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We are looking for a talented and driven CRM Campaign Specialist to join our CRM &amp; Analytics team. In this role, you will be responsible for the end-to-end design, execution, and optimization of CRM campaigns across multiple channels.&nbsp;You have a challenging mission:You will play a key role in driving customer engagement, retention, and revenue growth through effective, data-driven campaign management. This is a hands-on operational role that also requires a strong understanding of the broader business landscape, enabling you to align campaign strategies with company objectives and proactively identify opportunities for growth. You will report directly to the CRM &amp; Analytics Manager and work closely with cross-functional teams including Product, Marketing, and Commercial.&nbsp;What will you do:Campaign Design &amp; Execution<ul><li>Design, build, and execute CRM campaigns end-to-end, from strategic concept and audience targeting through to content creation, channel selection, and deployment.</li><li>Craft compelling SMS, email, push notification, and other communication content that drives engagement and conversion.</li><li>Operate and manage CRM campaign platforms to set up campaign logic, triggers, &amp; audience segmentation, and scheduling.</li><li>Monitor to ensure smooth execution, promptly troubleshooting any issues that arise.</li><li>Implement A/B and testing strategies to continuously optimize messaging, timing, channel mix, and audience segments.</li></ul>Performance Reporting &amp; Analysis<ul><li>Build and deliver regular campaign performance reports, including key metrics such as conversion rates, and customer lifetime value impact.</li><li>Analyze campaign data to extract actionable insights and translate findings &nbsp;into clear recommendations for stakeholders.</li><li>Track campaign KPIs against targets and proactively flag deviations with proposed corrective actions.</li></ul>Strategy &amp; Innovation<ul><li>Proactively propose new campaign ideas, strategies, and communication approaches that generate added value for the business.</li><li>Identify opportunities to improve existing campaigns through data-driven insights, industry best practices, and emerging trends.</li><li>Contribute to the overall CRM roadmap and campaign calendar planning.</li></ul>Cross-Functional Collaboration<ul><li>Partner closely with the Product Team to support communication activities for product launches, feature rollouts, and product updates.</li><li>Collaborate with Marketing, Commercial, and other teams to ensure campaign&nbsp;&nbsp;&nbsp; messaging is aligned with brand guidelines and business priorities.</li><li>Coordinate with external vendors and platform providers as needed.</li></ul>Campaign Optimization &amp; Best Practices<ul><li>Secure the best possible execution approach for every campaign by evaluating channel effectiveness, message formulation, timing, and targeting.</li><li>Develop and maintain campaign templates, playbooks, and standard operating procedures to ensure consistency and efficiency.</li><li>Champion a culture of continuous testing and learning within the team.</li></ul>&nbsp;It would be great if you have:<ul><li>Knowledgeable in CRM and marketing automation platforms, including campaign setup, audience segmentation, workflow automation, and journey building.</li></ul><ul><li>Data analysis skills with the ability to interpret campaign metrics, build reports, and derive actionable insights.</li><li>Working knowledge of data analysis, data querying and reporting tools (e.g., SPSS Modeler/ Excel/SQL).</li><li>Understanding of customer segmentation methodologies, personalization techniques, and lifecycle marketing principles.</li><li>Familiarity with A/B testing and experimentation frameworks.</li></ul><ul><li>Excellent written communication skills with an ability to craft engaging, concise, and effective marketing copy across channels.</li><li>Strong analytical thinking and problem-solving abilities.</li><li>Detail-oriented with a commitment to accuracy in campaign execution.</li><li>Ability to manage multiple projects and campaigns simultaneously while meeting deadlines.</li></ul><ul><li>Proactive mindset with a passion for innovation and continuous improvement.</li><li>Strong interpersonal and collaboration skills; comfortable working with cross-functional teams.</li></ul><ul><li>Business acumen and ability to understand broader commercial objectives beyond day-to-day campaign operations.</li><li>Experience with customer journey mapping and lifecycle marketing.</li></ul>&nbsp;What you will get:<ul><li>Wellness programs to keep yourself fit.</li><li>Mobile voice and data to talk.</li><li>Discounts on&nbsp;Nova Fixed / Mobile / TV&nbsp;for you, friends, family.</li><li>Private Insurance program to check up on your health.&nbsp;</li><li>Toddlers allowance to daycare your kids.</li></ul>&nbsp;

