τη Διοίκηση.</li><li>Επιμέλεια εταιρικών παρουσιάσεων (executive level) και tailor-made reports.</li><li>Παράγει όλα τα απαραίτητα reports για την συνολική παρακολούθηση των ποιοτικών και ποσοτικών στόχων του τμήματος.</li><li>Διοικεί και αναπτύσσει τους ανθρώπους του τμήματός σύμφωνα με την κουλτούρα και τις αξίες της Εταιρίας.</li><li>Εποπτεύει (σε συνεργασία με τις αντίστοιχες Διευθύνσεις) όλες τις απαιτούμενες διαδικασίες που χρειάζονται για την επίτευξη των Εταιρικών στόχων. &nbsp;</li></ul>Απαραίτητα προσόνταΑπαραίτητα Προσόντα: &nbsp;<ul><li>Πτυχίο ΑΕΙ με κατεύθυνση Marketing/ Οικονομικά/ Επικοινωνία.</li><li>Μεταπτυχιακός Τίτλος Σπουδών στα παραπάνω αντικείμενα, θα θεωρηθεί επιπλέον προσόν.</li><li>Προηγούμενη σχετική εμπειρία τουλάχιστον 5 ετών, με ανάληψη διοικητικού ρόλου, σε δομημένο οργανωτικά επαγγελματικό περιβάλλον.</li><li>Άριστη επικοινωνία στην Ελληνική και Αγγλική γλώσσα, γραπτά και προφορικά.</li><li>Στρατηγική &amp; δημιουργική σκέψη και νέες ιδέες.</li><li>Άριστες ικανότητες οργάνωσης, προγραμματισμού και ανάλυσης δεδομένων.</li><li>Άριστες ικανότητες επικοινωνίας και έμπνευσης ατόμων &amp; ομάδων ευθύνης.</li><li>Ικανότητα ανταπόκρισης σε πολλαπλές προθεσμίες και άμεσης προσαρμοστικότητας σε νέα δεδομένα.</li><li>Αποδεδειγμένη Εμπειρία στησίματος, διαχείρισης και βελτιστοποίησης διαφημιστικών καμπανιών σε Google Ads &amp; Facebook Ads με άριστη γνώση στην Μέτρηση και αξιολόγηση των στόχων (ROI &amp; KPIs).</li><li>Ομαδικότητα και ικανότητα στην οργάνωση και Διοίκηση του Marketing Team.</li></ul>Επιθυμητές δεξιότητες/ Επιτεύγματα<ul><li>Συμμετοχή στον σχεδιασμό ολοκληρωμένων campaign με παρουσία σε offline/online περιβάλλον.</li><li>Εμπειρία σε media planning/buying.</li><li>Εξοικείωση σε PPC campaigns (Google/META) και καλή γνώση Google Analytics. &nbsp;</li></ul>Παροχές&nbsp;<ul><li>Ανταγωνιστικό πακέτο αποδοχών (αναλόγως τυπικών προσόντων) &amp; βάση επίτευξης στόχων.</li><li>Σταδιοδρομία σε ένα ευχάριστο και σύγχρονο εργασιακό περιβάλλον.</li><li>Άριστες συνθήκες εργασίας και συνεργασίας.</li><li>Ευκαιρίες συνεχούς εκπαίδευσης &amp; ανάπτυξης. &nbsp;</li></ul>

