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The Strategy &amp; Growth Senior Manager will act as the coordinator of the annual strategy process, from formulation to execution, and serve as a key liaison with the Management Team. The role focuses on providing relevant insights by integrating competitive intelligence, market dynamics, and business evolution, while coordinating and monitoring the annual multi‑functional plan and continuously updating the strategic outlook for the Greece, Cyprus, and Malta cluster.As a member of the Strategy &amp; Program Delivery (S&amp;PD) team, the role will also lead or actively participate in strategic projects that support the company’s growth agenda.&nbsp;Your ‘day to day’:<ul><li>Coordinate and actively contribute to the annual strategy cycle by defining key business questions and supporting the development of the strategy, long‑range plan, and annual multi‑functional plan.</li><li>Collect, analyze, and synthesize data and intelligence from multiple internal and external sources, including market trends, competitive landscape, and business performance.</li><li>Develop actionable insights and collaborate closely with the market management team to adjust and evolve market strategies.</li><li>Monitor the execution of top strategic priorities and ensure progress against agreed objectives.</li><li>Lead or participate in strategic projects aligned with defined focus areas.</li><li>Conduct regular reviews of resource allocation across the market’s project portfolio.</li><li>Challenge existing resource allocation and enable reallocation when required, based on evolving market conditions and strategic priorities.</li><li>Provide analytical support and strategic recommendations to the Management Team to enable informed decision‑making.</li><li>Ensure annual objectives, goals, KPIs, and success measures are effectively cascaded to the market level.</li><li>Monitor performance to ensure delivery of market strategic priorities in line with regional expectations.</li><li>Report on strategy execution progress, key risks, and opportunities to relevant stakeholders in collaboration with Business Planning and multi‑functional teams.</li><li>Identify growth opportunities, white spaces, and potential risks within the multi‑category landscape.</li><li>Develop high‑level business cases for potential new initiatives or launches with a 1–3 year horizon as part of long‑range planning.</li></ul>&nbsp;Who we’re looking for:<ul><li>Bachelor’s or Master’s degree in Business, Management, Marketing, Engineering, Finance, or a related field.</li><li>Minimum 8 years of professional experience in Consulting, Consumer Goods, Consumer Electronics, Pharmaceuticals / Life Sciences, Retail, or Telecommunications.</li><li>Proven experience in strategy development and project management across a large and complex project portfolio, delivering enterprise‑wide impact.</li><li>Previous leadership experience in a heavily matrixed organization.</li></ul>&nbsp;Required Skills &amp; Competencies:<ul><li>Strong business and financial acumen, with a data‑driven approach to performance evaluation.</li><li>Outstanding strategic thinking, analytical, problem‑solving, and storytelling capabilities.</li><li>Ability to analyze and synthesize information from diverse sources in an integrative manner.</li><li>Curious mindset with the ability to learn quickly and adapt to new business contexts.</li><li>Excellent influencing and stakeholder management skills; ability to partner with and constructively challenge senior executives.</li><li>Strong organizational, planning, and prioritization skills.</li><li>Pragmatic, positive, “can‑do” attitude with a hands‑on approach and focus on execution.</li><li>Highly effective communication and collaboration skills across functions and levels.</li><li>Full professional fluency in English.</li></ul>&nbsp;What We Offer:Our success depends on our talented employees who come to work every day with a sense of purpose and an appetite for progress. Join PMI and you too can:<ul><li>Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment, and explore.</li><li>Be part of an inclusive, diverse culture where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.</li><li>Pursue your ambitions and develop your skills with a truly global business—our scale and reach provide endless opportunities to grow and progress.</li><li>Take pride in delivering our promise to society: to deliver a smoke‑free future.</li></ul>

