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We are looking for a talented and driven CRM Campaign Specialist to join our CRM &amp; Analytics team. In this role, you will be responsible for the end-to-end design, execution, and optimization of CRM campaigns across multiple channels.&nbsp;You have a challenging mission:You will play a key role in driving customer engagement, retention, and revenue growth through effective, data-driven campaign management. This is a hands-on operational role that also requires a strong understanding of the broader business landscape, enabling you to align campaign strategies with company objectives and proactively identify opportunities for growth. You will report directly to the CRM &amp; Analytics Manager and work closely with cross-functional teams including Product, Marketing, and Commercial.&nbsp;What will you do:Campaign Design &amp; Execution<ul><li>Design, build, and execute CRM campaigns end-to-end, from strategic concept and audience targeting through to content creation, channel selection, and deployment.</li><li>Craft compelling SMS, email, push notification, and other communication content that drives engagement and conversion.</li><li>Operate and manage CRM campaign platforms to set up campaign logic, triggers, &amp; audience segmentation, and scheduling.</li><li>Monitor to ensure smooth execution, promptly troubleshooting any issues that arise.</li><li>Implement A/B and testing strategies to continuously optimize messaging, timing, channel mix, and audience segments.</li></ul>Performance Reporting &amp; Analysis<ul><li>Build and deliver regular campaign performance reports, including key metrics such as conversion rates, and customer lifetime value impact.</li><li>Analyze campaign data to extract actionable insights and translate findings &nbsp;into clear recommendations for stakeholders.</li><li>Track campaign KPIs against targets and proactively flag deviations with proposed corrective actions.</li></ul>Strategy &amp; Innovation<ul><li>Proactively propose new campaign ideas, strategies, and communication approaches that generate added value for the business.</li><li>Identify opportunities to improve existing campaigns through data-driven insights, industry best practices, and emerging trends.</li><li>Contribute to the overall CRM roadmap and campaign calendar planning.</li></ul>Cross-Functional Collaboration<ul><li>Partner closely with the Product Team to support communication activities for product launches, feature rollouts, and product updates.</li><li>Collaborate with Marketing, Commercial, and other teams to ensure campaign&nbsp;&nbsp;&nbsp; messaging is aligned with brand guidelines and business priorities.</li><li>Coordinate with external vendors and platform providers as needed.</li></ul>Campaign Optimization &amp; Best Practices<ul><li>Secure the best possible execution approach for every campaign by evaluating channel effectiveness, message formulation, timing, and targeting.</li><li>Develop and maintain campaign templates, playbooks, and standard operating procedures to ensure consistency and efficiency.</li><li>Champion a culture of continuous testing and learning within the team.</li></ul>&nbsp;It would be great if you have:<ul><li>Knowledgeable in CRM and marketing automation platforms, including campaign setup, audience segmentation, workflow automation, and journey building.</li></ul><ul><li>Data analysis skills with the ability to interpret campaign metrics, build reports, and derive actionable insights.</li><li>Working knowledge of data analysis, data querying and reporting tools (e.g., SPSS Modeler/ Excel/SQL).</li><li>Understanding of customer segmentation methodologies, personalization techniques, and lifecycle marketing principles.</li><li>Familiarity with A/B testing and experimentation frameworks.</li></ul><ul><li>Excellent written communication skills with an ability to craft engaging, concise, and effective marketing copy across channels.</li><li>Strong analytical thinking and problem-solving abilities.</li><li>Detail-oriented with a commitment to accuracy in campaign execution.</li><li>Ability to manage multiple projects and campaigns simultaneously while meeting deadlines.</li></ul><ul><li>Proactive mindset with a passion for innovation and continuous improvement.</li><li>Strong interpersonal and collaboration skills; comfortable working with cross-functional teams.</li></ul><ul><li>Business acumen and ability to understand broader commercial objectives beyond day-to-day campaign operations.</li><li>Experience with customer journey mapping and lifecycle marketing.</li></ul>&nbsp;What you will get:<ul><li>Wellness programs to keep yourself fit.</li><li>Mobile voice and data to talk.</li><li>Discounts on&nbsp;Nova Fixed / Mobile / TV&nbsp;for you, friends, family.</li><li>Private Insurance program to check up on your health.&nbsp;</li><li>Toddlers allowance to daycare your kids.</li></ul>&nbsp;