CRM Campaign Specialist

We are looking for a creative and energetic Product Marketing Executive to join our Product Marketing team. In this role you will drive the growth of our products through ideation, strategy formulation, and collaborative execution of acquisition and retention campaigns.<h2>Main responsibilities :</h2><ul><li></li></ul><ul><li>Develop and innovate strategies on how to&nbsp;market&nbsp;and increase adoption of both new and existing trading&nbsp;products</li><li>Ensure strategies align with the overall&nbsp;product&nbsp;objectives and the company vision</li><li>Partner with various marketing sub-teams to design and roll out impactful acquisition, lifecycle, and retention campaigns</li><li>Ensures strategies align with the overall product objectives and the Company’s vision</li><li>Dive deep into campaign results and draw out key trends, successes, and areas for improvement</li><li>Work closely with product owners to implement relevant marketing strategies</li><li>Support sales and client-facing teams with product positioning and promotional materials</li><li>Stay abreast of&nbsp;market&nbsp;trends, competitor strategies, and customer needs to ensure&nbsp;product&nbsp;competitiveness and growth</li><li>Relay findings to relevant&nbsp;marketing&nbsp;departments and suggest strategic shifts when necessary</li></ul><h2>Main requirements:</h2><ul><li></li></ul><ul><li>A degree in Marketing, Communications, Business or a related field</li><li>At least 3 years of solid experience in Digital Product Marketing. Experience in financial services or online trading will be considered an advantage</li><li>Working experience with user behaviour tools, like GA4, FullStory and AppsFlyer</li><li>Proven ability to derive insights from data and translate them into actionable strategies</li><li>In-depth grasp of customer behaviour,&nbsp;market&nbsp;nuances, and industry shifts</li><li>Analytical mind and strong quantitative skills</li><li>Ability to translate complex product features into clear, compelling benefits</li><li>Outstanding communication and presentation skills</li><li>Excellent written and verbal communication skills in English</li></ul><h2>Benefit from:</h2><ul><li></li></ul><ul><li>An attractive remuneration package</li><li>Intellectually stimulating work environment</li><li>Continuous personal development and international training opportunities</li></ul><h2></h2>

Product Marketing Executive

As an E‑commerce Lead, you will contribute to digital commercial performance by planning and executing daily product exposure across .com and the app. You will ensure the online offer is visible, relevant, and aligned with commercial priorities.&nbsp;In this role, you will&nbsp;be responsible for&nbsp;the Sales Market Greece consisting&nbsp;of Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia &amp; Herzegovina, Albania, Kosovo and North Macedonia.You will:<ul><li>Publish and update content on .com and the app according to the QCP and in alignment with the Marketing calendar.</li><li>Manage day‑to‑day product exposure and optimize ranking, deals, and discount activities based on commercial priorities and performance.</li><li>Use data‑driven insights to improve navigation, exposure tactics, internal search, and ranking to strengthen commercial outcomes.</li><li>Optimize internal search functionalities (e.g., synonyms, filtering logic) to improve discoverability.</li><li>Partner with Commercial Managers on campaigns, activations, and product strategies, ensuring alignment with customer group plans.</li><li>Collaborate with Experience Leads to secure a seamless end‑to‑end digital shopping journey across customer groups.</li><li>Support continuous improvement of digital performance by identifying opportunities, sharing learnings, and influencing smarter product exposure decisions.</li></ul>WHO YOU’LL WORK WITH​As an E‑commerce Lead, you will collaborate daily with Commercial Managers, Experience Leads, E‑commerce Operations, Customer Activation, and Marketing teams. You will act as a connector between commercial plans, digital execution, and customer experience&nbsp; making sure that exposure decisions, content, and performance routines are aligned across the Sales Market.WHO YOU ARE​We are looking for people with…<ul><li>2+ years of experience in eCommerce, preferably within fashion retail.</li><li>Strong knowledge of online visual merchandising, UX, and site optimization.</li><li>Strong analytical, commercial, and communication skills.</li><li>Experience working with eCommerce platforms and digital tools.</li><li>Proficiency in English (written and spoken).</li><li>A bachelor’s degree in Business, Marketing, Economics, or a related field.</li></ul>And people who are…<ul><li>Insight‑driven, curious about digital trends, and motivated by improving the shopping journey.</li><li>Skilled at translating customer behaviour and performance data into clear actions.</li><li>Comfortable working cross‑functionally and building alignment across teams.</li><li>Collaborative, open‑minded, and eager to drive commercial impact through continuous improvement.</li></ul>WHO WE ARE​H&amp;M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.&nbsp;WHY YOU’LL LOVE WORKING HERE&nbsp;​ At H&amp;M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​More specifically, we offer:<ul><li>25% Staff discount on all our H&amp;M Group brands, both in stores and online (H&amp;M, COS, Weekday, Monki, H&amp;M HOME, &amp; Other Stories and ARKET).</li><li>H&amp;M Incentive&nbsp;Program&nbsp;– HIP.&nbsp;Learn more about the program&nbsp;here.</li><li>Private Health and Life Insurance.</li><li>Food Vouchers.</li><li>Long Service&nbsp;Reward at&nbsp;10, 15 &amp; 20 year&nbsp;anniversary.</li><li>Baby Birth Gift Card.</li><li>Retirement Reward.</li><li>Bonus for Referring a Friend.</li><li>Hybrid Work Model.</li><li>Unlimited Career Opportunities (over 70% of our recruitment processes are internal).</li></ul>

