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Understand and analyze consumer behavior, preferences, and market trends to provide actionable, data-driven recommendations that guide business decisions, drive product innovation, and improve consumer/customer experience. Position summary&nbsp; Nestlé Head Office, Athens, Greece&nbsp; Reporting to: Consumer Marketplace Insights &amp; Analytics Manager Hybrid way of working &nbsp; &nbsp;&nbsp; Permanent position&nbsp;A day in the life…&nbsp; Daily support of key business processes by :<ul><li>Driving market growth across categories using syndicated studies to support immediate, ad-hoc business requests.</li><li>Implementing and conducting ad hoc research projects (from brief to final presentation). All methodologies included.</li><li>Regular reporting with market context on shopper, retail and sales to enable market categories/brands in data-driven decision making.</li><li>Applying trends, competition, performance metrics, consumer behaviour and sales efficiency.</li><li>Optimizing contracts and budget working closely with Nestrade and suppliers .</li><li>Giving full support to&nbsp;Consumer Marketplace Insights &amp; Analytics Manager and Cross Category Consumer Marketplace Insights &amp; Analytics Lead. &nbsp;</li></ul>What makes you successful&nbsp;<ul><li>Bachelor’s degree in Business, Statistics, Marketing, Exact sciences or equivalent field.</li><li>Master’s degree in equivalent fields will be considered as an asset.</li><li>At least 3 years of relevant working experience.</li><li>Fluency in Greek and English.</li><li>Commercially aware, accurate in translating data, and focused on delivering business value through implementation of insights.</li><li>Skilled in facilitating and coordinating cross-functional work within a demanding environment.</li><li>Excellent communication skills and presentation skills, strategic thinking.</li><li>Effectively handles demands from multiple sources and competing priorities. </li></ul>Why you should apply&nbsp; Enjoy the wide range of Nestlé benefits such as:&nbsp;<ul><li>competitive salary &amp; performance bonus&nbsp;</li><li>meal vouchers&nbsp;</li><li>comprehensive Pension, Health Care &amp; Life Insurance programs&nbsp;</li><li>increased Parental leaves for both caregivers and Baby Support plan&nbsp;</li><li>Flexible Work policy</li><li>Wellbeing and Recognition days off&nbsp;</li><li>“Bring Your Pet At Work” &amp; Pet Support plan&nbsp;</li><li>free car parking&nbsp;</li><li>in-house restaurant and mini market&nbsp;</li><li>participation to health and wellness activities and much more</li></ul>

Category Insights & Performance Specialist

Ready to help create impactful marketing experiences? As a Marketing Specialist, you’ll support the design and execution of marketing plans, ensuring daily activities resonate with audiences and deliver exceptional customer experiences.&nbsp;What your day to day will include:<ul><li>Reviewing market research reports and data insights to propose marketing initiatives.</li><li>Participating in the design and implementation of the Gaming Marketing Unit strategy and plan.</li><li>Designing and supporting the execution of go-to-market plans in collaboration with other teams.</li><li>Proposing clear, insightful &amp; analytical briefs to advertising agencies or internal teams and reviewing deliverables in compliance with business and Marketing guidelines.</li><li>Aligning with other supportive Centers of Excellence (e.g. Communication, Media, Retail Engagement, etc.) securing the deliverables to be on time.</li><li>Designing and implementing in-store activations (e.g., promotions, events, etc.).</li><li>Monitoring campaign performance, budget, and marketing KPIs.</li><li>Supporting the execution of integrated omnichannel campaigns.</li><li>Performing market visits to evaluate commercial actions and proposing new retail formats.</li><li>Supporting regulatory submissions for Hellenic Gaming Commission in collaboration with the regulatory team.</li></ul>&nbsp;What you need to succeed:&nbsp;<ul><li>BSc in Communication, Marketing, Business Administration or any other relevant field; MSc in relevant topic is desirable</li><li>3+ years of hands-on experience in marketing/advertising within a consumer-oriented organization or advertising agency&nbsp;</li><li>Very good knowledge of marketing operations and standards</li><li>Experience in managing 360 marketing activities</li><li>Strong achievement and results oriented mentality</li><li>Problem solving skills with attention to detail</li><li>Excellent communication skills in English &amp; Greek</li></ul>&nbsp;What’s in it for you?&nbsp;🚀 An award-winning working environment &nbsp;💸 Competitive salary package and bonus scheme &nbsp;🩺&nbsp;Health insurance coverage, Pension Plan and Annual Health Checkup &nbsp;💻&nbsp;Hybrid working model &nbsp;🏢 State of the art facilities including gym&nbsp;&amp;&nbsp;restaurant&nbsp;🎓 Continuous learning powered by Allwyn Academy &nbsp;💼 Internal career opportunities &nbsp;👪&nbsp;Family Support incl. daycare&nbsp;voucher&nbsp;and assisted reproduction&nbsp;voucher&nbsp;🌱 Volunteering program, including 2 extra days off to give back&nbsp;💪 Well-Being Program incl. sports teams, nutritionist &amp; psychologist services, Employee Assistance line and more&nbsp;🗓️ Allwyn Day - one extra day off&nbsp;&nbsp;🍴 Monthly food allowance&nbsp;&nbsp;🚌&nbsp;Shuttle service for easy commute to our offices&nbsp;🛍️ Exclusive employee discounts across a range of partners ️&nbsp;