Marketing Director

We see every new recruit as a next important building block for our company and search for well-rounded professionals with diverse backgrounds and an insatiable appetite for knowledge. Subsequently, we passionately invest in their skill-set development by: (1) providing a comprehensive product education orientation (2) setting performance related targets that impact their end of year salary increase, reinforcing at the same time meritocracy, (3) supporting an open space culture to nurture knowledge sharing. As a CRM &amp; Email Marketing Specialist you will:&nbsp;<ul><li>Oversee the full lifecycle of email campaigns, from strategic planning and automation workflows to final deployment and technical troubleshooting</li></ul><ul><li>Develop audience segmentation models based on behavioral data, predictive buying patterns, and lifecycle stages to deliver high-personalized content</li><li>Take full ownership of email KPIs and translate them into actionable insights to pivot strategies and maximize ROI</li><li>Be responsible for strategic copywriting and creating visual assets (graphics/layouts) to ensure high-impact storytelling and brand consistency</li><li>Design and manage an A/B and multivariate testing roadmap, constantly challenging the status quo to improve deliverability, engagement, and revenue</li><li>Act as the primary bridge between the customer’s marketing teams and developers to ensure brand consistency, seasonal relevance, and seamless technical integrations</li><li>Proactively identify untapped customer journey opportunities to drive traffic and scale revenue through automation and retention tactics</li><li>Serve as the internal subject matter expert on CRM trends, privacy regulations (GDPR), and emerging email marketing technologies</li></ul>Job requirementsWhat you will bring:<ul><li>Bachelor's Degree In Marketing, Graphic Design, or a related field</li><li>At least 2 years of hands-on experience in Email Marketing or CRM, preferably in a fast-paced agency or high-growth e-commerce environment</li><li>Proficiency in enterprise-level Email Marketing Providers (ContactPigeon, Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud etc) and a strong understanding of email deliverability protocols</li><li>A proven track record of using advanced analytics tools and performance reporting</li><li>Experience in creating high-performing creatives with design tools (e.g. Adobe Creative Suite, Canva)</li><li>Excellent conversion-oriented copywriting skills in both Greek and English</li><li>Ability to manage stakeholder expectations, and lead projects from conception to completion with minimal oversight</li></ul>Benefits<ul><li>Competitive salary</li><li>Hybrid working model</li><li>Private Medical and Life Insurance</li><li>Inspiring and challenging projects</li><li>Growth opportunities</li><li>Extensive education</li><li>Central offices</li><li>Bonus opportunities </li></ul>

CRM & Email Marketing Specialist

#eimaste_mesa in a team of leaders who work as a team with respect and trust.#eisai_mesa to be part of a team where you will constantly develop your knowledge? Do you want to work for a company where you can take initiatives, risk and act in an autonomous way?LEROY MERLIN is a member of the French Adeo Group (900 stores and 150,000 Leaders in 13 countries worldwide), which ranks 1st in Europe and 3rd worldwide in the DIY market.Our Mission is to build a better &amp; a more sustainable life at home for everyone!We are looking for a:Trade Marketing &amp; Brand Activation SpecialistThe life of a Trade Marketing &amp; Brand Activation Specialist @LEROY MERLIN:Trade Marketing &amp; Opecom Management<ul><li>Annual Planning: Develops the annual commercial activation plan (Opecom Plan) based on customer insights &amp; business needs and shares/aligns it with key company stakeholders.</li><li>Operational Leadership: Defines the details of the communication brief per operation (Opecom) according to seasonal themes and prepares product requirements for all parties involved.</li><li>Commercial Steering: Pilots the company’s national discounts (balancing promo depth vs. EDLP) and ensures that the final selection builds a strong Value for Money (V4M) price perception in the consumer's mind.</li><li>Promo Execution: Designs, coordinates, and monitors the execution of trade marketing &amp; promotional activities, ensuring 360° alignment (In-store, Radio, TV, Leaflets, Digital).</li><li>Process Optimization: Manages the opecom process retroplanning and ensures the constant improvement of internal workflows (creation, optimization, and running).</li><li>Data-Driven Insights: Analyzes consumer and market data and monitors competition to provide actionable insights and benchmarks regarding annual planning, offer types &amp; on-going optimizations.</li><li>Performance Evaluation: Tracks and evaluates promotional performance (ROI, Traffic, Turnover, Elasticity), ensuring alignment with targets and budget.</li><li>Price Accuracy &amp; Quality Control: Supports the production of monthly leaflets and catalogs, focusing on content checking, price accuracy, and final proofreading to ensure zero errors.</li><li>Reporting: Creates comprehensive reports on campaign results, promoting a culture of results-linked communication (budget vs. turnover and traffic achieved).</li></ul> We will have the perfect match if you have:<ul><li>Education: Bachelor’s degree in Marketing, Business Administration, or a related field.</li><li>Experience: Minimum 3 years in Trade Marketing, Category Management support, or Commercial roles, ideally within Retail.</li><li>Technical Skills: * Advanced MS Office and/or Google Suite (Excel for tracking/pricing, PowerPoint for presentations).</li><li>Experience with Market Data tools and Data Visualization (e.g., Power BI).</li><li>Languages: Fluent in English and Greek (written and oral). French will be an asset.</li><li>Strong Collaborative Mindset with the ability to influence cross-functional teams.</li><li>Highly Organized and Disciplined.</li><li>Results-oriented with extreme attention to detail.</li><li>Resilient under pressure and tight deadlines.</li></ul>We offer you:<ul><li>Competitive Salary</li><li>Excellent working environment</li><li>Career opportunities</li><li>Continuing education on the role</li><li>Private Medical Insurance</li><li>Company discounts</li></ul>#eisai_mesa for the LEROY MERLIN experience?#eisai_mesa for an exciting new career?Make your next step and join the LEROY MERLIN family!

