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As an E‑commerce Lead, you will contribute to digital commercial performance by planning and executing daily product exposure across .com and the app. You will ensure the online offer is visible, relevant, and aligned with commercial priorities.&nbsp;In this role, you will&nbsp;be responsible for&nbsp;the Sales Market Greece consisting&nbsp;of Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia &amp; Herzegovina, Albania, Kosovo and North Macedonia.You will:<ul><li>Publish and update content on .com and the app according to the QCP and in alignment with the Marketing calendar.</li><li>Manage day‑to‑day product exposure and optimize ranking, deals, and discount activities based on commercial priorities and performance.</li><li>Use data‑driven insights to improve navigation, exposure tactics, internal search, and ranking to strengthen commercial outcomes.</li><li>Optimize internal search functionalities (e.g., synonyms, filtering logic) to improve discoverability.</li><li>Partner with Commercial Managers on campaigns, activations, and product strategies, ensuring alignment with customer group plans.</li><li>Collaborate with Experience Leads to secure a seamless end‑to‑end digital shopping journey across customer groups.</li><li>Support continuous improvement of digital performance by identifying opportunities, sharing learnings, and influencing smarter product exposure decisions.</li></ul>WHO YOU’LL WORK WITH​As an E‑commerce Lead, you will collaborate daily with Commercial Managers, Experience Leads, E‑commerce Operations, Customer Activation, and Marketing teams. You will act as a connector between commercial plans, digital execution, and customer experience&nbsp; making sure that exposure decisions, content, and performance routines are aligned across the Sales Market.WHO YOU ARE​We are looking for people with…<ul><li>2+ years of experience in eCommerce, preferably within fashion retail.</li><li>Strong knowledge of online visual merchandising, UX, and site optimization.</li><li>Strong analytical, commercial, and communication skills.</li><li>Experience working with eCommerce platforms and digital tools.</li><li>Proficiency in English (written and spoken).</li><li>A bachelor’s degree in Business, Marketing, Economics, or a related field.</li></ul>And people who are…<ul><li>Insight‑driven, curious about digital trends, and motivated by improving the shopping journey.</li><li>Skilled at translating customer behaviour and performance data into clear actions.</li><li>Comfortable working cross‑functionally and building alignment across teams.</li><li>Collaborative, open‑minded, and eager to drive commercial impact through continuous improvement.</li></ul>WHO WE ARE​H&amp;M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.&nbsp;WHY YOU’LL LOVE WORKING HERE&nbsp;​ At H&amp;M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​More specifically, we offer:<ul><li>25% Staff discount on all our H&amp;M Group brands, both in stores and online (H&amp;M, COS, Weekday, Monki, H&amp;M HOME, &amp; Other Stories and ARKET).</li><li>H&amp;M Incentive&nbsp;Program&nbsp;– HIP.&nbsp;Learn more about the program&nbsp;here.</li><li>Private Health and Life Insurance.</li><li>Food Vouchers.</li><li>Long Service&nbsp;Reward at&nbsp;10, 15 &amp; 20 year&nbsp;anniversary.</li><li>Baby Birth Gift Card.</li><li>Retirement Reward.</li><li>Bonus for Referring a Friend.</li><li>Hybrid Work Model.</li><li>Unlimited Career Opportunities (over 70% of our recruitment processes are internal).</li></ul>