Marketing Specialist (3920)

We see every recruit as a next important building block for our company and search for well-rounded professionals with diverse backgrounds and an insatiable appetite for knowledge. Subsequently, we passionately invest in their skill-set development by: (1) providing a comprehensive product education orientation (2) setting performance related targets that impact their end of year salary increase, reinforcing at the same time meritocracy, (3) supporting an open space culture to nurture knowledge sharing.As a Senior Performance Marketing Specialist you will:<ul><li>Plan, create and manage Google Ads campaigns on behalf of various market brands &amp; industries</li><li>Measure, refine &amp; report performance of all digital marketing campaigns against ROI goals</li><li>Identify trends and insights and optimize spend based on performance</li><li>Plan, execute and measure tests across ad creative, landing pages and other marketing elements to optimize results</li><li>Collaborate with internal teams to evaluate, test and refine the end-to-end multi-channel customer experience</li><li>Ensure the quality and accuracy of all client-facing deliverables</li><li>Develop, communicate and monitor growth and efficiency targets for client campaigns and agency business</li><li>Collaborate with Account and Design Teams to develop digital plans that support client objectives</li></ul>Job requirementsWhat you will bring:<ul><li>At least 4 years of experience as a Google Ads Specialist or similar role</li><li>University degree in Finance, Mathematics, Business Administration (MSc is a plus)</li><li>Data-driven and proven ability to analyze data for insights through Google Analytics</li><li>Proficiency in Microsoft Office tools, Excel proficiency a must</li><li>Strong analytical mindset with ability to measure, test &amp; refine</li><li>Strong communication and organizational skills</li><li>Ability to self-manage while handling projects under tight deadlines</li></ul> Benefits<ul><li>Competitive salary</li><li>Hybrid working model</li><li>Private Medical and Life Insurance</li><li>Inspiring and challenging projects</li><li>Growth opportunities</li><li>Extensive education</li><li>Central offices</li><li>Bonus opportunities</li></ul>

Senior Performance Marketing Specialist (based in Athens or Thessaloniki)

As an In-Store Communications Sr. Specialist, you'll revolutionize in-store experiences with cutting-edge digital tools and interactive solutions to captivate customers and elevate store performance. You’ll Create impactful customer journeys with In Store Touchpoints that drive engagement, elevate store performance, and unlock new monetization opportunities through Retail Media Networks.&nbsp;Your day to day will include:<ul><li>Assisting with in-store marketing initiatives and campaigns to boost market impact and customer appeal.</li><li>Executing immersive experiences to enhance customer engagement.</li><li>Creating content for in Store touchpoints (Digital screens etc) and adapting Brand Campaigns into in store commercial communication messages.</li><li>Adapting key visuals into valuable content for screens, audio, and interactive formats. Treating in-store screens as performance channels, optimizing loops by mission and moment (entrance acquisition, dwell engagement, point-of-sale impulse).</li><li>Establishing content taxonomy and mission-based frameworks for Digital touchpoints (Screens).</li><li>Working closely with Marketing, Product, Brand, and external partners (agencies, vendors, tech providers) to deliver creative and execution excellence.</li><li>Developing multimedia content (video) per the commercial plan.</li><li>Supporting brief development and communication with advertising agencies.</li><li>Creating reports on marketing impact on retail KPIs.</li><li>Define and implement operating standards for in-store communication touchpoints, ensuring alignment with brand guidelines and commercial objectives.</li></ul>What you need to succeed:<ul><li>5+ years of professional experience in Communications/Marketing/Retail Marketing</li><li>BSc in Marketing, Communications, or related field</li><li>Sound knowledge of marketing operations and standards</li><li>Experience in creative &amp; high-quality digital material development</li><li>Strong problem-solving skills</li><li>Experience in highly-matrixed or complex organizations is a plus</li><li>Proficient in Microsoft Office (Word, PowerPoint, Excel)</li><li>Excellent English &amp; Greek (written and oral)</li></ul>&nbsp;What’s in it for you?<ul><li>An award-winning working environment&nbsp;🚀</li><li>State of the art facilities including gym &amp; restaurant&nbsp;🏢</li><li>Hybrid working model&nbsp;💻</li><li>Competitive salary package and bonus scheme&nbsp;💸</li><li>Health insurance coverage &amp; Pension Plan&nbsp;🙏</li><li>Monthly food allowance&nbsp;🍴</li><li>Continuous learning with classroom/digital trainings by OpapAcademy&nbsp;🎓</li><li>Internal Career Opportunities&nbsp;💼</li><li>Well-Being Activities&nbsp;💪</li></ul>&nbsp;OPAP Group is an equal opportunity employer