Trade Marketing & Brand Activation Specialist

As a Paid Media Lead, you will own full‑funnel paid media planning, activation and optimization across global and local channels. You align media strategy with commercial goals, ensuring high‑quality execution, strong performance and clear ROI across channels. You will lead agency collaboration, manage media budgets, and drive continuous performance improvements through structured reviews, optimization and close cross‑functional coordination.&nbsp;&nbsp;In this role, you will&nbsp;be responsible for&nbsp;the Sales Market Greece consisting&nbsp;of Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia &amp; Herzegovina, Albania, Kosovo and North Macedonia.You will:<ul><li>Lead full‑funnel paid media planning (global and local channels) in line with the marketing calendar and QCP process</li><li>Align paid media plans with commercial plans and priorities</li><li>Lead activation and ongoing performance follow‑up of local paid media channels</li><li>Collaborate with Global Media Optimization Lead to optimize global media channels</li><li>Lead full‑funnel paid media Monthly and Quarterly Reviews in the Sales Market</li><li>Drive and follow up on paid media investments, performance and results for the Sales Market</li><li>Manage onboarding, governance and performance reviews of local media agencies in line with global frameworks</li><li>Secure high‑quality tactical execution of local channel activation in close collaboration with agencies and global media teams</li></ul>WHO YOU’LL WORK WITHIn this role, you will work closely with Media Agencies, Commercial teams, Owned Media Leads, Global Media teams and other local marketing stakeholders. You act as the key link between strategy, execution and performance across the paid media ecosystem.WHO YOU AREWe are looking for people with…<ul><li>5+ years of experience in paid media, digital or performance marketing across the full funnel</li><li>Strong understanding of media planning, activation and optimization across channels</li><li>Proven experience managing large media budgets and ROI‑driven campaigns</li><li>Strong analytical mindset with the ability to translate data into actions and improvements</li><li>Experience working with and managing agency partners</li><li>A degree in Marketing, Communications, Business or a related field</li><li>Fluency in English, written and spoken</li></ul>And people who are…<ul><li>Commercially minded, with a strong focus on performance and outcomes</li><li>Structured and data‑driven, confident managing complexity and multiple priorities</li><li>Strong collaborators and stakeholder managers</li></ul>WHO WE ARE​H&amp;M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​WHY YOU’LL LOVE WORKING HERE&nbsp;​ At H&amp;M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​More specifically, we offer:<ul><li>25% Staff discount on all our H&amp;M Group brands, both in stores and online (H&amp;M, COS, Weekday, Monki, H&amp;M HOME, &amp; Other Stories and ARKET)</li><li>H&amp;M Incentive&nbsp;Program&nbsp;– HIP.&nbsp;Learn more about the program&nbsp;here</li><li>Private Health and Life Insurance</li><li>Food Vouchers</li><li>Long Service&nbsp;Reward at&nbsp;10, 15 &amp; 20 year&nbsp;anniversary</li><li>Baby Birth Gift Card</li><li>Retirement Reward</li><li>Bonus for Referring a Friend</li><li>Hybrid Work Model</li><li>Unlimited Career Opportunities (over 70% of our recruitment processes are internal)</li></ul>

