product owner (marketing automation & campaign strategy)

The Product Owner plays a key role in how the Consumer Business Unit uses the PEGA platform for data-driven, intelligent, and personalized customer engagement. Sitting in the commercial team, the role combines strategic leadership and cross-functional orchestration to ensure PEGA delivers Base Growth goals aligned with Consumer Business objectives.

More specifically, you will:

• Formulate and own the PEGA Commercial Vision & Roadmap, work with IT to deliver it, ensuring alignment with the Base Growth vision.

• Translate CVM strategies into PEGA customer journeys, collaborating with Base Growth Product Owners and Digital teams to design and activate campaigns.

• Guide, lead, and mentor the PEGA Designers, establishing structured workflows for quality delivery, platform optimization, and stakeholder collaboration.

• Collaborate with PEGA tech & delivery teams to translate business needs into actionable, timely, and high-quality outputs.

• Own and prioritize the PEGA backlog, considering input from Product Owners, CVM, Digital, and Call Center to maximize business value.

• Engage with Vodafone Group CVM, Digital Base, Call Center, PEGA Tech team, and vendor to promote best practices and accelerate platform use.

Who you are

• MSc or BSc in Statistics, Finance, Marketing, or Information Systems

• 5+ years of experience in marketing automation or campaign management platforms

• Strong commercial mindset with a data-driven approach to campaign design and prioritization

• Proven ability to translate business needs into clear, actionable requirements

• Effective communicator with strong stakeholder management across commercial and technical teams

• Analytical, structured, and results-oriented, with strong problem-solving skills 

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What's in it for you

•   Competitive pay, bonus & remuneration package 
•   Private Health & Medical Insurance  
•   Hybrid way of working: a blend of 60% remote and 40% office-based working, including the option to work up to 20 days from abroad 
•   Remote work equipment to help you create a comfortable, ergonomic workspace at home  
•   Unlimited access to learning resources and trainings 
•   Vodafone Parental Leave: 16 weeks of fully paid parental leave to all employees regardless of gender, sexual orientation or length of service  
•   Spirit of Vodafone Day: one day each quarter dedicated to your personal development 
•   Extra days off: Vodafone Day, Family Day, Volunteering Day  
•   Needless to say, we cater for your communication wherever you are 
•  Office amenities (subject to the office location): such as restaurant, beauty corner, gym and parking 
•  Special employee offers and discounts