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Ready to help create impactful marketing experiences? As a Marketing Specialist, you’ll support the design and execution of marketing plans, ensuring daily activities resonate with audiences and deliver exceptional customer experiences.&nbsp;What your day to day will include:<ul><li>Reviewing market research reports and data insights to propose marketing initiatives.</li><li>Participating in the design and implementation of the Gaming Marketing Unit strategy and plan.</li><li>Designing and supporting the execution of go-to-market plans in collaboration with other teams.</li><li>Proposing clear, insightful &amp; analytical briefs to advertising agencies or internal teams and reviewing deliverables in compliance with business and Marketing guidelines.</li><li>Aligning with other supportive Centers of Excellence (e.g. Communication, Media, Retail Engagement, etc.) securing the deliverables to be on time.</li><li>Designing and implementing in-store activations (e.g., promotions, events, etc.).</li><li>Monitoring campaign performance, budget, and marketing KPIs.</li><li>Supporting the execution of integrated omnichannel campaigns.</li><li>Performing market visits to evaluate commercial actions and proposing new retail formats.</li><li>Supporting regulatory submissions for Hellenic Gaming Commission in collaboration with the regulatory team.</li></ul>&nbsp;What you need to succeed:&nbsp;<ul><li>BSc in Communication, Marketing, Business Administration or any other relevant field; MSc in relevant topic is desirable</li><li>3+ years of hands-on experience in marketing/advertising within a consumer-oriented organization or advertising agency&nbsp;</li><li>Very good knowledge of marketing operations and standards</li><li>Experience in managing 360 marketing activities</li><li>Strong achievement and results oriented mentality</li><li>Problem solving skills with attention to detail</li><li>Excellent communication skills in English &amp; Greek</li></ul>&nbsp;What’s in it for you?&nbsp;🚀 An award-winning working environment &nbsp;💸 Competitive salary package and bonus scheme &nbsp;🩺&nbsp;Health insurance coverage, Pension Plan and Annual Health Checkup &nbsp;💻&nbsp;Hybrid working model &nbsp;🏢 State of the art facilities including gym&nbsp;&amp;&nbsp;restaurant&nbsp;🎓 Continuous learning powered by Allwyn Academy &nbsp;💼 Internal career opportunities &nbsp;👪&nbsp;Family Support incl. daycare&nbsp;voucher&nbsp;and assisted reproduction&nbsp;voucher&nbsp;🌱 Volunteering program, including 2 extra days off to give back&nbsp;💪 Well-Being Program incl. sports teams, nutritionist &amp; psychologist services, Employee Assistance line and more&nbsp;🗓️ Allwyn Day - one extra day off&nbsp;&nbsp;🍴 Monthly food allowance&nbsp;&nbsp;🚌&nbsp;Shuttle service for easy commute to our offices&nbsp;🛍️ Exclusive employee discounts across a range of partners ️&nbsp;

Marketing Specialist (3920)

Understand and analyze consumer behavior, preferences, and market trends to provide actionable, data-driven recommendations that guide business decisions, drive product innovation, and improve consumer/customer experience. Position summary&nbsp; Nestlé Head Office, Athens, Greece&nbsp; Reporting to: Consumer Marketplace Insights &amp; Analytics Manager Hybrid way of working &nbsp; &nbsp;&nbsp; Permanent position&nbsp;A day in the life…&nbsp; Daily support of key business processes by :<ul><li>Driving market growth across categories using syndicated studies to support immediate, ad-hoc business requests.</li><li>Implementing and conducting ad hoc research projects (from brief to final presentation). All methodologies included.</li><li>Regular reporting with market context on shopper, retail and sales to enable market categories/brands in data-driven decision making.</li><li>Applying trends, competition, performance metrics, consumer behaviour and sales efficiency.</li><li>Optimizing contracts and budget working closely with Nestrade and suppliers .</li><li>Giving full support to&nbsp;Consumer Marketplace Insights &amp; Analytics Manager and Cross Category Consumer Marketplace Insights &amp; Analytics Lead. &nbsp;</li></ul>What makes you successful&nbsp;<ul><li>Bachelor’s degree in Business, Statistics, Marketing, Exact sciences or equivalent field.</li><li>Master’s degree in equivalent fields will be considered as an asset.</li><li>At least 3 years of relevant working experience.</li><li>Fluency in Greek and English.</li><li>Commercially aware, accurate in translating data, and focused on delivering business value through implementation of insights.</li><li>Skilled in facilitating and coordinating cross-functional work within a demanding environment.</li><li>Excellent communication skills and presentation skills, strategic thinking.</li><li>Effectively handles demands from multiple sources and competing priorities. </li></ul>Why you should apply&nbsp; Enjoy the wide range of Nestlé benefits such as:&nbsp;<ul><li>competitive salary &amp; performance bonus&nbsp;</li><li>meal vouchers&nbsp;</li><li>comprehensive Pension, Health Care &amp; Life Insurance programs&nbsp;</li><li>increased Parental leaves for both caregivers and Baby Support plan&nbsp;</li><li>Flexible Work policy</li><li>Wellbeing and Recognition days off&nbsp;</li><li>“Bring Your Pet At Work” &amp; Pet Support plan&nbsp;</li><li>free car parking&nbsp;</li><li>in-house restaurant and mini market&nbsp;</li><li>participation to health and wellness activities and much more</li></ul>