E‑commerce Lead

As an Owned Media Lead, you will plan, optimize and execute CRM communication across owned channels such as email, push, SMS and WhatsApp. Using customer data and marketing automation, you will enable personalized, relevant and timely customer journeys that support commercial goals, campaigns and membership growth. You will play a key role in aligning owned media with paid and earned activities, ensuring consistent, omni‑channel communication that strengthens customer engagement and delivers measurable impact.&nbsp;&nbsp;In this role, you will&nbsp;be responsible for&nbsp;the Sales Market Greece consisting&nbsp;of Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia &amp; Herzegovina, Albania, Kosovo and North Macedonia.You will:<ul><li>Plan and optimize CRM communication across email, push and, where applicable, SMS and WhatsApp, in line with the local marketing calendar</li><li>Leverage the Marketing Automation Platform (MAP) to create data‑driven, automated customer journeys and campaign communication</li><li>Oversee global email and push activities to ensure strong alignment between global and local communication</li><li>Use customer data and segmentation to deliver personalized content that drives conversion and membership growth</li><li>Support the Commercial team with relevant SEO actions</li><li>Coordinate with Paid Media Leads to align owned media activities with paid and earned campaigns</li><li>Collaborate closely with production and commercial teams to brief and execute campaigns that balance brand and sales objectives and align with QCP</li><li>Plan and execute local H&amp;M Membership events, partnerships and Mission activations according to global guidelines</li></ul>WHO YOU’LL WORK WITHIn this role, you will work closely with Paid Media Leads, Commercial and Production teams, CRM and data specialists, as well as local and global marketing stakeholders. You act as the connector between customer data, content and channels, ensuring alignment across teams and initiatives.WHO YOU AREWe are looking for people with…<ul><li>5+ years of experience in CRM, owned media or digital marketing, preferably within retail or e‑commerce</li><li>Strong understanding of email, app and digital channel management</li><li>Experience working with marketing automation platforms and campaign execution</li><li>Strong analytical skills and confidence in using data to optimize performance</li><li>Experience in an international, stakeholder‑rich environment</li><li>A degree in Marketing, Communications, Business or a related field</li><li>Fluency in English, written and spoken</li></ul>And people who are…<ul><li>Confident communicators and strong stakeholder managers</li><li>Collaborative and comfortable working cross‑functionally</li><li>Proactive, curious and solution‑oriented, with a growth mindset</li></ul>WHO WE ARE​H&amp;M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​WHY YOU’LL LOVE WORKING HERE&nbsp;​ At H&amp;M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​More specifically, we offer:<ul><li>25% Staff discount on all our H&amp;M Group brands, both in stores and online (H&amp;M, COS, Weekday, Monki, H&amp;M HOME, &amp; Other Stories and ARKET)</li><li>H&amp;M Incentive&nbsp;Program&nbsp;– HIP.&nbsp;Learn more about the program&nbsp;here</li><li>Private Health and Life Insurance</li><li>Food Vouchers</li><li>Long Service&nbsp;Reward at&nbsp;10, 15 &amp; 20 year&nbsp;anniversary</li><li>Baby Birth Gift Card</li><li>Retirement Reward</li><li>Bonus for Referring a Friend</li><li>Hybrid Work Model</li><li>Unlimited Career Opportunities (over 70% of our recruitment processes are internal)</li></ul>JOIN US​Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.This is a full-time role based on a local contract in Athens, Greece. The Owned Media Lead reports to Marketing Manager.