Paid Media Lead

As a Commercial Business Analyst, you will work within commercial analytics, using data and insights to strengthen sales performance and support data‑driven commercial decisions. You will analyze sales,&nbsp;customer&nbsp;and web data to&nbsp;identify&nbsp;opportunities, follow up performance, and support commercial priorities in the Sales Market.&nbsp;In this role, you will&nbsp;be responsible for&nbsp;the Sales Market Greece consisting&nbsp;of Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia &amp; Herzegovina, Albania, Kosovo and North Macedonia.&nbsp;You will:&nbsp;<ul><li>Combine consumer and market research with full‑funnel web analytics, testing, and campaign evaluation to uncover behavioral patterns,&nbsp;identify&nbsp;opportunities, and support data‑driven commercial decisions across the organization</li><li>Conduct 360 analysis from customer,&nbsp;web&nbsp;and sales perspective to gather insights relevant&nbsp;for Commercial&nbsp;team</li><li>Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales</li><li>Provide insights on campaign effectiveness, including conversion attribution and return on ad spend</li><li>Analyze sales, customer and web data to draw insights related to QCP, product,&nbsp;assortment&nbsp;and pricing</li><li>Analyze customer feedback across touchpoints to&nbsp;identify&nbsp;opportunities to enhance customer experience and measure the impact of commercial activities</li><li>Plan, support, and evaluate A/B and multivariate testing to&nbsp;optimize&nbsp;customer experience and conversion in online store and CRM/Email</li><li>Conduct customer segmentation, cohort analysis, and product performance reviews.&nbsp;</li><li>Implement tagging, tracking, and SEO analytics to ensure&nbsp;accurate&nbsp;data collection and improve visibility in owned channels</li><li>Act as&nbsp;expert&nbsp;user of SQL and data platforms, supporting data extraction and team upskilling</li><li>Support Experience Lead, E‑com Leads, Commercial Managers and Marketing team with analytics activities and share insights</li><li>Conduct commercial and sales performance analysis, generating actionable insights from reports and dashboards to support decision‑making</li><li>Plan, quantify and drive execution of tactical activations in the Sales Market, within the budget and frame set by Global (e.g.,&nbsp;maximum&nbsp;discount)&nbsp;</li><li>Consult and collect input from Commercial Leads on plan and execution of tactical activations&nbsp;&nbsp;</li><li>Drive business cases and follow-up of 'Big rocks', in alignment with Commercial Manager and Commercial leads&nbsp;</li><li>Conduct 360 analysis from customer,&nbsp;web&nbsp;and sales perspective to gather insights relevant for Commercial team&nbsp;</li><li>Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales&nbsp;</li><li>Support providing insights on campaign effectiveness, including conversion attribution and return on ad spend&nbsp;</li><li>Analyze sales, customer and web data to draw insights related to QCP, product,&nbsp;assortment&nbsp;and pricing&nbsp;</li><li>Plan, support, and evaluate A/B and multivariate testing to&nbsp;optimize&nbsp;customer experience and conversion in online store and CRM/Email&nbsp;</li><li>Conduct customer segmentation, cohort analysis, and product performance reviews&nbsp;</li><li>Implement tagging, tracking, and SEO analytics to ensure&nbsp;accurate&nbsp;data collection and improve visibility in owned channels&nbsp;</li></ul>WHO YOU’LL WORK WITH​&nbsp;As a Commercial Business Analyst,&nbsp;you will work closely with Commercial, Digital Experience, E‑commerce&nbsp;and Marketing teams, supporting strong commercial decisions through insights, follow‑ups&nbsp;and analytics support. You&nbsp;will&nbsp;collaborate cross‑functionally, translating data into clear recommendations that support prioritization and execution.&nbsp;WHO YOU ARE​&nbsp;We are looking for people with…&nbsp;<ul><li>2+ years of experience in commercial analytics, preferably within e‑commerce,&nbsp;retail&nbsp;or a data‑driven commercial environment.&nbsp;&nbsp;</li><li>Strong&nbsp;experience in sales,&nbsp;customer and&nbsp;performance analytics.&nbsp;&nbsp;</li><li>Proficiency&nbsp;in Google Analytics, Adobe Analytics,&nbsp;Tableau&nbsp;and Power BI.&nbsp;&nbsp;</li><li>Knowledge&nbsp;of A/B testing methodologies, performance&nbsp;measurement&nbsp;and tracking implementation.&nbsp;&nbsp;</li><li>Strong&nbsp;analytical,&nbsp;reporting&nbsp;and presentation skills.&nbsp;&nbsp;</li><li>Bachelor’s&nbsp;degree in Business, Marketing, Economics, Data Science,&nbsp;Statistics&nbsp;or&nbsp;a related field.&nbsp;&nbsp;</li><li>Professional&nbsp;English skills, written and spoken.&nbsp;</li></ul>And people who are…&nbsp;<ul><li>Analytical&nbsp;and insight‑driven, with a commercial mindset.&nbsp;&nbsp;</li><li>Able&nbsp;to translate complex data into clear, relevant insights.&nbsp;&nbsp;</li><li>Structured, detail‑oriented and comfortable working with large datasets.&nbsp;&nbsp;</li><li>A&nbsp;strong collaborator who works effectively across teams.&nbsp;&nbsp;</li><li>Curious,&nbsp;proactive&nbsp;and continuously looking for improvements.&nbsp;</li></ul>WHY YOU’LL LOVE WORKING HERE ​&nbsp; At H&amp;M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.&nbsp;​&nbsp;More specifically, we offer:&nbsp;<ul><li>25% Staff discount on all our H&amp;M Group brands, both in stores and online (H&amp;M, COS, Weekday, Monki, H&amp;M HOME, &amp; Other Stories and ARKET)</li><li>H&amp;M Incentive&nbsp;Program&nbsp;– HIP.&nbsp;Learn more about the program&nbsp;here</li><li>Private Health and Life Insurance</li><li>Food Vouchers</li><li>Long Service&nbsp;Reward at&nbsp;10, 15 &amp; 20 year&nbsp;anniversary</li><li>Baby Birth Gift Card</li><li>Retirement Reward</li><li>Bonus for Referring a Friend</li><li>Hybrid Work Model</li><li>Unlimited Career Opportunities (over 70% of our recruitment processes are internal)</li></ul>