In-Store Communications Sr. Specialist (3832)

We are seeking a dynamic and results-driven Shopper Excellence Specialist&nbsp;to lead the development and execution of Trade Marketing plan across customers. The successful candidate will work closely with Sales, Category and Marketing teams to drive shopper engagement and enhance brand presence across retail. You will play a pivotal role in understanding shopper behavior, optimizing the path to purchase, and delivering tailored made solutions that align with both customer and business objectives.Key Accountabilities<ul><li>Develop and implement shopper marketing strategies in collaboration with key stakeholders (sales, marketing, and category teams).</li><li>Monitor and evaluate the effectiveness of shopper marketing campaigns, providing insights and recommendations for continuous improvement.</li><li>Design and execute in-store activations, POS materials, and digital touchpoints to enhance shopper experience.</li><li>Full budget ownership (CPPs / A&amp;Ps) per customer, per brand ensuring the most effective execution of plan to support brand and shopper objectives.</li><li>Analyze shopper insights and trends to create data-driven marketing campaigns that drive conversion.</li><li>Consolidate and provide accurate promo volume uplift per customer for S&amp;OP meetings.</li><li>Collaborate with retail partners to tailor and optimize marketing initiatives, ensuring alignment with customer priorities.</li><li>Track and report on the ROI of all shopper marketing initiatives, identifying key opportunities for growth.</li><li>Support categories and sales with daily &amp; ad hoc requests.</li></ul>Candidate Profile<ul><li>Bachelor’s Degree in Business Administration / Economics or any related field</li><li>Minimum 2 years of relevant experience in Trade Marketing, Sales or Marketing department preferably within FMCG sector</li><li>Strong project &amp; time management capabilities, multitasking mindset and analytical thinking approach</li><li>Structured approach to problem-solving and flexibility to change plans when necessary.</li><li>Ability to work independently and in team environment, ability to influence and inspire others</li><li>Excellent communication skills and fluency both in English and Greek.</li><li>Very good knowledge of MS-Office</li><li>Hands-on, entrepreneurial mindset</li></ul>&nbsp;

Shopper Excellence Specialist

We see every new recruit as a next important building block for our company and search for well-rounded professionals with diverse backgrounds and an insatiable appetite for knowledge. Subsequently, we passionately invest in their skill-set development by: (1) providing a comprehensive product education orientation (2) setting performance related targets that impact their end of year salary increase, reinforcing at the same time meritocracy, (3) supporting an open space culture to nurture knowledge sharing. As a CRM &amp; Email Marketing Specialist you will:&nbsp;<ul><li>Oversee the full lifecycle of email campaigns, from strategic planning and automation workflows to final deployment and technical troubleshooting</li></ul><ul><li>Develop audience segmentation models based on behavioral data, predictive buying patterns, and lifecycle stages to deliver high-personalized content</li><li>Take full ownership of email KPIs and translate them into actionable insights to pivot strategies and maximize ROI</li><li>Be responsible for strategic copywriting and creating visual assets (graphics/layouts) to ensure high-impact storytelling and brand consistency</li><li>Design and manage an A/B and multivariate testing roadmap, constantly challenging the status quo to improve deliverability, engagement, and revenue</li><li>Act as the primary bridge between the customer’s marketing teams and developers to ensure brand consistency, seasonal relevance, and seamless technical integrations</li><li>Proactively identify untapped customer journey opportunities to drive traffic and scale revenue through automation and retention tactics</li><li>Serve as the internal subject matter expert on CRM trends, privacy regulations (GDPR), and emerging email marketing technologies</li></ul>Job requirementsWhat you will bring:<ul><li>Bachelor's Degree In Marketing, Graphic Design, or a related field</li><li>At least 2 years of hands-on experience in Email Marketing or CRM, preferably in a fast-paced agency or high-growth e-commerce environment</li><li>Proficiency in enterprise-level Email Marketing Providers (ContactPigeon, Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud etc) and a strong understanding of email deliverability protocols</li><li>A proven track record of using advanced analytics tools and performance reporting</li><li>Experience in creating high-performing creatives with design tools (e.g. Adobe Creative Suite, Canva)</li><li>Excellent conversion-oriented copywriting skills in both Greek and English</li><li>Ability to manage stakeholder expectations, and lead projects from conception to completion with minimal oversight</li></ul>Benefits<ul><li>Competitive salary</li><li>Hybrid working model</li><li>Private Medical and Life Insurance</li><li>Inspiring and challenging projects</li><li>Growth opportunities</li><li>Extensive education</li><li>Central offices</li><li>Bonus opportunities </li></ul>

