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The primary purpose of the Acquisition Campaign Manager is to drive customer acquisition by leading and executing operational strategies to activate audiences across direct marketing channels. This involves meticulous planning, effective audience segmentation, and strategic content development to convert database leads into depositing customers. The role also requires documenting and optimizing omni channel marketing processes, analyzing campaign performance, and continuously improving operational efficiency.<ul><li>Strategy Development: Develop and implement overall performance marketing strategies, across Biddable media (PPC, paid social, display, etc.) and Affiliates, aligned with the company's goals in iCasino and Sports Betting.</li></ul><ul><li>Budget Management: Oversee and optimize the budget allocation across various media channels to maximize ROI and achieve performance targets.</li></ul><ul><li>Campaign Planning and Execution: Plan and execute campaigns, ensuring they are well-structured, targeted, and monitored closely to achieve desired outcomes.</li></ul><ul><li>Performance Analysis: Analyze performance metrics and KPIs for different biddable media channels to identify areas of improvement, growth opportunities, and challenges.</li></ul><ul><li>A/B Testing and Optimization: Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to continuously optimize campaign performance.</li></ul><ul><li>Collaboration with Creative and Brand Teams: Work closely with the creative and brand teams to align messaging and visuals with performance marketing efforts, ensuring a joined up customer experience.</li></ul><ul><li>Data-driven Decision Making: Utilize data insights and market research to make informed decisions, drive marketing initiatives, and adjust strategies as needed.</li></ul><ul><li>Vendor and Agency Management: Manage relationships with external vendors and agencies, ensuring they deliver quality services and contribute to the overall performance goals.</li></ul><ul><li>Affiliate Program Strategy and Management: Develop, execute, and manage the affiliate marketing program, monitoring performance to drive revenue growth.</li></ul><ul><li>Sports Acquisition Focus: Develop and drive Sports-specific acquisition strategies, focusing on capturing prospects during peak sports periods.</li></ul><ul><li>Media Alignment with Sports Calendar: allocate media spend and launch campaigns in direct alignment with the global and local sports calendar (e.g., major European football leagues, major tournaments, Champions League)</li><li>Team Leadership: Provide strong leadership and guidance to the performance marketing team, setting clear objectives, conducting performance reviews, and ensuring professional development opportunities.</li></ul><ul><li>Stay Updated on Industry Trends: Keep abreast of industry trends, new technologies, and best practices in performance marketing and biddable media, and apply relevant insights to enhance the marketing efforts.</li></ul>Job requirementsSkills &amp; Behaviours<ul><li>Performance Marketing Expertise: In-depth knowledge of performance marketing channels, such as PPC, paid social, display, and app marketing.&nbsp;</li><li>Data Analysis Understanding: Familiarity with data analysis tools and platforms to interpret campaign metrics effectively.</li><li>Budgeting and Financial Management Experience: Ability to manage marketing budgets and allocate resources efficiently.</li><li>Leadership: Ability to lead and motivate a team, provide direction, and inspire them to achieve targets.</li><li>Communication: Excellent communication skills to effectively convey strategies, ideas, and results to team members and stakeholders.</li><li>Analytical Thinking: Strong analytical skills to interpret data, draw insights, and make data-driven decisions.</li><li>Problem Solving: Capacity to identify challenges and devise innovative solutions to improve campaign performance.</li><li>Time Management: Effective time management skills to prioritize tasks, meet deadlines, and handle multiple projects simultaneously.</li><li>Bid Management Experience: Proficiency in bid optimization strategies and tools to maximize ROI.</li><li>&nbsp;Adaptability: Flexibility to adapt to changing market conditions, algorithms, and industry trends.</li></ul>&nbsp;Why Join Us:💸 A competitive compensation package combined with additional benefits.🏥 Private Insurance for you and your family.🏢 Modern facilities, parking inside, enticing restaurant and corporate bus.📚 An extensive training program upon induction and throughout employment.🚀 Exceptional opportunities to learn and develop in a multinational environment.🌎 Prospects for professional growth both locally and globally.

