About the job
We are looking for a creative SEO analyst to drive SEO across our ecosystem of products and optimize the content on our platforms based on analytics and keyword research.
The SEO analyst/manager will also be contributing to the success of our researching advertising and website layout trends strategies that will generate more page traffic and obtain a high-ranking placement in the results page of search engines.
To be successful as an SEO analyst/manager you must be willing to keep abreast of industry innovations and trends and with strong stakeholder management ability to work cross-functionality to encourage change and adoption of best practices for SEO. A good SEO analyst values quality content as well as technical insight to optimize the website for search engines. By generating more leads for the business you’ll open up new opportunities for driving growth.
Responsibilities:
Work with development teams to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming across many languages
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum growth
Track, report, and analyze website analytics and initiatives and campaigns
Optimize copy and landing pages for search engine marketing
Perform ongoing site audits, keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Responsibilities:
5-8 years of proven achievement with Global SEO with a large B2C audience
Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
Experience collaborating with cross-functional teams on strategy and execution
Knowledge and interest in the blockchain/cryptocurrency industry is a strong plus
In-depth experience with website analytics and data visualization tools (e.g, Google Analytics, Looker and Excel/Google Sheets)
Experience with enterprise SEO tools, popular CMS
Experience with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithmsUp-to-date with the latest trends and best practices in SEO and ASO
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Άλλο
Remote
Permanent
Full Time
About the company
Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a product suite that includes the world's largest digital asset exchange and much more.
Trusted by over 200 millions of users worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.
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