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Για εταιρία στον χώρο των financial services, με ισχυρό στρατηγικό και εμπορικό προσανατολισμό, αναζητούμε Head of Marketing. Ο ρόλος έχει άμεση συνεργασία με τη Διοίκηση και πραγματικό impact στη συνολική ανάπτυξη του οργανισμού. Αν έχετε σχετική εμπειρία, τότε περιμένουμε την αίτησή σας για αυτή τη θέση Head of Marketing.Αρμοδιότητες<ul><li>Διαμόρφωση και υλοποίηση ενιαίας marketing στρατηγικής</li><li>Σχεδιασμός ετήσιου marketing πλάνου και KPIs</li><li>Brand positioning και συνέπεια επικοινωνίας</li><li>Lead generation, performance ενέργειες και funnels</li><li>Στενή συνεργασία με Sales για conversion &amp; pipeline quality</li><li>Content strategy, PR και thought leadership</li><li>Marketing υποστήριξη events και πρωτοβουλιών</li><li>Συντονισμός εξωτερικών συνεργατών και agencies</li><li>Διαχείριση budget, ROI και reporting προς τη Διοίκηση</li></ul>Εμπειρία &amp; γνώσεις<ul><li>BSc / MSc Marketing, Επικοινωνίας, Διοίκησης Επιχειρήσεων ή συναφούς αντικειμένου</li><li>Εμπειρία σε senior marketing ρόλο σε B2B services, ιδανικά financial services ή consulting</li><li>Πολύ καλή κατανόηση digital channels &amp; content marketing</li></ul>Προσωπικά Χαρακτηριστικά<ul><li>Ισχυρή στρατηγική σκέψη με commercial &amp; performance προσανατολισμό</li><li>Ικανότητα συνεργασίας με Sales και ανώτατη Διοίκηση</li><li>Hands-on προσέγγιση με ικανότητα οργάνωσης και δομής</li></ul>Παροχές<ul><li>Υψηλός ανταγωνιστικός μισθός</li><li>Extra παροχές bonus, αυτοκίνητο, ιδιωτική ασφάλιση</li><li>Συνεχή επαγγελματική ανάπτυξη και εκπαίδευση</li><li>Σύγχρονο και συνεργατικό εργασιακό περιβάλλον</li><li>Κουλτούρα συνεργασίας και σεβασμού</li></ul>

