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Η MACOhair αναζητά έναν Performance Marketing Specialist με εξειδίκευση στις διαφημιστικές καμπάνιες Google Ads, Meta Ads και TikTok Ads. Ο υποψήφιος θα είναι υπεύθυνος για τη δημιουργία, διαχείριση και ανάλυση των διαφημιστικών ενεργειών, με στόχο τη βελτίωση της απόδοσης και τη μείωση του διαφημιστικού κόστους.Αρμοδιότητες:<ul><li>Δημιουργία, διαχείριση και βελτιστοποίηση καμπανιών σε Google Ads, Meta Ads και TikTok Ads.</li><li>Ανάλυση απόδοσης των διαφημίσεων και προσαρμογή στρατηγικών για καλύτερα αποτελέσματα.</li><li>Συνεργασία με τον Marketing Manager για τη χάραξη στρατηγικής και την επίλυση προκλήσεων.</li><li>Παρουσίαση προτάσεων για τη βελτίωση της διαφημιστικής απόδοσης.</li><li>Δημιουργία αναλυτικών reports και παρουσίαση KPIs.</li><li>Δοκιμές A/B testing για τη βελτίωση των διαφημίσεων.</li><li>Έρευνα αγοράς και ανάλυση του ανταγωνισμού.</li></ul>Τι ζητάμε<ul><li>Προηγούμενη εμπειρία στη διαχείριση Google Ads, Meta Ads και TikTok Ads</li><li>Κατανόηση των performance marketing KPIs (ROAS, CPC, CTR, CPA, Conversion Rate κ.λπ.)</li><li>Δυνατότητα ανάλυσης δεδομένων και λήψης αποφάσεων βάσει performance metrics</li><li>Άριστη γνώση ελληνικών και αγγλικών</li><li>Εξοικείωση με Google Analytics, Meta Business Manager και TikTok Business Center</li><li>Ικανότητα να εργάζεται ανεξάρτητα και να παρουσιάζει reports</li></ul>Τι προσφέρουμε:<ul><li>Σταθερή εργασία σε μια&nbsp;μικρή, εξειδικευμένη ομάδα</li><li>Συνεργασία με επαγγελματίες στο digital marketing</li><li>Μισθός από 900 έως 1.200 ευρώ καθαρά με δυνατότητα bonus απόδοσης</li></ul>

Digital Ads Specialist (Remote) Καλλιθέα

We are seeking a Marketing Automation Officer to join our team. In this role, you will manage and maintain the company’s marketing automation platform, ensuring its full potential is utilised for executing multi-channel campaigns effectively. <h2>The main responsibilities of the position include:</h2><ul><li></li></ul><ul><li>Develop, implement and maintain automated multi-channel campaigns in collaboration with the relevant teams</li><li>Monitor and analyse campaign performance metrics</li><li>Provide insights and recommendations to improve campaign performance</li><li>Assist in managing and cleaning data</li><li>Stay up-to-date with the latest marketing automation trends, best practices and industry developments&nbsp;</li><li>Build and test flows and content per channel</li><li>Conduct thorough tests to assure the quality of new and existing campaigns</li><li>Coordinate with Content and Translation teams</li><li>Document and maintain platform processes and procedures</li></ul><h2>Main requirements:</h2><ul><li></li></ul><ul><li>BSc/MSc in marketing or related field</li><li>2 year experience as a Marketing Automation Officer , or proven experience in a similar role</li><li>Deep understanding of Marketing Automation platforms and how they work</li><li>Meticulous attention to detail and understanding of A/B testing</li><li>Excellent communication and collaboration skills</li><li>Very good written and verbal skills in English</li></ul><h2>Benefit from:</h2><ul><li></li></ul><ul><li>Attractive remuneration package</li><li>Intellectually stimulating work environment</li><li>Continuous personal development and international training opportunities</li></ul>All applications will be treated with strict confidentiality!

Marketing Automation Officer

We are looking for a highly motivated and data-driven Campaign Manager to join our European marketing team. In this role, you will be responsible for planning and executing impactful marketing campaigns focused on user acquisition, retention, and referral growth. You will leverage data insights and growth strategies to drive Binance’s product adoption and user engagement across the region. If you are passionate about digital marketing, growth hacking, and the crypto space, this is the perfect opportunity to make a significant impact in a fast-paced, innovative environment.Responsibilities:<ul><li>Plan, execute, and optimize marketing campaigns for user acquisition, retention, and referral programs aligned with regional business objectives.</li><li>Develop and manage lifecycle marketing campaigns to maximize user activation, retention, and lifetime value.</li><li>Implement strategies based on segmentation, personalization, and automated user journeys.</li><li>Analyze campaign data and user behavior to make data-driven decisions and improve campaign performance.</li><li>Conduct A/B testing and other optimization methodologies to enhance campaign effectiveness.</li><li>Collaborate with product, content, and operations teams to ensure campaign alignment and success.</li><li>Report KPIs and campaign results, proposing continuous improvements.</li><li>Stay updated on digital marketing trends, growth hacking techniques, and the crypto ecosystem.</li></ul>Requirements:<ul><li>Minimum 3 years of experience in digital marketing, growth, or campaign management roles.</li><li>Analytical and data-driven mindset with experience in user behavior analysis and retention strategies.</li><li>Proven experience executing lifecycle and acquisition campaigns.</li><li>Knowledge of segmentation, automation, A/B testing, and funnel optimization.</li><li>Ability to work independently and collaboratively with a strong results orientation.</li><li>Fluency in English and German.</li><li>Genuine interest in cryptocurrencies, blockchain, and fintech.</li></ul>Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

