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We are looking for a B2B CRM Campaign Manager to join the Group’s B2B CRM &amp; Channel Management Hub&nbsp;Key Responsibilities·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Design, develop and implement CRM campaigns in order to maximize success &amp; conversion rates for B2B Customers·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Perform data analytics using internal &amp; external data in order to extract meaningful insights and capure customers’ maximum potentiality·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Compile and distribute up-to-date reporting on ongoing and completed campaigns measuring all relevant KPIs·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Create and execute end2end campaigns for all channels serving B2B Customers (ex. Direct, Indirect, digital etc) supporting the go to market plan of our value propositions·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Co-develop new campaign capabilities and functionalities to improve campaign effectiveness and efficiency·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Conduct testing, review and analysis of CRM activities to ensure optimal results&nbsp;Requirements<ul><li>Bachelor Degree in Marketing, Business Administration, Mathematics,</li><li>&nbsp;Computer Science or Engineering</li><li>&nbsp;A Master’s degree in Analytics, Statistics or related fields will be considered a plus</li><li>&nbsp;2+ years experience in CRM Campaigns</li><li>&nbsp;Knowledge and proven experience in the use of analytics / data mining tools and methodologies</li><li>Experience in large-scale enterprise application, data management and CRM campaign management projects (e.g., CRM, Billing, ERP, Data Warehouse etc.) will be considered a plus</li><li>Thorough understanding of project management fundamentals (Agile Project Management, Scrum Master experience will be considered a plus)</li><li>&nbsp;Fluency in English (Proficiency)</li><li>&nbsp;</li></ul>To be successful as a CRM Campaign Manager you need the following:&nbsp;• Problem-solving, organizational and team working skills, proactiveness and 'can do' attitude• Effective prioritization whilst managing multiple projects at the same period• Outstanding leadership, organizational, and time management skills• A flexible, multitasking, detail-oriented and positive professionalism• Strong work ethic and team spirit• High degree of professionalism and strong interpersonal (verbal and written) communication skills&nbsp;What we offerAt OTE Group, we recognize and reward every effort without discrimination, through a wide range of benefits and programs for our people:&nbsp;Your benefits<ul><li>Competitive remuneration package</li><li>Company Mobile &amp; Device Subsidies</li><li>Fixed telephony, Internet &amp; COSMOTE TV Packages</li><li>Modern working environment, working laptop only</li></ul>&nbsp;Your balance<ul><li>Flexible working arrangements</li></ul>&nbsp;Your wellness<ul><li>Health, safety &amp; wellness programs: Exercise &amp; Wellness Platform “The Coach”</li><li>Wellness and sports activities, dietician appointments, medical check-ups, etc.</li><li>OTE Group psychological support service</li></ul>&nbsp;Your developmentWe foster an empowering culture, encouraging our people to seize every opportunity to learn with the goal to achieve personal development, through:<ul><li>Unlimited access to digital learning platforms Percipio &amp; Coursera</li><li>Various f2f custom made learning academies</li><li>Talent &amp; rotation programs</li></ul>&nbsp;Your On-boarding<ul><li>Virtual new hire pre-boarding &amp; onboarding program</li><li>A buddy to support you in the first months working with us &nbsp;</li></ul>

B2B_CRM Campaign Manager

The Senior Brand Specialist will be responsible for developing and executing brand and trade marketing strategies to enhance Knauf’s market presence and drive customer engagement across Greece and Cyprus. The position requires strong analytical skills, creativity, and close collaboration with cross-functional teams to deliver measurable results. What you’ll be doing:<ul><li></li></ul><ul><li>Collect and analyze customer and market insights specific to the construction and building materials industry, identifying trends, customer needs, and competitive dynamics.</li><li>Lead as a brand owner by designing and implementing integrated marketing strategies across traditional and digital channels, ensuring brand consistency to all touchpoints.</li><li>Design and execute a data-driven digital media strategy, leveraging platforms such as social media, search engines, and construction-focused digital channels to maximize online reach, engagement, and lead generation.</li><li>Foster cross-functional collaboration with sales, logistics, and other internal teams to ensure the smooth implementation of marketing plans and alignment with overall business goals.</li><li>Oversee the management of a substantial marketing budget, focusing on maximizing ROI through strategic prioritization of high-value initiatives and contributing to precise sales forecasting for Knauf's product lines.</li><li>Collaborate with external agencies to craft integrated and comprehensive marketing strategies, ensuring campaigns are tailored to the unique requirements of the construction market and delivered within set timelines.</li><li>Analyze product performance, gather market feedback, and assess customer satisfaction to generate actionable insights and present strategic recommendations that enhance Knauf's market presence and drive growth.</li></ul>What skills we expect you to have:<ul><li>Bachelor’s degree in Communications, Marketing, or a related field. A Master’s degree is a plus.</li><li>6+ years of experience in brand management,&nbsp;within an international or large-scale organization</li><li>Experience in brand communications&nbsp;either in-house or within a creative/advertising agency</li><li>Advanced familiarity with key marketing platforms and tools, such as Google Analytics, Hubspot, etc.</li><li>Proven track record of delivering successful brand campaigns — including employer brand and CSR efforts.</li><li>Strong storytelling, writing, and editing skills.</li><li>Ability to manage high-impact, cross-functional projects in fast-paced environments.</li><li>Excellent communication and stakeholder management skills.</li><li>Fluent in English language, both written and oral skills</li></ul>We’ll provide:&nbsp;• Competitive salary• Private health insurance• Opportunity to grow in a multinational environment