E‑commerce Lead

The Retail Product &amp; Services Manager is a senior leadership role responsible for defining and delivering Vodafone’s retail proposition across devices, accessories, and technology-related services. The role leads a large, multidisciplinary team (20+ FTEs) and owns the end-to-end commercial performance of retail products and services. It plays a critical role in positioning Vodafone as a destination for technology, ensuring strong execution across retail channels and a compelling, differentiated customer experience. This is a high-impact role combining team leadership, commercial ownership, retail marketing, and operational control, with direct influence on revenue, margin, and in-store performance.Key Accountabilities:• &nbsp; &nbsp;Lead and develop a high performing team of 20+ professionals, setting clear objectives, ways of working, and accountability while driving a performance &nbsp;and results oriented culture.&nbsp; • &nbsp; &nbsp;Define and execute the retail products and services strategy, positioning Vodafone as a technology destination through a differentiated portfolio across devices, accessories, and value added services, informed by customer insights and market trends.&nbsp; • &nbsp; &nbsp;Own full commercial performance and P&amp;L, including pricing, promotions, commercial policies, revenue growth, margin optimization, cost efficiency, and performance reviews with corrective actions.&nbsp; • &nbsp; &nbsp;Drive retail marketing and customer experience excellence, owning end to end execution across physical and digital touchpoints, in store experience, merchandising, and targeted campaigns to maximize traffic, conversion, and upsell.&nbsp; • &nbsp; &nbsp;Lead services development, purchasing, and cross functional alignment, scaling technology related services (financing, insurance, trade in), ensuring seamless supply, optimal stock and logistics, and strong collaboration with senior stakeholders across Retail, Digital, Finance, Supply Chain, CRM, and Marketing.Who you are• &nbsp; &nbsp;8-12+ years of experience in retail, commercial, product, or marketing roles with proven experience leading large teams (15–20+ people), including managers. • &nbsp; &nbsp;Strong track record of P&amp;L ownership and delivering commercial results. • &nbsp; &nbsp;Deep understanding of retail business dynamics (products, merchandising, sell-out drivers) combined with solid understanding of purchasing, supply chain, and stock management principles. • &nbsp; &nbsp;Experience in consumer electronics, telco, or technology-driven environments is highly desirable • &nbsp; &nbsp;Strong leadership, communication, and stakeholder management skills. • &nbsp; &nbsp;Strategic thinking combined with hands-on execution capability, high level of ownership, accountability, and results orientation.Not a perfect fit?Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.What's in it for you<ul><li>Award-winning work environment -certified #1 Top Employer in Greece&nbsp;</li><li>Competitive pay, bonus &amp; remuneration package&nbsp;</li><li>Private Health &amp; Medical Insurance &nbsp;</li><li>Hybrid way of working: a blend of remote and office-based working, including the option to work from abroad&nbsp;</li><li>Unlimited connectivity with our mobile, landline and Vodafone TV services – Experience first what our customers love&nbsp;</li><li>Unlimited access to learning resources and trainings&nbsp;</li><li>Vodafone Parental Leave: 16 weeks of fully paid parental leave to all employees regardless of gender, sexual orientation or length of service &nbsp;</li><li>Remote work equipment to help you create a comfortable, ergonomic workspace at home &nbsp;</li><li>Spirit of Vodafone days: dedicated time to pause, develop new skills and connect with our teams, values and services&nbsp;</li><li>Extra days off: Vodafone Day, Family Day, Volunteering Day &nbsp;</li><li>Office amenities (subject to the office location): such as restaurant, beauty corner, gym and parking&nbsp;</li><li>Special employee offers and discounts&nbsp;</li></ul>

