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Αν σας ενδιαφέρει να συμμετέχετε ενεργά στη διαμόρφωση εμπορικής στρατηγικής και να μετατρέπετε τα market insights σε πραγματική ανάπτυξη πωλήσεων, αυτή η θέση μπορεί να σας ενδιαφέρει. Δυναμική εμπορική εταιρεία με διεθνή δραστηριότητα αναζητά στέλεχος Commercial Strategy &amp; Growth Manager που θα συμβάλει στη διαμόρφωση και υλοποίηση Στρατηγικής, συνεργαζόμενο στενά με τα τμήματα Sales, Marketing και τη Διοίκηση.Department:ΔιοίκησηProject Location(s):ΘεσσαλονίκηEducation:Διοίκηση Επιχειρήσεων, Marketing, EngineeringΑρμοδιότητες<ul><li>Συμβάλλει στη διαμόρφωση και υλοποίηση της Commercial &amp; Growth Strategy</li><li>Συνδέει τις ενέργειες Marketing με τους στόχους Sales και ανάπτυξης εσόδων</li><li>Συμμετέχει στον καθορισμό product positioning και εμπορικής κατεύθυνσης</li><li>Παρακολουθεί την αγορά, τον ανταγωνισμό και τα consumer insights</li><li>Υποστηρίζει τον σχεδιασμό στρατηγικών ανάπτυξης προϊόντων, κατηγοριών και αγορών</li><li>Συμβάλλει στη βελτιστοποίηση των καναλιών πωλήσεων και εμπορικών συνεργασιών</li><li>Συμμετέχει στον σχεδιασμό marketing και εμπορικών ενεργειών</li><li>Παρακολουθεί την απόδοση των ενεργειών marketing και sales και προτείνει βελτιώσεις</li><li>Συνεργάζεται στενά με τα τμήματα Sales, Marketing και Product για την επίτευξη των εμπορικών στόχων</li><li>Υποστηρίζει πρωτοβουλίες ανάπτυξης σε νέες αγορές ή διεθνείς συνεργασίες</li></ul>Εμπειρία &amp; γνώσεις<ul><li>6–10 χρόνια εμπειρίας σε ρόλους Marketing, Commercial ή Business Development</li><li>Καλή κατανόηση εμπορικών στρατηγικών και ανάπτυξης αγορών</li><li>Εμπειρία σε εμπορικό περιβάλλον (Retail, Wholesale, FMCG, B2B κ.λπ.)</li><li>Ικανότητα σύνδεσης marketing ενεργειών με αποτελέσματα πωλήσεων</li><li>Πολύ καλή κατανόηση δεδομένων αγοράς και εμπορικών δεικτών απόδοσης</li></ul>Προσωπικά Χαρακτηριστικά<ul><li>Strategic &amp; business-oriented mindset</li><li>Ισχυρή εμπορική αντίληψη</li><li>Αναλυτική σκέψη και data-driven προσέγγιση</li><li>Ικανότητα συνεργασίας με πολλαπλές ομάδες</li><li>Προσανατολισμός στην ανάπτυξη και τα αποτελέσματα</li></ul>Παροχές<ul><li>Υψηλό πακέτο αποδοχών και παροχών</li><li>Δυνατότητα ενεργής συμμετοχής στη διαμόρφωση της εμπορικής στρατηγικής</li><li>Δυναμικό και σύγχρονο εργασιακό περιβάλλον</li><li>Ευκαιρίες επαγγελματικής ανάπτυξης σε έναν οργανισμό με αναπτυξιακή πορεία</li></ul>

