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Intellectica is recruiting an&nbsp;SEO expert&nbsp;on behalf of its client, a dynamic and fast-growing media technology company that powers digital transformation for leading media organizations. With long-term client partnerships and a strong focus on innovation, the company delivers among others cutting-edge SEO and analytics solutions tailored to the needs of high-traffic publishers and broadcasters. As part of its expanding SEO team, the company is now seeking a Mid-Level SEO Expert to support the Head of SEO in driving organic growth across multiple digital properties. This role will report directly to the Head of SEO and work closely with client teams.Key activities and responsibilities of this role include:<ul><li>You’ll be executing both on-page and off-page SEO strategies aimed at growing visibility, improving rankings, and driving traffic across a portfolio of high-traffic media websites</li><li>Run deep-dive SEO audits; from technical SEO checks to content and backlink audits, you’ll regularly analyze site health and deliver clear, actionable recommendations to improve performance</li><li>Support content with smart planning; you’ll conduct keyword research, cluster terms by intent, and build out content maps to help our editorial teams plan and optimize effectively</li><li>Work on optimizing internal linking, refining site architecture, and implementing structured data (schema markup) to enhance how search engines interpret our content</li><li>Work closely with developers and product teams to ensure SEO best practices are baked into CMS templates and code — right from the start</li><li>Measure and monitor; using tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, and Screaming Frog, you’ll keep a close eye on SEO performance, flag issues, and identify new opportunities</li><li>Contribute to outreach and backlink acquisition efforts in collaboration with the content and outreach teams, always aligned with content goals and brand tone</li><li>Create and maintain SEO dashboards and reports in Looker Studio to help stakeholders understand what’s working, what needs improvement, and what’s next</li><li>Occasionally, you’ll be involved in A/B testing and CRO efforts, using SEO insights to help optimize conversion paths and user journeys</li><li>You’ll stay current with algorithm updates, industry trends, and emerging best practices — and bring fresh ideas to the table</li><li>Any other task that may be required from time to time</li></ul>Professional experience &amp; qualifications of a successful candidate:<ul><li>Bachelor’s degree in Marketing, Management &amp; Information Technology, Computer Science or a related field</li><li>Master’s degree and/or related certifications are considered a plus</li><li>4–5 years of hands-on SEO experience, ideally in content-rich environments such as media, publishing, or large-scale websites</li><li>Proven expertise in both on-page and off-page SEO, including link-building strategies</li><li>Proficiency in SEO tools: Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog</li><li>Strong understanding of HTML/CSS and familiarity with JavaScript from an SEO perspective</li><li>Experience with CMS platforms, especially WordPress</li><li>Familiarity with structured data, schema markup, and technical SEO implementation</li><li>Exposure to CRO tools and A/B testing methodologies</li><li>Experience working with large eCommerce or publisher websites is a plus</li><li>Fluency in Greek and proficiency in English, both written and spoken</li></ul>Core competencies of a successful candidate:<ul><li>Analytical and detail-oriented</li><li>Strong communicator and collaborator</li><li>Proactive and self-driven</li><li>Adaptable in fast-paced environments</li><li>Passionate about SEO and digital publishing</li></ul>

