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We are looking for a highly motivated and data-driven Campaign Manager to join our European marketing team. In this role, you will be responsible for planning and executing impactful marketing campaigns focused on user acquisition, retention, and referral growth. You will leverage data insights and growth strategies to drive Binance’s product adoption and user engagement across the region. If you are passionate about digital marketing, growth hacking, and the crypto space, this is the perfect opportunity to make a significant impact in a fast-paced, innovative environment.Responsibilities:<ul><li>Plan, execute, and optimize marketing campaigns for user acquisition, retention, and referral programs aligned with regional business objectives.</li><li>Develop and manage lifecycle marketing campaigns to maximize user activation, retention, and lifetime value.</li><li>Implement strategies based on segmentation, personalization, and automated user journeys.</li><li>Analyze campaign data and user behavior to make data-driven decisions and improve campaign performance.</li><li>Conduct A/B testing and other optimization methodologies to enhance campaign effectiveness.</li><li>Collaborate with product, content, and operations teams to ensure campaign alignment and success.</li><li>Report KPIs and campaign results, proposing continuous improvements.</li><li>Stay updated on digital marketing trends, growth hacking techniques, and the crypto ecosystem.</li></ul>Requirements:<ul><li>Minimum 3 years of experience in digital marketing, growth, or campaign management roles.</li><li>Analytical and data-driven mindset with experience in user behavior analysis and retention strategies.</li><li>Proven experience executing lifecycle and acquisition campaigns.</li><li>Knowledge of segmentation, automation, A/B testing, and funnel optimization.</li><li>Ability to work independently and collaboratively with a strong results orientation.</li><li>Fluency in English and German.</li><li>Genuine interest in cryptocurrencies, blockchain, and fintech.</li></ul>Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

DACH Growth Campaign Manager

We are seeking a Marketing Automation Officer to join our team. In this role, you will manage and maintain the company’s marketing automation platform, ensuring its full potential is utilised for executing multi-channel campaigns effectively. <h2>The main responsibilities of the position include:</h2><ul><li></li></ul><ul><li>Develop, implement and maintain automated multi-channel campaigns in collaboration with the relevant teams</li><li>Monitor and analyse campaign performance metrics</li><li>Provide insights and recommendations to improve campaign performance</li><li>Assist in managing and cleaning data</li><li>Stay up-to-date with the latest marketing automation trends, best practices and industry developments&nbsp;</li><li>Build and test flows and content per channel</li><li>Conduct thorough tests to assure the quality of new and existing campaigns</li><li>Coordinate with Content and Translation teams</li><li>Document and maintain platform processes and procedures</li></ul><h2>Main requirements:</h2><ul><li></li></ul><ul><li>BSc/MSc in marketing or related field</li><li>2 year experience as a Marketing Automation Officer , or proven experience in a similar role</li><li>Deep understanding of Marketing Automation platforms and how they work</li><li>Meticulous attention to detail and understanding of A/B testing</li><li>Excellent communication and collaboration skills</li><li>Very good written and verbal skills in English</li></ul><h2>Benefit from:</h2><ul><li></li></ul><ul><li>Attractive remuneration package</li><li>Intellectually stimulating work environment</li><li>Continuous personal development and international training opportunities</li></ul>All applications will be treated with strict confidentiality!

Marketing Automation Officer

Binance's Brand PR &amp; KOL team is looking for a regional KOL specialist focused on public opinion management and brand narrative — not user acquisition. You will build and maintain a regional KOL network that can rapidly mobilize when sentiment shifts, clarify misinformation, and consistently shape how Binance is perceived in your market.&nbsp;This role sits on the PR side of KOL operations. Conversion and affiliate KOLs are managed separately; your focus is influence, content quality, and community trust.Responsibilities:<ul><li>Research, identify, and assess KOLs across your region using three core criteria: content quality, community influence, and output frequency</li><li>Build and continuously update a structured regional KOL database with detailed profile evaluations</li><li>Develop regional KOL strategy documents and market analyses; present findings and recommendations to the team</li><li>Monitor social media discourse in your region; identify emerging narratives, risks, and sentiment shifts in real time</li><li>When directed, rapidly coordinate KOL responses during PR events, rumor cycles, or crisis situations</li><li>Adapt global brand narratives and storytelling frameworks to resonate in your local market</li><li>Coordinate with the affiliate/referral team to avoid duplicate outreach and enrich shared KOL data</li></ul>Requirements:<ul><li>3+ years in influencer marketing, KOL management, PR, or community operations — crypto/Web3 or fintech experience strongly preferred</li><li>Advanced English and native in at least one regional language ( Polish/ Bulgarian / Czech, Hungarian)</li><li>Solid understanding of the regional crypto social media landscape: key voices, relevant platforms, and how discourse flows</li><li>Strong editorial judgment — able to evaluate KOLs on content depth and community trust, not just follower count</li><li>Comfortable in a research-and-strategy phase; able to build structured databases and produce clear written assessments</li><li>Self-directed, organized, and able to work across time zones in a fast-moving environment</li></ul>