CRM & Email Marketing Specialist

As a Digital Communications Specialist you will be responsible for supporting and engaging both internal and external Customers by providing information and training on e-Banking, encouraging the adoption of digital channels, and contributing to the acquisition of new users and the retention of existing retail and business e-Banking customers.What you will be doing&nbsp;&nbsp;• &nbsp; &nbsp; Coordinate the execution of targeted multi-channel customer campaigns and actively contribute to the development of automated and ad hoc promotional initiatives aimed at strengthening customer acquisition and retention of Retail and Business e-Banking Customers.&nbsp; • &nbsp; &nbsp; Promote Bank’s digital channels, products and services across internal platforms (Intranet), the corporate website and social media in collaboration with relevant Divisions, ensuring consistency of presence and messages. • &nbsp; &nbsp; Coordinate the design and implementation of communication and promotional content across digital channels in collaboration with relevant business units to ensure consistency and alignment with key priorities. • &nbsp; &nbsp; Evaluate the effectiveness of communications based on digital engagement metrics and propose improvement actions where needed. • &nbsp; &nbsp; Manage the design and delivery of a diverse range of learning tools such as e-learning courses, interactive multimedia content, step-by-step user guides, and other educational resources to effectively support both employees and customers in their digital journeys. • &nbsp; &nbsp; Manage and respond to customer queries across various contact points regarding the functionality, usage, and troubleshooting of the Bank’s digital services, ensuring a seamless and informed customer experience.&nbsp;What you need to have&nbsp;• &nbsp; &nbsp;A Bachelor’ s degree in Communications, Marketing, Digital or relevant field. • &nbsp; &nbsp;A Master’ s degree in related field is preferred. • &nbsp; &nbsp;At least three (3) years of working experience in a relevant position in a services business or in the financial sector&nbsp; • &nbsp; &nbsp;Strong communication and collaboration skills. • &nbsp; &nbsp;Solid analytical thinking and creative problem-solving skills. • &nbsp; &nbsp;Attention to detail.&nbsp; • &nbsp; &nbsp;A Customer-centric mindset and a passion for improving Customer experiences.&nbsp; • &nbsp; &nbsp;Proficient use of the MS Office suite (especially Excel and PowerPoint). • &nbsp; &nbsp;Excellent command of the English and Greek languages (written and spoken).&nbsp;Applications will be acknowledged and treated in utmost confidence.&nbsp;&nbsp;What we offer&nbsp;It’s all about our people. At Alpha Bank, you will enjoy:&nbsp;<ul><li>A friendly and collaborative working environment that supports taking initiative and action</li><li>A culture that centers around learning and continuous development and encourages everyone to bring their best self to work</li><li>The opportunity to challenge your thinking through your participation in complex tasks and transformation projects</li><li>Being part of a large organization with a leading role in the Greek economy and a strong presence in the community</li><li>Flexible working options</li><li>A competitive salary and benefits</li></ul>&nbsp;

Digital Communications Specialist

We are looking for a talented and driven CRM Campaign Specialist to join our CRM &amp; Analytics team. In this role, you will be responsible for the end-to-end design, execution, and optimization of CRM campaigns across multiple channels.&nbsp;You have a challenging mission:You will play a key role in driving customer engagement, retention, and revenue growth through effective, data-driven campaign management. This is a hands-on operational role that also requires a strong understanding of the broader business landscape, enabling you to align campaign strategies with company objectives and proactively identify opportunities for growth. You will report directly to the CRM &amp; Analytics Manager and work closely with cross-functional teams including Product, Marketing, and Commercial.