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At Imperial Brands, we’re seeking a Global Travel Activation Executive to bring our brands to life across the travel retail channel. In this role, you will be responsible for executing high-impact trade marketing initiatives across duty-free and travel retail environments, ensuring our products stand out in-store and deliver measurable business results.You’ll collaborate with cross-functional teams, retailers, and agencies to deliver engaging brand activations, drive visibility, and support sales growth in key travel retail markets. If you thrive in fast-paced environments, enjoy international travel, and love turning strategy into impactful in-store experiences, this role could be a great fit for you.Imperial Brands PLC 𝗛𝗲𝗹𝗹𝗮𝘀 is a 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗚𝗿𝗲𝗮𝘁 𝗣𝗹𝗮𝗰𝗲 𝗧𝗼 𝗪𝗼𝗿𝗸® for the second time in a row. This prestigious recognition highlights I𝗺𝗽𝗲𝗿𝗶𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝘀 𝗛𝗲𝗹𝗹𝗮𝘀 commitment to creating a work environment that fosters employee well-being, trust, and innovation.&nbsp;Location: Athens, Hybrid work set-up&nbsp;Principal Accountabilities<ul><li>Execute trade marketing campaigns, product launches, promotions, and brand activations across travel retail locations.</li><li>Ensure strong in-store presence through correct planogram implementation, POS materials deployment, and retail display installations.</li><li>Collaborate with Sales, Trade Marketing, and regional teams to implement market-specific operational plans aligned with business objectives.</li><li>Manage and coordinate field teams, brand ambassadors, and external agencies to deliver activations and achieve agreed KPIs.</li><li>Track and analyse campaign performance, providing insights and recommendations to improve future initiatives.</li><li>Manage trade marketing budgets, suppliers, and promotional materials to ensure cost-effective and timely execution.</li></ul>&nbsp;Skills and Experience Required<ul><li>Fluent English (spoken and written) with strong communication and stakeholder management skills.</li><li>University degree in Business, Marketing, or a related field.</li><li>Experience in Sales, Marketing, or Trade Marketing within FMCG or retail environments.</li><li>Strong organizational skills with the ability to manage multiple projects in a dynamic environment.</li><li>Experience working with external agencies, suppliers, or field teams is an advantage.</li><li>Willingness to travel internationally and work across multicultural markets.</li></ul>&nbsp;What We OfferIn return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including private Life Insurance and Health Care program, free light lunch and fuel allowance, hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Global Travel Activation Executive - Hybrid

Ready to help create impactful marketing experiences? As a Marketing Specialist, you’ll support the design and execution of marketing plans, ensuring daily activities resonate with audiences and deliver exceptional customer experiences.&nbsp;What your day to day will include:<ul><li>Reviewing market research reports and data insights to propose marketing initiatives.</li><li>Participating in the design and implementation of the Gaming Marketing Unit strategy and plan.</li><li>Designing and supporting the execution of go-to-market plans in collaboration with other teams.</li><li>Proposing clear, insightful &amp; analytical briefs to advertising agencies or internal teams and reviewing deliverables in compliance with business and Marketing guidelines.</li><li>Aligning with other supportive Centers of Excellence (e.g. Communication, Media, Retail Engagement, etc.) securing the deliverables to be on time.</li><li>Designing and implementing in-store activations (e.g., promotions, events, etc.).</li><li>Monitoring campaign performance, budget, and marketing KPIs.</li><li>Supporting the execution of integrated omnichannel campaigns.</li><li>Performing market visits to evaluate commercial actions and proposing new retail formats.</li><li>Supporting regulatory submissions for Hellenic Gaming Commission in collaboration with the regulatory team.</li></ul>&nbsp;What you need to succeed:&nbsp;<ul><li>BSc in Communication, Marketing, Business Administration or any other relevant field; MSc in relevant topic is desirable</li><li>3+ years of hands-on experience in marketing/advertising within a consumer-oriented organization or advertising agency&nbsp;</li><li>Very good knowledge of marketing operations and standards</li><li>Experience in managing 360 marketing activities</li><li>Strong achievement and results oriented mentality</li><li>Problem solving skills with attention to detail</li><li>Excellent communication skills in English &amp; Greek</li></ul>&nbsp;What’s in it for you?&nbsp;🚀 An award-winning working environment &nbsp;💸 Competitive salary package and bonus scheme &nbsp;🩺&nbsp;Health insurance coverage, Pension Plan and Annual Health Checkup &nbsp;💻&nbsp;Hybrid working model &nbsp;🏢 State of the art facilities including gym&nbsp;&amp;&nbsp;restaurant&nbsp;🎓 Continuous learning powered by Allwyn Academy &nbsp;💼 Internal career opportunities &nbsp;👪&nbsp;Family Support incl. daycare&nbsp;voucher&nbsp;and assisted reproduction&nbsp;voucher&nbsp;🌱 Volunteering program, including 2 extra days off to give back&nbsp;💪 Well-Being Program incl. sports teams, nutritionist &amp; psychologist services, Employee Assistance line and more&nbsp;🗓️ Allwyn Day - one extra day off&nbsp;&nbsp;🍴 Monthly food allowance&nbsp;&nbsp;🚌&nbsp;Shuttle service for easy commute to our offices&nbsp;🛍️ Exclusive employee discounts across a range of partners ️&nbsp;