Strategy & Growth Senior Manager 21025

Binance's Brand PR &amp; KOL team is looking for a regional KOL specialist focused on public opinion management and brand narrative — not user acquisition. You will build and maintain a regional KOL network that can rapidly mobilize when sentiment shifts, clarify misinformation, and consistently shape how Binance is perceived in your market.&nbsp;This role sits on the PR side of KOL operations. Conversion and affiliate KOLs are managed separately; your focus is influence, content quality, and community trust.Responsibilities:<ul><li>Research, identify, and assess KOLs across your region using three core criteria: content quality, community influence, and output frequency</li><li>Build and continuously update a structured regional KOL database with detailed profile evaluations</li><li>Develop regional KOL strategy documents and market analyses; present findings and recommendations to the team</li><li>Monitor social media discourse in your region; identify emerging narratives, risks, and sentiment shifts in real time</li><li>When directed, rapidly coordinate KOL responses during PR events, rumor cycles, or crisis situations</li><li>Adapt global brand narratives and storytelling frameworks to resonate in your local market</li><li>Coordinate with the affiliate/referral team to avoid duplicate outreach and enrich shared KOL data</li></ul>Requirements:<ul><li>3+ years in influencer marketing, KOL management, PR, or community operations — crypto/Web3 or fintech experience strongly preferred</li><li>Advanced English and native in at least one regional language ( Polish/ Bulgarian / Czech, Hungarian)</li><li>Solid understanding of the regional crypto social media landscape: key voices, relevant platforms, and how discourse flows</li><li>Strong editorial judgment — able to evaluate KOLs on content depth and community trust, not just follower count</li><li>Comfortable in a research-and-strategy phase; able to build structured databases and produce clear written assessments</li><li>Self-directed, organized, and able to work across time zones in a fast-moving environment</li></ul>

KOL Business Development Specialist

We are currently looking for a Brand Manager based in Greece to join our Vitam team. Vitam is the leading brand of YF category in Greece and the biggest brand of Flora Food Group SEE portfolio.&nbsp;This role is a maternity cover position offered under a fixed‑term contract (12-18 months)&nbsp;As a Brand Manager, working together cross-functionally with Sales, Trade Marketing, supply chain and finance teams, you will leverage and translate the full capability of the Global Flora Food Group organization into a localized marketing plan to drive sustainable growth. Working in a local brand you will have the opportunity to build the strategy and communication from scratch. The position will report to the Marketing Manager of Greece.&nbsp;Your strong motivation and your knowledge within the FMCG or retail landscape will enable you to shape how consumers experience and engage with our products every day. You should have excellent analytics skills and you love looking at the data and coming up with insights and recommendations on how to grow and push the business into the right direction. You are a great communicator in English, able to build relationships with both the internal teams but also our external partners. You are determined to deliver on the commitments you make.&nbsp;We’re looking for someone who thrives in a fast-paced environment, enjoys end‑to‑end ownership, and has the determination to make an impact. A self-starter, able to work autonomously and integrate into the wider team with ease to really start supporting the function from Day 1. &nbsp;&nbsp;More details?&nbsp;&nbsp;Main Responsibilities:<ul><li>Responsible for the development, coordination, and implementation of the brand strategy</li><li>Develop consumer-first growth plans across the 7Ps, rooted in insights and market trends</li><li>Lead and support new product launches and relaunches</li><li>Oversee portfolio performance and RGM initiatives to drive profitability and reduce complexity</li><li>Responsible for budget monitoring and control</li><li>Analyze P&amp;L results and own your brands' performance</li><li>Contribute to the S&amp;OP process and gap-filling initiatives</li><li>Analyze brand performance (category trends, market share, competition, consumer behavior) and initiate corrective actions when needed</li><li>Develop seasonal and thematic activations (e.g., holiday recipes and activations)</li><li>Present brand plans to internal stakeholders</li><li>Plan and execute ATL (TV, OOH, print) and BTL (in-store, sampling, events) campaigns</li><li>Collaborating with digital teams on social media and influencer marketing</li><li>Track campaign KPIs, including reach, engagement, and ROI</li></ul>&nbsp;So, what does it take to be successful in this role?<ul><li>You have a proven track record of 3–5 years in Marketing/Brand Management within FMCG</li><li>You have a strong understanding of business financials and solid analytical skills</li><li>You have excellent communication and presentation skills</li><li>You have a hands-on, entrepreneurial mindset with a strong consumer focus</li><li>You are able to work both independently and as part of a team</li><li>You have excellent proficiency in Microsoft Office (Excel, PowerPoint)</li><li>You are fluent in English</li></ul>Your strong personality and entrepreneurial spirit will enable you to identify and develop collaboration opportunities to drive growth. Your drive to get things done and your willingness to challenge the status quo will be highly valued. If you naturally spot growth opportunities and are motivated to make a real impact, Flora Food Group is the right place for you.Additionally, your flexibility and proactive mindset will enable you to thrive at Flora Food Group.