CRM Campaign Specialist

We are seeking a dynamic and results-driven Shopper Excellence Specialist&nbsp;to lead the development and execution of Trade Marketing plan across customers. The successful candidate will work closely with Sales, Category and Marketing teams to drive shopper engagement and enhance brand presence across retail. You will play a pivotal role in understanding shopper behavior, optimizing the path to purchase, and delivering tailored made solutions that align with both customer and business objectives.Key Accountabilities<ul><li>Develop and implement shopper marketing strategies in collaboration with key stakeholders (sales, marketing, and category teams).</li><li>Monitor and evaluate the effectiveness of shopper marketing campaigns, providing insights and recommendations for continuous improvement.</li><li>Design and execute in-store activations, POS materials, and digital touchpoints to enhance shopper experience.</li><li>Full budget ownership (CPPs / A&amp;Ps) per customer, per brand ensuring the most effective execution of plan to support brand and shopper objectives.</li><li>Analyze shopper insights and trends to create data-driven marketing campaigns that drive conversion.</li><li>Consolidate and provide accurate promo volume uplift per customer for S&amp;OP meetings.</li><li>Collaborate with retail partners to tailor and optimize marketing initiatives, ensuring alignment with customer priorities.</li><li>Track and report on the ROI of all shopper marketing initiatives, identifying key opportunities for growth.</li><li>Support categories and sales with daily &amp; ad hoc requests.</li></ul>Candidate Profile<ul><li>Bachelor’s Degree in Business Administration / Economics or any related field</li><li>Minimum 2 years of relevant experience in Trade Marketing, Sales or Marketing department preferably within FMCG sector</li><li>Strong project &amp; time management capabilities, multitasking mindset and analytical thinking approach</li><li>Structured approach to problem-solving and flexibility to change plans when necessary.</li><li>Ability to work independently and in team environment, ability to influence and inspire others</li><li>Excellent communication skills and fluency both in English and Greek.</li><li>Very good knowledge of MS-Office</li><li>Hands-on, entrepreneurial mindset</li></ul>&nbsp;

Shopper Excellence Specialist

s the E-Commerce &amp; Analytics Lead for the Pharmacy Channel, you will be responsible for driving and accelerating NHSc’s online commercial performance across all pharmacy e commerce partners. You will ensure flawless digital execution, optimize online visibility and availability, and generate actionable insights that support strategic decisions and growth. Position Snapshot Location: Nestlé Head Office, Athens, Greece Reporting to: Trade Marketing Lead Market/Cluster: NHSc Greece Function: Sales / Trade Marketing Contract: Permanent (Full time) A Day in the Life…<ul><li>Manage day to day operations and joint business plans with key online pharmacy accounts.</li><li>Ensure perfect online execution: accurate product content, strong imagery, availability, pricing consistency and optimal visibility placements.</li><li>Monitor key digital KPIs such as sales performance, conversion rates, digital shelf share, and search visibility.</li><li>Use digital analytics tools (e.g., Convert Group, Project Agora, marketplace dashboards) to extract insights and guide decision making.</li><li>Collaborate closely with Trade Marketing, Sales, Marketing and Medical teams to align online strategy with broader business goals.</li><li>Track market and competitor performance, identifying opportunities and risks.</li><li>Maintain dashboards and reports that support strategic planning and execution excellence.</li></ul>What Makes You Successful<ul><li>Digitally savvy with strong analytical and problem solving skills.</li><li>Solid understanding of e pharmacy dynamics and online retail mechanics.</li><li>2–3 years of relevant experience in e commerce, analytics or digital trade roles is considered a strong asset.</li><li>Strong proficiency in Excel and familiarity with Power BI or other reporting tools.</li><li>Degree in Business, Marketing, Economics, or a related field.</li><li>Fluency in Greek &amp; English.</li><li>A proactive, data driven mindset with attention to detail and execution excellence. </li></ul>Why you should applyEnjoy the wide range of Nestlé benefits such as:<ul><li>competitive salary &amp; performance bonus</li><li>meal vouchers</li><li>comprehensive Pension, Health Care &amp; Life Insurance programs</li><li>increased Parental leaves for both caregivers and Baby Support plan</li><li>Flexible Work policy</li><li>Wellbeing and Recognition days off</li><li>“Bring Your Pet At Work” &amp; Pet Support plan</li><li>free car parking</li><li>in-house restaurant and mini market</li><li>participation to health and wellness activities and much more</li></ul>

E-Commerce & Analytics Lead - Pharmacy Channel

Job Ads Project Manager Greece, Marketing - Page 2

crm campaign specialist

NOVA

shopper excellence specialist

Flora Food Group

e-commerce & analytics lead - pharmacy channel

Nestlé

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