Category Insights & Performance Specialist

As a Digital Communications Specialist you will be responsible for supporting and engaging both internal and external Customers by providing information and training on e-Banking, encouraging the adoption of digital channels, and contributing to the acquisition of new users and the retention of existing retail and business e-Banking customers.What you will be doing&nbsp;&nbsp;• &nbsp; &nbsp; Coordinate the execution of targeted multi-channel customer campaigns and actively contribute to the development of automated and ad hoc promotional initiatives aimed at strengthening customer acquisition and retention of Retail and Business e-Banking Customers.&nbsp; • &nbsp; &nbsp; Promote Bank’s digital channels, products and services across internal platforms (Intranet), the corporate website and social media in collaboration with relevant Divisions, ensuring consistency of presence and messages. • &nbsp; &nbsp; Coordinate the design and implementation of communication and promotional content across digital channels in collaboration with relevant business units to ensure consistency and alignment with key priorities. • &nbsp; &nbsp; Evaluate the effectiveness of communications based on digital engagement metrics and propose improvement actions where needed. • &nbsp; &nbsp; Manage the design and delivery of a diverse range of learning tools such as e-learning courses, interactive multimedia content, step-by-step user guides, and other educational resources to effectively support both employees and customers in their digital journeys. • &nbsp; &nbsp; Manage and respond to customer queries across various contact points regarding the functionality, usage, and troubleshooting of the Bank’s digital services, ensuring a seamless and informed customer experience.&nbsp;What you need to have&nbsp;• &nbsp; &nbsp;A Bachelor’ s degree in Communications, Marketing, Digital or relevant field. • &nbsp; &nbsp;A Master’ s degree in related field is preferred. • &nbsp; &nbsp;At least three (3) years of working experience in a relevant position in a services business or in the financial sector&nbsp; • &nbsp; &nbsp;Strong communication and collaboration skills. • &nbsp; &nbsp;Solid analytical thinking and creative problem-solving skills. • &nbsp; &nbsp;Attention to detail.&nbsp; • &nbsp; &nbsp;A Customer-centric mindset and a passion for improving Customer experiences.&nbsp; • &nbsp; &nbsp;Proficient use of the MS Office suite (especially Excel and PowerPoint). • &nbsp; &nbsp;Excellent command of the English and Greek languages (written and spoken).&nbsp;Applications will be acknowledged and treated in utmost confidence.&nbsp;&nbsp;What we offer&nbsp;It’s all about our people. At Alpha Bank, you will enjoy:&nbsp;<ul><li>A friendly and collaborative working environment that supports taking initiative and action</li><li>A culture that centers around learning and continuous development and encourages everyone to bring their best self to work</li><li>The opportunity to challenge your thinking through your participation in complex tasks and transformation projects</li><li>Being part of a large organization with a leading role in the Greek economy and a strong presence in the community</li><li>Flexible working options</li><li>A competitive salary and benefits</li></ul>&nbsp;

