crm executive

We are looking for a CRM Executive to drive targeted, data-driven campaigns across all channels, enhancing customer engagement, loyalty, and ROI through marketing automation and personalized communication. The ideal candidate combines strong analytical and CRM platform skills with creativity, commercial awareness, and a passion for delivering exceptional customer experiences.

Responsibilities: 

• Participates in the targeting and segmentation of all base campaigns  

• Orchestrates all loyalty and coupons related campaigns to improve conversions and ROI, by boosting relevancy on customer needs and journey 

• Participates in the preparation, execution, and optimization of targeted CRM campaigns across all channels. Ensures campaigns are relevant, timely, and aligned with customer journeys to maximize conversion and ROI.  

• Implements the roadmap to enrich customer data and deliverability of our email campaigns 

• Works on Public’s marketing automation platforms, ensuring the execution of an omnichannel automation strategy triggered by customer attributes, transactional data, and behavioral events.  

• Monitors and drives core customer’s base KPIs like CLV, Purchase Frequency, Contactability 

• Works closely with cross-functional teams including Marketing, Data Analytics, IT, and Sales to ensure seamless campaign execution and integration with other customer touchpoints.  

Job Requirements: 

• Bachelor’s degree in Marketing, Digital Marketing, or a related field is required. A Master’s degree or relevant certifications in CRM, Digital Marketing, or Analytics is a strong plus.  

• Proficiency in CRM platforms (e.g., Salesforce, Microsoft Dynamics), marketing automation tools, SQL, Microsoft BI, and Google Analytics. Strong command of Excel and PowerPoint is essential.  

• Strong analytical skills with the ability to interpret data and derive actionable insights. Creativity in developing innovative CRM strategies and campaigns.  

• Excellent written and verbal communication skills in English, with the ability to craft compelling messages and present complex ideas to various stakeholders.  

• Copywriting abilities, aesthetic and commercial perception, negotiation, and teamwork skills. A strong sense of self-motivation, enthusiasm, and a passion for delivering exceptional customer experiences.  

What we offer:

•  💼 Competitive compensation & benefits package

• 💰 Performance-based bonus scheme

• 🧑‍⚕️ Comprehensive life & health insurance

• 🏡 Flexible hybrid working model – to support your work-life balance

• 🧡 Psychological support via a professional helpline for you and your family

• 🚀 Career growth opportunities in a role that evolves with you

• 🎉 Valuable experience in a well-known and fast-growing organization

• 📚 Continuous learning and upskilling through tailored programs

• 🏃🏽‍♂️ Employee Wellness Program – office Pilates & sports teams (padel, football, volleyball & more)

• 🚗 Alternative transportation with company shuttle buses to our offices

• 📲 Exclusive access to our employee app, OrangeGen, packed with tools, news & perks