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As a Paid Media Lead, you will own full‑funnel paid media planning, activation and optimization across global and local channels. You align media strategy with commercial goals, ensuring high‑quality execution, strong performance and clear ROI across channels. You will lead agency collaboration, manage media budgets, and drive continuous performance improvements through structured reviews, optimization and close cross‑functional coordination.&nbsp;&nbsp;In this role, you will&nbsp;be responsible for&nbsp;the Sales Market Greece consisting&nbsp;of Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia &amp; Herzegovina, Albania, Kosovo and North Macedonia.You will:<ul><li>Lead full‑funnel paid media planning (global and local channels) in line with the marketing calendar and QCP process</li><li>Align paid media plans with commercial plans and priorities</li><li>Lead activation and ongoing performance follow‑up of local paid media channels</li><li>Collaborate with Global Media Optimization Lead to optimize global media channels</li><li>Lead full‑funnel paid media Monthly and Quarterly Reviews in the Sales Market</li><li>Drive and follow up on paid media investments, performance and results for the Sales Market</li><li>Manage onboarding, governance and performance reviews of local media agencies in line with global frameworks</li><li>Secure high‑quality tactical execution of local channel activation in close collaboration with agencies and global media teams</li></ul>WHO YOU’LL WORK WITHIn this role, you will work closely with Media Agencies, Commercial teams, Owned Media Leads, Global Media teams and other local marketing stakeholders. You act as the key link between strategy, execution and performance across the paid media ecosystem.WHO YOU AREWe are looking for people with…<ul><li>5+ years of experience in paid media, digital or performance marketing across the full funnel</li><li>Strong understanding of media planning, activation and optimization across channels</li><li>Proven experience managing large media budgets and ROI‑driven campaigns</li><li>Strong analytical mindset with the ability to translate data into actions and improvements</li><li>Experience working with and managing agency partners</li><li>A degree in Marketing, Communications, Business or a related field</li><li>Fluency in English, written and spoken</li></ul>And people who are…<ul><li>Commercially minded, with a strong focus on performance and outcomes</li><li>Structured and data‑driven, confident managing complexity and multiple priorities</li><li>Strong collaborators and stakeholder managers</li></ul>WHO WE ARE​H&amp;M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​WHY YOU’LL LOVE WORKING HERE&nbsp;​ At H&amp;M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​More specifically, we offer:<ul><li>25% Staff discount on all our H&amp;M Group brands, both in stores and online (H&amp;M, COS, Weekday, Monki, H&amp;M HOME, &amp; Other Stories and ARKET)</li><li>H&amp;M Incentive&nbsp;Program&nbsp;– HIP.&nbsp;Learn more about the program&nbsp;here</li><li>Private Health and Life Insurance</li><li>Food Vouchers</li><li>Long Service&nbsp;Reward at&nbsp;10, 15 &amp; 20 year&nbsp;anniversary</li><li>Baby Birth Gift Card</li><li>Retirement Reward</li><li>Bonus for Referring a Friend</li><li>Hybrid Work Model</li><li>Unlimited Career Opportunities (over 70% of our recruitment processes are internal)</li></ul>

