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A Sales &amp; Digital Marketer is responsible for the company’s online presence and the overall planning of the marketing strategy in all channels. Accountable for leading and measuring the effectiveness of marketing campaigns, identifying trends and&nbsp;determining improvements. Oversees social media platforms and runs online advertisements utilizing the latest marketing tools. Deals with stakeholders requirements and needs in professional sales-oriented manner following the company standards and procedures.Applicant’s main accountabilities:<ul><li>Plans, designs and optimizes Google Ads, online campaigns and e-mail marketing.</li><li>Manages and monitors SEO/SEM as well as web traffic metrics.</li><li>Oversees social media pages of the Group and identifies trends in customer interactions.</li><li>Collaborates with photographers, graphic designers, video producers, copywriters and product managers to create new content.</li><li>Manages and allocates efficiently the given budget to several channels in order to maximize the ROI.</li><li>Measures and reports the performance of all digital marketing campaigns, through monthly statistical comparative analyses and reports.</li><li>Creates competitive proposals and reports in collaboration with the sales department.</li></ul>Applicant’s main qualifications:<ul><li>Bachelor’s degree or equivalent Marketing, Digital Marketing or relevant field.</li><li>Minimum 2 years’ related experience in similar role.</li><li>Master’s degree or equivalent in Digital marketing, Hospitality, Business/Tourism Administration or relevant field would be considered as extra asset.</li><li>Excellent knowledge of Google Ads, Facebook Ads Manager, and Google Analytics; certifications are considered as an asset.</li><li>Advanced knowledge and understanding of all social media platforms (Instagram, Facebook, YouTube, TikTok, LinkedIn).</li></ul>Applicant’s main capabilities &amp; values:<ul><li>Integrity and confidentiality.</li><li>Excellent organizational skills (to prioritize important tasks) and time management skills with great attention to detail.</li><li>Ability to generate ideas and effective problem-solving skills.</li><li>Excellent communication and collaboration skills and influence ability.</li></ul>Company information and benefits:The company offers a competitive remuneration package in a dynamic and highly professional working environment. Accommodation, meals and recreational facilities are also provided. Furthermore, educational lectures and personalized training plans are conducted in order to meet employee needs. Finally, a merit-based performance appraisal system is implemented, and a cash bonus is provided per month based on employee performance.

Marketing Manager

UNIC Athens, the University of Nicosia's academic and research base in Greece, combining internationally ranked teaching with state-of-the-art facilities, is seeking a Marketing &amp; Communications Officer to join its team.The successful candidate will contribute to existing marketing, branding, and advertising campaigns while assisting with the development of fresh initiatives in line with the organization's Key Performance Indicators (KPIs). This individual will play a weighty role in communicating the university’s marketing messages.We are seeking a self-starter, a creative individual with experience and passion to communicate the university’s brand positively and authentically. The ideal candidate must possess excellent communication skills in both Greek and English languages, as well as a keen understanding of offline and online media environments. This role requires the ability to operate on both a strategic and tactical level, as well as to always be learning, as marketing best practices and trends shift constantly.This role reports to the Director of Marketing and, by extension, to the Vice President of Marketing. The position is offered on a one-year contract basis, with the possibility of renewal.Key Responsibilities:Responsibilities will include ongoing day-to-day tasks, as well as specific projects. A successful candidate will be responsible for:<ul><li>Becoming a "product expert" in the education industry, understanding the relevant issues, and, working with various people in the organization and its affiliated entities to develop relevant content for marketing campaigns and other purposes.</li><li>Working closely with all Marketing Department sub-unit Heads to set targets, objectives, budgets, and tactical plans to execute the necessary marketing strategies.</li><li>Coordinating Marketing/Advertising campaigns and marketing collaterals, and working with the organisation's external Advertising/PR Agencies or in-house Design team, where applicable</li><li>Preparing, planning and project managing the creation of marketing material within deadlines to maximise brand value.</li><li>Creating and developing new innovative ways to communicate the university’s messages and values to the UNIC and broader community.</li><li>Contributing to the annual Marketing and Recruitment Plan and Yearly Budget.</li><li>Assisting in the development of Online Marketing, Social Media Marketing, Direct Marketing and Public Relations campaigns.</li><li>Planning and project managing marketing-related events and evaluating their success.</li><li>Evaluating the effectiveness of marketing activities.</li><li>Copywriting and proofreading in Greek and English according to the needs of publication and other projects.</li><li>Translating content to and from Greek and English as necessary.</li><li>Identifying and reporting on Key Performance Indicators (KPIs) and opportunities for optimization regularly.</li><li>Staying current with new developments in marketing, social media, online marketing, SEO, competitive landscape, and other relevant fields.</li><li>Working closely with other colleagues to ensure all venues are welcoming spaces and branding is consistent.</li><li>Accomplishing organization goals by accepting ownership for fulfilling new and different requests while exploring opportunities to add value to job accomplishments.</li><li>Working closely with Recruitment and Admissions teams, and other Senior Executives at the organization and its affiliated entities to create demand and recognition for the group and each unit's products and services.</li><li>Supporting the Director of Marketing in day-to-day marketing activities.</li></ul>&nbsp;Academic Qualifications:<ul><li>Bachelor's Degree in Marketing or a related field.</li><li>Master’s Degree will be considered an advantage.</li></ul>Job-specific skills:<ul><li>An organised individual with great attention to detail and focus on the quality of results.</li><li>Strong copywriting and effective brief writing skills.</li><li>Demonstrated creativity.</li><li>Excellent written and verbal communication skills in English and Greek.</li><li>Experience user of Microsoft Office and Office 365 applications (Word, PowerPoint, Excel, OneDrive, SharePoint, TeamSite), plus MailChimp.</li><li>Strong interpersonal skills with the ability to establish and maintain effective working relationships with faculty, staff, students, media associates and other stakeholders.</li><li>High level of accuracy and attention to detail with the ability to work well under pressure.</li><li>Strong analytical skills and data-driven thinking.</li><li>Strong customer service and relationship management skills.</li></ul>&nbsp;Personal Qualifications:<ul><li>Professionalism, dependability, integrity and trustworthiness combined with a cooperative attitude.</li><li>Results-focused with the ability to multi-task and prioritize in a fast-paced and dynamic work environment while completing assignments within time constraints and deadlines.</li><li>Comfort to adapt to changing situations and priorities.</li><li>Highly motivated self-starter with great sense of initiative.</li><li>Ability to thrive in a team environment.</li></ul>&nbsp;Additional Qualifications:<ul><li>Basic knowledge of social media platforms.</li></ul>

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