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Metaxa Hospitality Group, awarded as the "Best Hospitality Group in Greece" by the World Travel Awards 2021 - 2025, has been creating unique experiences of authentic hospitality for more than five decades and invites you to become a member of a group of multi-awarded in Crete and Santorini.Metaxa Hospitality Group is looking for its Sales &amp; Marketing Department based in Heraklion:Digital Marketing Technical SpecialistWe are seeking a Digital Marketing Technical Specialist to support the technical foundation of our digital marketing activities with a strong focus on Technical SEO/GEO, tracking, and website performance.&nbsp;The role is responsible for ensuring the accuracy of data, the reliability of tracking, and the overall health and performance of our digital platforms, enabling effective optimization and informed decision-making. You will contribute to the continuous improvement of our digital ecosystem, ensuring that systems, tools, and platforms operate efficiently and support performance growth across all channels.Key Responsibilities:Technical SEO / GEO<ul><li>Support the implementation and ongoing optimization of Technical SEO and GEO initiatives</li><li>Monitor website health, indexation, crawlability, and overall search performance</li><li>Support structured data implementation and ensure consistency across search and entity signals</li><li>Identify and resolve technical issues impacting organic visibility</li></ul>Tracking &amp; Analytics<ul><li>Implement and maintain tracking through tag management systems</li><li>Configure and validate events within analytics platforms</li><li>Ensure accurate conversion tracking and data consistency across all digital channels</li><li>Identify and resolve tracking or attribution issues</li></ul>Campaign Technical Support<ul><li>Support campaign implementation from a technical perspective, including tracking setup, validation, and data integrity</li><li>Ensure correct data flow between platforms and reporting systems</li></ul>Website Performance &amp; Optimization<ul><li>Manage website updates and support UX and conversion-focused improvements</li><li>Perform minor front-end adjustments (content updates, layout fixes, basic styling)</li><li>Monitor website performance and troubleshoot technical issues</li></ul>Data &amp; Reporting Support<ul><li>Support the development and maintenance of reporting dashboards</li><li>Monitor data accuracy and identify discrepancies across platforms</li></ul>Marketing Technology &amp; Integrations<ul><li>Support the implementation and maintenance of marketing tools and integrations</li><li>Manage tracking scripts, pixels, and platform connections</li><li>Ensure systems operate efficiently across the digital ecosystem</li></ul>Optimization Support<ul><li>Identify technical and data-driven opportunities to support continuous optimization of website performance, user journeys, and digital channels</li></ul>RequirementsNecessary qualifications:<ul><li>Bachelor’s degree in Marketing, Business Administration, or a related field</li><li>2–4 years of experience in a digital marketing, analytics, or web-related technical role</li><li>Hands-on experience with tag management systems and web analytics platforms (e.g., GTM, GA4 or similar)</li><li>Experience working with website structures and managing technical updates</li><li>Good understanding of Technical SEO principles (indexation, crawlability, site structure, performance)</li><li>Strong analytical and problem-solving skills</li><li>Understanding of how digital marketing platforms, tracking, and data flows interact</li></ul>Desired qualifications:<ul><li>Basic front-end knowledge (HTML, CSS, basic JavaScript) for minor website adjustments</li><li>Experience with SEO tools (e.g., Search Console, crawling tools, or similar)</li><li>Familiarity with reporting/dashboard tools (e.g., Looker Studio or similar)</li><li>Experience working with third-party platforms (e.g., booking engines, affiliate platforms, or similar environments)</li><li>Exposure to marketing technology tools and integrations</li></ul>Soft Skills<ul><li>High attention to detail and data accuracy</li><li>Structured and methodical approach to problem-solving</li><li>Ability to work independently and take ownership of technical areas</li><li>Strong communication skills to collaborate effectively with internal teams and external partners</li><li>Proactive mindset with the ability to identify and address issues</li></ul>Benefits<ul><li>Competitive salary remuneration</li><li>Career development in a fast-paced, growing work environment.</li><li>Training opportunities.</li><li>Full year job</li><li>Friendly work environment</li></ul>

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digital marketing technical specialist - heraklion, crete

Metaxa Hospitality Group

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