Acquisition Campaign Manager

As a Paid Media Lead, you will own full‑funnel paid media planning, activation and optimization across global and local channels. You align media strategy with commercial goals, ensuring high‑quality execution, strong performance and clear ROI across channels. You will lead agency collaboration, manage media budgets, and drive continuous performance improvements through structured reviews, optimization and close cross‑functional coordination.&nbsp;&nbsp;In this role, you will&nbsp;be responsible for&nbsp;the Sales Market Greece consisting&nbsp;of Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia &amp; Herzegovina, Albania, Kosovo and North Macedonia.You will:<ul><li>Lead full‑funnel paid media planning (global and local channels) in line with the marketing calendar and QCP process</li><li>Align paid media plans with commercial plans and priorities</li><li>Lead activation and ongoing performance follow‑up of local paid media channels</li><li>Collaborate with Global Media Optimization Lead to optimize global media channels</li><li>Lead full‑funnel paid media Monthly and Quarterly Reviews in the Sales Market</li><li>Drive and follow up on paid media investments, performance and results for the Sales Market</li><li>Manage onboarding, governance and performance reviews of local media agencies in line with global frameworks</li><li>Secure high‑quality tactical execution of local channel activation in close collaboration with agencies and global media teams</li></ul>WHO YOU’LL WORK WITHIn this role, you will work closely with Media Agencies, Commercial teams, Owned Media Leads, Global Media teams and other local marketing stakeholders. You act as the key link between strategy, execution and performance across the paid media ecosystem.WHO YOU AREWe are looking for people with…<ul><li>5+ years of experience in paid media, digital or performance marketing across the full funnel</li><li>Strong understanding of media planning, activation and optimization across channels</li><li>Proven experience managing large media budgets and ROI‑driven campaigns</li><li>Strong analytical mindset with the ability to translate data into actions and improvements</li><li>Experience working with and managing agency partners</li><li>A degree in Marketing, Communications, Business or a related field</li><li>Fluency in English, written and spoken</li></ul>And people who are…<ul><li>Commercially minded, with a strong focus on performance and outcomes</li><li>Structured and data‑driven, confident managing complexity and multiple priorities</li><li>Strong collaborators and stakeholder managers</li></ul>WHO WE ARE​H&amp;M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​WHY YOU’LL LOVE WORKING HERE&nbsp;​ At H&amp;M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​More specifically, we offer:<ul><li>25% Staff discount on all our H&amp;M Group brands, both in stores and online (H&amp;M, COS, Weekday, Monki, H&amp;M HOME, &amp; Other Stories and ARKET)</li><li>H&amp;M Incentive&nbsp;Program&nbsp;– HIP.&nbsp;Learn more about the program&nbsp;here</li><li>Private Health and Life Insurance</li><li>Food Vouchers</li><li>Long Service&nbsp;Reward at&nbsp;10, 15 &amp; 20 year&nbsp;anniversary</li><li>Baby Birth Gift Card</li><li>Retirement Reward</li><li>Bonus for Referring a Friend</li><li>Hybrid Work Model</li><li>Unlimited Career Opportunities (over 70% of our recruitment processes are internal)</li></ul>

Paid Media Lead

As a Digital Communications Specialist you will be responsible for supporting and engaging both internal and external Customers by providing information and training on e-Banking, encouraging the adoption of digital channels, and contributing to the acquisition of new users and the retention of existing retail and business e-Banking customers.What you will be doing&nbsp;&nbsp;• &nbsp; &nbsp; Coordinate the execution of targeted multi-channel customer campaigns and actively contribute to the development of automated and ad hoc promotional initiatives aimed at strengthening customer acquisition and retention of Retail and Business e-Banking Customers.&nbsp; • &nbsp; &nbsp; Promote Bank’s digital channels, products and services across internal platforms (Intranet), the corporate website and social media in collaboration with relevant Divisions, ensuring consistency of presence and messages. • &nbsp; &nbsp; Coordinate the design and implementation of communication and promotional content across digital channels in collaboration with relevant business units to ensure consistency and alignment with key priorities. • &nbsp; &nbsp; Evaluate the effectiveness of communications based on digital engagement metrics and propose improvement actions where needed. • &nbsp; &nbsp; Manage the design and delivery of a diverse range of learning tools such as e-learning courses, interactive multimedia content, step-by-step user guides, and other educational resources to effectively support both employees and customers in their digital journeys. • &nbsp; &nbsp; Manage and respond to customer queries across various contact points regarding the functionality, usage, and troubleshooting of the Bank’s digital services, ensuring a seamless and informed customer experience.&nbsp;What you need to have&nbsp;• &nbsp; &nbsp;A Bachelor’ s degree in Communications, Marketing, Digital or relevant field. • &nbsp; &nbsp;A Master’ s degree in related field is preferred. • &nbsp; &nbsp;At least three (3) years of working experience in a relevant position in a services business or in the financial sector&nbsp; • &nbsp; &nbsp;Strong communication and collaboration skills. • &nbsp; &nbsp;Solid analytical thinking and creative problem-solving skills. • &nbsp; &nbsp;Attention to detail.&nbsp; • &nbsp; &nbsp;A Customer-centric mindset and a passion for improving Customer experiences.&nbsp; • &nbsp; &nbsp;Proficient use of the MS Office suite (especially Excel and PowerPoint). • &nbsp; &nbsp;Excellent command of the English and Greek languages (written and spoken).&nbsp;Applications will be acknowledged and treated in utmost confidence.&nbsp;&nbsp;What we offer&nbsp;It’s all about our people. At Alpha Bank, you will enjoy:&nbsp;<ul><li>A friendly and collaborative working environment that supports taking initiative and action</li><li>A culture that centers around learning and continuous development and encourages everyone to bring their best self to work</li><li>The opportunity to challenge your thinking through your participation in complex tasks and transformation projects</li><li>Being part of a large organization with a leading role in the Greek economy and a strong presence in the community</li><li>Flexible working options</li><li>A competitive salary and benefits</li></ul>&nbsp;

