channel activator fragmented trade
Sep 8, 2026 · Αθηναϊκή Ζυθοποιία
What you'll do
- Deliver the category strategy in the respective channel nationwide, collaborating with Marketing and Sales
- Lead the channel agenda internally and externally and own channel performance
- Develop detailed plans per subchannel and manage budget to meet targets
- Conduct activations and evaluate platform effectiveness
- Monitor market trends and identify new business opportunities for trade marketing activities
- Brief and debrief advertising agencies with clear objectives
- Coordinate with cross-functional teams and external stakeholders to ensure efficient project delivery
- Support Sales in strategy execution by providing tools and guidelines
- Monitor and evaluate channel plan performance and suggest improvements
- Translate client needs into value propositions
- Ensure legal compliance in all areas of responsibility
Key requirements
- 2+ years' experience
- Category strategy delivery and Sales strategy execution support
- Marketing and Sales collaboration with Commercial & Financial acumen
- Trade marketing activations with Budget management
- Market trend analysis and Performance monitoring and evaluation
- Advertising agency briefing and Cross-functional teamwork
- Analytical skills with MS Office proficiency (Excel, PowerPoint)
- English language proficiency and Negotiation skills
- Marketing / Business Administration / Advertising / Communication Studiespreferred
Benefits
- Competitive compensation with performance-based bonus, private medical and life insurance, pension plan, hybrid working, meal vouchers, recognition programs, parental support, CSR initiatives, continuous learning, and wellbeing initiatives.
About the job
Having a history of more than sixty years, in Athenian Brewery we operate towards brewing a better world. We are driven by passion for our consumers and customers & care for our people and the environment, while enjoying life & daring to dream and pioneer.
Right now, we are looking for a talented professional to join our Trade Marketing team as an On Trade Channel Activator, based in Athens.
What We Offer:
Competitive compensation package with a performance-based bonus, aligned with business objectives.
Private Medical Insurance, with the option of family coverage.
Life Insurance and preventive Medical Check-ups, available to all employees.
Pension Plan.
Hybrid working model, depending on the role.
Meal vouchers and company products.
Recognition and Reward programs.
On-site dining facilities.
Dedicated parental support programs, including enhanced parental leave, children’s summer camps and childcare support.
Participation in Corporate Social Responsibility initiatives with meaningful social and environmental impact.
Continuous learning and development opportunities.
Wellbeing initiatives supporting physical and mental health.
Key Responsibilities:
Deliver the category strategy in the respective channel nationwide, working closely with Marketing and Sales teams to ensure that customer and shopper dynamics are utilized.
Lead the channel agenda both internally and externally and own the respective channels’ performance.
Develop detailed plans per subchannel and manage budget to deliver expected results, while being responsible for activations & platforms evaluation.
Observe market trends and actively search for new business opportunities in the market, identifying potential for improving and adding new trade marketing activities.
Brief / Debrief Advertising agencies for activations with clear target & goal to be achieved.
Work with internal cross functional teams and external stakeholders, to ensure high levels of efficiency and on time project deliverables.
Assist sales in execution in strategy execution by providing tools and guidelines per channel.
Monitor and evaluate progress and performance of channel plans, proposing course corrections when necessary and incorporate learnings into promotional planning.
Understand business and translate client needs (distributors, outlet owners) into value propositions.
Safeguard legal compliance in all areas of responsibility.
Requirements:
Experience of at least 2 years in the Fragmented Trade channel or Marketing.
1-2 years’ experience in category and channel development in FMCG industry will be considered an additional asset.
Bachelor’s degree, preferably in Marketing, Business Administration, Advertising, Communication, or a related field. A Master’s degree will be considered an asset.
Strong Commercial & Financial acumen.
Strong analytical skills and ability to work with multiple continuous data sources to produce actionable insights.
Excellent command of the English language (both written & oral).
Excellent command of MS Office tools, especially Excel, PowerPoint.