KOL Business Development Specialist

Responsibilities:<ul><li>Manage and organize Binance’s online and offline communities across France.&nbsp;</li><li>Lead Telegram group moderation, implement Telegram bots, and execute engaging mini-games and community campaigns.</li><li>Organize and execute both offline and online events—including meetups, webinars, workshops, and educational sessions—to boost user engagement and education.</li><li>Establish and maintain partnerships with local crypto communities, student groups, and universities to expand Binance Academy initiatives and regional reach.</li><li>Support with recruitment, training, and managing Binance Angels (Volunteer Program) across the region, while maintaining a high level of communication and performance tracking.</li><li>Create, translate, and proofread community content in French and English to ensure clarity, accuracy, and local relevance.</li><li>Moderate regional social media platforms and chat groups while driving positive and safe engagement.</li><li>Promote Binance’s brand, products, and campaigns while offering high-quality community support.</li><li>Explore and introduce new platforms to reach wider user bases and grow brand awareness.</li><li>Collect and relay user insights, market trends, and community feedback to internal teams to help optimize regional strategies.</li></ul>Requirements:<ul><li>Minimum 3-5 years of experience in community management, events, or related roles.</li><li>Strong hands-on experience with Telegram moderation, bots, mini-games, and campaign execution.</li><li>Demonstrated success in organizing both offline and online events across various city tiers.</li><li>Proven ability to build partnerships with local communities, student clubs, and universities.</li><li>Proficiency in French and English.</li><li>Excellent knowledge of Binance products and core features (Spot, P2P, Futures, NFT, etc.).</li><li>Strong communication, copywriting, and content creation skills for multilingual markets.</li><li>Familiarity with AI tools for community engagement, content generation, user segmentation, or campaign automation (e.g., ChatGPT, Midjourney, Notion AI, Discord/Telegram AI bots).</li><li>Capable of setting KPIs, tracking performance, and mentoring community members or volunteers.</li><li>Results-oriented, self-driven, and comfortable working in a fast-paced, evolving environment.</li><li>Willingness to travel and work flexible hours to align with community and business needs.</li></ul>

France Community Manager (Events)

Responsibilities:<ul><li>Manage and organize Binance’s online and offline communities across the DACH region (Germany, Austria, Switzerland), with a primary focus on local engagement.</li><li>Lead Telegram group moderation, implement Telegram bots, and execute engaging mini-games and community campaigns.</li><li>Organize and execute both offline and online events—including meetups, webinars, workshops, and educational sessions—to boost user engagement and education.</li><li>Establish and maintain partnerships with local crypto communities, student groups, and universities to expand Binance Academy initiatives and regional reach.</li><li>Support with recruitment, training, and managing Binance Angels (Volunteer Program) across the region, while maintaining a high level of communication and performance tracking.</li><li>Create, translate, and proofread community content in German and English to ensure clarity, accuracy, and local relevance.</li><li>Moderate regional social media platforms and chat groups while driving positive and safe engagement.</li><li>Promote Binance’s brand, products, and campaigns while offering high-quality community support.</li><li>Explore and introduce new platforms to reach wider user bases and grow brand awareness.</li><li>Collect and relay user insights, market trends, and community feedback to internal teams to help optimize regional strategies.</li></ul>Requirements:<ul><li>Minimum 3-5 years of experience in community management, events, or related roles.</li><li>Strong hands-on experience with Telegram moderation, bots, mini-games, and campaign execution.</li><li>Demonstrated success in organizing both offline and online events across various city tiers.</li><li>Proven ability to build partnerships with local communities, student clubs, and universities.</li><li>Proficiency in German and English.</li><li>Excellent knowledge of Binance products and core features (Spot, P2P, Futures, NFT, etc.).</li><li>Strong communication, copywriting, and content creation skills for multilingual markets.</li><li>Familiarity with AI tools for community engagement, content generation, user segmentation, or campaign automation (e.g., ChatGPT, Midjourney, Notion AI, Discord/Telegram AI bots).</li><li>Capable of setting KPIs, tracking performance, and mentoring community members or volunteers.</li><li>Results-oriented, self-driven, and comfortable working in a fast-paced, evolving environment. Willingness to travel and work flexible hours to align with community and business needs.</li></ul>

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