senior social media ads specialist (based in athens or thessaloniki)

At Relevance, we focus on six core principles through which we cultivate our culture, promote excellence and evolve: Diversity - Knowledge - Innovation - Execution - Humility - Ownership.

Our company's core purpose is to provide an environment for employees, clients and ourselves to flourish and throughout our eleven-year long lifetime we have heavily invested time & resources in building and maintaining a strategy, structure and methodology with one goal in mind; Growth. We have also managed to create an inspiring working environment in which our people can perform and develop by guiding and being guided.

We Hire for Attitude and train for Skill

We see every new recruit as a next important building block for our company and search for well-rounded professionals with diverse backgrounds and an insatiable appetite for knowledge. Subsequently, we passionately invest in their skill-set development by: (1) providing a comprehensive product education orientation (2) setting performance related targets that impact their end of year salary increase, reinforcing at the same time meritocracy, (3) encouraging attendance to Google/Meta/Vendors events; (4) supporting an open space culture to nurture knowledge sharing.

As a Senior Social Media Ads Specialist you will:

• Develop and deliver a winning social media paid strategy while setting relevant KPIs according to business objectives

• Plan, create and optimize paid campaigns on Meta, TikTok and LinkedIn Business platforms

• Measure, refine & report performance of all digital marketing campaigns against ROI goals

• Plan, execute and measure tests across ad creative, landing pages and other marketing elements to optimize results

• Apply audience insights and analytics data to inform paid social campaigns

• Collaborate with internal teams to evaluate, test and refine the end-to-end multi-channel customer experience

• Ensure the quality and accuracy of all client-facing deliverables

• Develop, communicate and monitor growth and efficiency targets for client campaigns and agency business

• Collaborate with Account and Design Teams to develop digital plans that support client objectives

• Be up to date with the latest social media trends, apply international best practices and innovative tools

Job requirements

What you will bring:

• At least 4 years of experience as a Social Media Specialist or similar role

• University degree in Finance, Marketing or relevant field

• Successfully devised and developed paid social campaigns across Meta, TikTok and LinkedIn

• Experience in e-commerce and paid social strategies optimized for ROI

• Strong copywriting skills and ability to provide brand-led strategic messaging

• Data-driven and proven ability to analyze data for insights through Facebook Analytics and other Third Party Apps (Google Analytics)

• Strong communication and organization skills with the ability to adapt in agile ways of working

• Ability to self-manage while handling projects under tight deadlines

• Meta Media Buying Certification is a plus

Benefits:

• Competitive salary

• Hybrid working model

• Private Medical & Life Insurance

• Inspiring and challenging projects

• Growth opportunities

• Extensive education

• Central offices

• Bonus opportunities