Digital Communications Specialist

We are seeking a dynamic and results-driven Shopper Excellence Specialist&nbsp;to lead the development and execution of Trade Marketing plan across customers. The successful candidate will work closely with Sales, Category and Marketing teams to drive shopper engagement and enhance brand presence across retail. You will play a pivotal role in understanding shopper behavior, optimizing the path to purchase, and delivering tailored made solutions that align with both customer and business objectives.Key Accountabilities<ul><li>Develop and implement shopper marketing strategies in collaboration with key stakeholders (sales, marketing, and category teams).</li><li>Monitor and evaluate the effectiveness of shopper marketing campaigns, providing insights and recommendations for continuous improvement.</li><li>Design and execute in-store activations, POS materials, and digital touchpoints to enhance shopper experience.</li><li>Full budget ownership (CPPs / A&amp;Ps) per customer, per brand ensuring the most effective execution of plan to support brand and shopper objectives.</li><li>Analyze shopper insights and trends to create data-driven marketing campaigns that drive conversion.</li><li>Consolidate and provide accurate promo volume uplift per customer for S&amp;OP meetings.</li><li>Collaborate with retail partners to tailor and optimize marketing initiatives, ensuring alignment with customer priorities.</li><li>Track and report on the ROI of all shopper marketing initiatives, identifying key opportunities for growth.</li><li>Support categories and sales with daily &amp; ad hoc requests.</li></ul>Candidate Profile<ul><li>Bachelor’s Degree in Business Administration / Economics or any related field</li><li>Minimum 2 years of relevant experience in Trade Marketing, Sales or Marketing department preferably within FMCG sector</li><li>Strong project &amp; time management capabilities, multitasking mindset and analytical thinking approach</li><li>Structured approach to problem-solving and flexibility to change plans when necessary.</li><li>Ability to work independently and in team environment, ability to influence and inspire others</li><li>Excellent communication skills and fluency both in English and Greek.</li><li>Very good knowledge of MS-Office</li><li>Hands-on, entrepreneurial mindset</li></ul>&nbsp;

Shopper Excellence Specialist

We see every recruit as a next important building block for our company and search for well-rounded professionals with diverse backgrounds and an insatiable appetite for knowledge. Subsequently, we passionately invest in their skill-set development by: (1) providing a comprehensive product education orientation (2) setting performance related targets that impact their end of year salary increase, reinforcing at the same time meritocracy, (3) supporting an open space culture to nurture knowledge sharing.As a Senior Performance Marketing Specialist you will:<ul><li>Plan, create and manage Google Ads campaigns on behalf of various market brands &amp; industries</li><li>Measure, refine &amp; report performance of all digital marketing campaigns against ROI goals</li><li>Identify trends and insights and optimize spend based on performance</li><li>Plan, execute and measure tests across ad creative, landing pages and other marketing elements to optimize results</li><li>Collaborate with internal teams to evaluate, test and refine the end-to-end multi-channel customer experience</li><li>Ensure the quality and accuracy of all client-facing deliverables</li><li>Develop, communicate and monitor growth and efficiency targets for client campaigns and agency business</li><li>Collaborate with Account and Design Teams to develop digital plans that support client objectives</li></ul>Job requirementsWhat you will bring:<ul><li>At least 4 years of experience as a Google Ads Specialist or similar role</li><li>University degree in Finance, Mathematics, Business Administration (MSc is a plus)</li><li>Data-driven and proven ability to analyze data for insights through Google Analytics</li><li>Proficiency in Microsoft Office tools, Excel proficiency a must</li><li>Strong analytical mindset with ability to measure, test &amp; refine</li><li>Strong communication and organizational skills</li><li>Ability to self-manage while handling projects under tight deadlines</li></ul> Benefits<ul><li>Competitive salary</li><li>Hybrid working model</li><li>Private Medical and Life Insurance</li><li>Inspiring and challenging projects</li><li>Growth opportunities</li><li>Extensive education</li><li>Central offices</li><li>Bonus opportunities</li></ul>

Senior Performance Marketing Specialist (based in Athens or Thessaloniki)