Owned Media Lead

As a Paid Media Lead, you will own full‑funnel paid media planning, activation and optimization across global and local channels. You align media strategy with commercial goals, ensuring high‑quality execution, strong performance and clear ROI across channels. You will lead agency collaboration, manage media budgets, and drive continuous performance improvements through structured reviews, optimization and close cross‑functional coordination.&nbsp;&nbsp;In this role, you will&nbsp;be responsible for&nbsp;the Sales Market Greece consisting&nbsp;of Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia &amp; Herzegovina, Albania, Kosovo and North Macedonia.You will:<ul><li>Lead full‑funnel paid media planning (global and local channels) in line with the marketing calendar and QCP process</li><li>Align paid media plans with commercial plans and priorities</li><li>Lead activation and ongoing performance follow‑up of local paid media channels</li><li>Collaborate with Global Media Optimization Lead to optimize global media channels</li><li>Lead full‑funnel paid media Monthly and Quarterly Reviews in the Sales Market</li><li>Drive and follow up on paid media investments, performance and results for the Sales Market</li><li>Manage onboarding, governance and performance reviews of local media agencies in line with global frameworks</li><li>Secure high‑quality tactical execution of local channel activation in close collaboration with agencies and global media teams</li></ul>WHO YOU’LL WORK WITHIn this role, you will work closely with Media Agencies, Commercial teams, Owned Media Leads, Global Media teams and other local marketing stakeholders. You act as the key link between strategy, execution and performance across the paid media ecosystem.WHO YOU AREWe are looking for people with…<ul><li>5+ years of experience in paid media, digital or performance marketing across the full funnel</li><li>Strong understanding of media planning, activation and optimization across channels</li><li>Proven experience managing large media budgets and ROI‑driven campaigns</li><li>Strong analytical mindset with the ability to translate data into actions and improvements</li><li>Experience working with and managing agency partners</li><li>A degree in Marketing, Communications, Business or a related field</li><li>Fluency in English, written and spoken</li></ul>And people who are…<ul><li>Commercially minded, with a strong focus on performance and outcomes</li><li>Structured and data‑driven, confident managing complexity and multiple priorities</li><li>Strong collaborators and stakeholder managers</li></ul>WHO WE ARE​H&amp;M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​WHY YOU’LL LOVE WORKING HERE&nbsp;​ At H&amp;M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​More specifically, we offer:<ul><li>25% Staff discount on all our H&amp;M Group brands, both in stores and online (H&amp;M, COS, Weekday, Monki, H&amp;M HOME, &amp; Other Stories and ARKET)</li><li>H&amp;M Incentive&nbsp;Program&nbsp;– HIP.&nbsp;Learn more about the program&nbsp;here</li><li>Private Health and Life Insurance</li><li>Food Vouchers</li><li>Long Service&nbsp;Reward at&nbsp;10, 15 &amp; 20 year&nbsp;anniversary</li><li>Baby Birth Gift Card</li><li>Retirement Reward</li><li>Bonus for Referring a Friend</li><li>Hybrid Work Model</li><li>Unlimited Career Opportunities (over 70% of our recruitment processes are internal)</li></ul>

