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<h2>Performance Marketing Executive (Mobile App)</h2>Limassol / Greece / Nicosia / Remote / AthensMarketing – Performance Marketing /Full-time /HybridApply for this jobPerformance Marketing Executive (Mobile App) The Role:&nbsp; We are seeking a skilled and data-savvy Performance Marketing Executive specialised in mobile applications to join our dynamic team. Working in a rapidly evolving and agile environment, you will be responsible for the mobile app marketing landscape, with an emphasis on driving growth via app acquisition strategies.<h2>Main responsibilities:</h2><ul><li></li></ul><ul><li>Develop and execute performance marketing strategies for app campaigns across various platforms.</li><li>Conduct targeted audience research tailored to app users.</li><li>Analyse campaign data to optimise app-specific metrics and user engagement.</li><li>Prepare insightful reports to communicate app campaign outcomes, insights, and recommendations to stakeholders.</li><li>Manage advertising budgets to ensure a strong ROI in app marketing campaigns.</li><li>Conduct competitor analysis to understand our key competitors’ strengths, weaknesses, and strategies.</li><li>Collaborate with internal and external stakeholders to ensure the successful execution of our marketing campaigns.</li><li>Stay updated on industry trends and technologies to refine campaign strategies.</li></ul><h2>Main requirements:</h2><ul><li></li></ul><ul><li>BSc/MSc in Mathematics, Statistics, Marketing, or a related field.</li><li>At least 3 years of experience in a similar position, with a focus on managing large-scale app campaigns.</li><li>Proven experience in an app-first business environment, especially in the financial services or gaming industry.</li><li>In-depth knowledge of app-tailored digital advertising platforms (I.e., Google Ads, Meta, and AppLovin).</li><li>Experience in using third party app measurement platforms (i.e., Firebase, AppsFlyer) and competitor analysis platforms (i.e., data.ai).</li><li>Advanced skills in data analysis and optimisation techniques, with a focus on app marketing metrics and KPIs.</li><li>Excellent communication and interpersonal skills.</li><li>Strong attention to detail.</li><li>Very good knowledge of English.</li><li>Advanced Microsoft Excel skills.</li></ul><h2>Benefit from:</h2><ul><li></li></ul><ul><li>An attractive remuneration package, plus performance-related rewards.</li><li>Intellectually stimulating work environment.</li><li>Continuous personal development and international training opportunities.</li></ul><h2>The Hiring Experience: What Awaits You</h2><ul><li></li></ul><ul><li>Let’s Connect – Intro Chat with Talent Acquisition</li><li>Test your edge – Aptitude Assessment</li><li>Deep Dive – First Interview with Your Future Team</li><li>Bring It to Life – Role-Specific Take-Home Task</li><li>Test your edge – Personality Assessment</li><li>Final Connection – Final Interview</li></ul>All applications will be treated with strict confidentiality! Apply for this job

Performance Marketing Executive (Mobile App)

We are looking for a talented Public Relations Executive to join our team and contribute to strengthening our brand and corporate public image. If you have a passion for brand development and crafting impactful marketing strategies, this opportunity is perfect for you! <h2>The main responsibilities of the position include:</h2><ul><li></li></ul><ul><li>Develop and implement comprehensive public relations strategies that align with the company’s goals and vision.</li><li>Drive brand awareness and ensure consistency in brand messaging and visual identity across all communication channels.</li><li>Develop, edit, and manage content across various platforms, including press releases, product announcements, and other relevant materials showcasing the Group’s products and services.</li><li>Create and execute a comprehensive crisis management plan and strategy. Oversee communication efforts including negative PR ensuring prompt and effective messaging to all stakeholders.</li><li>Build and maintain relationships with media, industry professionals, etc. to ensure positive coverage and brand visibility.</li><li>Conduct market research to understand the needs and interests of target audiences, and apply findings to improve communication strategies.</li><li>Stay updated with industry trends, emerging technologies, and new social media platforms to enhance communication strategies.</li></ul><h2>Main requirements:</h2><ul><li></li></ul><ul><li>Bachelor's degree in Communications, Public Relations, Marketing, Journalism or a related field.</li><li>At least 5 years of experience in a marketing communication, public relations or a similar role.</li><li>Experience in the online trading or fintech industry will be considered an advantage.</li><li>Proven experience with crisis management and handling negative publicity.</li><li>Strong copywriting and editing skills across multiple media platforms.</li><li>Extensive knowledge of digital communications tools i.e. Business Wire.</li><li>Excellent communication and interpersonal skills.</li><li>Ability to work independently and collaborate within a team, prioritize tasks, and manage multiple projects in a fast-paced environment.</li><li>Excellent written and verbal communication skills in English.</li></ul><h2>Benefit from:</h2><ul><li></li></ul><ul><li>Attractive remuneration package plus performance related reward</li><li>Private health insurance</li><li>Corporate pension fund</li><li>Intellectually stimulating work environment</li><li>Continuous personal development and international training opportunities</li></ul><h2></h2>

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performance marketing executive (mobile app)

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public relations executive

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