Paid Media Lead

We are looking for a Promotions Manager to join our Greek Marketing team to deliver against our growth objectives.The primary purpose of the Promotions Manager is to lead, drive and define the promotional and rewards offering and loyalty proposition for all player segments within Greece.&nbsp;Taking ownership of the promotional strategy and the commercial performance of our activity.Focusing on creating engaging promotions that drives player retention and overall satisfaction whilst maintaining business KPIs.Job requirements·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Support with the creation and implementation of the promotional strategy to deliver OKR and KPI targets for the business·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Create the monthly promotion plans for headline activity across your ventures·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Manage high performing team of executives, with a focus on training and development·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Track the performance of incentives and campaigns against objectives·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Identify opportunities for growth within the customer base·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Implement test and learn processes to feed into planning and campaign development·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Understand the customer base to create targeted plans for all cohorts which optimise retention to ventures·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Enable your team to deliver promotional plans for our customers in a timely manner·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Create best practices for team to reduce errors and minimise customer contacts to CS·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Leverage the portfolio of promotional templates of top performing mechanics for rapid implementation with minimal effort·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ensuring plans are budgeted for and track spend on daily basis, making tweaks as needed·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Leverage Design and CRM teams to land best in class campaigns with high engagement·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Influence others to develop the rewards tooling for your teams·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Support the implementation of loyalty and rewards propositions across your ventures·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Collaborate with other marketing functions to maximise exposure for headline activity·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ensure content recommendations are prioritised accordingly and maximise effectivenessSkills &amp; Behaviours·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Amazing people leader, driving high performing teams·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Commercial marketer with a good understanding of P&amp;L performance and leavers·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Promotion expert with experience delivery and optimising through test and learn agendas·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strategic mindset with experience in developing strategies for commercial and customer growth·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Knows our customers and how to engage them with tactical campaigns·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Analytical and data driven·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Excellent collaboration, with drive to getting things done·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Focused on organising and planning·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strong attention to detail·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Fluent Greek speakerExperience Required·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Experience of implementing promotional strategy·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Relevant B2C Gaming experience within a multi venture operation·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Familiar with promotions tooling·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Commercial experience·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Line management experience·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Fluent in Greek&nbsp;Why Join Us:💸 A competitive compensation package combined with additional benefits.🏥 Private Insurance for you and your family.🏢 Modern facilities, parking inside, enticing restaurant and corporate bus.📚 An extensive training program upon induction and throughout employment.🚀 Exceptional opportunities to learn and develop in a multinational environment.🌎 Prospects for professional growth both locally and globally.

Promotions Manager

As an E‑commerce Lead, you will contribute to digital commercial performance by planning and executing daily product exposure across .com and the app. You will ensure the online offer is visible, relevant, and aligned with commercial priorities.&nbsp;In this role, you will&nbsp;be responsible for&nbsp;the Sales Market Greece consisting&nbsp;of Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia &amp; Herzegovina, Albania, Kosovo and North Macedonia.You will:<ul><li>Publish and update content on .com and the app according to the QCP and in alignment with the Marketing calendar.</li><li>Manage day‑to‑day product exposure and optimize ranking, deals, and discount activities based on commercial priorities and performance.</li><li>Use data‑driven insights to improve navigation, exposure tactics, internal search, and ranking to strengthen commercial outcomes.</li><li>Optimize internal search functionalities (e.g., synonyms, filtering logic) to improve discoverability.</li><li>Partner with Commercial Managers on campaigns, activations, and product strategies, ensuring alignment with customer group plans.</li><li>Collaborate with Experience Leads to secure a seamless end‑to‑end digital shopping journey across customer groups.</li><li>Support continuous improvement of digital performance by identifying opportunities, sharing learnings, and influencing smarter product exposure decisions.</li></ul>WHO YOU’LL WORK WITH​As an E‑commerce Lead, you will collaborate daily with Commercial Managers, Experience Leads, E‑commerce Operations, Customer Activation, and Marketing teams. You will act as a connector between commercial plans, digital execution, and customer experience&nbsp; making sure that exposure decisions, content, and performance routines are aligned across the Sales Market.WHO YOU ARE​We are looking for people with…<ul><li>2+ years of experience in eCommerce, preferably within fashion retail.</li><li>Strong knowledge of online visual merchandising, UX, and site optimization.</li><li>Strong analytical, commercial, and communication skills.</li><li>Experience working with eCommerce platforms and digital tools.</li><li>Proficiency in English (written and spoken).</li><li>A bachelor’s degree in Business, Marketing, Economics, or a related field.</li></ul>And people who are…<ul><li>Insight‑driven, curious about digital trends, and motivated by improving the shopping journey.</li><li>Skilled at translating customer behaviour and performance data into clear actions.</li><li>Comfortable working cross‑functionally and building alignment across teams.</li><li>Collaborative, open‑minded, and eager to drive commercial impact through continuous improvement.</li></ul>WHO WE ARE​H&amp;M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.&nbsp;WHY YOU’LL LOVE WORKING HERE&nbsp;​ At H&amp;M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​More specifically, we offer:<ul><li>25% Staff discount on all our H&amp;M Group brands, both in stores and online (H&amp;M, COS, Weekday, Monki, H&amp;M HOME, &amp; Other Stories and ARKET).</li><li>H&amp;M Incentive&nbsp;Program&nbsp;– HIP.&nbsp;Learn more about the program&nbsp;here.</li><li>Private Health and Life Insurance.</li><li>Food Vouchers.</li><li>Long Service&nbsp;Reward at&nbsp;10, 15 &amp; 20 year&nbsp;anniversary.</li><li>Baby Birth Gift Card.</li><li>Retirement Reward.</li><li>Bonus for Referring a Friend.</li><li>Hybrid Work Model.</li><li>Unlimited Career Opportunities (over 70% of our recruitment processes are internal).</li></ul>