DACH Growth Campaign Manager

Responsibilities:<ul><li>Develop and implement marketing projects and go-to-market strategies based on data insights, collaborating closely with global and local marketing teams as well as data analytics teams.</li><li>Ensure alignment and effective communication among all stakeholders to drive project success.</li><li>Proactively identify gaps in business metrics and user behavior trends, setting up infrastructure to alert business leaders about emerging trends and patterns.</li><li>Utilize strong analytical skills to interpret complex data sets and generate actionable insights that inform marketing strategies.</li><li>Leverage deep expertise in digital marketing channels (Paid, SEO, Lifecycle) to optimize campaign performance.</li><li>Use tools such as Google Analytics, SimilarWeb, MMPs, and social listening platforms to monitor and analyze marketing effectiveness.</li><li>Translate data findings into clear, strategic recommendations for marketing initiatives and business decisions.</li><li>Lead cross-functional collaboration and, where applicable, mentor junior team members to ensure high performance and alignment.</li></ul>Requirements:<ul><li>Proven experience working in international environments with cross-functional teams and multiple stakeholders.</li><li>Demonstrated success in business development, partnerships, or sales.</li><li>Strong analytical mindset with the ability to identify and leverage growth opportunities.</li><li>Deep understanding of digital marketing channels and associated analytics tools.</li><li>Exceptional communication, negotiation, and relationship-building skills.</li><li>Ability to translate complex data into clear and actionable business insights.</li><li>Proactive, self-motivated, and detail-oriented.</li><li>Fluency in both English and German is mandatory.</li><li>Experience working remotely and in startup environments is a plus.</li></ul>

DACH Marketing Lead

Drive and execute the regional partnership strategies, including channel analytics, localization, adaptation, and evaluation. Identify and negotiate strategic partnerships while maintaining a strong relationship with stakeholders. It also requires swift implementation, activation, and reporting.ResponsibilitiesProject and Partnership Management:<ul><li>Based on insights, develop and implement projects, craft go-to-market strategies in collaboration with global/ local marketing teams and data analytics teams;</li><li>Ensure alignment and effective communication among all stakeholders;</li><li>Proactively identify gaps in business metrics and user behavior trends;</li><li>Set up necessary infrastructure to alert business leaders about emerging trends and patterns;</li><li>Data Analysis and Interpretation:<ul><li>Utilize strong analytical skills to interpret complex data sets and generate actionable insights;</li><li>Digital Marketing Expertise:<ul><li>Possess a deep understanding of various digital marketing channels (Paid, SEO, Lifecycle);</li><li>Familiarity with tools such as Google Analytics, SimilarWeb, MMPs, and social listening tools to monitor and analyze marketing performance;</li><li>Insights Generation:&nbsp;&nbsp;<ul><li>Draw insights from dashboards and metrics to inform business decisions;</li><li>Translate data findings into strategic recommendations for marketing initiatives.</li></ul></li></ul></li></ul></li></ul>Requirements<ul><li>Worked in an international environment, with cross-functional teams and multiple stakeholders;</li><li>Proven experience in business development, partnerships;</li><li>Connections with institutional groups, funds, academics, associations or big consumer brands</li><li>Analytical mindset with the ability to identify and leverage growth opportunities;</li><li>Deep understanding of digital marketing channels and associated analytics tools;</li><li>Exceptional communication, negotiation, and relationship-building skills;</li><li>Ability to translate complex data into clear and actionable business insights;</li><li>Proactive and self-motivated with a keen eye for detail;</li><li>Fluent English is a must;</li></ul>Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

EU Regional Partnerships Specialist/Manager

Binance's Brand PR &amp; KOL team is looking for a regional KOL specialist focused on public opinion management and brand narrative — not user acquisition. You will build and maintain a regional KOL network that can rapidly mobilize when sentiment shifts, clarify misinformation, and consistently shape how Binance is perceived in your market.&nbsp;This role sits on the PR side of KOL operations. Conversion and affiliate KOLs are managed separately; your focus is influence, content quality, and community trust.Responsibilities:<ul><li>Research, identify, and assess KOLs across your region using three core criteria: content quality, community influence, and output frequency</li><li>Build and continuously update a structured regional KOL database with detailed profile evaluations</li><li>Develop regional KOL strategy documents and market analyses; present findings and recommendations to the team</li><li>Monitor social media discourse in your region; identify emerging narratives, risks, and sentiment shifts in real time</li><li>When directed, rapidly coordinate KOL responses during PR events, rumor cycles, or crisis situations</li><li>Adapt global brand narratives and storytelling frameworks to resonate in your local market</li><li>Coordinate with the affiliate/referral team to avoid duplicate outreach and enrich shared KOL data</li></ul>Requirements:<ul><li>3+ years in influencer marketing, KOL management, PR, or community operations — crypto/Web3 or fintech experience strongly preferred</li><li>Advanced English and native in at least one regional language ( Polish/ Bulgarian / Czech, Hungarian)</li><li>Solid understanding of the regional crypto social media landscape: key voices, relevant platforms, and how discourse flows</li><li>Strong editorial judgment — able to evaluate KOLs on content depth and community trust, not just follower count</li><li>Comfortable in a research-and-strategy phase; able to build structured databases and produce clear written assessments</li><li>Self-directed, organized, and able to work across time zones in a fast-moving environment</li></ul>

Θέσεις Εργασίας Marketing Specialist Ελλάδα

digital ads specialist (remote) καλλιθέα

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