Paid Media Lead

As a Commercial Business Analyst, you will work within commercial analytics, using data and insights to strengthen sales performance and support data‑driven commercial decisions. You will analyze sales,&nbsp;customer&nbsp;and web data to&nbsp;identify&nbsp;opportunities, follow up performance, and support commercial priorities in the Sales Market.&nbsp;In this role, you will&nbsp;be responsible for&nbsp;the Sales Market Greece consisting&nbsp;of Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia &amp; Herzegovina, Albania, Kosovo and North Macedonia.&nbsp;You will:&nbsp;<ul><li>Combine consumer and market research with full‑funnel web analytics, testing, and campaign evaluation to uncover behavioral patterns,&nbsp;identify&nbsp;opportunities, and support data‑driven commercial decisions across the organization</li><li>Conduct 360 analysis from customer,&nbsp;web&nbsp;and sales perspective to gather insights relevant&nbsp;for Commercial&nbsp;team</li><li>Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales</li><li>Provide insights on campaign effectiveness, including conversion attribution and return on ad spend</li><li>Analyze sales, customer and web data to draw insights related to QCP, product,&nbsp;assortment&nbsp;and pricing</li><li>Analyze customer feedback across touchpoints to&nbsp;identify&nbsp;opportunities to enhance customer experience and measure the impact of commercial activities</li><li>Plan, support, and evaluate A/B and multivariate testing to&nbsp;optimize&nbsp;customer experience and conversion in online store and CRM/Email</li><li>Conduct customer segmentation, cohort analysis, and product performance reviews.&nbsp;</li><li>Implement tagging, tracking, and SEO analytics to ensure&nbsp;accurate&nbsp;data collection and improve visibility in owned channels</li><li>Act as&nbsp;expert&nbsp;user of SQL and data platforms, supporting data extraction and team upskilling</li><li>Support Experience Lead, E‑com Leads, Commercial Managers and Marketing team with analytics activities and share insights</li><li>Conduct commercial and sales performance analysis, generating actionable insights from reports and dashboards to support decision‑making</li><li>Plan, quantify and drive execution of tactical activations in the Sales Market, within the budget and frame set by Global (e.g.,&nbsp;maximum&nbsp;discount)&nbsp;</li><li>Consult and collect input from Commercial Leads on plan and execution of tactical activations&nbsp;&nbsp;</li><li>Drive business cases and follow-up of 'Big rocks', in alignment with Commercial Manager and Commercial leads&nbsp;</li><li>Conduct 360 analysis from customer,&nbsp;web&nbsp;and sales perspective to gather insights relevant for Commercial team&nbsp;</li><li>Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales&nbsp;</li><li>Support providing insights on campaign effectiveness, including conversion attribution and return on ad spend&nbsp;</li><li>Analyze sales, customer and web data to draw insights related to QCP, product,&nbsp;assortment&nbsp;and pricing&nbsp;</li><li>Plan, support, and evaluate A/B and multivariate testing to&nbsp;optimize&nbsp;customer experience and conversion in online store and CRM/Email&nbsp;</li><li>Conduct customer segmentation, cohort analysis, and product performance reviews&nbsp;</li><li>Implement tagging, tracking, and SEO analytics to ensure&nbsp;accurate&nbsp;data collection and improve visibility in owned channels&nbsp;</li></ul>WHO YOU’LL WORK WITH​&nbsp;As a Commercial Business Analyst,&nbsp;you will work closely with Commercial, Digital Experience, E‑commerce&nbsp;and Marketing teams, supporting strong commercial decisions through insights, follow‑ups&nbsp;and analytics support. You&nbsp;will&nbsp;collaborate cross‑functionally, translating data into clear recommendations that support prioritization and execution.&nbsp;WHO YOU ARE​&nbsp;We are looking for people with…&nbsp;<ul><li>2+ years of experience in commercial analytics, preferably within e‑commerce,&nbsp;retail&nbsp;or a data‑driven commercial environment.&nbsp;&nbsp;</li><li>Strong&nbsp;experience in sales,&nbsp;customer and&nbsp;performance analytics.&nbsp;&nbsp;</li><li>Proficiency&nbsp;in Google Analytics, Adobe Analytics,&nbsp;Tableau&nbsp;and Power BI.&nbsp;&nbsp;</li><li>Knowledge&nbsp;of A/B testing methodologies, performance&nbsp;measurement&nbsp;and tracking implementation.&nbsp;&nbsp;</li><li>Strong&nbsp;analytical,&nbsp;reporting&nbsp;and presentation skills.&nbsp;&nbsp;</li><li>Bachelor’s&nbsp;degree in Business, Marketing, Economics, Data Science,&nbsp;Statistics&nbsp;or&nbsp;a related field.&nbsp;&nbsp;</li><li>Professional&nbsp;English skills, written and spoken.&nbsp;</li></ul>And people who are…&nbsp;<ul><li>Analytical&nbsp;and insight‑driven, with a commercial mindset.&nbsp;&nbsp;</li><li>Able&nbsp;to translate complex data into clear, relevant insights.&nbsp;&nbsp;</li><li>Structured, detail‑oriented and comfortable working with large datasets.&nbsp;&nbsp;</li><li>A&nbsp;strong collaborator who works effectively across teams.&nbsp;&nbsp;</li><li>Curious,&nbsp;proactive&nbsp;and continuously looking for improvements.&nbsp;</li></ul>WHY YOU’LL LOVE WORKING HERE ​&nbsp; At H&amp;M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.&nbsp;​&nbsp;More specifically, we offer:&nbsp;<ul><li>25% Staff discount on all our H&amp;M Group brands, both in stores and online (H&amp;M, COS, Weekday, Monki, H&amp;M HOME, &amp; Other Stories and ARKET)</li><li>H&amp;M Incentive&nbsp;Program&nbsp;– HIP.&nbsp;Learn more about the program&nbsp;here</li><li>Private Health and Life Insurance</li><li>Food Vouchers</li><li>Long Service&nbsp;Reward at&nbsp;10, 15 &amp; 20 year&nbsp;anniversary</li><li>Baby Birth Gift Card</li><li>Retirement Reward</li><li>Bonus for Referring a Friend</li><li>Hybrid Work Model</li><li>Unlimited Career Opportunities (over 70% of our recruitment processes are internal)</li></ul>