Head of Marketing

As a Commercial Business Analyst, you will work within commercial analytics, using data and insights to strengthen sales performance and support data‑driven commercial decisions. You will analyze sales,&nbsp;customer&nbsp;and web data to&nbsp;identify&nbsp;opportunities, follow up performance, and support commercial priorities in the Sales Market.&nbsp;In this role, you will&nbsp;be responsible for&nbsp;the Sales Market Greece consisting&nbsp;of Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia &amp; Herzegovina, Albania, Kosovo and North Macedonia.&nbsp;You will:&nbsp;<ul><li>Combine consumer and market research with full‑funnel web analytics, testing, and campaign evaluation to uncover behavioral patterns,&nbsp;identify&nbsp;opportunities, and support data‑driven commercial decisions across the organization</li><li>Conduct 360 analysis from customer,&nbsp;web&nbsp;and sales perspective to gather insights relevant&nbsp;for Commercial&nbsp;team</li><li>Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales</li><li>Provide insights on campaign effectiveness, including conversion attribution and return on ad spend</li><li>Analyze sales, customer and web data to draw insights related to QCP, product,&nbsp;assortment&nbsp;and pricing</li><li>Analyze customer feedback across touchpoints to&nbsp;identify&nbsp;opportunities to enhance customer experience and measure the impact of commercial activities</li><li>Plan, support, and evaluate A/B and multivariate testing to&nbsp;optimize&nbsp;customer experience and conversion in online store and CRM/Email</li><li>Conduct customer segmentation, cohort analysis, and product performance reviews.&nbsp;</li><li>Implement tagging, tracking, and SEO analytics to ensure&nbsp;accurate&nbsp;data collection and improve visibility in owned channels</li><li>Act as&nbsp;expert&nbsp;user of SQL and data platforms, supporting data extraction and team upskilling</li><li>Support Experience Lead, E‑com Leads, Commercial Managers and Marketing team with analytics activities and share insights</li><li>Conduct commercial and sales performance analysis, generating actionable insights from reports and dashboards to support decision‑making</li><li>Plan, quantify and drive execution of tactical activations in the Sales Market, within the budget and frame set by Global (e.g.,&nbsp;maximum&nbsp;discount)&nbsp;</li><li>Consult and collect input from Commercial Leads on plan and execution of tactical activations&nbsp;&nbsp;</li><li>Drive business cases and follow-up of 'Big rocks', in alignment with Commercial Manager and Commercial leads&nbsp;</li><li>Conduct 360 analysis from customer,&nbsp;web&nbsp;and sales perspective to gather insights relevant for Commercial team&nbsp;</li><li>Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales&nbsp;</li><li>Support providing insights on campaign effectiveness, including conversion attribution and return on ad spend&nbsp;</li><li>Analyze sales, customer and web data to draw insights related to QCP, product,&nbsp;assortment&nbsp;and pricing&nbsp;</li><li>Plan, support, and evaluate A/B and multivariate testing to&nbsp;optimize&nbsp;customer experience and conversion in online store and CRM/Email&nbsp;</li><li>Conduct customer segmentation, cohort analysis, and product performance reviews&nbsp;</li><li>Implement tagging, tracking, and SEO analytics to ensure&nbsp;accurate&nbsp;data collection and improve visibility in owned channels&nbsp;</li></ul>WHO YOU’LL WORK WITH​&nbsp;As a Commercial Business Analyst,&nbsp;you will work closely with Commercial, Digital Experience, E‑commerce&nbsp;and Marketing teams, supporting strong commercial decisions through insights, follow‑ups&nbsp;and analytics support. You&nbsp;will&nbsp;collaborate cross‑functionally, translating data into clear recommendations that support prioritization and execution.&nbsp;WHO YOU ARE​&nbsp;We are looking for people with…&nbsp;<ul><li>2+ years of experience in commercial analytics, preferably within e‑commerce,&nbsp;retail&nbsp;or a data‑driven commercial environment.&nbsp;&nbsp;</li><li>Strong&nbsp;experience in sales,&nbsp;customer and&nbsp;performance analytics.&nbsp;&nbsp;</li><li>Proficiency&nbsp;in Google Analytics, Adobe Analytics,&nbsp;Tableau&nbsp;and Power BI.&nbsp;&nbsp;</li><li>Knowledge&nbsp;of A/B testing methodologies, performance&nbsp;measurement&nbsp;and tracking implementation.&nbsp;&nbsp;</li><li>Strong&nbsp;analytical,&nbsp;reporting&nbsp;and presentation skills.&nbsp;&nbsp;</li><li>Bachelor’s&nbsp;degree in Business, Marketing, Economics, Data Science,&nbsp;Statistics&nbsp;or&nbsp;a related field.&nbsp;&nbsp;</li><li>Professional&nbsp;English skills, written and spoken.&nbsp;</li></ul>And people who are…&nbsp;<ul><li>Analytical&nbsp;and insight‑driven, with a commercial mindset.&nbsp;&nbsp;</li><li>Able&nbsp;to translate complex data into clear, relevant insights.&nbsp;&nbsp;</li><li>Structured, detail‑oriented and comfortable working with large datasets.&nbsp;&nbsp;</li><li>A&nbsp;strong collaborator who works effectively across teams.&nbsp;&nbsp;</li><li>Curious,&nbsp;proactive&nbsp;and continuously looking for improvements.&nbsp;</li></ul>WHY YOU’LL LOVE WORKING HERE ​&nbsp; At H&amp;M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.&nbsp;​&nbsp;More specifically, we offer:&nbsp;<ul><li>25% Staff discount on all our H&amp;M Group brands, both in stores and online (H&amp;M, COS, Weekday, Monki, H&amp;M HOME, &amp; Other Stories and ARKET)</li><li>H&amp;M Incentive&nbsp;Program&nbsp;– HIP.&nbsp;Learn more about the program&nbsp;here</li><li>Private Health and Life Insurance</li><li>Food Vouchers</li><li>Long Service&nbsp;Reward at&nbsp;10, 15 &amp; 20 year&nbsp;anniversary</li><li>Baby Birth Gift Card</li><li>Retirement Reward</li><li>Bonus for Referring a Friend</li><li>Hybrid Work Model</li><li>Unlimited Career Opportunities (over 70% of our recruitment processes are internal)</li></ul>

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