Brand Manager Vitam

We are looking for a talented and driven CRM Campaign Specialist to join our CRM &amp; Analytics team. In this role, you will be responsible for the end-to-end design, execution, and optimization of CRM campaigns across multiple channels.&nbsp;You have a challenging mission:You will play a key role in driving customer engagement, retention, and revenue growth through effective, data-driven campaign management. This is a hands-on operational role that also requires a strong understanding of the broader business landscape, enabling you to align campaign strategies with company objectives and proactively identify opportunities for growth. You will report directly to the CRM &amp; Analytics Manager and work closely with cross-functional teams including Product, Marketing, and Commercial.&nbsp;What will you do:Campaign Design &amp; Execution<ul><li>Design, build, and execute CRM campaigns end-to-end, from strategic concept and audience targeting through to content creation, channel selection, and deployment.</li><li>Craft compelling SMS, email, push notification, and other communication content that drives engagement and conversion.</li><li>Operate and manage CRM campaign platforms to set up campaign logic, triggers, &amp; audience segmentation, and scheduling.</li><li>Monitor to ensure smooth execution, promptly troubleshooting any issues that arise.</li><li>Implement A/B and testing strategies to continuously optimize messaging, timing, channel mix, and audience segments.</li></ul>Performance Reporting &amp; Analysis<ul><li>Build and deliver regular campaign performance reports, including key metrics such as conversion rates, and customer lifetime value impact.</li><li>Analyze campaign data to extract actionable insights and translate findings &nbsp;into clear recommendations for stakeholders.</li><li>Track campaign KPIs against targets and proactively flag deviations with proposed corrective actions.</li></ul>Strategy &amp; Innovation<ul><li>Proactively propose new campaign ideas, strategies, and communication approaches that generate added value for the business.</li><li>Identify opportunities to improve existing campaigns through data-driven insights, industry best practices, and emerging trends.</li><li>Contribute to the overall CRM roadmap and campaign calendar planning.</li></ul>Cross-Functional Collaboration<ul><li>Partner closely with the Product Team to support communication activities for product launches, feature rollouts, and product updates.</li><li>Collaborate with Marketing, Commercial, and other teams to ensure campaign&nbsp;&nbsp;&nbsp; messaging is aligned with brand guidelines and business priorities.</li><li>Coordinate with external vendors and platform providers as needed.</li></ul>Campaign Optimization &amp; Best Practices<ul><li>Secure the best possible execution approach for every campaign by evaluating channel effectiveness, message formulation, timing, and targeting.</li><li>Develop and maintain campaign templates, playbooks, and standard operating procedures to ensure consistency and efficiency.</li><li>Champion a culture of continuous testing and learning within the team.</li></ul>&nbsp;It would be great if you have:<ul><li>Knowledgeable in CRM and marketing automation platforms, including campaign setup, audience segmentation, workflow automation, and journey building.</li></ul><ul><li>Data analysis skills with the ability to interpret campaign metrics, build reports, and derive actionable insights.</li><li>Working knowledge of data analysis, data querying and reporting tools (e.g., SPSS Modeler/ Excel/SQL).</li><li>Understanding of customer segmentation methodologies, personalization techniques, and lifecycle marketing principles.</li><li>Familiarity with A/B testing and experimentation frameworks.</li></ul><ul><li>Excellent written communication skills with an ability to craft engaging, concise, and effective marketing copy across channels.</li><li>Strong analytical thinking and problem-solving abilities.</li><li>Detail-oriented with a commitment to accuracy in campaign execution.</li><li>Ability to manage multiple projects and campaigns simultaneously while meeting deadlines.</li></ul><ul><li>Proactive mindset with a passion for innovation and continuous improvement.</li><li>Strong interpersonal and collaboration skills; comfortable working with cross-functional teams.</li></ul><ul><li>Business acumen and ability to understand broader commercial objectives beyond day-to-day campaign operations.</li><li>Experience with customer journey mapping and lifecycle marketing.</li></ul>&nbsp;What you will get:<ul><li>Wellness programs to keep yourself fit.</li><li>Mobile voice and data to talk.</li><li>Discounts on&nbsp;Nova Fixed / Mobile / TV&nbsp;for you, friends, family.</li><li>Private Insurance program to check up on your health.&nbsp;</li><li>Toddlers allowance to daycare your kids.</li></ul>&nbsp;

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strategy & growth senior manager 21025

Philip Morris International

kol business development specialist

Binance

brand manager vitam

Flora Food Group

crm campaign specialist

NOVA

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