Results Orientation, Negotiation & Communication skills, ability to work effectively within teams as well as independently.
Project Management skills.
Strong time management skills while working under tight timelines.
Willingness to travel.
About the company
Athenian Brewery is the largest beer production & distribution company in Greece, with 60 years of active presence in the country and in the market.
The company was founded in 1963 by a group of five Greek entrepreneurs, and it is a member of the HEINEKEN Group.
Focusing on the current and tomorrow needs and desires of customers & consumers, it has a wide portfolio of high-quality products with some of the most popular beer brands (with & without alcohol) in Greece, while it is also active in the market of cider and bottled water.
Our brands
We produce in Greece the beers Amstel, Heineken, ALFA, Fischer, MAMOS (licensed agreement with the Mamos family), NYMFI and Buckler, but also two cider brands MILOKLEFTIS and Strongbow. At the same time, we import well-known beer brands, including Sol, Mc Farland, Erdinger, Murphy’s, Duvel.
Since April 1, 2021 in collaboration with Bacardi Greece, Athenian Brewery also distributes Bacardi’s brands in the Greek market including: BACARDĺ® rum, MARTINI® vermouth and sparkling wines, BOMBAY SAPPHIRE® gin, GRAY GOOSE® vodka, Scottish DEWAR'S® and tequila PATRÓN, strengthening their presence in the market.
In Greece for Greece
We produce in Greece 17 beer brands and line extensions with 100% Greek barley sourced through the collaboration with more than 2,000 farmers, and Greek raw materials. We have three breweries in Athens, Thessaloniki and Patras and two malteries in Thessaloniki and Patras. In Patras we also produce our ciders, with Greek apple juice and Greek raw materials.
... but also abroad ...
We are the largest beer exporter in Greece for over 40 years. With the help of an extensive distribution and sales network, we produce and distribute our products in 19 countries and on 5 continents.
Our network
We believe in stable relationships and partnerships and we are proud to have a strong network of partners across Greece, consisting of 100,000 selling points, 1,300 wholesalers, and 4,600 suppliers.
About the company
Athenian Brewery is the largest beer production & distribution company in Greece, with 60 years of active presence in the country and in the market.
The company was founded in 1963 by a group of five Greek entrepreneurs, and it is a member of the HEINEKEN Group.
Focusing on the current and tomorrow needs and desires of customers & consumers, it has a wide portfolio of high-quality products with some of the most popular beer brands (with & without alcohol) in Greece, while it is also active in the market of cider and bottled water.
Our brands
We produce in Greece the beers Amstel, Heineken, ALFA, Fischer, MAMOS (licensed agreement with the Mamos family), NYMFI and Buckler, but also two cider brands MILOKLEFTIS and Strongbow. At the same time, we import well-known beer brands, including Sol, Mc Farland, Erdinger, Murphy’s, Duvel.
Since April 1, 2021 in collaboration with Bacardi Greece, Athenian Brewery also distributes Bacardi’s brands in the Greek market including: BACARDĺ® rum, MARTINI® vermouth and sparkling wines, BOMBAY SAPPHIRE® gin, GRAY GOOSE® vodka, Scottish DEWAR'S® and tequila PATRÓN, strengthening their presence in the market.
In Greece for Greece
We produce in Greece 17 beer brands and line extensions with 100% Greek barley sourced through the collaboration with more than 2,000 farmers, and Greek raw materials. We have three breweries in Athens, Thessaloniki and Patras and two malteries in Thessaloniki and Patras. In Patras we also produce our ciders, with Greek apple juice and Greek raw materials.
... but also abroad ...
We are the largest beer exporter in Greece for over 40 years. With the help of an extensive distribution and sales network, we produce and distribute our products in 19 countries and on 5 continents.
Our network
We believe in stable relationships and partnerships and we are proud to have a strong network of partners across Greece, consisting of 100,000 selling points, 1,300 wholesalers, and 4,600 suppliers.