Digital Communications Specialist

At Kotsovolos, we believe in your uniqueness and everything you have to offer! Here, you create your own current! &nbsp;📈 Our achievements in numbers 3,000+ People | 100+ Stores | 2 Logistics Centers – 77.000 sqm | 2 Call Centers | 2 Modern Training Centers | Kapaskill – our live, personalized learning ecosystem | 75,000+ hours of training per year | 400+ different roles &amp; 49 Business Units &nbsp;🎯 Our purpose Better Living. Everywhere. for Everyone!&nbsp;💼 Your everyday work-life&nbsp;<ul><li>Define and evolve the marketing measurement framework across all channels, leveraging attribution models (e.g. MTA, MMM) to assess performance and contribution</li><li>Establish and maintain a single source of truth for marketing performance data, ensuring accuracy, consistency, and alignment across platforms</li><li>Design and oversee incrementality testing and holdout experiments, as well as CRO testing initiatives to validate and optimize channel effectiveness</li><li>Own KPI frameworks and performance governance cadence, aligning Performance Marketing, Marketing Technology, SEO/GEO, and E-commerce stakeholders</li><li>Develop dashboards, reporting frameworks, and standardized performance reports with clear insights and actionable recommendations</li><li>Translate complex data into strategic insights, supporting decision-making and budget allocation through scenario modeling and data-driven analysis</li><li>Ensure data integrity and reconciliation processes across tools and systems, resolving discrepancies in performance metrics</li><li>Lead and develop the team, setting clear goals, priorities, and performance expectations while supporting growth and capability building</li></ul>&nbsp;🚀 As an ideal fit, you should have&nbsp;<ul><li>BA in Marketing, Business Statistics, Computer Science, or related field</li><li>5+ years in marketing analytics, performance marketing, or related role</li><li>Familiarity with BI tools (Power BI or equivalent); working knowledge of SQL</li><li>Experience with digital media platforms and MarTech stack</li><li>Demonstrated success building and leading high-performing analytical teams</li><li>Track record of improving maturity measurement and attribution modeling</li><li>Retail/e-commerce experience preferred</li></ul>&nbsp;💎 What we offer&nbsp;<ul><li>Continuous training in new technologies and tools</li><li>Career development and growth opportunities</li><li>Competitive bonus scheme, performance-based</li><li>Group health/medical insurance package</li><li>Hybrid working model</li><li>Internal wellbeing actions &nbsp;</li></ul>&nbsp;⭐ Join&nbsp;#teamKotsovolos&nbsp;and be part of a team that promotes new technologies, loves to evolve, embraces diversity and is next to society.