Senior Brand Specialist

We are currently looking for dedicated individuals in the role of Senior Advanced Analyst/Data Scientist who excel in data analytics and are passionate about analyzing large amounts of raw information, aiming to improve the IQOS Consumer Journey.&nbsp;Your ‘day to day’:&nbsp;<ol><li>Loyalty Platform Ownership &amp; Enhancement</li></ol>Own the IQOS Loyalty Club platform roadmap. Collaborate with IT teams to prioritize and implement new features, upgrades, and fixes. Champion engagement mechanics (e.g., badges, gamification, personalization engines) and oversee their development from concept to launch. Ensure the platform remains innovative, reliable, and aligned with business needs.&nbsp;<ol start="2"><li>Innovation &amp; Idea Incubation</li></ol>Proactively generate ideas to elevate the Loyalty Club experience. Pilot creative campaigns and digital tools (e.g., interactive challenges, partner integrations) using consumer insights and tech trends to propose initiatives that differentiate our offering.&nbsp;<ol start="3"><li>Technical Liaison &amp; Issue Resolution</li></ol>Act as the bridge between business and IT. Translate business needs into technical briefs and coordinate with internal teams or vendors for implementation. Communicate technical constraints and opportunities clearly to business stakeholders. Support and advise on troubleshooting and crisis management for both member and system issues.&nbsp;<ol start="4"><li>Vendor &amp; Partner Coordination</li></ol>Manage relationships with technology vendors and promotional agencies. Ensure compliance with technical standards and collaborate on deploying new features or campaigns, such as integrating a contest microsite into the main platform.&nbsp;<ol start="5"><li>Budget Oversight</li></ol>Manage the Loyalty Club budget to support planned activities. Maintain financial discipline and work closely with Finance to monitor and control spending.Each of these responsibilities ensures the role goes beyond maintenance into proactive development of our Loyalty Club. By covering both commercial and technical spheres, this Specialist becomes a key driver of our Loyalty Club’s evolution, directly contributing to its strategic ambition to become a Brand Powerhouse by providing long-term meaningful value.&nbsp;Who we’re looking for:<ul><li>3-5 years of experience in loyalty program management, consumer engagement, or brand activation</li><li>Bachelor’s or Master’s degree in Business Administration, Digital Marketing, or a related field</li><li>Additional education in Information Systems would be an asset&nbsp;</li><li>Certifications in Agile, Scrum, or Product Ownership would be an asset</li><li>Familiarity with Project Management tools&nbsp;</li><li>Experience collaborating with IT teams or vendors to implement platform features (e.g., gamification, personalization)</li><li>Ability to translate business needs into technical briefs and vice versa</li><li>Fluency in Greek and English</li><li>Strong soft skills, including:<ul><li>Problem-solving</li><li>Innovation &amp; creativity</li><li>Adaptability &amp; resilience</li><li>Empathy and a consumer-centric mindset</li></ul></li></ul>&nbsp;What we offer:Our success depends on colleagues who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:<ul><li>Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.</li><li>Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.</li><li>Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.</li><li>Take pride in delivering our promise to society: to improve the lives of a billion smokers.</li></ul>&nbsp;&nbsp;

Θέσεις Εργασίας Μηχανικός Έργου Στερεά Ελλάδα, Marketing

b2b_crm campaign manager

COSMOTE

senior brand specialist

Knauf Greece

loyalty club commercialisation & platform specialist

Philip Morris International

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