Commercial Business Analyst

As a Digital Experience Lead, you will contribute to commercial performance by using sales, customer and market insights to optimise the customer and employee experience in store and across digital touchpoints. You will ensure relevance and impact throughout the customer journey, enabling continuous improvements that strengthen experience outcomes and business performance within your Sales Market through close cross‑functional collaboration. In this role, you will&nbsp;be responsible for&nbsp;the Sales Market Greece consisting&nbsp;of Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia &amp; Herzegovina, Albania, Kosovo and North Macedonia.You will:<ul><li>Translate QCP into a daily digital execution and site activity plan across customer groups, including content publishing (e.g. start page, navigation).</li><li>Optimize overall digital performance in line with QCP and Global guidelines.</li><li>Secure full‑funnel optimization of the holistic digital customer experience on .com and app.</li><li>Plan and drive analysis of sales performance, web analytics, user behavior and A/B testing to generate hypotheses and identify actions that improve digital sales, profitability, brand perception and customer lifetime value.</li><li>Review test results and conclusions, and share learnings with Sales Market teams and Global functions to continuously optimize the digital experience and customer journey, and to inform the Global development roadmap.</li><li>Continually monitor and optimize delivery, payment and return options, including fees, to drive overall digital profit growth.</li><li>Drive implementation of post‑purchase strategies, new capabilities and roll‑outs in the Sales Market.</li><li>Manage interaction with Customer Support, ensuring alignment and smooth execution.</li><li>Raise and follow up incidents with Global teams and Business Tech.</li><li>Plan digital execution together with the Commercial Manager and Commercial Lead.</li><li>Guide and support E‑commerce Leads based on the executional plan.</li><li>Leverage the Commercial Business Analyst for insights, analysis and testing to support decision‑making.</li></ul>WHO YOU’LL WORK WITHAs a Digital Experience Lead, you will work closely with Commercial, E‑commerce, Marketing, Customer Support and&nbsp; Tech teams within the Sales Market. You will collaborate daily with the Commercial Manager, Commercial Lead, E‑commerce Leads and Commercial Business Analyst, ensuring that insights, priorities and execution are aligned. You will also work in close partnership with Global functions, contributing local insights and supporting continuous improvement and development initiatives.WHO YOU AREWe are looking for people with…<ul><li>3–4+ years’ experience in eCommerce, preferably in fashion</li><li>Experience within ecommerce with understanding of the total digital ecosystem and its synergies</li><li>Experience leading cross-functional collaboration and influencing without formal authority</li><li>Deep understanding of digital channel and commercial implications</li><li>Leadership capabilities including effective communication skills, the ability to influence, and the drive to see through opportunities</li><li>Excellent communication skills, fluent in English</li></ul>And people who are…<ul><li>Customer‑centric and commercially driven.</li><li>Strong in analysis, planning and communication.</li><li>Proactive, responsible and comfortable taking ownership.</li><li>Motivated by continuous improvement, learning and development.</li></ul>WHO WE ARE​H&amp;M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​WHY YOU’LL LOVE WORKING HERE&nbsp;​ At H&amp;M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​More specifically, we offer:<ul><li>25% Staff discount on all our H&amp;M Group brands, both in stores and online (H&amp;M, COS, Weekday, Monki, H&amp;M HOME, &amp; Other Stories and ARKET)</li><li>H&amp;M Incentive&nbsp;Program&nbsp;– HIP.&nbsp;Learn more about the program&nbsp;here</li><li>Private Health and Life Insurance</li><li>Food Vouchers</li><li>Long Service&nbsp;Reward at&nbsp;10, 15 &amp; 20 year&nbsp;anniversary</li><li>Baby Birth Gift Card</li><li>Retirement Reward</li><li>Bonus for Referring a Friend</li><li>Hybrid Work Model</li><li>Unlimited Career Opportunities (over 70% of our recruitment processes are internal)</li></ul>JOIN US​Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.This is a full-time role based on a local contract in Athens, Greece. The Digital Experience Lead reports to Commercial Manager.

Θέσεις Εργασίας Πρακτική Άσκηση Αθήνα, Marketing

e‑commerce lead

H&M

owned media lead

H&M

paid media lead

H&M

commercial business analyst

H&M

digital experience lead

H&M

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