crm specialist (3949)
Aug 8, 2026 · Allwyn Hellas
What you'll do
- Define CRM strategies including target audiences, timing, and messaging
- Consolidate stakeholder requirements to develop monthly CRM campaign calendar
- Build business cases outlining budgets and expected performance impact
- Analyze customer segments to identify and select target groups
- Design, execute, and optimize campaigns and customer journeys
- Manage end-to-end automated customer journeys including data flow, segmentation logic, triggers, and channel orchestration
- Conduct A/B testing to improve campaign effectiveness
- Monitor campaign execution to ensure smooth delivery across channels
- Track performance against KPIs and deliver insights and recommendations
- Ensure compliance with regulatory standards and support CRM tool enhancements
Key requirements
- 3+ years' experience
- Experience with CRM platforms and CRM strategies
- Strong skills in customer segmentation, campaign design and execution
- Expertise in data analysis, A/B testing, and data visualization tools
- Project management and campaign monitoring skills
- Regulatory compliance knowledge
- Proficiency in MS Office and strong communication skills
- Business Administration / Digital Marketing / Statistics / Engineeringpreferred
Benefits
- Competitive salary package and bonus scheme, health insurance coverage, pension plan, hybrid working model, state of the art facilities with gym and restaurant, continuous learning, internal career opportunities, family support including daycare voucher, volunteering program with extra days off, well-being programs, extra day off, monthly food allowance, shuttle service, exclusive employee discounts.
About the job
As a CRM Specialist, your role is to turn CRM from a set of campaigns into a powerful, player-centric experience engine. You will design and execute smart, engaging CRM initiatives that truly resonate with different customer segments—balancing creativity with data, and ambition with regulatory precision. You’ll translate strategy into action, using platform capabilities to their fullest, optimizing every touchpoint to enhance the player journey and drive measurable impact against key KPIs.
What your day to day will include:
Contributing to defining CRM strategies, including target audiences, timing, and messaging
Consolidating stakeholder requirements and developing monthly CRM campaign calendar
Building business cases outlining budgets and expected performance impact
Analyzing customer segments to identify and select target groups
Designing, executing, and optimizing campaigns and customer journeys
Designing and manage end-to-end automated customer journeys, including data flow, segmentation logic, trigger and campaign set up and channel orchestration.
Conducting A/B testing to improve campaign effectiveness
Monitoring campaign execution and ensuring smooth delivery across channels
Tracking performance against KPIs and delivering insights and recommendations
Ensuring compliance with regulatory standards and supporting CRM tool enhancements
What you’ll bring:
BSc in Business, Digital Marketing, Statistics, Engineering, or a related field, Master’s degree will be considered as a plus
3+ years of experience in CRM or a similar role, ideally in a fast-paced gaming or ecommerce environment
Experience with CRM platforms (e.g., Salesforce Microsoft Dynamics, Adobe, Unica, Responsys, Optimove) is a plus
Strong data-driven mindset, using AI and analytics insights to support decision-making, with strong familiarity in data visualization tools.
Strong understanding of customer segmentation and targeted campaign design
Excellent organizational and project management skills
High attention to detail with strong problem-solving abilities
Effective communication and presentation skills
Ability to work under pressure and meet tight deadlines
Proficiency in English (written and spoken) and MS Office (Excel, PowerPoint, Word, Copilot)
What’s in it for you?
🚀 An award-winning working environment
💸 Competitive salary package and bonus scheme
🩺 Health insurance coverage, Pension Plan and Annual Health Checkup
💻 Hybrid working model
🏢 State of the art facilities including gym & restaurant
🎓 Continuous learning powered by Allwyn Academy
💼 Internal career opportunities
👪 Family Support incl. daycare voucher and assisted reproduction voucher
🌱 Volunteering program, including 2 extra days off to give back
💪 Well-Being Program incl. sports teams, nutritionist & psychologist services, Employee Assistance line and more
🗓️ Allwyn Day - one extra day off
🍴 Monthly food allowance
🚌 Shuttle service for easy commute to our offices
🛍️ Exclusive employee discounts across a range of partners ️
About the company
Allwyn is a multi-national gaming entertainment company, lottery-led and with leading market positions and trusted brands across Europe and North America. Its purpose is to make play better for all by focusing on innovation, technology, player safety and returning more to good causes across a growing casual gaming entertainment portfolio.
In Greece, it is active through OPAP S.A. and subsidiaries, which provide numerical lotteries, land-based and online sports betting, passive lotteries and instant win games (SCRATCH), Video Lottery Terminals (VLTs), land-based horseracing mutual betting, and online casino games.
Moreover, it holds a leading position in terms of embedding Responsible Gaming principles in its operations. Furthermore, it prioritizes giving back to Greek society, delivering tangible and longstanding support, through an extensive Corporate Responsibility program, which focuses on Health, Sports, Employment, and Sensitive Social Groups.
Our Values: We do what is right; We think differently; We win together. These are the foundations of our corporate culture. They are at the heart of our company and guide our behavior, our way of acting and cooperating, our interaction with our customers, our partners, and society.
Today, we are among the Top Employers in Greece. We have received the Top Employer certification for four consecutive years (2023-2026), which reflects our ongoing commitment to a great workplace and a people-first culture.
About the company
Allwyn is a multi-national gaming entertainment company, lottery-led and with leading market positions and trusted brands across Europe and North America. Its purpose is to make play better for all by focusing on innovation, technology, player safety and returning more to good causes across a growing casual gaming entertainment portfolio.
In Greece, it is active through OPAP S.A. and subsidiaries, which provide numerical lotteries, land-based and online sports betting, passive lotteries and instant win games (SCRATCH), Video Lottery Terminals (VLTs), land-based horseracing mutual betting, and online casino games.
Moreover, it holds a leading position in terms of embedding Responsible Gaming principles in its operations. Furthermore, it prioritizes giving back to Greek society, delivering tangible and longstanding support, through an extensive Corporate Responsibility program, which focuses on Health, Sports, Employment, and Sensitive Social Groups.
Our Values: We do what is right; We think differently; We win together. These are the foundations of our corporate culture. They are at the heart of our company and guide our behavior, our way of acting and cooperating, our interaction with our customers, our partners, and society.
Today, we are among the Top Employers in Greece. We have received the Top Employer certification for four consecutive years (2023-2026), which reflects our ongoing commitment to a great workplace and a people-first culture.