global lifecycle marketing manager, new verticals
Jul 20, 2026 · Wolt Greece
What you'll do
- Create strategic programs and communications to increase customer retention and engagement
- Manage setup and monitoring of ad hoc, triggered, and transactional marketing programs
- Optimize existing programs and develop new ones
- Test and schedule emails, push notifications, in-app messaging, and promotions
- Manage communications reporting dashboards and monitor trends
- Make recommendations based on marketing results
- Create a framework for rapid testing in CRM channels
- Establish relationships with product, operations, analytics, and strategy teams
- Stay current on marketing best practices and share insights with the marketing team
Key requirements
- Experience with CRM tools and marketing automation platforms
- Knowledge of email marketing, SMS marketing, push notifications, and in-app messaging
- Familiarity with analytics tools and data visualization platforms like Looker, Tableau, or Sigma
- Understanding of HTML
- Skills in contact strategies, targeting, segmentation, A/B testing, and performance analysis
- Generalpreferred
Benefits
- A high-impact role with the opportunity to shape how we scale key verticals and consumer cohorts at Wolt.
- You’ll help define the direction, build the roadmap, and leave a lasting mark on one of our most exciting growth areas.
About the job
As a Global Lifecycle Marketing Manager, you will help create strategic programs and communications to increase retention and engagement of our customers using email, SMS, push notifications, in-app messaging, and promotions. In this role, you will report to our Global Lifecycle Marketing Lead and focus on critical segments across the customer lifecycle that focus on driving our customers to newer verticals and bets, identifying ways to surface the right message to the right customer at the right time in the right channel. This will include personalized merchant selection, triggered customized comms based on user behavior, and strategies around our largest brand launches.
Day-to-day in this role, you’ll:
Manage the setup and monitoring of ad hoc, triggered, and transactional programs, including optimization of existing programs and development of new ones
Test and schedule emails, push notifications, in-app messaging, and promotions
Manage communications reporting dashboards, monitor trends, and make recommendations based on results.
Create a framework for rapid testing in CRM channels
Establish a working relationship with partners in our Product, Operations, Analytics, and Strategy teams
Stay current on marketing best practices in email, push, and SMS, and share insights with the broader marketing team
Our humble expectations
Experience in lifecycle, CRM, email, or other customer engagement marketing roles
Hands-on experience with CRM tools, such as email service providers, marketing automation platforms, or customer engagement systems
Curiosity about using AI tools to work smarter, experiment faster, or improve day-to-day workflows
A basic understanding of analytics tools, HTML, and data visualisation platforms such as Looker, Tableau, Sigma, or similar
Familiarity with email and CRM best practices, including contact strategies, targeting, segmentation, A/B testing, and performance analysis
A degree or equivalent practical experience
What we offer
A high-impact role with the opportunity to shape how we scale key verticals and consumer cohorts at Wolt. You’ll help define the direction, build the roadmap, and leave a lasting mark on one of our most exciting growth areas.
You’ll also get to drive planning, optimisation, and experimentation for a fast-evolving part of the business, turning ideas into measurable impact and helping us learn what works as we grow
About the company
We’ve got an idea And it’s a big one
Anything in your city. Delivered to you within minutes. That’s where we’re heading, and we’d love you to help us get there!
A shopping mall at your fingertips
Think of it this way. It’s as if we’re building a shopping mall that fits in your hand. We started with the food court on the top floor, and over time we added groceries and other stores and boutiques.
If you build it, they will come
To pull this off we need glorious products. And that's exactly what we're determined to build. Our tech brings together our customers, courier partners and merchant partners in real time – calculating hundreds of millions of routes every day.
Getting the essentials right
Our story began in Helsinki – the capital of Finland. Low population density, no strong takeaway or delivery culture and high labor costs made it a tough nut to crack. And let’s be honest, the weather didn’t help. But it gave us a chance to focus on the essentials, like building our tech and making our operations as smooth as possible.
Customer experience comes first
From app design to dynamic discovery, our goal is always to offer the best experience. We’re humbled and proud to say our apps have the industry’s highest rating on the App Store (4.8) and Google Play (4.6)*. *Global average as of November 2023
Customer support with heart and soul
We know there are lots of moving parts with real-time deliveries. If something goes wrong, our support team is there to answer in the local language in under 2 minutes. These are real people, ready and waiting to help.
The right way to scale
From day one we built our tech with scaling in mind. This allows us to operate efficiently in small countries with a population of only one million – or in cities with just 10,000 people living in our delivery area.
About the company
We’ve got an idea And it’s a big one
Anything in your city. Delivered to you within minutes. That’s where we’re heading, and we’d love you to help us get there!
A shopping mall at your fingertips
Think of it this way. It’s as if we’re building a shopping mall that fits in your hand. We started with the food court on the top floor, and over time we added groceries and other stores and boutiques.
If you build it, they will come
To pull this off we need glorious products. And that's exactly what we're determined to build. Our tech brings together our customers, courier partners and merchant partners in real time – calculating hundreds of millions of routes every day.
Getting the essentials right
Our story began in Helsinki – the capital of Finland. Low population density, no strong takeaway or delivery culture and high labor costs made it a tough nut to crack. And let’s be honest, the weather didn’t help. But it gave us a chance to focus on the essentials, like building our tech and making our operations as smooth as possible.
Customer experience comes first
From app design to dynamic discovery, our goal is always to offer the best experience. We’re humbled and proud to say our apps have the industry’s highest rating on the App Store (4.8) and Google Play (4.6)*. *Global average as of November 2023
Customer support with heart and soul
We know there are lots of moving parts with real-time deliveries. If something goes wrong, our support team is there to answer in the local language in under 2 minutes. These are real people, ready and waiting to help.
The right way to scale
From day one we built our tech with scaling in mind. This allows us to operate efficiently in small countries with a population of only one million – or in cities with just 10,000 people living in our delivery area.