Performance & Measurement Manager

Ready to help create impactful marketing experiences? As a Marketing Specialist, you’ll support the design and execution of marketing plans, ensuring daily activities resonate with audiences and deliver exceptional customer experiences.&nbsp;What your day to day will include:<ul><li>Reviewing market research reports and data insights to propose marketing initiatives.</li><li>Participating in the design and implementation of the Gaming Marketing Unit strategy and plan.</li><li>Designing and supporting the execution of go-to-market plans in collaboration with other teams.</li><li>Proposing clear, insightful &amp; analytical briefs to advertising agencies or internal teams and reviewing deliverables in compliance with business and Marketing guidelines.</li><li>Aligning with other supportive Centers of Excellence (e.g. Communication, Media, Retail Engagement, etc.) securing the deliverables to be on time.</li><li>Designing and implementing in-store activations (e.g., promotions, events, etc.).</li><li>Monitoring campaign performance, budget, and marketing KPIs.</li><li>Supporting the execution of integrated omnichannel campaigns.</li><li>Performing market visits to evaluate commercial actions and proposing new retail formats.</li><li>Supporting regulatory submissions for Hellenic Gaming Commission in collaboration with the regulatory team.</li></ul>&nbsp;What you need to succeed:&nbsp;<ul><li>BSc in Communication, Marketing, Business Administration or any other relevant field; MSc in relevant topic is desirable</li><li>3+ years of hands-on experience in marketing/advertising within a consumer-oriented organization or advertising agency&nbsp;</li><li>Very good knowledge of marketing operations and standards</li><li>Experience in managing 360 marketing activities</li><li>Strong achievement and results oriented mentality</li><li>Problem solving skills with attention to detail</li><li>Excellent communication skills in English &amp; Greek</li></ul>&nbsp;What’s in it for you?&nbsp;🚀 An award-winning working environment &nbsp;💸 Competitive salary package and bonus scheme &nbsp;🩺&nbsp;Health insurance coverage, Pension Plan and Annual Health Checkup &nbsp;💻&nbsp;Hybrid working model &nbsp;🏢 State of the art facilities including gym&nbsp;&amp;&nbsp;restaurant&nbsp;🎓 Continuous learning powered by Allwyn Academy &nbsp;💼 Internal career opportunities &nbsp;👪&nbsp;Family Support incl. daycare&nbsp;voucher&nbsp;and assisted reproduction&nbsp;voucher&nbsp;🌱 Volunteering program, including 2 extra days off to give back&nbsp;💪 Well-Being Program incl. sports teams, nutritionist &amp; psychologist services, Employee Assistance line and more&nbsp;🗓️ Allwyn Day - one extra day off&nbsp;&nbsp;🍴 Monthly food allowance&nbsp;&nbsp;🚌&nbsp;Shuttle service for easy commute to our offices&nbsp;🛍️ Exclusive employee discounts across a range of partners ️&nbsp;

Marketing Specialist (3920)