&nbsp;What will you do:Campaign Design &amp; Execution<ul><li>Design, build, and execute CRM campaigns end-to-end, from strategic concept and audience targeting through to content creation, channel selection, and deployment.</li><li>Craft compelling SMS, email, push notification, and other communication content that drives engagement and conversion.</li><li>Operate and manage CRM campaign platforms to set up campaign logic, triggers, &amp; audience segmentation, and scheduling.</li><li>Monitor to ensure smooth execution, promptly troubleshooting any issues that arise.</li><li>Implement A/B and testing strategies to continuously optimize messaging, timing, channel mix, and audience segments.</li></ul>Performance Reporting &amp; Analysis<ul><li>Build and deliver regular campaign performance reports, including key metrics such as conversion rates, and customer lifetime value impact.</li><li>Analyze campaign data to extract actionable insights and translate findings &nbsp;into clear recommendations for stakeholders.</li><li>Track campaign KPIs against targets and proactively flag deviations with proposed corrective actions.</li></ul>Strategy &amp; Innovation<ul><li>Proactively propose new campaign ideas, strategies, and communication approaches that generate added value for the business.</li><li>Identify opportunities to improve existing campaigns through data-driven insights, industry best practices, and emerging trends.</li><li>Contribute to the overall CRM roadmap and campaign calendar planning.</li></ul>Cross-Functional Collaboration<ul><li>Partner closely with the Product Team to support communication activities for product launches, feature rollouts, and product updates.</li><li>Collaborate with Marketing, Commercial, and other teams to ensure campaign&nbsp;&nbsp;&nbsp; messaging is aligned with brand guidelines and business priorities.</li><li>Coordinate with external vendors and platform providers as needed.</li></ul>Campaign Optimization &amp; Best Practices<ul><li>Secure the best possible execution approach for every campaign by evaluating channel effectiveness, message formulation, timing, and targeting.</li><li>Develop and maintain campaign templates, playbooks, and standard operating procedures to ensure consistency and efficiency.</li><li>Champion a culture of continuous testing and learning within the team.</li></ul>&nbsp;It would be great if you have:<ul><li>Knowledgeable in CRM and marketing automation platforms, including campaign setup, audience segmentation, workflow automation, and journey building.</li></ul><ul><li>Data analysis skills with the ability to interpret campaign metrics, build reports, and derive actionable insights.</li><li>Working knowledge of data analysis, data querying and reporting tools (e.g., SPSS Modeler/ Excel/SQL).</li><li>Understanding of customer segmentation methodologies, personalization techniques, and lifecycle marketing principles.</li><li>Familiarity with A/B testing and experimentation frameworks.</li></ul><ul><li>Excellent written communication skills with an ability to craft engaging, concise, and effective marketing copy across channels.</li><li>Strong analytical thinking and problem-solving abilities.</li><li>Detail-oriented with a commitment to accuracy in campaign execution.</li><li>Ability to manage multiple projects and campaigns simultaneously while meeting deadlines.</li></ul><ul><li>Proactive mindset with a passion for innovation and continuous improvement.</li><li>Strong interpersonal and collaboration skills; comfortable working with cross-functional teams.</li></ul><ul><li>Business acumen and ability to understand broader commercial objectives beyond day-to-day campaign operations.</li><li>Experience with customer journey mapping and lifecycle marketing.</li></ul>&nbsp;What you will get:<ul><li>Wellness programs to keep yourself fit.</li><li>Mobile voice and data to talk.</li><li>Discounts on&nbsp;Nova Fixed / Mobile / TV&nbsp;for you, friends, family.</li><li>Private Insurance program to check up on your health.&nbsp;</li><li>Toddlers allowance to daycare your kids.</li></ul>&nbsp;

