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The Regional On Premise Manager has the overall responsibility for breaking down and implementing the national business plan in the assigned region. The ROPM is the leader of the Musketeers. As the face of the brand in the market and together with his team, he optimizes sales, brand presence and awareness throughout the On Premise channel.RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:Collapse all<ul><li>THE ROLE MODEL<ul><li>Be the credible voice of On Premise for Red&nbsp;Bull. Ensure appropriate communication flow and knowledge transfer within the regional and national teams. Secure and optimise the teamwork with all related business units.</li><li>Bring the brand premium values of Red&nbsp;Bull to life as a role model for the entire team and the On Premise network. Constantly monitor image standards within the team.</li><li>Use your unique personality to showcase this premium brand and to build effective relationships with strategically important customers and industry contacts.</li></ul></li><li>THE TEAM LEADER<ul><li>Build and maintain a strong and highly effective team. Lead and coach all direct reports in a motivational way for increased productivity and engagement.</li><li>Take ownership of the regional training plan. Guarantee customised trainings and coaching on a benchmark level to ensure continuous development of the team so that they stay on the cutting edge.</li><li>Evaluate the skill level of the On Premise team on a permanent basis and adjust plans to reach targets. Spend sufficient time in the field with the team to evaluate progress.</li><li>Ensure continuous development within the team through proper succession preparation.</li></ul></li><li>THE STRATEGIC OPERATOR<ul><li>Take full responsibility for the development and implementation of the regional On Premise business plan tailored to meet ambitious company goals. Continuously evaluate execution by spending time in field and by setting up appropriate KPI’s.</li><li>Set up a proper route planning to ensure excellence in coverage and execution.</li><li>Manage team to drive horizontal as well as vertical growth.</li><li>Know your market like the back of your hand. Spend an appropriate amount of time in the field to stay close to market dynamics, secure and optimise existing execution and maintain a sharp look-out for new opportunities—winning them over for Red&nbsp;Bull.</li><li>Together with the OPMM find and develop marketing strategies and concepts to leverage the brand and increase product consumption in the ever-changing On Premise environment.</li><li>Ensure availability, premium On Premise activation and High 5 excellence at third party and Red&nbsp;Bull events.</li></ul></li><li>THE BUSINESS MANAGER<ul><li>Plan and continuously develop the geographical area and team structure including human resource evaluation and allocation.</li><li>Manage and optimise available team resources, such as budget and POS material effectively.</li><li>Carry out ongoing analysis of market research, KPI’s and reporting tool database with an insight into action mentality.</li></ul></li></ul>EXPERIENCEYour areas of knowledge and expertisethat matter most for this role:<ul><li>Recommended 5 years sales experience with a strong track record of success. Recommended 3-4 years of management experience (in the FMCG business is a plus). Experience in a Musketeer position preferred.</li><li>Strong On Premise industry knowledge and already have established contacts in the night scene or gastronomy, and/or you are able to make them quickly and smoothly.</li><li>Open, extroverted and not afraid to approach people. Inspire others with your genuine nature and contagious "can-do" attitude.</li><li>Ability to think and act like an entrepreneur.</li><li>Strategic and innovative commercial awareness and acumen (strong understanding of sales processes and financial systems).</li><li>Strong planning, prioritisation and organisational ability.</li><li>Highly developed analytical skills. Ability to translate data and insights from market research, sales analyses and forecasts into effective sales activation as well as compelling brand-marketing activities in response to changes in the On Premise environment.</li></ul><ul><li>Travel 40-50%</li></ul>

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regional on premise manager

Red Bull

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