Working Location: Athens (hybrid)At EY, we’re all in to shape your future with confidence.We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.​Being part of EY in Greece means being part of a continuously growing team, which has been announced as&nbsp;Top Employer&nbsp;for the fourth consecutive year, certified as a&nbsp;Great Place to Work&nbsp;for the third year in a row, and awarded as&nbsp;Best Workplace in Professional Services &amp; Consulting&nbsp;for the second consecutive time, for our&nbsp;almost 3,000 professionals!&nbsp;At EY, we’ll develop you with&nbsp;future-focused skills&nbsp;and equip you with&nbsp;world-class experiences&nbsp;through&nbsp;coaching and training programs as well as the use of&nbsp;advanced technology and AI. We’ll fuel you and your extraordinary talents in a&nbsp;diverse and inclusive culture&nbsp;of globally connected teamsJoin us as we commemorate 100 years of EY in Greece this year. Experience great&nbsp;flexibility&nbsp;under&nbsp;our&nbsp;hybrid&nbsp;operating model&nbsp;across our offices in&nbsp;Athens,&nbsp;Patras, Thessaloniki and Crete&nbsp;and contribute to&nbsp;building a better working world.&nbsp;&nbsp;The opportunityAs an Internal Communications Associate within the Brand, Marketing and Communications (BMC) team, you will support the planning and delivery of EY internal communications activities in Greece. Working closely with the rest of the BMC team and key internal stakeholders, you will contribute to the creation of clear, engaging, and impactful communications that strengthen employee engagement and align with business priorities.This role focuses primarily on content development, coordination, and execution, while offering exposure to strategic initiatives across the organization.&nbsp;Your key responsibilities<ul><li>Support internal communications activities, aligned with EY business objectives and BMC strategy.</li><li>Develop and maintain strong relationships with internal stakeholders, ensuring consistent and effective communication across teams, departments, and service lines.</li><li>Plan, draft, and edit internal communication materials in both Greek and English, including announcements, newsletters, intranet content, email communications, presentations, employee campaigns, scripts and video comms.</li><li>Conduct research and gather information to support internal narratives, identify communication needs, and prepare high‑quality content that translates complex topics into clear, accessible messages.</li><li>Actively contribute to strategic internal initiatives, including culture, change management, employer branding, and go‑to‑market programs, through research, copywriting, content development, and coordination with cross‑functional teams.</li><li>Update and maintain content on internal communication channels and platforms (intranet, newsletters, presentations, collaboration tools, email communication platforms), ensuring timely, accurate, and engaging information is available to employees.</li><li>Track and report on communication effectiveness (e.g., engagement metrics, participation rates, feedback insights)</li><li>Propose and implement new ideas, concepts, and channels to enhance internal communications effectiveness, improve employee experience, and support organizational transformation efforts.</li></ul>&nbsp;Skills and attributes for success<ul><li>Excellent copywriting, copyediting, and proofreading skills in Greek and English.</li><li>Solid project and time management skills, with the ability to manage multiple tasks and deadlines.</li><li>Analytical mindset with strong research abilities.</li><li>Results‑oriented, with attention to detail, particularly when preparing communications distributed to a large internal/external audience and a drive to exceed expectations and deliver high-quality work.</li><li>Comfort working with email marketing and campaign management platforms.</li><li>Strong team player, comfortable working collaboratively, virtually, and independently.</li><li>Ability to convert complex information into simple, high‑impact messages and polished deliverables.</li><li>Excellent communication skills and confidence to interact with diverse internal stakeholders.</li><li>Ability to thrive in a fast‑paced, agile environment.</li><li>Creative thinker able to produce content from scratch and propose innovative solutions.</li><li>Proficient use of digital tools, internal communication platforms, and collaboration technologies.</li></ul>&nbsp;&nbsp;To qualify for the role, you must have:<ul><li>1–3 years of proven experience in internal communications, corporate communications, marketing communications, or a related field.</li><li>Bachelor’s or Master’s degree (preferably in Communication, Journalism, Linguistics, Political Science, Business, or related disciplines).</li><li>Strong understanding of communication principles, employee engagement practices.</li><li>Excellent writing, editing, and content‑packaging skills.</li><li>Strong organizational skills with impeccable attention to detail.</li><li>Critical thinking and advanced research capabilities.</li><li>Experience in project management.</li><li>Proficiency in Microsoft 365 tools (Word, Excel, PowerPoint, SharePoint, Teams) and other collaboration/knowledge‑management tools.</li><li>Excellent command of both Greek and English (written and spoken).</li></ul>Ideally, you’ll also have:<ul><li>Familiarity with email marketing or marketing automation platforms (e.g. Marketo, HubSpot, Salesforce Marketing Cloud, Mailchimp etc.) will be considered an asset.</li><li>Understanding of AI in business, and experience using GenAI/AI tools to support content creation, will be considered an asset.</li><li>Experience working in a well‑structured internal communications or marketing/communications department within a multinational environment.</li><li>Exposure to corporate culture initiatives, employer branding projects, or internal engagement campaigns.</li></ul>&nbsp;&nbsp;What we offerWe offer you the ability to Shape your Future with Confidence by:<ul><li>Developing your professional growth:<ul><li>You'll have unlimited access to educational platforms, EY Badges and EY Degrees, alongside support for certifications. You will experience personalized coaching and feedback, and gain exposure to international projects, through our expansive global network, empowering you to define and achieve your own success.</li><li>Dive into our innovative GenAI ecosystem, designed to enhance your EY journey and support your career growth. These advanced AI tools will empower you to focus on higher-value work and meaningful interactions, enriching your professional experience like never before.</li></ul></li><li>Empowering your personal fulfilment: We focus on your financial, social, mental and physical wellbeing.<ul><li>Our competitive rewards package, depending on your experience, includes cutting-edge technological equipment, ticket restaurant vouchers, a private health and life insurance scheme, income protection and an exclusive EY benefits club card that provides a wide range of discounts, offers and promotions.</li><li>Our flexible working arrangement (hybrid model) is defined based on your own preferences and team’s needs, and we enjoy other initiatives such as summer short Fridays and an EY Day Off.</li><li>Our commitment to a sustainable way of operating, encourages volunteerism, promotes sustainable practices and offers opportunities for you to create a positive societal impact.</li><li>Our pride lies in working at EY as one of the most recognized employers in Greece through our multiple awards received over the last 3 years (Top Employer, Great Place to Work and Best Workplace in Professional Services &amp; Consulting).</li></ul></li><li>Fueling an inclusive culture:&nbsp;We prioritize a diverse, equitable and inclusive environment, where you’ll be embraced for who you are and empowered to use your voice to help others find theirs.</li></ul>&nbsp;Are you ready to shape your future with confidence? Apply today.&nbsp;To help create an equitable and inclusive experience during the recruitment process, please inform us as soon as possible about any disability-related adjustments or accommodations you may need.&nbsp;&nbsp;EY&nbsp; |&nbsp; Building a better working worldEY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.&nbsp;Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.&nbsp;EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;#LI-Hybrid&nbsp;

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marketing specialist (3920)

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