Retail Product & Services Manager

The primary purpose of the Acquisition Campaign Manager is to drive customer acquisition by leading and executing operational strategies to activate audiences across direct marketing channels. This involves meticulous planning, effective audience segmentation, and strategic content development to convert database leads into depositing customers. The role also requires documenting and optimizing omni channel marketing processes, analyzing campaign performance, and continuously improving operational efficiency.<ul><li>Strategy Development: Develop and implement overall performance marketing strategies, across Biddable media (PPC, paid social, display, etc.) and Affiliates, aligned with the company's goals in iCasino and Sports Betting.</li></ul><ul><li>Budget Management: Oversee and optimize the budget allocation across various media channels to maximize ROI and achieve performance targets.</li></ul><ul><li>Campaign Planning and Execution: Plan and execute campaigns, ensuring they are well-structured, targeted, and monitored closely to achieve desired outcomes.</li></ul><ul><li>Performance Analysis: Analyze performance metrics and KPIs for different biddable media channels to identify areas of improvement, growth opportunities, and challenges.</li></ul><ul><li>A/B Testing and Optimization: Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to continuously optimize campaign performance.</li></ul><ul><li>Collaboration with Creative and Brand Teams: Work closely with the creative and brand teams to align messaging and visuals with performance marketing efforts, ensuring a joined up customer experience.</li></ul><ul><li>Data-driven Decision Making: Utilize data insights and market research to make informed decisions, drive marketing initiatives, and adjust strategies as needed.</li></ul><ul><li>Vendor and Agency Management: Manage relationships with external vendors and agencies, ensuring they deliver quality services and contribute to the overall performance goals.</li></ul><ul><li>Affiliate Program Strategy and Management: Develop, execute, and manage the affiliate marketing program, monitoring performance to drive revenue growth.</li></ul><ul><li>Sports Acquisition Focus: Develop and drive Sports-specific acquisition strategies, focusing on capturing prospects during peak sports periods.</li></ul><ul><li>Media Alignment with Sports Calendar: allocate media spend and launch campaigns in direct alignment with the global and local sports calendar (e.g., major European football leagues, major tournaments, Champions League)</li><li>Team Leadership: Provide strong leadership and guidance to the performance marketing team, setting clear objectives, conducting performance reviews, and ensuring professional development opportunities.</li></ul><ul><li>Stay Updated on Industry Trends: Keep abreast of industry trends, new technologies, and best practices in performance marketing and biddable media, and apply relevant insights to enhance the marketing efforts.</li></ul>Job requirementsSkills &amp; Behaviours<ul><li>Performance Marketing Expertise: In-depth knowledge of performance marketing channels, such as PPC, paid social, display, and app marketing.&nbsp;</li><li>Data Analysis Understanding: Familiarity with data analysis tools and platforms to interpret campaign metrics effectively.</li><li>Budgeting and Financial Management Experience: Ability to manage marketing budgets and allocate resources efficiently.</li><li>Leadership: Ability to lead and motivate a team, provide direction, and inspire them to achieve targets.</li><li>Communication: Excellent communication skills to effectively convey strategies, ideas, and results to team members and stakeholders.</li><li>Analytical Thinking: Strong analytical skills to interpret data, draw insights, and make data-driven decisions.</li><li>Problem Solving: Capacity to identify challenges and devise innovative solutions to improve campaign performance.</li><li>Time Management: Effective time management skills to prioritize tasks, meet deadlines, and handle multiple projects simultaneously.</li><li>Bid Management Experience: Proficiency in bid optimization strategies and tools to maximize ROI.</li><li>&nbsp;Adaptability: Flexibility to adapt to changing market conditions, algorithms, and industry trends.</li></ul>&nbsp;Why Join Us:💸 A competitive compensation package combined with additional benefits.🏥 Private Insurance for you and your family.🏢 Modern facilities, parking inside, enticing restaurant and corporate bus.📚 An extensive training program upon induction and throughout employment.🚀 Exceptional opportunities to learn and develop in a multinational environment.🌎 Prospects for professional growth both locally and globally.

