decision strategy designer (pega)

The Decision Strategy Designer plays a pivotal role in delivering Vodafone’s always-on marketing vision by transforming briefs into automated customer journeys and supporting the implementation of household value management within the PEGA platform. The role ensures scalable, relevant customer engagement by combining customer insights, segmentation and channel orchestration rules.

Key Accountabilities

• Design & Build Automated Customer Journeys by translating campaign briefs into automated, always-on customer journeys in the PEGA platform that drive relevant and scalable engagement across channels. 

• Bridge Business Needs with Platform Capabilities by working closely with the PEGA Product Owner, CVM, Base Growth, Digital, and Product teams to convert commercial priorities into campaign strategies, segmentation logic, and decision rules. 

• Collaborate with Technology for Delivery Excellence by engaging the PEGA Technology team to clarify requirements, support testing, and ensure timely acceptance and rollout of new features and platform enhancements. 

• Execute, Monitor & Optimize Campaigns by delivering campaigns based on CVM principles that cover hypothesis-driven logic,  A/B testing, Control Groups definition and successful campaign roll-out across digital & offline touchpoints. 

• Own Day-to-Day Configuration that includes Data, Product, Offers and & Channel Catalog configurations and alterations in PEGA, while ensuring cross-channel consistency in collaboration with CBU key stakeholders and PEGA Technology team

Who you are

• MSc or BSc in Statistics, Information Systems, Engineering, or Business Studies, with a strong analytical mindset and passion for data-driven decision-making.

• At least 2 years of experience in customer behavior analysis and campaign design across Physical & Digital channels with hands-on experience with marketing automation platforms (PEGA certifications a plus),

• Proven ability to work with multiple data sources, strong SQL knowledge that results in trigger automated, personalized customer journeys with technical fluency in marketing automation; familiarity with Google/Adobe Analytics is a plus.

• Experience working in agile teams, with adaptability and a proactive mindset to contribute to iterative delivery.

• Strong communication and stakeholder engagement, analytical thinking, creative problem-solving, and effective time management with attention to detail.

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What's in it for you

• Competitive pay, bonus & remuneration package

• Private Health & Medical Insurance

• Hybrid way of working: a blend of 60% remote and 40% office-based working, including the option to work up to 20 days from abroad

• Remote work equipment to help you create a comfortable, ergonomic workspace at home

• Unlimited access to learning resources and trainings

• Vodafone Parental Leave: 16 weeks of fully paid parental leave to all employees regardless of gender, sexual orientation or length of service

• Spirit of Vodafone Day: one day each quarter dedicated to your personal development

• Extra days off: Vodafone Day, Family Day, Volunteering Day

• Needless to say, we cater for your communication wherever you are

• Office amenities (subject to the office location): such as restaurant, beauty corner, gym and parking

• Special employee offers and discounts