Commercial Strategy & Growth Manager

Are you a strategic thinker with a talent for solving problems and driving tangible business outcomes?&nbsp; Do you thrive in roles where you get to obsess over consumer business growth and provide data driven insights? If this sounds like you, then we’d love to chat!As Strategy &amp; Operations Manager, you are responsible for driving efficient growth by providing data driven support in shaping and optimizing our global growth and marketing strategies. Your focus will be on various consumer topics such as customer acquisition, user activity, user retention, and new verticals adoption, on a global level.Collaborating closely with Marketing Leadership and various stakeholders across the company, you will have the opportunity to obsess over our consumer growth, identify investment opportunities, and help ensure efficient allocation of spend to maximize our ROI, through rigorous monitoring of our key performance metrics.Your ability to blend analytical problem-solving with business acumen and creative strategic thinking will be critical in steering our company toward sustained long-term success.What you’ll be doing<ul><li>Collaborate with key stakeholders to drive our Growth and Efficiency OKRs, focusing on areas such as New Customer Acquisition, Retention, User Activity, and Cost Per Acquisition (CPA)</li><li>Evaluate the impact of selected marketing tactics, track our brand performance and develop our marketing funnel strategies (e.g. to improve the awareness and consideration of Wolt)</li><li>Facilitate weekly business review meetings and collaborate daily with Regional Marketing Directors and Regional Heads of Strategy &amp; Planning</li><li>Provide data driven insights for the allocation of our marketing budget across various channels, funnel stages and incentives, both online and offline, in order to optimize the growth of the platform</li><li>Manage global Business Development projects, such as building new investment frameworks and scaling them across the markets</li><li>Lead and coordinate global acceleration initiatives driven by the growth and marketing teams to help ensure consistent execution, impact and follow-up</li><li>Facilitate knowledge exchange and maximize performance by collecting and sharing best practices across different regions and markets</li></ul>&nbsp;Our Humble Expectations<ul><li>You have 4+ years of work experience within similar industries, consulting, investment banking, technology or related. Experience from e-commerce, digital marketing as well as growth strategy is a plus.</li><li>You enjoy solving problems, you are comfortable with data and have solid analytical skills and are experienced with online analytical tools (SQL a plus)</li><li>You have experience in forecasting, financial planning &amp; budget allocation</li><li>You have an analytical approach when using data to design, develop and execute marketing strategies</li><li>You have excellent Excel and data handling skills</li><li>You have strong attention to detail and ability to own a project, work independently and ask for guidance when needed</li><li>You do not shy away from getting your hands dirty, building and testing - you have prior experience in a fast-moving environment with a strong focus on achieving targets and getting things done</li><li>You communicate clearly and concisely in written and verbal comms and are fluent in English</li></ul>

Global S&O Manager, Growth & Marketing

The primary purpose of the Acquisition Campaign Manager is to drive customer acquisition by leading and executing operational strategies to activate audiences across direct marketing channels. This involves meticulous planning, effective audience segmentation, and strategic content development to convert database leads into depositing customers. The role also requires documenting and optimizing omni channel marketing processes, analyzing campaign performance, and continuously improving operational efficiency.<ul><li>Strategy Development: Develop and implement overall performance marketing strategies, across Biddable media (PPC, paid social, display, etc.) and Affiliates, aligned with the company's goals in iCasino and Sports Betting.</li></ul><ul><li>Budget Management: Oversee and optimize the budget allocation across various media channels to maximize ROI and achieve performance targets.</li></ul><ul><li>Campaign Planning and Execution: Plan and execute campaigns, ensuring they are well-structured, targeted, and monitored closely to achieve desired outcomes.</li></ul><ul><li>Performance Analysis: Analyze performance metrics and KPIs for different biddable media channels to identify areas of improvement, growth opportunities, and challenges.</li></ul><ul><li>A/B Testing and Optimization: Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to continuously optimize campaign performance.</li></ul><ul><li>Collaboration with Creative and Brand Teams: Work closely with the creative and brand teams to align messaging and visuals with performance marketing efforts, ensuring a joined up customer experience.</li></ul><ul><li>Data-driven Decision Making: Utilize data insights and market research to make informed decisions, drive marketing initiatives, and adjust strategies as needed.</li></ul><ul><li>Vendor and Agency Management: Manage relationships with external vendors and agencies, ensuring they deliver quality services and contribute to the overall performance goals.</li></ul><ul><li>Affiliate Program Strategy and Management: Develop, execute, and manage the affiliate marketing program, monitoring performance to drive revenue growth.</li></ul><ul><li>Sports Acquisition Focus: Develop and drive Sports-specific acquisition strategies, focusing on capturing prospects during peak sports periods.</li></ul><ul><li>Media Alignment with Sports Calendar: allocate media spend and launch campaigns in direct alignment with the global and local sports calendar (e.g., major European football leagues, major tournaments, Champions League)</li><li>Team Leadership: Provide strong leadership and guidance to the performance marketing team, setting clear objectives, conducting performance reviews, and ensuring professional development opportunities.</li></ul><ul><li>Stay Updated on Industry Trends: Keep abreast of industry trends, new technologies, and best practices in performance marketing and biddable media, and apply relevant insights to enhance the marketing efforts.</li></ul>Job requirementsSkills &amp; Behaviours<ul><li>Performance Marketing Expertise: In-depth knowledge of performance marketing channels, such as PPC, paid social, display, and app marketing.&nbsp;</li><li>Data Analysis Understanding: Familiarity with data analysis tools and platforms to interpret campaign metrics effectively.</li><li>Budgeting and Financial Management Experience: Ability to manage marketing budgets and allocate resources efficiently.</li><li>Leadership: Ability to lead and motivate a team, provide direction, and inspire them to achieve targets.</li><li>Communication: Excellent communication skills to effectively convey strategies, ideas, and results to team members and stakeholders.</li><li>Analytical Thinking: Strong analytical skills to interpret data, draw insights, and make data-driven decisions.</li><li>Problem Solving: Capacity to identify challenges and devise innovative solutions to improve campaign performance.</li><li>Time Management: Effective time management skills to prioritize tasks, meet deadlines, and handle multiple projects simultaneously.</li><li>Bid Management Experience: Proficiency in bid optimization strategies and tools to maximize ROI.</li><li>&nbsp;Adaptability: Flexibility to adapt to changing market conditions, algorithms, and industry trends.</li></ul>&nbsp;Why Join Us:💸 A competitive compensation package combined with additional benefits.🏥 Private Insurance for you and your family.🏢 Modern facilities, parking inside, enticing restaurant and corporate bus.📚 An extensive training program upon induction and throughout employment.🚀 Exceptional opportunities to learn and develop in a multinational environment.🌎 Prospects for professional growth both locally and globally.