CRM Campaign Specialist

Working Location: Athens (hybrid)At EY, we’re all in to shape your future with confidence.We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.​Being part of EY in Greece means being part of a continuously growing team, which has been announced as&nbsp;Top Employer&nbsp;for the fourth consecutive year, certified as a&nbsp;Great Place to Work&nbsp;for the third year in a row, and awarded as&nbsp;Best Workplace in Professional Services &amp; Consulting&nbsp;for the second consecutive time, for our&nbsp;almost 3,000 professionals!&nbsp;At EY, we’ll develop you with&nbsp;future-focused skills&nbsp;and equip you with&nbsp;world-class experiences&nbsp;through&nbsp;coaching and training programs as well as the use of&nbsp;advanced technology and AI. We’ll fuel you and your extraordinary talents in a&nbsp;diverse and inclusive culture&nbsp;of globally connected teamsJoin us as we commemorate 100 years of EY in Greece this year. Experience great&nbsp;flexibility&nbsp;under&nbsp;our&nbsp;hybrid&nbsp;operating model&nbsp;across our offices in&nbsp;Athens,&nbsp;Patras, Thessaloniki and Crete&nbsp;and contribute to&nbsp;building a better working world.&nbsp;&nbsp;The opportunityAs an Internal Communications Associate within the Brand, Marketing and Communications (BMC) team, you will support the planning and delivery of EY internal communications activities in Greece. Working closely with the rest of the BMC team and key internal stakeholders, you will contribute to the creation of clear, engaging, and impactful communications that strengthen employee engagement and align with business priorities.This role focuses primarily on content development, coordination, and execution, while offering exposure to strategic initiatives across the organization.&nbsp;Your key responsibilities<ul><li>Support internal communications activities, aligned with EY business objectives and BMC strategy.</li><li>Develop and maintain strong relationships with internal stakeholders, ensuring consistent and effective communication across teams, departments, and service lines.</li><li>Plan, draft, and edit internal communication materials in both Greek and English, including announcements, newsletters, intranet content, email communications, presentations, employee campaigns, scripts and video comms.</li><li>Conduct research and gather information to support internal narratives, identify communication needs, and prepare high‑quality content that translates complex topics into clear, accessible messages.</li><li>Actively contribute to strategic internal initiatives, including culture, change management, employer branding, and go‑to‑market programs, through research, copywriting, content development, and coordination with cross‑functional teams.</li><li>Update and maintain content on internal communication channels and platforms (intranet, newsletters, presentations, collaboration tools, email communication platforms), ensuring timely, accurate, and engaging information is available to employees.</li><li>Track and report on communication effectiveness (e.g., engagement metrics, participation rates, feedback insights)</li><li>Propose and implement new ideas, concepts, and channels to enhance internal communications effectiveness, improve employee experience, and support organizational transformation efforts.</li></ul>&nbsp;Skills and attributes for success<ul><li>Excellent copywriting, copyediting, and proofreading skills in Greek and English.</li><li>Solid project and time management skills, with the ability to manage multiple tasks and deadlines.</li><li>Analytical mindset with strong research abilities.</li><li>Results‑oriented, with attention to detail, particularly when preparing communications distributed to a large internal/external audience and a drive to exceed expectations and deliver high-quality work.</li><li>Comfort working with email marketing and campaign management platforms.</li><li>Strong team player, comfortable working collaboratively, virtually, and independently.</li><li>Ability to convert complex information into simple, high‑impact messages and polished deliverables.</li><li>Excellent communication skills and confidence to interact with diverse internal stakeholders.</li><li>Ability to thrive in a fast‑paced, agile environment.</li><li>Creative thinker able to produce content from scratch and propose innovative solutions.</li><li>Proficient use of digital tools, internal communication platforms, and collaboration technologies.</li></ul>&nbsp;&nbsp;To qualify for the role, you must have:<ul><li>1–3 years of proven experience in internal communications, corporate communications, marketing communications, or a related field.</li><li>Bachelor’s or Master’s degree (preferably in Communication, Journalism, Linguistics, Political Science, Business, or related disciplines).</li><li>Strong understanding of communication principles, employee engagement practices.</li><li>Excellent writing, editing, and content‑packaging skills.</li><li>Strong organizational skills with impeccable attention to detail.</li><li>Critical thinking and advanced research capabilities.</li><li>Experience in project management.</li><li>Proficiency in Microsoft 365 tools (Word, Excel, PowerPoint, SharePoint, Teams) and other collaboration/knowledge‑management tools.</li><li>Excellent command of both Greek and English (written and spoken).</li></ul>Ideally, you’ll also have:<ul><li>Familiarity with email marketing or marketing automation platforms (e.g. Marketo, HubSpot, Salesforce Marketing Cloud, Mailchimp etc.) will be considered an asset.</li><li>Understanding of AI in business, and experience using GenAI/AI tools to support content creation, will be considered an asset.</li><li>Experience working in a well‑structured internal communications or marketing/communications department within a multinational environment.</li><li>Exposure to corporate culture initiatives, employer branding projects, or internal engagement campaigns.</li></ul>&nbsp;&nbsp;What we offerWe offer you the ability to Shape your Future with Confidence by:<ul><li>Developing your professional growth:<ul><li>You'll have unlimited access to educational platforms, EY Badges and EY Degrees, alongside support for certifications. You will experience personalized coaching and feedback, and gain exposure to international projects, through our expansive global network, empowering you to define and achieve your own success.</li><li>Dive into our innovative GenAI ecosystem, designed to enhance your EY journey and support your career growth. These advanced AI tools will empower you to focus on higher-value work and meaningful interactions, enriching your professional experience like never before.</li></ul></li><li>Empowering your personal fulfilment: We focus on your financial, social, mental and physical wellbeing.<ul><li>Our competitive rewards package, depending on your experience, includes cutting-edge technological equipment, ticket restaurant vouchers, a private health and life insurance scheme, income protection and an exclusive EY benefits club card that provides a wide range of discounts, offers and promotions.</li><li>Our flexible working arrangement (hybrid model) is defined based on your own preferences and team’s needs, and we enjoy other initiatives such as summer short Fridays and an EY Day Off.</li><li>Our commitment to a sustainable way of operating, encourages volunteerism, promotes sustainable practices and offers opportunities for you to create a positive societal impact.</li><li>Our pride lies in working at EY as one of the most recognized employers in Greece through our multiple awards received over the last 3 years (Top Employer, Great Place to Work and Best Workplace in Professional Services &amp; Consulting).</li></ul></li><li>Fueling an inclusive culture:&nbsp;We prioritize a diverse, equitable and inclusive environment, where you’ll be embraced for who you are and empowered to use your voice to help others find theirs.</li></ul>&nbsp;Are you ready to shape your future with confidence? Apply today.&nbsp;To help create an equitable and inclusive experience during the recruitment process, please inform us as soon as possible about any disability-related adjustments or accommodations you may need.&nbsp;&nbsp;EY&nbsp; |&nbsp; Building a better working worldEY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.&nbsp;Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.&nbsp;EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;#LI-Hybrid&nbsp;