As an In-Store Communications Sr. Specialist, you'll revolutionize in-store experiences with cutting-edge digital tools and interactive solutions to captivate customers and elevate store performance. You’ll Create impactful customer journeys with In Store Touchpoints that drive engagement, elevate store performance, and unlock new monetization opportunities through Retail Media Networks.&nbsp;Your day to day will include:<ul><li>Assisting with in-store marketing initiatives and campaigns to boost market impact and customer appeal.</li><li>Executing immersive experiences to enhance customer engagement.</li><li>Creating content for in Store touchpoints (Digital screens etc) and adapting Brand Campaigns into in store commercial communication messages.</li><li>Adapting key visuals into valuable content for screens, audio, and interactive formats. Treating in-store screens as performance channels, optimizing loops by mission and moment (entrance acquisition, dwell engagement, point-of-sale impulse).</li><li>Establishing content taxonomy and mission-based frameworks for Digital touchpoints (Screens).</li><li>Working closely with Marketing, Product, Brand, and external partners (agencies, vendors, tech providers) to deliver creative and execution excellence.</li><li>Developing multimedia content (video) per the commercial plan.</li><li>Supporting brief development and communication with advertising agencies.</li><li>Creating reports on marketing impact on retail KPIs.</li><li>Define and implement operating standards for in-store communication touchpoints, ensuring alignment with brand guidelines and commercial objectives.</li></ul>What you need to succeed:<ul><li>5+ years of professional experience in Communications/Marketing/Retail Marketing</li><li>BSc in Marketing, Communications, or related field</li><li>Sound knowledge of marketing operations and standards</li><li>Experience in creative &amp; high-quality digital material development</li><li>Strong problem-solving skills</li><li>Experience in highly-matrixed or complex organizations is a plus</li><li>Proficient in Microsoft Office (Word, PowerPoint, Excel)</li><li>Excellent English &amp; Greek (written and oral)</li></ul>&nbsp;What’s in it for you?<ul><li>An award-winning working environment&nbsp;🚀</li><li>State of the art facilities including gym &amp; restaurant&nbsp;🏢</li><li>Hybrid working model&nbsp;💻</li><li>Competitive salary package and bonus scheme&nbsp;💸</li><li>Health insurance coverage &amp; Pension Plan&nbsp;🙏</li><li>Monthly food allowance&nbsp;🍴</li><li>Continuous learning with classroom/digital trainings by OpapAcademy&nbsp;🎓</li><li>Internal Career Opportunities&nbsp;💼</li><li>Well-Being Activities&nbsp;💪</li></ul>&nbsp;OPAP Group is an equal opportunity employer

In-Store Communications Sr. Specialist (3832)

We see every new recruit as a next important building block for our company and search for well-rounded professionals with diverse backgrounds and an insatiable appetite for knowledge. Subsequently, we passionately invest in their skill-set development by: (1) providing a comprehensive product education orientation (2) setting performance related targets that impact their end of year salary increase, reinforcing at the same time meritocracy, (3) supporting an open space culture to nurture knowledge sharing. As a CRM &amp; Email Marketing Specialist you will:&nbsp;<ul><li>Oversee the full lifecycle of email campaigns, from strategic planning and automation workflows to final deployment and technical troubleshooting</li></ul><ul><li>Develop audience segmentation models based on behavioral data, predictive buying patterns, and lifecycle stages to deliver high-personalized content</li><li>Take full ownership of email KPIs and translate them into actionable insights to pivot strategies and maximize ROI</li><li>Be responsible for strategic copywriting and creating visual assets (graphics/layouts) to ensure high-impact storytelling and brand consistency</li><li>Design and manage an A/B and multivariate testing roadmap, constantly challenging the status quo to improve deliverability, engagement, and revenue</li><li>Act as the primary bridge between the customer’s marketing teams and developers to ensure brand consistency, seasonal relevance, and seamless technical integrations</li><li>Proactively identify untapped customer journey opportunities to drive traffic and scale revenue through automation and retention tactics</li><li>Serve as the internal subject matter expert on CRM trends, privacy regulations (GDPR), and emerging email marketing technologies</li></ul>Job requirementsWhat you will bring:<ul><li>Bachelor's Degree In Marketing, Graphic Design, or a related field</li><li>At least 2 years of hands-on experience in Email Marketing or CRM, preferably in a fast-paced agency or high-growth e-commerce environment</li><li>Proficiency in enterprise-level Email Marketing Providers (ContactPigeon, Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud etc) and a strong understanding of email deliverability protocols</li><li>A proven track record of using advanced analytics tools and performance reporting</li><li>Experience in creating high-performing creatives with design tools (e.g. Adobe Creative Suite, Canva)</li><li>Excellent conversion-oriented copywriting skills in both Greek and English</li><li>Ability to manage stakeholder expectations, and lead projects from conception to completion with minimal oversight</li></ul>Benefits<ul><li>Competitive salary</li><li>Hybrid working model</li><li>Private Medical and Life Insurance</li><li>Inspiring and challenging projects</li><li>Growth opportunities</li><li>Extensive education</li><li>Central offices</li><li>Bonus opportunities </li></ul>

