senior social media ads specialist (based in athens or thessaloniki)

We see every new recruit as a next important building block for our company and search for well-rounded professionals with diverse backgrounds and an insatiable appetite for knowledge. Subsequently, we passionately invest in their skill-set development by: (1) providing a comprehensive product education orientation (2) setting performance related targets that impact their end of year salary increase, reinforcing at the same time meritocracy, (3) encouraging attendance to Google/Meta/Vendors events; (4) supporting an open space culture to nurture knowledge sharing.

As a Senior Social Media Ads Specialist you will:

• Develop and deliver a winning social media paid strategy while setting relevant KPIs according to business objectives

• Plan, create and optimize paid campaigns on Meta, TikTok and LinkedIn Business platforms

• Measure, refine & report performance of all digital marketing campaigns against ROI goals

• Plan, execute and measure tests across ad creative, landing pages and other marketing elements to optimize results

• Apply audience insights and analytics data to inform paid social campaigns

• Collaborate with internal teams to evaluate, test and refine the end-to-end multi-channel customer experience

• Ensure the quality and accuracy of all client-facing deliverables

• Develop, communicate and monitor growth and efficiency targets for client campaigns and agency business

• Collaborate with Account and Design Teams to develop digital plans that support client objectives

• Be up to date with the latest social media trends, apply international best practices and innovative tools

Job requirements

What you will bring:

• At least 4 years of experience as a Social Media Specialist or similar role

• University degree in Finance, Marketing or relevant field

• Successfully devised and developed paid social campaigns across Meta, TikTok and LinkedIn

• Experience in e-commerce and paid social strategies optimized for ROI

• Strong copywriting skills and ability to provide brand-led strategic messaging

• Data-driven and proven ability to analyze data for insights through Facebook Analytics and other Third Party Apps (Google Analytics)

• Strong communication and organization skills with the ability to adapt in agile ways of working

• Ability to self-manage while handling projects under tight deadlines

• Meta Media Buying Certification is a plus

Benefits:

• Competitive salary

• Hybrid working model

• Private Medical & Life Insurance

• Inspiring and challenging projects

• Growth opportunities

• Extensive education

• Central offices

• Bonus opportunities