Acquisition Campaign Manager

As an In-Store Communications Sr. Specialist, you'll revolutionize in-store experiences with cutting-edge digital tools and interactive solutions to captivate customers and elevate store performance. You’ll Create impactful customer journeys with In Store Touchpoints that drive engagement, elevate store performance, and unlock new monetization opportunities through Retail Media Networks.&nbsp;Your day to day will include:<ul><li>Assisting with in-store marketing initiatives and campaigns to boost market impact and customer appeal.</li><li>Executing immersive experiences to enhance customer engagement.</li><li>Creating content for in Store touchpoints (Digital screens etc) and adapting Brand Campaigns into in store commercial communication messages.</li><li>Adapting key visuals into valuable content for screens, audio, and interactive formats. Treating in-store screens as performance channels, optimizing loops by mission and moment (entrance acquisition, dwell engagement, point-of-sale impulse).</li><li>Establishing content taxonomy and mission-based frameworks for Digital touchpoints (Screens).</li><li>Working closely with Marketing, Product, Brand, and external partners (agencies, vendors, tech providers) to deliver creative and execution excellence.</li><li>Developing multimedia content (video) per the commercial plan.</li><li>Supporting brief development and communication with advertising agencies.</li><li>Creating reports on marketing impact on retail KPIs.</li><li>Define and implement operating standards for in-store communication touchpoints, ensuring alignment with brand guidelines and commercial objectives.</li></ul>What you need to succeed:<ul><li>5+ years of professional experience in Communications/Marketing/Retail Marketing</li><li>BSc in Marketing, Communications, or related field</li><li>Sound knowledge of marketing operations and standards</li><li>Experience in creative &amp; high-quality digital material development</li><li>Strong problem-solving skills</li><li>Experience in highly-matrixed or complex organizations is a plus</li><li>Proficient in Microsoft Office (Word, PowerPoint, Excel)</li><li>Excellent English &amp; Greek (written and oral)</li></ul>&nbsp;What’s in it for you?<ul><li>An award-winning working environment&nbsp;🚀</li><li>State of the art facilities including gym &amp; restaurant&nbsp;🏢</li><li>Hybrid working model&nbsp;💻</li><li>Competitive salary package and bonus scheme&nbsp;💸</li><li>Health insurance coverage &amp; Pension Plan&nbsp;🙏</li><li>Monthly food allowance&nbsp;🍴</li><li>Continuous learning with classroom/digital trainings by OpapAcademy&nbsp;🎓</li><li>Internal Career Opportunities&nbsp;💼</li><li>Well-Being Activities&nbsp;💪</li></ul>&nbsp;OPAP Group is an equal opportunity employer

In-Store Communications Sr. Specialist (3832)

At Imperial Brands, we’re seeking a Global Travel Activation Executive to bring our brands to life across the travel retail channel. In this role, you will be responsible for executing high-impact trade marketing initiatives across duty-free and travel retail environments, ensuring our products stand out in-store and deliver measurable business results.You’ll collaborate with cross-functional teams, retailers, and agencies to deliver engaging brand activations, drive visibility, and support sales growth in key travel retail markets. If you thrive in fast-paced environments, enjoy international travel, and love turning strategy into impactful in-store experiences, this role could be a great fit for you.Imperial Brands PLC 𝗛𝗲𝗹𝗹𝗮𝘀 is a 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗚𝗿𝗲𝗮𝘁 𝗣𝗹𝗮𝗰𝗲 𝗧𝗼 𝗪𝗼𝗿𝗸® for the second time in a row. This prestigious recognition highlights I𝗺𝗽𝗲𝗿𝗶𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝘀 𝗛𝗲𝗹𝗹𝗮𝘀 commitment to creating a work environment that fosters employee well-being, trust, and innovation.&nbsp;Location: Athens, Hybrid work set-up&nbsp;Principal Accountabilities<ul><li>Execute trade marketing campaigns, product launches, promotions, and brand activations across travel retail locations.</li><li>Ensure strong in-store presence through correct planogram implementation, POS materials deployment, and retail display installations.</li><li>Collaborate with Sales, Trade Marketing, and regional teams to implement market-specific operational plans aligned with business objectives.</li><li>Manage and coordinate field teams, brand ambassadors, and external agencies to deliver activations and achieve agreed KPIs.</li><li>Track and analyse campaign performance, providing insights and recommendations to improve future initiatives.</li><li>Manage trade marketing budgets, suppliers, and promotional materials to ensure cost-effective and timely execution.</li></ul>&nbsp;Skills and Experience Required<ul><li>Fluent English (spoken and written) with strong communication and stakeholder management skills.</li><li>University degree in Business, Marketing, or a related field.</li><li>Experience in Sales, Marketing, or Trade Marketing within FMCG or retail environments.</li><li>Strong organizational skills with the ability to manage multiple projects in a dynamic environment.</li><li>Experience working with external agencies, suppliers, or field teams is an advantage.</li><li>Willingness to travel internationally and work across multicultural markets.</li></ul>&nbsp;What We OfferIn return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including private Life Insurance and Health Care program, free light lunch and fuel allowance, hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Θέσεις Εργασίας Διεργασίες Βιομηχανικής Παραγωγής Στερεά Ελλάδα, Marketing

crm campaign specialist

NOVA

product marketing executive

XM

e‑commerce lead

H&M

retail product & services manager

Vodafone

acquisition campaign manager

Intralot

in-store communications sr. specialist (3832)

ΟΠΑΠ

global travel activation executive - hybrid

Imperial Brands Hellas

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