Marketing Specialist (3920)

As an In-Store Communications Sr. Specialist, you'll revolutionize in-store experiences with cutting-edge digital tools and interactive solutions to captivate customers and elevate store performance. You’ll Create impactful customer journeys with In Store Touchpoints that drive engagement, elevate store performance, and unlock new monetization opportunities through Retail Media Networks.&nbsp;Your day to day will include:<ul><li>Assisting with in-store marketing initiatives and campaigns to boost market impact and customer appeal.</li><li>Executing immersive experiences to enhance customer engagement.</li><li>Creating content for in Store touchpoints (Digital screens etc) and adapting Brand Campaigns into in store commercial communication messages.</li><li>Adapting key visuals into valuable content for screens, audio, and interactive formats. Treating in-store screens as performance channels, optimizing loops by mission and moment (entrance acquisition, dwell engagement, point-of-sale impulse).</li><li>Establishing content taxonomy and mission-based frameworks for Digital touchpoints (Screens).</li><li>Working closely with Marketing, Product, Brand, and external partners (agencies, vendors, tech providers) to deliver creative and execution excellence.</li><li>Developing multimedia content (video) per the commercial plan.</li><li>Supporting brief development and communication with advertising agencies.</li><li>Creating reports on marketing impact on retail KPIs.</li><li>Define and implement operating standards for in-store communication touchpoints, ensuring alignment with brand guidelines and commercial objectives.</li></ul>What you need to succeed:<ul><li>5+ years of professional experience in Communications/Marketing/Retail Marketing</li><li>BSc in Marketing, Communications, or related field</li><li>Sound knowledge of marketing operations and standards</li><li>Experience in creative &amp; high-quality digital material development</li><li>Strong problem-solving skills</li><li>Experience in highly-matrixed or complex organizations is a plus</li><li>Proficient in Microsoft Office (Word, PowerPoint, Excel)</li><li>Excellent English &amp; Greek (written and oral)</li></ul>&nbsp;What’s in it for you?<ul><li>An award-winning working environment&nbsp;🚀</li><li>State of the art facilities including gym &amp; restaurant&nbsp;🏢</li><li>Hybrid working model&nbsp;💻</li><li>Competitive salary package and bonus scheme&nbsp;💸</li><li>Health insurance coverage &amp; Pension Plan&nbsp;🙏</li><li>Monthly food allowance&nbsp;🍴</li><li>Continuous learning with classroom/digital trainings by OpapAcademy&nbsp;🎓</li><li>Internal Career Opportunities&nbsp;💼</li><li>Well-Being Activities&nbsp;💪</li></ul>&nbsp;OPAP Group is an equal opportunity employer

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global travel activation executive - hybrid

Imperial Brands Hellas

marketing specialist (3920)

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