E‑commerce Lead

As a Commercial Business Analyst, you will work within commercial analytics, using data and insights to strengthen sales performance and support data‑driven commercial decisions. You will analyze sales,&nbsp;customer&nbsp;and web data to&nbsp;identify&nbsp;opportunities, follow up performance, and support commercial priorities in the Sales Market.&nbsp;In this role, you will&nbsp;be responsible for&nbsp;the Sales Market Greece consisting&nbsp;of Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia &amp; Herzegovina, Albania, Kosovo and North Macedonia.&nbsp;You will:&nbsp;<ul><li>Combine consumer and market research with full‑funnel web analytics, testing, and campaign evaluation to uncover behavioral patterns,&nbsp;identify&nbsp;opportunities, and support data‑driven commercial decisions across the organization</li><li>Conduct 360 analysis from customer,&nbsp;web&nbsp;and sales perspective to gather insights relevant&nbsp;for Commercial&nbsp;team</li><li>Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales</li><li>Provide insights on campaign effectiveness, including conversion attribution and return on ad spend</li><li>Analyze sales, customer and web data to draw insights related to QCP, product,&nbsp;assortment&nbsp;and pricing</li><li>Analyze customer feedback across touchpoints to&nbsp;identify&nbsp;opportunities to enhance customer experience and measure the impact of commercial activities</li><li>Plan, support, and evaluate A/B and multivariate testing to&nbsp;optimize&nbsp;customer experience and conversion in online store and CRM/Email</li><li>Conduct customer segmentation, cohort analysis, and product performance reviews.&nbsp;</li><li>Implement tagging, tracking, and SEO analytics to ensure&nbsp;accurate&nbsp;data collection and improve visibility in owned channels</li><li>Act as&nbsp;expert&nbsp;user of SQL and data platforms, supporting data extraction and team upskilling</li><li>Support Experience Lead, E‑com Leads, Commercial Managers and Marketing team with analytics activities and share insights</li><li>Conduct commercial and sales performance analysis, generating actionable insights from reports and dashboards to support decision‑making</li><li>Plan, quantify and drive execution of tactical activations in the Sales Market, within the budget and frame set by Global (e.g.,&nbsp;maximum&nbsp;discount)&nbsp;</li><li>Consult and collect input from Commercial Leads on plan and execution of tactical activations&nbsp;&nbsp;</li><li>Drive business cases and follow-up of 'Big rocks', in alignment with Commercial Manager and Commercial leads&nbsp;</li><li>Conduct 360 analysis from customer,&nbsp;web&nbsp;and sales perspective to gather insights relevant for Commercial team&nbsp;</li><li>Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales&nbsp;</li><li>Support providing insights on campaign effectiveness, including conversion attribution and return on ad spend&nbsp;</li><li>Analyze sales, customer and web data to draw insights related to QCP, product,&nbsp;assortment&nbsp;and pricing&nbsp;</li><li>Plan, support, and