Commercial Business Analyst

As a Digital Experience Lead, you will contribute to commercial performance by using sales, customer and market insights to optimise the customer and employee experience in store and across digital touchpoints. You will ensure relevance and impact throughout the customer journey, enabling continuous improvements that strengthen experience outcomes and business performance within your Sales Market through close cross‑functional collaboration. In this role, you will&nbsp;be responsible for&nbsp;the Sales Market Greece consisting&nbsp;of Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia &amp; Herzegovina, Albania, Kosovo and North Macedonia.You will:<ul><li>Translate QCP into a daily digital execution and site activity plan across customer groups, including content publishing (e.g. start page, navigation).</li><li>Optimize overall digital performance in line with QCP and Global guidelines.</li><li>Secure full‑funnel optimization of the holistic digital customer experience on .com and app.</li><li>Plan and drive analysis of sales performance, web analytics, user behavior and A/B testing to generate hypotheses and identify actions that improve digital sales, profitability, brand perception and customer lifetime value.</li><li>Review test results and conclusions, and share learnings with Sales Market teams and Global functions to continuously optimize the digital experience and customer journey, and to inform the Global development roadmap.</li><li>Continually monitor and optimize delivery, payment and return options, including fees, to drive overall digital profit growth.</li><li>Drive implementation of post‑purchase strategies, new capabilities and roll‑outs in the Sales Market.</li><li>Manage interaction with Customer Support, ensuring alignment and smooth execution.</li><li>Raise and follow up incidents with Global teams and Business Tech.</li><li>Plan digital execution together with the Commercial Manager and Commercial Lead.</li><li>Guide and support E‑commerce Leads based on the executional plan.</li><li>Leverage the Commercial Business Analyst for insights, analysis and testing to support decision‑making.</li></ul>WHO YOU’LL WORK WITHAs a Digital Experience Lead, you will work closely with Commercial, E‑commerce, Marketing, Customer Support and&nbsp; Tech teams within the Sales Market. You will collaborate daily with the Commercial Manager, Commercial Lead, E‑commerce Leads and Commercial Business Analyst, ensuring that insights, priorities and execution are aligned. You will also work in close partnership with Global functions, contributing local insights and supporting continuous improvement and development initiatives.WHO YOU AREWe are looking for people with…<ul><li>3–4+ years’ experience in eCommerce, preferably in fashion</li><li>Experience within ecommerce with understanding of the total digital ecosystem and its synergies</li><li>Experience leading cross-functional collaboration and influencing without formal authority</li><li>Deep understanding of digital channel and commercial implications</li><li>Leadership capabilities including effective communication skills, the ability to influence, and the drive to see through opportunities</li><li>Excellent communication skills, fluent in English</li></ul>And people who are…<ul><li>Customer‑centric and commercially driven.</li><li>Strong in analysis, planning and communication.</li><li>Proactive, responsible and comfortable taking ownership.</li><li>Motivated by continuous improvement, learning and development.</li></ul>WHO WE ARE​H&amp;M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​WHY YOU’LL LOVE WORKING HERE&nbsp;​ At H&amp;M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​More specifically, we offer:<ul><li>25% Staff discount on all our H&amp;M Group brands, both in stores and online (H&amp;M, COS, Weekday, Monki, H&amp;M HOME, &amp; Other Stories and ARKET)</li><li>H&amp;M Incentive&nbsp;Program&nbsp;– HIP.&nbsp;Learn more about the program&nbsp;here</li><li>Private Health and Life Insurance</li><li>Food Vouchers</li><li>Long Service&nbsp;Reward at&nbsp;10, 15 &amp; 20 year&nbsp;anniversary</li><li>Baby Birth Gift Card</li><li>Retirement Reward</li><li>Bonus for Referring a Friend</li><li>Hybrid Work Model</li><li>Unlimited Career Opportunities (over 70% of our recruitment processes are internal)</li></ul>JOIN US​Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.This is a full-time role based on a local contract in Athens, Greece. The Digital Experience Lead reports to Commercial Manager.

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