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Binance's Brand PR &amp; KOL team is looking for a regional KOL specialist focused on public opinion management and brand narrative — not user acquisition. You will build and maintain a regional KOL network that can rapidly mobilize when sentiment shifts, clarify misinformation, and consistently shape how Binance is perceived in your market.&nbsp;This role sits on the PR side of KOL operations. Conversion and affiliate KOLs are managed separately; your focus is influence, content quality, and community trust.Responsibilities:<ul><li>Research, identify, and assess KOLs across your region using three core criteria: content quality, community influence, and output frequency</li><li>Build and continuously update a structured regional KOL database with detailed profile evaluations</li><li>Develop regional KOL strategy documents and market analyses; present findings and recommendations to the team</li><li>Monitor social media discourse in your region; identify emerging narratives, risks, and sentiment shifts in real time</li><li>When directed, rapidly coordinate KOL responses during PR events, rumor cycles, or crisis situations</li><li>Adapt global brand narratives and storytelling frameworks to resonate in your local market</li><li>Coordinate with the affiliate/referral team to avoid duplicate outreach and enrich shared KOL data</li></ul>Requirements:<ul><li>3+ years in influencer marketing, KOL management, PR, or community operations — crypto/Web3 or fintech experience strongly preferred</li><li>Advanced English and native in at least one regional language ( Polish/ Bulgarian / Czech, Hungarian)</li><li>Solid understanding of the regional crypto social media landscape: key voices, relevant platforms, and how discourse flows</li><li>Strong editorial judgment — able to evaluate KOLs on content depth and community trust, not just follower count</li><li>Comfortable in a research-and-strategy phase; able to build structured databases and produce clear written assessments</li><li>Self-directed, organized, and able to work across time zones in a fast-moving environment</li></ul>

KOL Business Development Specialist

We are looking for a highly motivated and data-driven Campaign Manager to join our European marketing team. In this role, you will be responsible for planning and executing impactful marketing campaigns focused on user acquisition, retention, and referral growth. You will leverage data insights and growth strategies to drive Binance’s product adoption and user engagement across the region. If you are passionate about digital marketing, growth hacking, and the crypto space, this is the perfect opportunity to make a significant impact in a fast-paced, innovative environment.Responsibilities:<ul><li>Plan, execute, and optimize marketing campaigns for user acquisition, retention, and referral programs aligned with regional business objectives.</li><li>Develop and manage lifecycle marketing campaigns to maximize user activation, retention, and lifetime value.</li><li>Implement strategies based on segmentation, personalization, and automated user journeys.</li><li>Analyze campaign data and user behavior to make data-driven decisions and improve campaign performance.</li><li>Conduct A/B testing and other optimization methodologies to enhance campaign effectiveness.</li><li>Collaborate with product, content, and operations teams to ensure campaign alignment and success.</li><li>Report KPIs and campaign results, proposing continuous improvements.</li><li>Stay updated on digital marketing trends, growth hacking techniques, and the crypto ecosystem.</li></ul>Requirements:<ul><li>Minimum 3 years of experience in digital marketing, growth, or campaign management roles.</li><li>Analytical and data-driven mindset with experience in user behavior analysis and retention strategies.</li><li>Proven experience executing lifecycle and acquisition campaigns.</li><li>Knowledge of segmentation, automation, A/B testing, and funnel optimization.</li><li>Ability to work independently and collaboratively with a strong results orientation.</li><li>Fluency in English and German.</li><li>Genuine interest in cryptocurrencies, blockchain, and fintech.</li></ul>Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

DACH Growth Campaign Manager

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kol business development specialist

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dach growth campaign manager

Binance

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