evaluate A/B and multivariate testing to&nbsp;optimize&nbsp;customer experience and conversion in online store and CRM/Email&nbsp;</li><li>Conduct customer segmentation, cohort analysis, and product performance reviews&nbsp;</li><li>Implement tagging, tracking, and SEO analytics to ensure&nbsp;accurate&nbsp;data collection and improve visibility in owned channels&nbsp;</li></ul>WHO YOU’LL WORK WITH​&nbsp;As a Commercial Business Analyst,&nbsp;you will work closely with Commercial, Digital Experience, E‑commerce&nbsp;and Marketing teams, supporting strong commercial decisions through insights, follow‑ups&nbsp;and analytics support. You&nbsp;will&nbsp;collaborate cross‑functionally, translating data into clear recommendations that support prioritization and execution.&nbsp;WHO YOU ARE​&nbsp;We are looking for people with…&nbsp;<ul><li>2+ years of experience in commercial analytics, preferably within e‑commerce,&nbsp;retail&nbsp;or a data‑driven commercial environment.&nbsp;&nbsp;</li><li>Strong&nbsp;experience in sales,&nbsp;customer and&nbsp;performance analytics.&nbsp;&nbsp;</li><li>Proficiency&nbsp;in Google Analytics, Adobe Analytics,&nbsp;Tableau&nbsp;and Power BI.&nbsp;&nbsp;</li><li>Knowledge&nbsp;of A/B testing methodologies, performance&nbsp;measurement&nbsp;and tracking implementation.&nbsp;&nbsp;</li><li>Strong&nbsp;analytical,&nbsp;reporting&nbsp;and presentation skills.&nbsp;&nbsp;</li><li>Bachelor’s&nbsp;degree in Business, Marketing, Economics, Data Science,&nbsp;Statistics&nbsp;or&nbsp;a related field.&nbsp;&nbsp;</li><li>Professional&nbsp;English skills, written and spoken.&nbsp;</li></ul>And people who are…&nbsp;<ul><li>Analytical&nbsp;and insight‑driven, with a commercial mindset.&nbsp;&nbsp;</li><li>Able&nbsp;to translate complex data into clear, relevant insights.&nbsp;&nbsp;</li><li>Structured, detail‑oriented and comfortable working with large datasets.&nbsp;&nbsp;</li><li>A&nbsp;strong collaborator who works effectively across teams.&nbsp;&nbsp;</li><li>Curious,&nbsp;proactive&nbsp;and continuously looking for improvements.&nbsp;</li></ul>WHY YOU’LL LOVE WORKING HERE ​&nbsp; At H&amp;M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.&nbsp;​&nbsp;More specifically, we offer:&nbsp;<ul><li>25% Staff discount on all our H&amp;M Group brands, both in stores and online (H&amp;M, COS, Weekday, Monki, H&amp;M HOME, &amp; Other Stories and ARKET)</li><li>H&amp;M Incentive&nbsp;Program&nbsp;– HIP.&nbsp;Learn more about the program&nbsp;here</li><li>Private Health and Life Insurance</li><li>Food Vouchers</li><li>Long Service&nbsp;Reward at&nbsp;10, 15 &amp; 20 year&nbsp;anniversary</li><li>Baby Birth Gift Card</li><li>Retirement Reward</li><li>Bonus for Referring a Friend</li><li>Hybrid Work Model</li><li>Unlimited Career Opportunities (over 70% of our recruitment processes are internal)</li></ul>

Θέσεις Εργασίας Marketing Manager Αθήνα, Marketing

paid media lead

H&M

promotions manager

Intralot

e‑commerce lead

H&M

commercial business analyst

H&M

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