Brand, Marketing and Communications -Internal Communications Associate

The primary purpose of the Acquisition Campaign Manager is to drive customer acquisition by leading and executing operational strategies to activate audiences across direct marketing channels. This involves meticulous planning, effective audience segmentation, and strategic content development to convert database leads into depositing customers. The role also requires documenting and optimizing omni channel marketing processes, analyzing campaign performance, and continuously improving operational efficiency.<ul><li>Strategy Development: Develop and implement overall performance marketing strategies, across Biddable media (PPC, paid social, display, etc.) and Affiliates, aligned with the company's goals in iCasino and Sports Betting.</li></ul><ul><li>Budget Management: Oversee and optimize the budget allocation across various media channels to maximize ROI and achieve performance targets.</li></ul><ul><li>Campaign Planning and Execution: Plan and execute campaigns, ensuring they are well-structured, targeted, and monitored closely to achieve desired outcomes.</li></ul><ul><li>Performance Analysis: Analyze performance metrics and KPIs for different biddable media channels to identify areas of improvement, growth opportunities, and challenges.</li></ul><ul><li>A/B Testing and Optimization: Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to continuously optimize campaign performance.</li></ul><ul><li>Collaboration with Creative and Brand Teams: Work closely with the creative and brand teams to align messaging and visuals with performance marketing efforts, ensuring a joined up customer experience.</li></ul><ul><li>Data-driven Decision Making: Utilize data insights and market research to make informed decisions, drive marketing initiatives, and adjust strategies as needed.</li></ul><ul><li>Vendor and Agency Management: Manage relationships with external vendors and agencies, ensuring they deliver quality services and contribute to the overall performance goals.</li></ul><ul><li>Affiliate Program Strategy and Management: Develop, execute, and manage the affiliate marketing program, monitoring performance to drive revenue growth.</li></ul><ul><li>Sports Acquisition Focus: Develop and drive Sports-specific acquisition strategies, focusing on capturing prospects during peak sports periods.</li></ul><ul><li>Media Alignment with Sports Calendar: allocate media spend and launch campaigns in direct alignment with the global and local sports calendar (e.g., major European football leagues, major tournaments, Champions League)</li><li>Team Leadership: Provide strong leadership and guidance to the performance marketing team, setting clear objectives, conducting performance reviews, and ensuring professional development opportunities.</li></ul><ul><li>Stay Updated on Industry Trends: Keep abreast of industry trends, new technologies, and best practices in performance marketing and biddable media, and apply relevant insights to enhance the marketing efforts.</li></ul>Job requirementsSkills &amp; Behaviours<ul><li>Performance Marketing Expertise: In-depth knowledge of performance marketing channels, such as PPC, paid social, display, and app marketing.&nbsp;</li><li>Data Analysis Understanding: Familiarity with data analysis tools and platforms to interpret campaign metrics effectively.</li><li>Budgeting and Financial Management Experience: Ability to manage marketing budgets and allocate resources efficiently.</li><li>Leadership: Ability to lead and motivate a team, provide direction, and inspire them to achieve targets.</li><li>Communication: Excellent communication skills to effectively convey strategies, ideas, and results to team members and stakeholders.</li><li>Analytical Thinking: Strong analytical skills to interpret data, draw insights, and make data-driven decisions.</li><li>Problem Solving: Capacity to identify challenges and devise innovative solutions to improve campaign performance.</li><li>Time Management: Effective time management skills to prioritize tasks, meet deadlines, and handle multiple projects simultaneously.</li><li>Bid Management Experience: Proficiency in bid optimization strategies and tools to maximize ROI.</li><li>&nbsp;Adaptability: Flexibility to adapt to changing market conditions, algorithms, and industry trends.</li></ul>&nbsp;Why Join Us:💸 A competitive compensation package combined with additional benefits.🏥 Private Insurance for you and your family.🏢 Modern facilities, parking inside, enticing restaurant and corporate bus.📚 An extensive training program upon induction and throughout employment.🚀 Exceptional opportunities to learn and develop in a multinational environment.🌎 Prospects for professional growth both locally and globally.