Acquisition Campaign Manager

The Strategy &amp; Growth Senior Manager will act as the coordinator of the annual strategy process, from formulation to execution, and serve as a key liaison with the Management Team. The role focuses on providing relevant insights by integrating competitive intelligence, market dynamics, and business evolution, while coordinating and monitoring the annual multi‑functional plan and continuously updating the strategic outlook for the Greece, Cyprus, and Malta cluster.As a member of the Strategy &amp; Program Delivery (S&amp;PD) team, the role will also lead or actively participate in strategic projects that support the company’s growth agenda.&nbsp;Your ‘day to day’:<ul><li>Coordinate and actively contribute to the annual strategy cycle by defining key business questions and supporting the development of the strategy, long‑range plan, and annual multi‑functional plan.</li><li>Collect, analyze, and synthesize data and intelligence from multiple internal and external sources, including market trends, competitive landscape, and business performance.</li><li>Develop actionable insights and collaborate closely with the market management team to adjust and evolve market strategies.</li><li>Monitor the execution of top strategic priorities and ensure progress against agreed objectives.</li><li>Lead or participate in strategic projects aligned with defined focus areas.</li><li>Conduct regular reviews of resource allocation across the market’s project portfolio.</li><li>Challenge existing resource allocation and enable reallocation when required, based on evolving market conditions and strategic priorities.</li><li>Provide analytical support and strategic recommendations to the Management Team to enable informed decision‑making.</li><li>Ensure annual objectives, goals, KPIs, and success measures are effectively cascaded to the market level.</li><li>Monitor performance to ensure delivery of market strategic priorities in line with regional expectations.</li><li>Report on strategy execution progress, key risks, and opportunities to relevant stakeholders in collaboration with Business Planning and multi‑functional teams.</li><li>Identify growth opportunities, white spaces, and potential risks within the multi‑category landscape.</li><li>Develop high‑level business cases for potential new initiatives or launches with a 1–3 year horizon as part of long‑range planning.</li></ul>&nbsp;Who we’re looking for:<ul><li>Bachelor’s or Master’s degree in Business, Management, Marketing, Engineering, Finance, or a related field.</li><li>Minimum 8 years of professional experience in Consulting, Consumer Goods, Consumer Electronics, Pharmaceuticals / Life Sciences, Retail, or Telecommunications.</li><li>Proven experience in strategy development and project management across a large and complex project portfolio, delivering enterprise‑wide impact.</li><li>Previous leadership experience in a heavily matrixed organization.</li></ul>&nbsp;Required Skills &amp; Competencies:<ul><li>Strong business and financial acumen, with a data‑driven approach to performance evaluation.</li><li>Outstanding strategic thinking, analytical, problem‑solving, and storytelling capabilities.</li><li>Ability to analyze and synthesize information from diverse sources in an integrative manner.</li><li>Curious mindset with the ability to learn quickly and adapt to new business contexts.</li><li>Excellent influencing and stakeholder management skills; ability to partner with and constructively challenge senior executives.</li><li>Strong organizational, planning, and prioritization skills.</li><li>Pragmatic, positive, “can‑do” attitude with a hands‑on approach and focus on execution.</li><li>Highly effective communication and collaboration skills across functions and levels.</li><li>Full professional fluency in English.</li></ul>&nbsp;What We Offer:Our success depends on our talented employees who come to work every day with a sense of purpose and an appetite for progress. Join PMI and you too can:<ul><li>Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment, and explore.</li><li>Be part of an inclusive, diverse culture where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.</li><li>Pursue your ambitions and develop your skills with a truly global business—our scale and reach provide endless opportunities to grow and progress.</li><li>Take pride in delivering our promise to society: to deliver a smoke‑free future.</li></ul>

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