pr specialist - europe

Responsibilities

• Responsible for product promotion in Europe, including but not limited to writing promotional copy, planning online and offline events, and coordinating with partners.

• Develop in-depth knowledge of target user needs and preferences within the community, identify potential market opportunities, and increase product visibility.

• Assist the BD team in developing partnerships and establishing strong relationships with key opinion leaders (KOLs) to enhance product visibility and influence.

• Monitor market trends, analyse competitive strategies, and develop appropriate market positioning and promotion strategies for the company's products.

• Regularly report on work progress, summarise lessons learned, and provide suggestions and recommendations for improvement.

Requirements

• Bachelor's degree or above, preferably in a related field such as marketing, advertising, or media.

• Fluent English is required to be able to coordinate with overseas partners and stakeholders.

• Minimum 2 years of marketing or PR or related work experience, with proven success preferred.

• Strong data analysis skills, able to independently conduct market research and competitive product analysis.

• Good communication and coordination skills, able to maintain good relationships with team members, partners, and clients.

• Strong learning ability and proactive personality, able to quickly adapt to the ever- changing market environment.

• Passionate about marketing, with strong teamwork and the ability to withstand pressure.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle unique, fast-paced projects with autonomy in an innovative environment

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)