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Currently, we are searching to hire a Digital Content &amp; Performance Specialist responsible for the e-commerce new business and revenue maximization through digital content creation &amp; curation.<h2>During your day you will:</h2><ul><li>Monitor shopping behavior across websites and apps, proposes and implement&nbsp;enhancements that ease the user journey and improve conversions, in collaboration with agencies, development and IT teams</li><li>Engage and coordinate&nbsp;marketing and design partners to deliver high-quality content that follows channel best practices and brand voice</li><li>Manage and optimize&nbsp;content per page type (homepage, landing pages, PLP, PDP, checkout etc.) and digital channels (email, SEM, SoMe)</li><li>Analyse, report and update&nbsp;traffic pages (i.e. homepage, category page)</li><li>Coordinate&nbsp;the rollout of campaign landing pages calendar</li><li>Actively participate&nbsp;in the QA/UATs processes for platform implementations</li><li>Perform&nbsp;CMS tasks and initiatives, collaborating closely with other internal teams such as product, operations and IT</li><li>Monitor competition activities and stay&nbsp;up to date with digital marketing content, SEO and UX trends and best practices to continually improve strategies and tactics</li><li>Propose content initiatives and content strategy in digital marketing campaigns, new digital content tools, and community-related actions</li></ul><h2>What you need to stand out:</h2><ul><li>Bachelor’s degree in Marketing, Business Administration or other related field</li><li>Master’s degree on Digital Marketing or other related field</li><li>At least 3 years’ experience on digital content and/or digital marketing roles for E-commerce retail</li><li>Hands-on experience of an e-Commerce platform (i.e. Shopify Plus, PrestaShop, Netvolution or any other CMS)</li><li>Knowledge of analytical tools for performance measurement (i.e. Google Analytics) mandatory requirement</li><li>IT literacy and excellent knowledge of MS Office</li><li>Fluency in English and Greek, both oral and written</li><li>Digital marketing and performance marketing experience will be considered as an asset</li></ul><h2>Key Skills/Attributes</h2><ul><li>Strong written and verbal communication skills</li><li>Self-motivated and creative</li><li>Teamwork spirit and collaboration</li><li>Strong analytical skills, and problem-solving ability</li><li>Project management skills, operating under tight deadlines</li><li></li></ul>

Digital Content & Performance Specialist

We are looking for a B2B CRM Campaign Manager to join the Group’s B2B CRM &amp; Channel Management Hub&nbsp;Key Responsibilities·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Design, develop and implement CRM campaigns in order to maximize success &amp; conversion rates for B2B Customers·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Perform data analytics using internal &amp; external data in order to extract meaningful insights and capure customers’ maximum potentiality·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Compile and distribute up-to-date reporting on ongoing and completed campaigns measuring all relevant KPIs·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Create and execute end2end campaigns for all channels serving B2B Customers (ex. Direct, Indirect, digital etc) supporting the go to market plan of our value propositions·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Co-develop new campaign capabilities and functionalities to improve campaign effectiveness and efficiency·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Conduct testing, review and analysis of CRM activities to ensure optimal results&nbsp;Requirements<ul><li>Bachelor Degree in Marketing, Business Administration, Mathematics,</li><li>&nbsp;Computer Science or Engineering</li><li>&nbsp;A Master’s degree in Analytics, Statistics or related fields will be considered a plus</li><li>&nbsp;2+ years experience in CRM Campaigns</li><li>&nbsp;Knowledge and proven experience in the use of analytics / data mining tools and methodologies</li><li>Experience in large-scale enterprise application, data management and CRM campaign management projects (e.g., CRM, Billing, ERP, Data Warehouse etc.) will be considered a plus</li><li>Thorough understanding of project management fundamentals (Agile Project Management, Scrum Master experience will be considered a plus)</li><li>&nbsp;Fluency in English (Proficiency)</li><li>&nbsp;</li></ul>To be successful as a CRM Campaign Manager you need the following:&nbsp;• Problem-solving, organizational and team working skills, proactiveness and 'can do' attitude• Effective prioritization whilst managing multiple projects at the same period• Outstanding leadership, organizational, and time management skills• A flexible, multitasking, detail-oriented and positive professionalism• Strong work ethic and team spirit• High degree of professionalism and strong interpersonal (verbal and written) communication skills&nbsp;What we offerAt OTE Group, we recognize and reward every effort without discrimination, through a wide range of benefits and programs for our people:&nbsp;Your benefits<ul><li>Competitive remuneration package</li><li>Company Mobile &amp; Device Subsidies</li><li>Fixed telephony, Internet &amp; COSMOTE TV Packages</li><li>Modern working environment, working laptop only</li></ul>&nbsp;Your balance<ul><li>Flexible working arrangements</li></ul>&nbsp;Your wellness<ul><li>Health, safety &amp; wellness programs: Exercise &amp; Wellness Platform “The Coach”</li><li>Wellness and sports activities, dietician appointments, medical check-ups, etc.</li><li>OTE Group psychological support service</li></ul>&nbsp;Your developmentWe foster an empowering culture, encouraging our people to seize every opportunity to learn with the goal to achieve personal development, through:<ul><li>Unlimited access to digital learning platforms Percipio &amp; Coursera</li><li>Various f2f custom made learning academies</li><li>Talent &amp; rotation programs</li></ul>&nbsp;Your On-boarding<ul><li>Virtual new hire pre-boarding &amp; onboarding program</li><li>A buddy to support you in the first months working with us &nbsp;</li></ul>

Job Ads Business Development Analyst Maroussi, Marketing

digital content & performance specialist

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b2b_crm campaign manager

COSMOTE

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