senior product manager – sportsbook discovery
Sep 16, 2026 · Betsson Group
What you'll do
- Lead end-to-end product discovery for player-facing Sportsbook improvements and new features
- Translate strategy and customer problems into hypotheses, concepts, requirements, and success criteria
- Use AI to identify opportunities, accelerate insights, support experimentation, and enhance personalization
- Collaborate with Product, Design, User Research, Engineering, and Commercial teams to frame customer problems and prioritize
- Support the transition from discovery to delivery, maintaining focus on customer outcomes and success criteria
- Continuously benchmark Sportsbook experience and emerging technologies to identify improvement opportunities
Key requirements
- Product Management and Sportsbook Knowledge
- Customer Behavior Understanding and Industry Trends Analysis in Sportsbook
- Qualitative and Quantitative Discovery Methods including Experimentation and Prototyping
- Outcome-Based Product Development
- Communication and Influencing Skills
- AI Utilization in Product Discovery
- Collaboration with Cross-Functional Teams
- Customer Problem Framing and Benchmarking Digital Products and Technologies
- Business Administrationpreferred
Benefits
- Monthly Allowance for Lunch, Private & Life Plan Insurance for you and your family, Team Building Budget, Annual Wellness Allowance, Corporate Travel Insurance, Events and initiatives both Local (Quarterly Meetings) and Global, Professional Development Programs & Internal Career Opportunities, Milestone Birthday
About the job
Shape the next generation of our player-facing Sportsbook experience by turning customer, commercial and market insights into validated product opportunities. You will lead discovery from problem framing through concept validation, helping us evolve a competitive, intuitive and engaging front-end…
About the company
From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
About the company
From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).