CRM & Email Marketing Specialist

We are looking for a talented and driven CRM Campaign Specialist to join our CRM &amp; Analytics team. In this role, you will be responsible for the end-to-end design, execution, and optimization of CRM campaigns across multiple channels.&nbsp;You have a challenging mission:You will play a key role in driving customer engagement, retention, and revenue growth through effective, data-driven campaign management. This is a hands-on operational role that also requires a strong understanding of the broader business landscape, enabling you to align campaign strategies with company objectives and proactively identify opportunities for growth. You will report directly to the CRM &amp; Analytics Manager and work closely with cross-functional teams including Product, Marketing, and Commercial.&nbsp;What will you do:Campaign Design &amp; Execution<ul><li>Design, build, and execute CRM campaigns end-to-end, from strategic concept and audience targeting through to content creation, channel selection, and deployment.</li><li>Craft compelling SMS, email, push notification, and other communication content that drives engagement and conversion.</li><li>Operate and manage CRM campaign platforms to set up campaign logic, triggers, &amp; audience segmentation, and scheduling.</li><li>Monitor to ensure smooth execution, promptly troubleshooting any issues that arise.</li><li>Implement A/B and testing strategies to continuously optimize messaging, timing, channel mix, and audience segments.</li></ul>Performance Reporting &amp; Analysis<ul><li>Build and deliver regular campaign performance reports, including key metrics such as conversion rates, and customer lifetime value impact.</li><li>Analyze campaign data to extract actionable insights and translate findings &nbsp;into clear recommendations for stakeholders.</li><li>Track campaign KPIs against targets and proactively flag deviations with proposed corrective actions.</li></ul>Strategy &amp; Innovation<ul><li>Proactively propose new campaign ideas, strategies, and communication approaches that generate added value for the business.</li><li>Identify opportunities to improve existing campaigns through data-driven insights, industry best practices, and emerging trends.</li><li>Contribute to the overall CRM roadmap and campaign calendar planning.</li></ul>Cross-Functional Collaboration<ul><li>Partner closely with the Product Team to support communication activities for product launches, feature rollouts, and product updates.</li><li>Collaborate with Marketing, Commercial, and other teams to ensure campaign&nbsp;&nbsp;&nbsp; messaging is aligned with brand guidelines and business priorities.</li><li>Coordinate with external vendors and platform providers as needed.</li></ul>Campaign Optimization &amp; Best Practices<ul><li>Secure the best possible execution approach for every campaign by evaluating channel effectiveness, message formulation, timing, and targeting.</li><li>Develop and maintain campaign templates, playbooks, and standard operating procedures to ensure consistency and efficiency.</li><li>Champion a culture of continuous testing and learning within the team.</li></ul>&nbsp;It would be great if you have:<ul><li>Knowledgeable in CRM and marketing automation platforms, including campaign setup, audience segmentation, workflow automation, and journey building.</li></ul><ul><li>Data analysis skills with the ability to interpret campaign metrics, build reports, and derive actionable insights.</li><li>Working knowledge of data analysis, data querying and reporting tools (e.g., SPSS Modeler/ Excel/SQL).</li><li>Understanding of customer segmentation methodologies, personalization techniques, and lifecycle marketing principles.</li><li>Familiarity with A/B testing and experimentation frameworks.</li></ul><ul><li>Excellent written communication skills with an ability to craft engaging, concise, and effective marketing copy across channels.</li><li>Strong analytical thinking and problem-solving abilities.</li><li>Detail-oriented with a commitment to accuracy in campaign execution.</li><li>Ability to manage multiple projects and campaigns simultaneously while meeting deadlines.</li></ul><ul><li>Proactive mindset with a passion for innovation and continuous improvement.</li><li>Strong interpersonal and collaboration skills; comfortable working with cross-functional teams.</li></ul><ul><li>Business acumen and ability to understand broader commercial objectives beyond day-to-day campaign operations.</li><li>Experience with customer journey mapping and lifecycle marketing.</li></ul>&nbsp;What you will get:<ul><li>Wellness programs to keep yourself fit.</li><li>Mobile voice and data to talk.</li><li>Discounts on&nbsp;Nova Fixed / Mobile / TV&nbsp;for you, friends, family.</li><li>Private Insurance program to check up on your health.&nbsp;</li><li>Toddlers allowance to daycare your kids.</li></ul>&nbsp;

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marketing specialist (3920)

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category insights & performance specialist

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digital communications specialist

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shopper excellence specialist

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in-store communications sr. specialist (3832)

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crm & email marketing specialist

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crm & email marketing specialist

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crm campaign specialist

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