SEO Expert int-0376

UNIC Athens, the University of Nicosia's academic and research base in Greece, combining internationally ranked teaching with state-of-the-art facilities, is seeking a Senior Communications Manager to join its team.The successful candidate will own UNIC’s communications strategy and execution in Greece and Cyprus, and support other priority markets as needed. He/she will lead narrative development for UNIC Athens, UNIC Nicosia and future campuses, manage PR agency partners to world‑class standards, and deliver sustained, high‑quality coverage and reputation outcomes across media, policy, and stakeholder ecosystems. He/she will operate comfortably at both strategy and hands‑on levels, in Greek and English, in fast, politicized environments across jurisdictions.Responsibilities:Strategy and Planning:&nbsp;<ul><li>Build a 12‑month integrated communications plan for Greece and Cyprus (earned/owned/shared/paid), with quarterly OKRs and budget and provide a scalable playbook for additional markets as needed.</li><li>Message architecture: define narratives and proof points for UNIC Athens and UNIC Nicosia (academics, research, clinics/placements, innovation, social impact). Localize global stories for GR &amp; CY and adapt for other geographies as needed.</li><li>Develop a cross‑market newsroom operating model (cadence, calendar, approvals, QA) across press, web, and other media.</li></ul>Media Relations and Issues Management:&nbsp;<ul><li>Own tiered media mapping for Greece and Cyprus (national, broadcast, digital, education, business, health, tech) and cultivate deep editor/journalist relationships in both markets.</li><li>Be the day‑to‑day lead for PR agency partners in Greece and Cyprus: set SOW, KPIs, and review cycles, and drive quality control on pitches and press materials.</li><li>Act as senior press officer: brief spokespeople, place interviews, run press briefings, and handle tough inquiries across markets.</li><li>Monitor policy and public discourse around higher education and private/non‑state institutions in both countries and prepare rapid‑response lines.</li><li>Crisis comms: bi‑country risk register, holding lines, Q&amp;As, escalation matrix, live monitoring, and post‑mortems.</li></ul>Content and Thought Leadership:&nbsp;<ul><li>Own Greek‑language press releases, op‑eds, bylines, speechwriting, and social copy for GR &amp; CY, and ensure flawless Greek and strong, idiomatic English.</li><li>Package research/impact stories with data, case studies, and third‑party validators; pitch exclusive angles to tier‑1 in both markets.</li><li>Maintain executive visibility program (media columns, panels, podcasts; speaker abstracts, briefing books) spanning GR &amp; CY with selective international extensions.</li></ul>Digital, Social and Owned Channels:&nbsp;<ul><li>Run the Greece &amp; Cyprus editorial calendars across the web and coordinate with global channels for coherence and amplification.</li><li>Ensure Greek/English parity and accessibility, and enforce tone‑of‑voice and brand standards across markets.</li><li>Oversee measurement stack (social listening, media monitoring, SEO basics for newsroom posts) and bi‑countrymonthly reporting.</li></ul>Operations, Budget and Governance:&nbsp;<ul><li>Maintain a media kit, boilerplates, fact sheets, and spokesperson bios applicable across markets.</li></ul><ul><li>Implement approvals, legal/compliance checks (incl. data protection) in both jurisdictions, and record‑keeping.</li></ul>&nbsp;Desired Outcomes:&nbsp;<ul><li>Share of Voice &amp; Sentiment (GR &amp; CY): Achieve leadership SOV vs named peers across both markets, and maintain net‑positive sentiment and message pull‑through on priority themes (quality, research, student outcomes, societal impact).</li><li>Tier‑1 Wins Across Markets: Secure recurring placements/interviews/op‑eds in top national outlets in Greece and Cyprus (plus sector media) and establish relationships that yield proactive asks for UNIC commentary.</li><li>Crisis Readiness (Bi‑country): Standing playbooks, trained spokespeople, and &lt;60‑minute response cadence for high‑risk issues in both markets.</li><li>Stakeholder Buy‑in: Consistent alignment with executive leadership, Schools, Admissions, Legal/Compliance, and external partners (e.g., clinical networks) on comms priorities across markets.</li></ul>&nbsp;Qualifications:Education:<ul><li>Bachelor’s degree in Communications/PR or related field.</li><li>A master's degree will be considered an advantage</li></ul>Experience:7-10+ years in Communications/PR with at least 5 years owning Greek media relations for a complex or regulated brand (education/health/tech/public policy preferred) and strong exposure to the Cypriot media landscape (or vice‑versa, with clear evidence of rapid ramp in the other market).Required Skills:&nbsp;<ul><li>Demonstrable current relationships with national editors/journalists in Greece and Cyprus, and a strong booking track record in at least one and credible momentum in the other.</li><li>Proven multi‑market agency management (SOWs, retainer optimization, quality control).</li><li>Crisis/issue management experience with rapid response and executive counsel.</li><li>Strong writing portfolio (press releases, op‑eds, speeches) and content packaging skills.</li><li>Data‑aware: comfortable with media monitoring, social listening, and reporting dashboards.</li><li>Fluent in both Greek and English.</li></ul>Personal Attributes:&nbsp;<ul><li>Stakeholder influence</li><li>Executive presence</li><li>Editorial judgment</li><li>Tenacity under pressure</li><li>Structured planning and prioritization</li><li>High integrity and discretion</li></ul>&nbsp;Application Procedure:&nbsp;Interested candidates should submit the following documents through:<ul><li>Cover Letter: Describe your interest in the position and how your background aligns with the role.</li><li>Curriculum Vitae (CV): Detailed CV highlighting relevant experience and achievements.</li><li>References: Contact information for at least two references.</li></ul>

Θέσεις Εργασίας Αρχιτέκτονας Ελλάδα, Μμε / Social Media

seo expert int-0376

Intellectica

senior communications manager - unic athens

University of Nicosia

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