Acquisition Campaign Manager

As a Commercial Business Analyst, you will work within commercial analytics, using data and insights to strengthen sales performance and support data‑driven commercial decisions. You will analyze sales,&nbsp;customer&nbsp;and web data to&nbsp;identify&nbsp;opportunities, follow up performance, and support commercial priorities in the Sales Market.&nbsp;In this role, you will&nbsp;be responsible for&nbsp;the Sales Market Greece consisting&nbsp;of Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia &amp; Herzegovina, Albania, Kosovo and North Macedonia.&nbsp;You will:&nbsp;<ul><li>Combine consumer and market research with full‑funnel web analytics, testing, and campaign evaluation to uncover behavioral patterns,&nbsp;identify&nbsp;opportunities, and support data‑driven commercial decisions across the organization</li><li>Conduct 360 analysis from customer,&nbsp;web&nbsp;and sales perspective to gather insights relevant&nbsp;for Commercial&nbsp;team</li><li>Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales</li><li>Provide insights on campaign effectiveness, including conversion attribution and return on ad spend</li><li>Analyze sales, customer and web data to draw insights related to QCP, product,&nbsp;assortment&nbsp;and pricing</li><li>Analyze customer feedback across touchpoints to&nbsp;identify&nbsp;opportunities to enhance customer experience and measure the impact of commercial activities</li><li>Plan, support, and evaluate A/B and multivariate testing to&nbsp;optimize&nbsp;customer experience and conversion in online store and CRM/Email</li><li>Conduct customer segmentation, cohort analysis, and product performance reviews.&nbsp;</li><li>Implement tagging, tracking, and SEO analytics to ensure&nbsp;accurate&nbsp;data collection and improve visibility in owned channels</li><li>Act as&nbsp;expert&nbsp;user of SQL and data platforms, supporting data extraction and team upskilling</li><li>Support Experience Lead, E‑com Leads, Commercial Managers and Marketing team with analytics activities and share insights</li><li>Conduct commercial and sales performance analysis, generating actionable insights from reports and dashboards to support decision‑making</li><li>Plan, quantify and drive execution of tactical activations in the Sales Market, within the budget and frame set by Global (e.g.,&nbsp;maximum&nbsp;discount)&nbsp;</li><li>Consult and collect input from Commercial Leads on plan and execution of tactical activations&nbsp;&nbsp;</li><li>Drive business cases and follow-up of 'Big rocks', in alignment with Commercial Manager and Commercial leads&nbsp;</li><li>Conduct 360 analysis from customer,&nbsp;web&nbsp;and sales perspective to gather insights relevant for Commercial team&nbsp;</li><li>Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales&nbsp;</li><li>Support providing insights on campaign effectiveness, including conversion attribution and return on ad spend&nbsp;</li><li>Analyze sales, customer and web data to draw insights related to QCP, product,&nbsp;assortment&nbsp;and pricing&nbsp;</li><li>Plan, support, and evaluate A/B and multivariate testing to&nbsp;optimize&nbsp;customer experience and conversion in online store and CRM/Email&nbsp;</li><li>Conduct customer segmentation, cohort analysis, and product performance reviews&nbsp;</li><li>Implement tagging, tracking, and SEO analytics to ensure&nbsp;accurate&nbsp;data collection and improve visibility in owned channels&nbsp;</li></ul>WHO YOU’LL WORK WITH​&nbsp;As a Commercial Business Analyst,&nbsp;you will work closely with Commercial, Digital Experience, E‑commerce&nbsp;and Marketing teams, supporting strong commercial decisions through insights, follow‑ups&nbsp;and analytics support. You&nbsp;will&nbsp;collaborate cross‑functionally, translating data into clear recommendations that support prioritization and execution.&nbsp;WHO YOU ARE​&nbsp;We are looking for people with…&nbsp;<ul><li>2+ years of experience in commercial analytics, preferably within e‑commerce,&nbsp;retail&nbsp;or a data‑driven commercial environment.&nbsp;&nbsp;</li><li>Strong&nbsp;experience in sales,&nbsp;customer and&nbsp;performance analytics.&nbsp;&nbsp;</li><li>Proficiency&nbsp;in Google Analytics, Adobe Analytics,&nbsp;Tableau&nbsp;and Power BI.&nbsp;&nbsp;</li><li>Knowledge&nbsp;of A/B testing methodologies, performance&nbsp;measurement&nbsp;and tracking implementation.&nbsp;&nbsp;</li><li>Strong&nbsp;analytical,&nbsp;reporting&nbsp;and presentation skills.&nbsp;&nbsp;</li><li>Bachelor’s&nbsp;degree in Business, Marketing, Economics, Data Science,&nbsp;Statistics&nbsp;or&nbsp;a related field.&nbsp;&nbsp;</li><li>Professional&nbsp;English skills, written and spoken.&nbsp;</li></ul>And people who are…&nbsp;<ul><li>Analytical&nbsp;and insight‑driven, with a commercial mindset.&nbsp;&nbsp;</li><li>Able&nbsp;to translate complex data into clear, relevant insights.&nbsp;&nbsp;</li><li>Structured, detail‑oriented and comfortable working with large datasets.&nbsp;&nbsp;</li><li>A&nbsp;strong collaborator who works effectively across teams.&nbsp;&nbsp;</li><li>Curious,&nbsp;proactive&nbsp;and continuously looking for improvements.&nbsp;</li></ul>WHY YOU’LL LOVE WORKING HERE ​&nbsp; At H&amp;M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.&nbsp;​&nbsp;More specifically, we offer:&nbsp;<ul><li>25% Staff discount on all our H&amp;M Group brands, both in stores and online (H&amp;M, COS, Weekday, Monki, H&amp;M HOME, &amp; Other Stories and ARKET)</li><li>H&amp;M Incentive&nbsp;Program&nbsp;– HIP.&nbsp;Learn more about the program&nbsp;here</li><li>Private Health and Life Insurance</li><li>Food Vouchers</li><li>Long Service&nbsp;Reward at&nbsp;10, 15 &amp; 20 year&nbsp;anniversary</li><li>Baby Birth Gift Card</li><li>Retirement Reward</li><li>Bonus for Referring a Friend</li><li>Hybrid Work Model</li><li>Unlimited Career Opportunities (over 70% of our recruitment processes are internal)</li></ul>

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